What Would Happen If You Stopped Marketing?
CMO Network
DECEMBER 5, 2023
What would happen if CMOs and marketers stopped marketing? Like the "Got Milk" campaign, could a deprivation strategy help CEOs better see marketing's value?
CMO Network
DECEMBER 5, 2023
What would happen if CMOs and marketers stopped marketing? Like the "Got Milk" campaign, could a deprivation strategy help CEOs better see marketing's value?
Aspiration Marketing
DECEMBER 5, 2023
A well-structured and user-friendly website is the cornerstone of a successful online presence. It serves as your business's virtual storefront, making the right impression on visitors and converting them into customers. HubSpot CMS Hub stands out as a robust solution that empowers companies to manage their websites effectively. Whether you're a seasoned marketer or a newcomer to website management, this how-to guide will equip you with the knowledge and tools to harness the full potential of Hu
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Sprout Social
DECEMBER 5, 2023
“Who do consumers think runs brand accounts?” That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).
Buffer Marketing
DECEMBER 5, 2023
Six months ago, we noticed an interesting phenomenon. Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog. This was everywhere, from our emails to our LinkedIn accounts. Usually, we’d pay these messages no mind – guest posts just weren’t a part of our content strategy.
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Search Engine Land
DECEMBER 5, 2023
Google’s helpful content system has put pressure on ecommerce websites to improve their content’s value for users. This article explores practical ways to make ecommerce content more helpful without reinventing the wheel. Dynamic content on category pages Historically, content on ecommerce category pages hasn’t been great. Most websites include paragraphs with keyword-rich headers to target and show “authority” on the topic, such as “history of,” “best,” or “cheapest” modifiers being
Martech
DECEMBER 5, 2023
A successful cold email program — or “prospecting,” if you prefer — takes careful handling. You’re reaching out to strangers one-on-one to persuade them to initiate a business relationship with you. It’s like calling someone you’ve never met to arrange a dinner date. (Do people even do that anymore?) Cold emails take delicacy and precision. You have to show quickly that you know enough about your contact to have a reason for emailing them out of the blue and that engaging with you would drive a
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Social Media Examiner
DECEMBER 5, 2023
Are you up to date on changes from TikTok? Wondering which recent TikTok updates are important to marketers and business owners? In this article, we explore TikTok changes that affect your marketing. #1: TikTok Feed TikTok Launches New Feed Customization Tool TikTok has introduced a new “Customize Feed” option that lets users provide text guidance […] The post TikTok Updates: Custom FYP, Ads Features and Tools, Effect Editor, and More appeared first on Social Media Examiner.
Search Engine Land
DECEMBER 5, 2023
As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. Between Bard/SGE headlines and antitrust lawsuit admissions of auction gaming, Google has produced its usual share of releases. Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing.
Martech
DECEMBER 5, 2023
Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. It included 21 marketers and 12 supply chain companies, and tracked $123 million in total ad spend with 35.5 billion impressions between September 2022 and January 2023.
Customers.ai
DECEMBER 5, 2023
As we approach the new year, the realization that December is upon us is nothing short of astonishing. Amidst the hustle and bustle of holiday campaigns that have likely consumed our attention in recent weeks, we find ourselves at a pivotal juncture to navigate the post-festive landscape. To help you prepare for this next phase, our CEO and Founder, Larry Kim, teamed up with Lizzie Chapman, VP of Partnerships & Channels at AdRoll to discuss how we can take all the hard work you put in these
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Hubspot Marketing
DECEMBER 5, 2023
Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you're a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape. If you're anything like me, you're probably still racking your brain trying to find the perfect gift for your loved ones this holiday season.
Chief Martec
DECEMBER 5, 2023
There was a meme circulating around social media last week of an agency marketer rambling in a “thought leadership” interview on TikTok. I have no idea if it was parody or real. Or more accurately, if it was intentional or accidental parody. It was a jumbled jubilee of buzzword bingo – personalization, data, brand, experience, customer-centricity — that wound up saying absolutely nothing at all.
Hubspot Marketing
DECEMBER 5, 2023
Let‘s talk AI. We’ve all dabbled in it, been awed by its potential, and maybe even been a bit overwhelmed. Our State of AI Report found that one in five business professionals use AI and/or automation in their role. In marketing, it’s even higher. But here‘s the catch: AI isn’t just about algorithms and automation. It‘s about creating genuine, transparent connections.
Content Marketing Institute
DECEMBER 5, 2023
Generative AI’s integration in your marketing usually doesn’t save your team time. It just adds new items to the workload. So, if you truly want to succeed, you must identify what you’ll stop doing to start the other thing.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With
CMO Network
DECEMBER 5, 2023
Musk sent a message to advertisers fleeing X that he may have also given himself the same message. Brand safety and guidelines are more important than ever.
Hubspot Marketing
DECEMBER 5, 2023
LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a few. So, you certainly want to emphasize these skills and ensure they are recognized as your strongest assets. LinkedIn endorsements help you do just that, alongside building credibility, authority, and trust in you as a professional.
Duct Tape Marketing
DECEMBER 5, 2023
Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies. Key Takeaway: Strategy is one of the most essential elements to running a successful business today.
Hubspot Marketing
DECEMBER 5, 2023
Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you're a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator economy. If you're anything like me, you're probably still racking your brain trying to find the perfect gift for your loved ones this holiday season.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
yorCMO
DECEMBER 5, 2023
We are thrilled to announce the addition of Chris Daniello, Fractional CRO/CMO to the seasoned group of fractional leaders at yorCMO. The post yorCMO Expands Bench of Fractional Leaders appeared first on yorCMO.
Set Up
DECEMBER 5, 2023
With the holiday season in full swing, the Retail industry is heavily on the mind. As a part of our Industry Blog series, we interviewed Angela Johnson , the Chief Innovation Officer at edible, about her thoughts on the Retail space, and what trends she is noticing. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers face. 1.
CMO Network
DECEMBER 5, 2023
Kiss recently rocked their farewell concert with digital avatars, marking the first US band to announce they will now live as digital avatars forever.
Customers.ai
DECEMBER 5, 2023
As we approach the new year, the realization that December is upon us is nothing short of astonishing. Amidst the hustle and bustle of holiday campaigns that have likely consumed our attention in recent weeks, we find ourselves at a pivotal juncture to navigate the post-festive landscape. To help you prepare for this next phase, our CEO and Founder, Larry Kim, teamed up with Lizzie Chapman, VP of Partnerships & Channels at AdRoll to discuss how we can take all the hard work you put in these
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
Lusha
DECEMBER 5, 2023
It’s the most wonderful time of the year – unless you’re in B2B sales. In that case, it’s the time for the annual wave of “how about we come back to this in the new year” conversations with your prospects. But don’t give up hope; you don’t need a holiday miracle to close sales at the tail end of Q4. What you need is a strategy. Find – and avoid – the dead zones.
CMO Network
DECEMBER 5, 2023
The competition for consumer loyalty often peaks at "tent pole" holidays like Thanksgiving and Christmas.
Buffer Marketing
DECEMBER 5, 2023
My mom taught me a neat trick when I went to college: Take the leftover veggies from dinner, chop some fine onion, add some hot sauce, and use it as your sandwich spread. I used the hack all the time — sometimes for breakfast on busy mornings and other times for snacking in late evenings. I was always surprised at how different yet familiar the sandwich tasted.
Sprout Social
DECEMBER 5, 2023
With millions of people signing up daily across social media platforms, keeping track of conversations about your brand online is becoming an uphill battle. What customers say and how they relate with your business can greatly affect your online reputation. It can take as little as one bad review to send all your hard work crashing like a pack of cards.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
DECEMBER 5, 2023
Creating the annual marketing budget is notoriously challenging. Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. This article explores practical tips for navigating the annual budgeting process smoothly. 1. Appoint a lead to run the annual budget planning process In a perfect world, someone on the marketing operations team manages the overall marketing budget, working closely with a trusted finance partner.
AWeber
DECEMBER 5, 2023
Landing pages are fantastic at driving leads and sales, but they’re often not so good at bringing in organic traffic. Why? Because the very factors that help landing pages convert visitors — minimal content, few links, and highly promotional messaging — are pretty much the opposite of what search engines like Google are looking for. But, if you follow some tried-and-trusted methodologies, it’s totally possible to build landing pages that rank well, bring in tons of traffic, and achieve sky-high
Buffer Marketing
DECEMBER 5, 2023
My mom taught me a neat trick when I went to college: Take the leftover veggies from dinner, chop some fine onion, add some hot sauce, and use it as your sandwich spread. I used the hack all the time — sometimes for breakfast on busy mornings and other times for snacking in late evenings. I was always surprised at how different yet familiar the sandwich tasted.
Rock Content
DECEMBER 5, 2023
A business partnership is a highly effective way to maximize professional resources and achieve success. Here’s a look at how you can determine whether forming one is the right move for your business. Sometimes, two (or more) heads really are better than one, including when it comes to business. Partnering up with another entrepreneur or company can potentially double your resource pool.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
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