Fri.Dec 13, 2024

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What every marketer should watch for in 2025

Martech

We are days away from closing the books on 2024 (thank goodness). How did your year go? I can’t believe how fast this year has gone. Yet, at times, it seemed to crawl. We’ve been confronted by one head-turning moment after another: the economy, the election, and people buying Tesla Cybertrucks. That’s not even including the changes that continue to transform marketing.

Transform 108
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6 Step Content Distribution Strategy (for Maximum Reach)

Backlinko

Content distribution is the process of sharing, promoting, and repurposing your content across a variety of marketing channels. These may include social media platforms, email marketing, paid ads, and other websites. For example, Backlinko distributes content by sending new blog posts to email subscribers each week: And sharing them on social media: Content distribution can help you reach a wider audience with each piece of content you create.

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AI adoption gap found between executives and entry-level marketers

Martech

The level of your AI adoption may have something to do with your salary and role, and maybe the size of your company. Two recent studies point to gaps in AI adoption existing within organizations, based on role and the size of the organization. Role gap. More marketing executives say theyre adopting AI tools than their entry-level colleagues. Sixty-one percent of marketing executives said theyre using AI tools weekly in their work, while 42% of entry-level marketers say the same, according to a

Marketers 102
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7 Powerful Semrush Free Account Features (We Tested It)

Backlinko

You might be thinking, “What can I really do on the Semrush free account?” I was asked to test the limits of the free plan. Admittedly, this was an adjustment after using the paid tier for many years. But I was pleasantly surprised by what you can do. In this guide, I’ll walk you through concrete examples of how you can squeeze all the juice from the Semrush free account.

Health 98
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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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How shared goals and incentives improve marketing results

Martech

What if all teams were truly working toward the same goal? Often, it feels like everyone is on separate paths, not fully aligned to reach the same destination. For example, the social media team focuses on engagement. The email team aims for high click-through rates. The website team works to improve site performance. However, none of this contributes to a unified improvement of the company’s overall goals.

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21 Up-To-Date Google Search Statistics

Backlinko

Want to learn about the state of Google Search in 2025? How many Google searches are there? How popular is Google visual search? Whats the Google market share in the search engine market worldwide? Keep reading as we will cover answers to these questions and more with a curated list of 21 recent Google Search statistics to know in 2025. General Google Search Statistics An estimated 6.3 million searches are conducted on Google every minute ( Statista ) The size of Google’s search index exce

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Email Marketing Trends for 2025: Insights to Elevate Every Send

Litmus

Email is the trusty workhorse of marketing, always showing up when you need it with an average 36:1 ROI. With email playing such a critical role in business success, marketers need to stay on top of the latest trends and shifts in the industry. Youre already setting your priorities and goals for the year aheadbut what should you focus on? Heres a look at the predictions based on the latest email marketing trends we expect to see soon: Privacy-proofing for the long term Generative AI for content

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Should TikTok Ruling Take a Bite Out of Your Marketing?

Content Marketing Institute

TikTok popped back in the news last week with a U.S. appellate court ruling on requiring China-owned ByteDance to divest itself of the app or face a ban. Will U.S. users lose access on Jan. 19? Should that change your content and marketing plans?

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Sprout at AfroTech 2024: Best practices for social media for events

Sprout Social

Building a social presence isn’t limited to engagements on networks. It takes bringing real-life experiences to your audience’s fingertips to nurture community and connection. Blavity is known for combining social media and IRL experiences, hosting events throughout the year. But their key annual event is AfroTech, the largest multicultural conference in the United States.

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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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A Comprehensive Glossary of Email Deliverability Terms

Litmus

You invest so much time and effort into creating emails that drive brand awareness, engage subscribers, and encourage your audience to take action and convert. But if your email never hits the inbox, all that hard work can be for nothing. While email deliverability can be a bit of a mystery, understanding some of the more technical terms that play into it can make it a little less daunting.

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How generative AI is influencing and evolving AdTech

illumin

Generative Artificial Intelligence (GenAI) capabilities when used alongside traditional AI helps organizations immensely across two main business functions, according to recent research by McKinsey, Beyond image or text creation, the use case for GenAI in advertising is expanding, with AdTech companies leveraging GenAI for research, content generation, distribution, and tracking.

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Best Practices for Managing Your Digital Reputation

Zumvu

In today’s digital world, your online reputation can make or break your success. Whether you’re an individual professional or a business owner, maintaining a positive digital footprint is crucial.

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Key actions for brands when considering iTV and CTV technology

SmartBrief - Marketing

As streaming services gain popularity, brands must adapt their media strategies. Digital video will dominate linear TV, growing 32% faster than total media, demonstrating the importance of incorporating interactive TV and CTV technology into marketing strategies. Ed Abis, CEO of Dizplai , advises brands to invest in interactive TV and CTV technology by creating engaging experiences that resonate with their audience.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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How to Learn Excel Online: 21 Free and Paid Resources for Excel Training

Hubspot Marketing

Faced with an urgent need to brush up my spreadsheet skills, I went online and searched for the best Excel resources available. I discovered a lot of amazing options, both free and paid. Microsoft Excel is a versatile spreadsheet application thats useful for data entry and storage, budgeting, data analysis, project management, reporting, inventory management, and much more.

eBook 105