Martech
AUGUST 25, 2023
Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? That’s because data privacy regulations protect the users visiting your website. As data privacy regulations increase, attribution models may struggle to stay accurate and valuable. Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant.
Hubspot Marketing
AUGUST 25, 2023
"I've already got some l anding pages , so why should you make more?" That sounds almost as crazy as saying the question, “Well I've already got some leads, why should I get more?” Landing pages are an indispensable part of marketing. And for all you marketers out there who have been going inbound for a while, you understand how efficient they are at converting.
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Search Engine Land
AUGUST 25, 2023
Google Ads has started rolling out its paid customer support service for small businesses. PPC expert Natasha Kaurra spotted the new feature on her account for the first time and decided to provide a sneak preview of what it looks like on X (formerly known as Twitter).: As you can see in the image above, the enhanced customer service pilot is located in a box to the right of the Google Ads screen.
Martech
AUGUST 25, 2023
This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. In the first part, we discussed how to recreate Universal Analytics’ reports. Today, we’re looking at the UA 360 functions which are available in GA4. (Interview edited for length and clarity.) Q: What features from 360 did you put in GA4?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
AUGUST 25, 2023
How you provide performance reports or insights can impact the rest of your project. If a client or boss doesn’t understand your analysis of what’s happening in their PPC accounts, that can lead to more questions and stress for all parties – even if you’re doing great work. The three steps outlined below will give you a solid foundation for PPC reporting that keeps everyone on the same page, establishes trust and makes your job easier in the long run.
Kuno Creative
AUGUST 25, 2023
Sales and marketing teams historically have been at odds with each other. At best, they’ve coexisted; at worst, the toxicity that exists between the two doesn’t just disrupt the sales cycle, the cycle veers straight off the road and into the ditch. We’ve seen attempts in recent years toward getting the two on the same page: inbound sales, sales enablement and now, a synthesis of the two: revenue operations, or RevOps.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
AUGUST 25, 2023
“We just cancelled a SaaS product we’ve used for three years. Each year, we get the same email from them, a month out from renewal. A new account manager that we haven’t met before, asking for money. It’s the only time we hear from them.” That’s how Angie Judge, CEO of a New Zealand-based cultural analytics platform Dexibit, lit a fire on LinkedIn that — at time of writing — is still raging.
Search Engine Land
AUGUST 25, 2023
Most digital agencies today are willing to hire beginner marketers. Unfortunately, many do not provide meaningful training on pay-per-click ( PPC ) marketing. Even worse, some colleagues might hide or misrepresent essential information. While you can find much of that information online for free, it’s often a complicated mess. To address this, here is a basic five-step growth plan to become a PPC expert as fast as possible. 1.
CMO Network
AUGUST 25, 2023
Extraordinary brands require an extraordinary growth framework. The most effective frameworks involve extraordinary marketing, optimization, intradepartmental workflows, and analytics.
Search Engine Land
AUGUST 25, 2023
At least 69 of the 1,000 most popular websites in the world have blocked GPTBot , the new web crawler OpenAI introduced Aug. 7, according to a new analysis. And the percentage of sites is increasing by about 5% per week, according to AI content and plagiarism service Originality.ai. Why we care. To block or not to block ChatGPT? That has been the big question for many SEOs.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Content Marketing Institute
AUGUST 25, 2023
Big brands have used generative AI in highly successful ad programs. But is it all just a gimmick? Or, to paraphrase a recent headline, is it from “Mad Men and Women to Machines?
Social Media Examiner
AUGUST 25, 2023
Wondering how a media company embraces Web3? Looking for a business model that embraces content and NFTs? In this article, we’ll explore how Web3 media company NFT Now is attempting to transform content delivery. How NFTs Are Disrupting Traditional Media's Broken Model The traditional media landscape is broken. Publishers are chasing social media traffic and […] The post Media and Web3: How Tokenized Media Will Transform Content appeared first on Social Media Examiner.
Rock Content
AUGUST 25, 2023
Are your products and services valuable to other businesses and organizations looking to improve their operations, produce their goods, and resolve key challenges? If so, you need a great B2B content marketing strategy. You must speak business to business (B2B) while placing your content where key stakeholders will see it early and often. Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale.
Fractional CMO
AUGUST 25, 2023
Steer clear of these common Marketo implementation mistakes and learn how to avoid them to ensure a successful Marketo instance.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Traackr
AUGUST 25, 2023
See how top brands like Drunk Elephant, Huda Beauty and Armani Beauty are running their influencer programs.
DIY Marketers
AUGUST 25, 2023
Are you confused between a mission statement and a manifesto? They seem like the same thing, but used in completely different ways. Aren’t they just marketing terms that sound incredibly cool? It’s complicated, but I’m going to try and make it simple. A lot of small businesses don’t take the time to create mission, vision, values, or manifesto statements.
Use Insider
AUGUST 25, 2023
1. Mobile: Reduce friction with category optimization More than 40% of shoppers use smartphones to make purchases on Black Friday. So, enhancing your mobile customer experience is a sure way to boost conversions and sales. If you’re not, you could be cutting your revenue in almost half. Online shopping is fast, so let’s look at how one of the world’s biggest brands is keeping up.
Search Engine Land
AUGUST 25, 2023
Google Search has added to its file types indexable by Google help document that it can now index Comma-Separated Values (.csv) files. I confirmed with John Mueller of Google that this is not just a help document update but a new update to Google Search in what it can index. More details. I spotted the update this morning to the help document and wondered initially if this is new outside of just an update to a help document for clarification purposes.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Welcome Software
AUGUST 25, 2023
If the relentless appetite of modern audiences isn’t keeping you up at night, you’re probably not a content creator. It’s a reflection of the times we live in: hyperconnectivity coupled with digital platforms that are unapologetically designed to addict their user base. Audiences expect more. and more… and more… by the day, by the minute, sometimes even by the second.
Welcome Software
AUGUST 25, 2023
If the relentless appetite of modern audiences isn’t keeping you up at night, you’re probably not a content creator. It’s a reflection of the times we live in: hyperconnectivity coupled with digital platforms that are unapologetically designed to addict their user base. Audiences expect more. and more… and more… by the day, by the minute, sometimes even by the second.
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