Aspiration Marketing
JANUARY 25, 2024
If you struggle to convert website visitors into prospective customers, landing pages may be your missing piece. These targeted web pages guide visitors toward a specific action, boosting your market results and converting leads. Let's discuss what a landing page is used for and how to create the best one for your business' website.
Martech
JANUARY 25, 2024
Welcome to 2024! A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. Everything in this new year should be about setting goals for the year, creating aspirations and deciding what we need to accomplish — like how we will reach that seemingly impossible sales number our boss gave us because we smashed our goal in 2023.
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Search Engine Land
JANUARY 25, 2024
Google Ads has rolled out an updated UI to a small number of accounts. While the affected accounts will experience a different layout, structure and design, it’s important to note that there have been no changes in functionality to any tools or features. This specific UI change, which is currently in beta for Manager Accounts, was was designed to improve workflow organization and streamline accessibility, all while maintaining the availability of the same set of tools.
Martech
JANUARY 25, 2024
Imagine visiting a doctor who only treats your symptoms, ignoring the underlying cause. Absurd, right? Yet, that’s how many brands approach marketing. A true marketer asks uncomfortable questions that reveal hidden truths. They make clients (whether internal or agency clients) squirm with questions like: What’s the real reason you exist — not just what you sell?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
JANUARY 25, 2024
With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Combined with other marketing channels, you can become a strong contender for driving brand awareness and generating leads and sales.
Social Media Examiner
JANUARY 25, 2024
Want to put your podcast on YouTube? Wondering how to adapt your show for video viewers? In this article, we'll explore creating video podcasts on YouTube. Why Should You Add YouTube to Your Podcasting Strategy? Podcasting has become an extremely popular media format, with millions of listeners tuning in to their favorite shows every day. […] The post How to Create YouTube Video Podcasts That Perform appeared first on Social Media Examiner.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JANUARY 25, 2024
Enterprise composable CDP ActionIQ announced it will launch a suite of tools that leverage AI, and especially generative AI, to enhance customer experience. The first two modules are CXAI Data and CXAI Content. CXAI Data has two component parts. GenAI Audiences allows marketers to create audiences, track performance and uncover insights using natural language prompts rather than SQL or data skills.
Search Engine Land
JANUARY 25, 2024
Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. The decision to expand access to this automated audience targeting feature comes just weeks after the tech giant announced plans to sunset detailed manual ad targeting categories for sensitive topics. Why we care. Leveraging AI in advertising can enhance campaign performance for advertisers.
Kuno Creative
JANUARY 25, 2024
In our nearly two decades of being a HubSpot partner that specializes in healthcare marketing , we’ve often been asked, “Is HubSpot HIPAA compliant?” While HubSpot does not meet the requirements of a HIPAA compliant CRM today, it can still be used in a way that meets your marketing goals while ensuring you follow the law and maintain patient trust. Below, we’ll cover what it means to achieve HIPAA compliance in marketing and how our digital marketing agency can help you develop processes to grow
Backlinko
JANUARY 25, 2024
In today’s digital landscape, establishing a presence in local search results is crucial for businesses, and a Google Business Profile (GBP), previously known as Google My Business, plays a pivotal role in achieving this. Yet, just creating a business listing isn’t enough. It needs to be complete, optimized, and active for your business to get the desired results.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
CopyBlogger
JANUARY 25, 2024
I studied the most commented and shared social media posts from some of the biggest influencers on LinkedIn and Twitter, Continue Reading The post 10 Social Media Copywriting Tips With Examples appeared first on Copyblogger.
Martech
JANUARY 25, 2024
In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ruth Stevens found her way into B2B marketing by accident, as many B2B marketers do. Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing.
Businesses Grow
JANUARY 25, 2024
by Sonia Hunt, {grow} community member It took me almost dying for a fourth time to get serious about my health and well-being. At age three, I was diagnosed with severe food allergies, asthma, and environmental allergies – the trifecta nobody wants. I managed my diagnosis the best I could while hiding it from the workplace for decades because it did not offer me the psychologically safe environment that I required.
Martech
JANUARY 25, 2024
A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used for, most notably facial recognition. “Despite massive improvements in deep-learning techniques, federal testing shows that most facial recognition algorithms perform poorly at identifying people besides white men,” writes Scientific American.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Content Marketing Institute
JANUARY 25, 2024
Is your organization on content autopilot? Learn how Hackensack Medical Health took back the controls and flew its content program to new heights.
Duct Tape Marketing
JANUARY 25, 2024
Future-Proofing Your Consulting Career: AI, Trust Triangles, and Colorado Pricing Strategies written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed David A. Fields, a seasoned consultant and the Co-founder of Ascendant Consulting, specializing in assisting large corporations entering new markets.
Fractional CMO
JANUARY 25, 2024
Have you ever felt like your video campaigns are playing hide-and-seek with your audience? Don't worry; you're not alone in this struggle. And fear not, for we're about to share video personalization hacks to help you get more sales. Yes, you heard it right – we're about to unravel the best practices that will skyrocket your B2B charts! So, let's get started.
Buffer Marketing
JANUARY 25, 2024
Buffer has been in business for 13 years now, and we’ve had transparent salaries for 10 of those. This means that for over a decade, all Buffer salaries have been publicly viewable, and we’ve shared our approach to salaries and the formula we based them upon openly. We’ve maintained transparent salaries through significant market (and world) changes and through ups and downs in our performance as a business.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Land
JANUARY 25, 2024
SEO has been around for decades, yet experiences with it vary widely. The fact that so many agencies offer SEO services today can give the impression that SEO is a commodity and that one provider’s offering is much like another’s. However, not all SEO is created equal. Choosing an SEO resource or partner based on price or generalized factors alone is risky.
Buffer Marketing
JANUARY 25, 2024
Buffer has been in business for 13 years now, and we’ve had transparent salaries for 10 of those. This means that for over a decade, all Buffer salaries have been publicly viewable, and we’ve shared our approach to salaries and the formula we based them upon openly. We’ve maintained transparent salaries through significant market (and world) changes and through ups and downs in our performance as a business.
AWeber
JANUARY 25, 2024
Online audiences have short attention spans, so it’s vital you make it easy for them to consume and retain the most content in the shortest possible time. That’s why it pays to nail your choice of blog fonts. Your chosen font should be stylish and align with your branding, while also being easy and enjoyable to read. In this article, we’ll explain the importance of fonts, discuss key considerations for choosing the right font, and round up the 19 best fonts for blogs (plus which size to use).
Buffer Marketing
JANUARY 25, 2024
My wife Jess and I were not planning on starting a company when the idea for Custom Neon came into our lives. Jess was on maternity leave with our first baby from a role that she loved and fully intended to return to. I was already running a very successful teeth-whitening e-commerce business. But then, we tried to purchase a custom neon sign for my son’s room and found it more difficult than we anticipated.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SMA Marketing
JANUARY 25, 2024
A content marketing calendar is vital for any business with a content marketing agency. This document helps to organize and plan the creation, publishing, and promotion of content in a strategic way. Content creators can ensure brand consistency and avoid last-minute rushes by having a precise schedule. Content Marketing Calendar vs. Social Media Calendar While content calendar terms are often used interchangeably, there is a slight difference in how we use these documents.
Buffer Marketing
JANUARY 25, 2024
My wife Jess and I were not planning on starting a company when the idea for Custom Neon came into our lives. Jess was on maternity leave with our first baby from a role that she loved and fully intended to return to. I was already running a very successful teeth-whitening e-commerce business. But then, we tried to purchase a custom neon sign for my son’s room and found it more difficult than we anticipated.
SMA Marketing
JANUARY 25, 2024
A content marketing calendar is vital for any business with a content marketing agency. This document helps to organize and plan the creation, publishing, and promotion of content in a strategic way. Content creators can ensure brand consistency and avoid last-minute rushes by having a precise schedule. Content Marketing Calendar vs. Social Media Calendar While content calendar terms are often used interchangeably, there is a slight difference in how we use these documents.
Scoop.it!
JANUARY 25, 2024
If you’re older than 30, you might remember a time before handheld Gameboys. If you’re over 40, you might even remember a time before Pacman. There’s a slim chance you’ll remember a time before television if you’re over 60, but we wouldn’t place any bets on it. If you’re a young person fresh out of school, on the other hand, chances are you’ll have grown up surrounded by interactive games and content of all sorts from the moment you were born.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
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