Hootsuite

MAY 2, 2022

Instagram has long been the go-to social channel for sharing photo content with a dedicated audience. Who remembers adding the Amaro filter to literally all their early photo content? We do, and we see you. However, in 2021, Adam Mosseri, the Head of Instagram, announced that the platform was shifting its focus from solely being a photo-sharing app and pivoting towards building “new experiences” in four key areas: creators, social commerce , messaging, and (the topic you’re here for!

Gen Z 142

Gen Z Social Media Marketing Digital Trends Fashion 142

Sprout Social

MAY 2, 2022

If your brand is using TikTok for marketing , you’re probably looking for ways to gain traction on the platform. How do you get more views and followers on TikTok? On that note, how do you get more people to discover your content in the first place? Understanding how the TikTok algorithm works is key to making this platform work for your brand. In this guide, we give you a breakdown of what the TikTok algorithm is and how it works.

Place 140

Place Branding Analytics Management 140

Search Engine Journal

MAY 2, 2022

Learn four advanced audience targeting tactics that will allow you to refine your PPC targeting to leverage budget and maximize return on ad spend. The post 4 Smart Tactics For Advanced Google Ads Audience Targeting appeared first on Search Engine Journal.

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Content Marketing Institute

MAY 2, 2022

Are you missing an opportunity to help buyers with critical questions? You might be if your content focuses only on awareness. The answer (and the challenge) is understanding buyer intent at each stage in the modern buyer’s journey. Robert Rose explains.

Marketing 132

Marketing Marketers 132

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Search Engine Journal

MAY 2, 2022

Google launches a new career certificate in digital marketing & ecommerce to help jobseekers and employers acquire the skills to be successful in online business. The post Google Launches New Digital Marketing Certificate appeared first on Search Engine Journal.

Digital Marketing 131

Digital Marketing eCommerce Marketing Marketers 131

Hubspot Marketing

MAY 2, 2022

HubSpot Blog Research revealed that YouTube sees the highest usage among social media platforms by video marketers, more than TikTok and Instagram. It’s also where marketers will invest the most in this year. With so much emphasis placed on the platform, we wanted to know what times and days publishers saw the best results. Keep reading to learn what we discovered.

Video Marketing 128

Video Marketing Analytics Place Marketing 128

Martech

MAY 2, 2022

“Why can’t it be as easy to use as WordPress?” or, more pointedly, “Why can’t we just use WordPress?” These are the questions asked by many digital marketers frustrated with their enterprise-sanctioned Web Content and Experience Management (WCM) system. They may have previously used WordPress for a personal site or blog, or had an external agency build a microsite for them on WordPress.

Digital Marketing 118

Digital Marketing Management Analytics Product 118

Search Engine Journal

MAY 2, 2022

Achieve the best possible online presence across devices by optimizing for mobile with these 14 best practices. The post 14 Mobile Optimization Best Practices You Need To Know appeared first on Search Engine Journal.

SEO 119

SEO 119

Hubspot Marketing

MAY 2, 2022

Pre-pandemic, it was relatively easy to keep tight boundaries between our personal and professional lives. But in a post-pandemic world, things have shifted. Now, people have their dogs or children in the background during Zoom calls. Others have yoga breaks and book clubs blocked into their work calendars. Companies have also put a bigger focus on their employees' mental and physical health: For instance, HubSpot began offering its employees access to mental health tool Modern Health , as well

Health 115

Health Customer Product Place 115

Search Engine Journal

MAY 2, 2022

When Twitter announced its quarterly earnings it also reveals it has accidentally been inflating active user numbers since 2019. The post Twitter Miscounted Users For Three Years appeared first on Search Engine Journal.

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Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Martech

MAY 2, 2022

WebOps — a brand’s team of developers, designers, content editors, stakeholders and more — is often overlooked as a nonessential piece of marketing operations. “By WebOps, I mean a set of practices that facilitates collaboration and automates processes to improve the productivity of the whole web team,” said Steve Persch, director of technical marketing at Pantheon, in his presentation at The MarTech Conference.

Digital Marketing 109

Digital Marketing Whitepaper Marketing Marketers 109

Search Engine Journal

MAY 2, 2022

As the migration to Performance Max campaigns begin, Google announces new features available for this campaign type. The post Google Ads Launches New Performance Max Features appeared first on Search Engine Journal.

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Martech

MAY 2, 2022

NBCUniversal has unveiled a self-serve programmatic ad portal for its Peacock TV streaming service, allowing greater access for businesses of all sizes. What it does. Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement.

Advertisers 106

Advertisers Advertising Performance Marketing Digital Marketing 106

Search Engine Journal

MAY 2, 2022

Study shows work-related stress and anxiety on the rise among full-time office workers. Inflexible return-to-office policies are negatively impacting the employee experience. The post Survey Shows In-Office Workers Least Happy appeared first on Search Engine Journal.

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Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Martech

MAY 2, 2022

Streaming TV platform Roku announced it has expanded its Measurement Partner Program to include media mix modeling (MMM) so advertisers can fill in the measurement gap between older media and the growing streaming landscape. What it does. Media mix modeling is currently available on Roku through an existing partner, marketing research company IRI. MMM allows brands to track and measure ad performance at the campaign level and then allow advertisers to adjust their budgets accordingly.

Advertisers 102

Advertisers Advertising Retail Partner Marketing 102

CMO Network

MAY 2, 2022

These European journalists, entrepreneurs, marketers and designers are pushing the boundaries of what’s possible with storytelling, creativity and business.

Marketing 98

Marketing Marketers CMO 98

Martech

MAY 2, 2022

Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform. This sometimes leads to falling short on your marketing goals. What if there was a way to test before launching, improve your return and understand why your consumers selected the asset they did?

Marketing 101

Marketing Marketers Performance Marketing Management 101

CMO Network

MAY 2, 2022

These young journalists have shown bravery, tenacity, sensitivity while reporting on a war in their home country.

CMO 98

CMO 98

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Many Chat

MAY 2, 2022

In the first quarter of 2022, we’ve had the opportunity to complete some exciting case studies with ManyChat users. Before we get any further into the year, let’s look at these studies and how you can use ManyChat for similar results. The Dream Workshop Increased Leads by 2X. The Dream Workshop is the leading mattress retailer in Costa Rica.

Retail 98

Retail User-Generated Analytics Communications 98

CMO Network

MAY 2, 2022

As a 10 year old kid, Josh Luber loved nothing more than trading cards and sneakers. Decades later, Josh has made a career out of these passions, first as the founder of StockX and now as Chief Vision Officer at the recently launched Fanatics Collectibles.

CMO 98

CMO 98

Vertical Response

MAY 2, 2022

Did you know that, according to Review 42 , over 300 billion emails were sent (and received) every day of the year 2020? Additionally, in 2019, there were almost four billion users of email globally, and there are around over one billion Google email accounts globally. Considering these statistics, it’s clear how important it is for small businesses to focus on their email marketing efforts.

Email Marketing 98

Email Marketing Marketing Marketers Marketing Strategy 98

Search Engine Roundtable

MAY 2, 2022

For the past week, I have been seeing a different pattern with a possible Google search ranking algorithm update. The forums and SEO discussion around a possible Google update was brewing a good part of last week but the automated tracking tools, most of them, didn't really pick up signs of a Google update.

SEO 96

SEO 96

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Search Engine Land

MAY 2, 2022

Want to understand how machine learning impacts search? Learn how Google uses machine learning models and algorithms in search. The post A guide to machine learning in search: Key terms, concepts and algorithms appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

SEO 96

SEO 96

Search Engine Journal

MAY 2, 2022

GA4 is an evolving product, but ecommerce tracking becomes easier. Here's a comprehensive guide using Shopify to prepare for the inevitable UA Sunset. The post GA4 For Ecommerce Sites: A Step-By-Step Guide With Shopify Example appeared first on Search Engine Journal.

eCommerce 95

eCommerce Product Analytics Marketing 95

Search Engine Land

MAY 2, 2022

There are now three different exams you can take within Microsoft Advertising. The post Microsoft Advertising has new certification badges, levels and a new learning center appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Advertisers 94

Advertisers Advertising 94

Search Engine Roundtable

MAY 2, 2022

Google's John Mueller was asked if you could use hashtags in meta descriptions? He responded on Twitter saying #sure. But the bigger question is, should you use hashtags in meta descriptions?

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Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

Search Engine Journal

MAY 2, 2022

Writing meta titles is a complex undertaking for enterprise sites with thousands of content pages. Simplify the process and avoid cannibalization with these helpful tips. The post Tips For Writing Unique Meta Titles At Enterprise Scale appeared first on Search Engine Journal.

SEO 90

SEO 90

Search Engine Roundtable

MAY 2, 2022

Google's John Mueller said there has been a change to the SEO office-hours format he hosts often on Google Meet and YouTube. The change is that Google will only record and post the video of questions submitted ahead of time, live questions will not be recorded and shared in the recorded version.

SEO 91

SEO 91

Search Engine Journal

MAY 2, 2022

Google's John Mueller answers a question about multisearch and how that might affect SEO. The post How Does Google Multisearch Affect SEO? appeared first on Search Engine Journal.

SEO 90

SEO 90

Search Engine Land

MAY 2, 2022

Despite concerns about "free" speech, 58% of marketers we polled think Musk owning Twitter will be good for brands, marketers and users. The post Elon Musk taking over Twitter, but most marketers not worried appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Marketing 89

Marketing Marketers Branding 89

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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