Jeff Bullas
JANUARY 12, 2023
Artificial Intelligence has been promising for a long time to disrupt almost any industry that is knowledge based and relies on data and information. One platform is now starting to deliver. Open AI was founded in 2015 by Elon Musk and is expected to be valued at $29 Billion at its next round of funding. Open AI’s latest technology tool, ChatGPT was released on November 29, 2022.
Aspiration Marketing
JANUARY 12, 2023
The user experience (UX) is one of the most important components of your website. When you get it right, UX meets customer needs simply and intuitively, reducing friction and making your website experience more satisfying and less frustrating. In other words, your customers can find what they need, do what they want, flow seamlessly through the customer journey, and complete transactions smoothly.
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Search Engine Roundtable
JANUARY 12, 2023
Over the last few days or so, Bankrate has been gaining a lot of attention in the SEO space. They are using AI to write a lot of content and not hide it. With that, Google's Search Liaison, Danny Sullivan, responded to the SEO community about Google's stance on such AI-generated content.
Sprout Social
JANUARY 12, 2023
External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basi
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
CopyBlogger
JANUARY 12, 2023
I’m sure you’ve heard this stat: more than four million blog posts go live every single day. And that’s just. Continue Reading. The post 20 Evergreen Content Examples That Produce Lasting Results appeared first on Copyblogger.
Hubspot Marketing
JANUARY 12, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Over the past decade, being a content creator has evolved from a side hobby to a viable career path. While many content creators have made a successful pivot into entrepreneurship, creator Tabitha Brown has taken things to a whole new level effectively building a lifestyle empire from social media videos.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Social Media Examiner
JANUARY 12, 2023
Want to develop a loyal and engaged following on Facebook? Wondering what types of content develops community? In this article, you’ll discover how to develop communities with Facebook. Your Community Is Already on Facebook Facebook is bigger than it has ever been. According to Meta’s official data, daily active users have reached almost 2 billion. […].
Traackr
JANUARY 12, 2023
We explore what Chat GPT 3 is, and how it could affect influencer marketing, creators, and content creation.
Search Engine Roundtable
JANUARY 12, 2023
Google has this SEO case studies and success stories page since 2019 and they have updated it a few times, I believe, since. Recently, someone Mariachiara Marsella asked John Mueller if Google can add new case studies.
Aspiration Marketing
JANUARY 12, 2023
The user experience (UX) is one of the most important components of your website. When you get it right, UX meets customer needs simply and intuitively, reducing friction and making your website experience more satisfying and less frustrating. In other words, your customers can find what they need, do what they want, flow seamlessly through the customer journey, and complete transactions smoothly.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Content Marketing Institute
JANUARY 12, 2023
Traditional ROI formulas don’t always work to show content’s real value to the business. But you’re not off the hook for proving results. Try these ideas to describe your program’s value in the language of business – or decide you need to realign your goals.
Martech
JANUARY 12, 2023
This is the first of a four-part series on the North Star goals that set category leaders apart from their peers. As marketers, we must constantly balance the ideal with the practical and achievable. This comes amid a flood of competing priorities, including: Demands for short-term financial results from shareholders. Leaders needing to achieve business objectives.
Search Engine Journal
JANUARY 12, 2023
Google's Chrome team shares an updated set of recommendations for optimizing Core Web Vitals to help you decide what to prioritize when time is limited. The post Google Chrome Team Shares Tips For Optimizing Core Web Vitals appeared first on Search Engine Journal.
Search Engine Land
JANUARY 12, 2023
Google has confirmed that the December 2022 link spam update is now finished rolling out. The update took 29 days to roll out, starting on December 14, 2022 and ending on January 12, 2023. Google has posted it was completed today, January 12. What is a link spam update. A link spam update looks to neutralize, or no longer count, links that Google finds to be spammy and against Google’s guidelines.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Journal
JANUARY 12, 2023
Word count is not a direct SEO ranking factor, but it still matters. Learn how content length can both indirectly help and hurt your rankings. The post Word Count & SEO: What Content Marketers Need To Consider appeared first on Search Engine Journal.
Search Engine Roundtable
JANUARY 12, 2023
Apple has reannounced its toolset for businesses to manage their business listings on Apple Maps. It is now called Apple Business Connect, previously named Apple Places and prior to that Apple Maps Connect.
Martech
JANUARY 12, 2023
Salesforce for Retail today announced a series of measures designed to help retailers grow their customer data-based advertising businesses and generally enhance the retail customer experience. Based on new research, disconnected experiences are the top frustration for retail customers, while 65% of those surveyed said they would remain loyal to retailers who provide personalized experiences (data from a double-blind study of over 5,000 consumers across the U.S., UK, Australia, Canada and Singap
Litmus
JANUARY 12, 2023
What email design trends and best practices do we see on the horizon this year? In our recent Litmus Talks “ Email Marketing Trends in Focus for 2023 ” we spoke with experts Anne Tomlin (Owner, Emails Ya’ll ), Aaron Beatty (Director of Digital Engagement, Attain Partners ), and our very own email team Hannah Tiner (Email Design and Production Specialist, Litmus) and Jaina Mistry (Director of Email Marketing, Litmus) about top email marketing and design trends submitted by email geeks.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Roundtable
JANUARY 12, 2023
Google Search is testing displaying news stories for users in a specific country or region, from a specific country or region. Google titles this section, "Trending stories from country/region" and then shows the country or region as the header.
Martech
JANUARY 12, 2023
Appointment-making platform Booksy, popular especially in the beauty industry for booking clients, is a versatile digital marketing tool for many small businesses. The platform provides assets that businesses can use to promote themselves on digital channels, and these assets are now more easily accessible because of the digital asset management (DAM) system recently implemented.
Search Engine Journal
JANUARY 12, 2023
Show how much revenue you think your SEO changes are going to make. Here's how you can set up tracking for customers and revenue. The post How To Track Customers & Revenue From SEO In Your CRM appeared first on Search Engine Journal.
Scoop.it!
JANUARY 12, 2023
Although Facebook was originally created to help people connect with friends and loved ones, it has now evolved into a powerful marketing platform. And marketers are leveraging this opportunity to increase their sales, boost their conversions and achieve their overall goals. But simply using Facebook for the sake of using it doesn’t help you get the results you want.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Journal
JANUARY 12, 2023
Microsoft makes its first advertising product announcements and updates of 2023. Here's everything advertisers need to know. The post Microsoft Announces Store Ads & Other Updates appeared first on Search Engine Journal.
CMO Network
JANUARY 12, 2023
Let the Davos crowd debate all that's wrong in the world. CIOs and their C-suite peers are feeling good.
Kuno Creative
JANUARY 12, 2023
There are many attributions for the origin of “If it ain’t broke, don’t fix it.” Be it a bureaucrat in the Carter administration or your grandpa, the phrase has been applied to everything from a systematic way of doing things to a refrigerator. As long as something is humming along, doing its basic job, leave it alone. Unfortunately this could not be a more foolhardy suggestion when it comes to technology.
Search Engine Land
JANUARY 12, 2023
Artificial intelligence (AI) has been a scorching hot topic lately, especially since the launch of ChatGPT Nov. 30. Microsoft Bing has plans to add ChatGPT to search. Some have questioned whether it’s a Google killer. Now we’re seeing more examples of brands using AI-generated content. Bankrate is the latest example. It is having some of its content written by machines but reviewed by human editors.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Traackr
JANUARY 12, 2023
Here is a list of the top beauty influencers of 2022 in the US, ranked by VIT.
Search Engine Land
JANUARY 12, 2023
A successful SEO strategy includes various must-have components, such as SEO best practices, a proper focus and connection with target audiences and competitive factors. Best practices and audience aspects are generalized and personal to your brand. Conducting a competitor analysis is also critical, as you want to learn from brands already well-positioned in the space you want to be in.
Search Engine Journal
JANUARY 12, 2023
Paid media is different from PPC advertising, but relates to a broader advertising scope. Learn the difference with these examples and find what works. The post What Is Paid Media: Types & Examples appeared first on Search Engine Journal.
Marketing Insider Group
JANUARY 12, 2023
Pricing for e-commerce is a tricky beast. You need to account for competition with other sellers, but you don’t want to de-value your products in a race-to-the-bottom. Purely competitive pricing can lead to disappointing results: you might not sell enough to compensate for offering the lowest prices. A profitable pricing strategy involves some of our favorite e-commerce growth hacks : psychology!
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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