Fri.Dec 13, 2024

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What every marketer should watch for in 2025

Martech

We are days away from closing the books on 2024 (thank goodness). How did your year go? I can’t believe how fast this year has gone. Yet, at times, it seemed to crawl. We’ve been confronted by one head-turning moment after another: the economy, the election, and people buying Tesla Cybertrucks. That’s not even including the changes that continue to transform marketing.

Transform 109
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Competitive intelligence: How to find insights on social & beyond

Hootsuite

Competitive intelligence is crucial for informed decision making, from your next social media post to creating your entire digital marketing strategy. Using competitor analysis software to see what your competitors are doing isnt about copying them. Its about deeply understanding the market so you can set your organization apart to reach your audience in the most effective way.

PR 103
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AI adoption gap found between executives and entry-level marketers

Martech

The level of your AI adoption may have something to do with your salary and role, and maybe the size of your company. Two recent studies point to gaps in AI adoption existing within organizations, based on role and the size of the organization. Role gap. More marketing executives say theyre adopting AI tools than their entry-level colleagues. Sixty-one percent of marketing executives said theyre using AI tools weekly in their work, while 42% of entry-level marketers say the same, according to a

Marketing 102
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6 Step Content Distribution Strategy (for Maximum Reach)

Backlinko

Content distribution is the process of sharing, promoting, and repurposing your content across a variety of marketing channels. These may include social media platforms, email marketing, paid ads, and other websites. For example, Backlinko distributes content by sending new blog posts to email subscribers each week: And sharing them on social media: Content distribution can help you reach a wider audience with each piece of content you create.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How shared goals and incentives improve marketing results

Martech

What if all teams were truly working toward the same goal? Often, it feels like everyone is on separate paths, not fully aligned to reach the same destination. For example, the social media team focuses on engagement. The email team aims for high click-through rates. The website team works to improve site performance. However, none of this contributes to a unified improvement of the company’s overall goals.

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7 Powerful Semrush Free Account Features (We Tested It)

Backlinko

You might be thinking, “What can I really do on the Semrush free account?” I was asked to test the limits of the free plan. Admittedly, this was an adjustment after using the paid tier for many years. But I was pleasantly surprised by what you can do. In this guide, I’ll walk you through concrete examples of how you can squeeze all the juice from the Semrush free account.

Health 96

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21 Up-To-Date Google Search Statistics

Backlinko

Want to learn about the state of Google Search in 2025? How many Google searches are there? How popular is Google visual search? Whats the Google market share in the search engine market worldwide? Keep reading as we will cover answers to these questions and more with a curated list of 21 recent Google Search statistics to know in 2025. General Google Search Statistics An estimated 6.3 million searches are conducted on Google every minute ( Statista ) The size of Google’s search index exce

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Should TikTok Ruling Take a Bite Out of Your Marketing?

Content Marketing Institute

TikTok popped back in the news last week with a U.S. appellate court ruling on requiring China-owned ByteDance to divest itself of the app or face a ban. Will U.S. users lose access on Jan. 19? Should that change your content and marketing plans?

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Sprout at AfroTech 2024: Best practices for social media for events

Sprout Social

Building a social presence isn’t limited to engagements on networks. It takes bringing real-life experiences to your audience’s fingertips to nurture community and connection. Blavity is known for combining social media and IRL experiences, hosting events throughout the year. But their key annual event is AfroTech, the largest multicultural conference in the United States.

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A Comprehensive Glossary of Email Deliverability Terms

Litmus

You invest so much time and effort into creating emails that drive brand awareness, engage subscribers, and encourage your audience to take action and convert. But if your email never hits the inbox, all that hard work can be for nothing. While email deliverability can be a bit of a mystery, understanding some of the more technical terms that play into it can make it a little less daunting.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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How generative AI is influencing and evolving AdTech

illumin

Generative Artificial Intelligence (GenAI) capabilities when used alongside traditional AI helps organizations immensely across two main business functions, according to recent research by McKinsey, Beyond image or text creation, the use case for GenAI in advertising is expanding, with AdTech companies leveraging GenAI for research, content generation, distribution, and tracking.

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Best Practices for Managing Your Digital Reputation

Zumvu

In today’s digital world, your online reputation can make or break your success. Whether you’re an individual professional or a business owner, maintaining a positive digital footprint is crucial.

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Key actions for brands when considering iTV and CTV technology

SmartBrief - Marketing

As streaming services gain popularity, brands must adapt their media strategies. Digital video will dominate linear TV, growing 32% faster than total media, demonstrating the importance of incorporating interactive TV and CTV technology into marketing strategies. Ed Abis, CEO of Dizplai , advises brands to invest in interactive TV and CTV technology by creating engaging experiences that resonate with their audience.

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How to Learn Excel Online: 21 Free and Paid Resources for Excel Training

Hubspot Marketing

Faced with an urgent need to brush up my spreadsheet skills, I went online and searched for the best Excel resources available. I discovered a lot of amazing options, both free and paid. Microsoft Excel is a versatile spreadsheet application thats useful for data entry and storage, budgeting, data analysis, project management, reporting, inventory management, and much more.

eBook 107
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.