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From the current crop of articles out there, one might get the impression that inbound marketing was set to eliminate outbound in the battle for eyeballs. We don’t think that’s an accurate assessment at all. In fact, if you look closely you’ll see that a growing number of agencies and in-house marketing departments alike are adopting a hybrid approach.
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One space that seemed to be hit the hardest by the last Google Product reviews update - the July 2022 update - was the affiliate space. Some affiliates are scrambling to make changes to see a return of their rankings and one change I see affiliates are talking about are swapping out dofollow affiliate tracking URLs with other tracking URLs.
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