Wed.Aug 17, 2022

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Inbound Marketing and Outbound Marketing Can Co-Exist

Aspiration Marketing

From the current crop of articles out there, one might get the impression that inbound marketing was set to eliminate outbound in the battle for eyeballs. We don’t think that’s an accurate assessment at all. In fact, if you look closely you’ll see that a growing number of agencies and in-house marketing departments alike are adopting a hybrid approach.

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What Marketing Myopia Is & Why Every Brand Should Avoid It [+Examples]

Hubspot Marketing

Most businesses want to grow and be successful, but what they often don't realize is that success doesn't happen overnight. It takes hard work, dedication, and a clear vision of what you want your business to become. One of the biggest dangers that can prevent a business from achieving its goals is marketing myopia. In this article, we will discuss what marketing myopia is, what causes it, how to avoid it, and some examples of businesses that have suffered from it.

Branding 142
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How Social Bookmarking Works [Plus 7 Tools To Help You Do It]

Hootsuite

There was a time, many, many years ago, when people got their information from flipping through printed papers, commonly known as books, and they’d mark their spot with something called a “bookmark”… No, but seriously — in the age of the internet, it’s tough to keep track of all your social media posts , windows, tabs and apps, and tougher still to remember where you left that article you were saving for later.

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Brand safety: What you need to know to protect your brand’s reputation

Sprout Social

Safety is everyone’s business. Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. Nearly half of those companies received some sort of fallout on social media because of these incidents. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”.

Branding 137
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How To Create a Content Marketing Strategy for Your Personal Brand

Content Marketing Institute

You carefully craft content marketing strategies for your employer. But do you devote the same strategic thinking to your personal brand? Here’s how to get started.

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10 social media monitoring tools to inform your campaigns

Sprout Social

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. Thing is, those engagements are invaluable to your brand. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. Putting your social interactions into context can uncover how to do better business.

PR 137

More Trending

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How To Use Paid Search & Social Ads For Promoting Events via @sejournal, @LisaRocksSEM

Search Engine Journal

Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising. The post How To Use Paid Search & Social Ads For Promoting Events appeared first on Search Engine Journal.

Promotion 122
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16 Educational Podcasts for Minority Entrepreneurs

Hubspot Marketing

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Education 122
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Google: No Rush To Switch Away From Dynamic Rendering via @sejournal, @MattGSouthern

Search Engine Journal

Google’s John Mueller says there’s no rush for websites to switch away from dynamic rendering, despite a help document saying it’s not a long-term solution. The post Google: No Rush To Switch Away From Dynamic Rendering appeared first on Search Engine Journal.

SEO 120
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The Ultimate Guide to Talent Management [Strategy + Best Practices]

Hubspot Marketing

Ever wonder what sets successful businesses apart from those organizations that struggle year after year? The product or service, pricing, industry, market share, and a thousand other factors can impact business success. However, there is one area that if they don’t get right, they’ll never flourish as an organization. Hiring and retaining quality employees.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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The only two things that matter in marketing

Martech

Is there a shortcut to generating revenue and results in marketing? Marketing is complex and complicated. Many technologies, tools, and tactics promise to be an “easy button” to success. No matter what the latest trend is, experience proves that none of them can generate endless leads, consistently boost conversion rates, or predictably increase revenue.

Marketing 115
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How to Build an Effective Digital Marketing Team with Truman Hedding

Internet Marketing Ninjas

Building an efficient digital marketing team is tough! There are all those choices: Should I hire someone with experience? Should I train in-house? What’s more affordable? What will give better results in the long run? How to hire the right people? To discuss building and managing an effective digital marketing team, Jim Boykin, founder and CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, were joined by Truman Hedding, the branding expert with years of digital marketing experien

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TransUnion partners with Canvas Worldwide to boost omnichannel CX

Martech

TransUnion, the global information and insights company, has partnered with the world’s second largest independent media agency, seeking to enhance customer experience across multiple marketing channels. The collaboration will give Canvas access to TransUnion’s extensive consumer insights. This is aimed at allowing more refined audience planning, custom audience creation and improved measurement capabilities for advertisers using Canvas.

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Google Fixes Search Console Bug Labeling Pages As Indexed When Not Indexed

Search Engine Roundtable

Google just announced that it fixed a bug with Google Search Console that labeled pages as being indexed when they were not indexed. Google said this bug "affected many properties".

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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How to Use Quizzes for Lead Scoring

Zumvu

Learn how to make an engaging and high-converting lead-scoring quiz.

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Google Search Timer & Stopwatch Started Ticking Again

Search Engine Roundtable

30 days ago, the Google Search timer and stopwatch feature stopped working. Well, I am glad to report, the stopwatch was fixed and it is now working again.

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How to Use AI Writing Software in Your Content Process [Sponsored]

Content Marketing Institute

Could AI writing software be the solution to your content creation bottlenecks? Take a look inside an AI-driven writing process and learn what it takes to make this approach work.

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Google: Tons Of SEOs & Sites Produce Terrible Content Not Worth Indexing

Search Engine Roundtable

Google's John Mueller said on Twitter that "lots of SEOs & sites produce terrible content that's not worth indexing," when someone was complaining his content was not indexed. "Just because it exists doesn't mean it's useful to users," he added.

SEO 101
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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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A new way to find the tech talent you need 

Martech

Despite layoffs at high tech companies, hiring people with tech skills doesn’t seem to be getting any easier. There are currently 695,077 open computing jobs nationwide, according to Code.org. Compare that to the 79,991 computer science students who graduated into the workforce last year and you see the scale of the problem. However, there is a solution.

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How To Write A Great Blog Post With A Lasting Impact

Kuno Creative

If you're a writer at heart, you might think writing a great blog post means telling an unforgettable story. If you're in a marketing role though, you know a good story by itself isn't enough. You're under pressure to develop and sustain a strong brand that maintains its edge in an increasingly competitive marketplace, increase traffic to your new website and deliver more qualified leads to your sales team.

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Snacks as Meal Replacers or On-the-Go Meals

ConsumerTalk

The COVID-19 pandemic changed the way people eat. These changes have persisted beyond the time when most people were shut up in their homes, working or waiting for the world to open again. Because they were living differently, they ate differently, and for some people, the new habits have stuck.

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7 Cold Calling Scripts To Level Up Your Sales Game

Zumvu

Use these top 7 cold calling scripts to level up your sales game and generate more appointments.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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What consumers are looking for in an incentive

Quikly

An incentive is only as powerful as its relevance to the consumer. This means that when you’re offering an incentive to a consumer to encourage them to complete an action, you have to be sure that the incentive is appealing to them.

B2C 97
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Google Search Console Was Reporting Incorrect Number Of Indexed Pages via @sejournal, @MattGSouthern

Search Engine Journal

Google says an issue with Search Console caused it to report an incorrect number of indexed pages. The issue is now resolved. The post Google Search Console Was Reporting Incorrect Number Of Indexed Pages appeared first on Search Engine Journal.

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The Most Common Pricing Mistakes & What To Do Instead

Duct Tape Marketing

The Most Common Pricing Mistakes & What To Do Instead written by Sara Nay read more at Duct Tape Marketing. About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today.

Price 93
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Nearly Half Of CMOs Are Not Ready For A Cookieless Future

CMO Network

A new survey conducted by Iterable finds that nearly half of the CMOs they surveyed are not well prepared for the end of third-party cookies.

CMO 93
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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

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How to Secure Press for Your Business

Influence & Co

This article was co-authored by Jennifer Rodriguez and Mason Aid.

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14 Stellar SEO-Friendly Shopify Store Examples For Inspiration via @sejournal, @digital_darts

Search Engine Journal

Be inspired by these 14 Shopify stores using SEO-friendly elements to optimize their stores and attract more organic traffic and sales. The post 14 Stellar SEO-Friendly Shopify Store Examples For Inspiration appeared first on Search Engine Journal.

SEO 86
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Outdoor Foosball Table At Google NYC

Search Engine Roundtable

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SEO And The CFO: Tips To Improve Your Relationship

Search Engine Journal

Educate your CFO about opportunities in Enterprise SEO when you present it like a financial portfolio. Read on to learn how to do just that. The post SEO And The CFO: Tips To Improve Your Relationship appeared first on Search Engine Journal.

SEO 86
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.