Content Marketing Institute
AUGUST 31, 2023
Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. But you can’t just plug them in and sit back while they do all the work. The value of AI tools depends on the effort you put into them.
Aspiration Marketing
AUGUST 31, 2023
Both webinars and podcasts can be powerful tools for building brand awareness, generating leads, and engaging with your audience. But which one is the best fit for your brand? Whether you're a seasoned marketer or just starting, selecting the best format is crucial for creating engaging content that resonates with your audience. So, let's dive in and discover which format reigns supreme in the marketing world - webinars or podcasts?
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Search Engine Land
AUGUST 31, 2023
Google Ads is introducing a new policy to combat scams and help prevent misleading ads. The platform will now have a “get-to-know-you” period for advertisers it doesn’t know well. During this time, Google Ads may limit how many impressions unfamiliar advertisers receive. The Limited Ads Serving policy will apply when an advertiser targets specific brands in their campaign but the relationship between the ad and brand is unclear, Google said.
Martech
AUGUST 31, 2023
Forget about your customers — really, because the key to growth may not be what you think it is. In today’s environment, most companies have a singular and relentless focus on growth. And often, growth at all costs. However, we haven’t stopped to think about what really drives growth. What is the key to growth ? What is the biggest factor in whether or not we hit our targets and achieve our goals?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
AUGUST 31, 2023
If you’re a PPC manager, you likely spend a significant part of your week working on the Google Ads interface. Several built-in features can help you work more efficiently, reducing time to access data and speeding up bulk edits so that you can focus on bigger-picture tasks. This article will walk you through some examples and how to access them in the web UI. 1.
Sprout Social
AUGUST 31, 2023
What would your boss say if you proposed taking a month off of social media? At L.L.Bean, the answer was yes. Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. This initiative was prompted by the desire to embody their brand values, and look out for the well-being of their employees.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
AUGUST 31, 2023
In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights. Join experts who will dive into the power of first-party data and how to use it in a privacy-first manner. The panel will explore the importance of transparency, consent, and data security and offer practical tips for implementing responsible data practices.
Search Engine Land
AUGUST 31, 2023
We have used machine learning and AI in our day-to-day optimization work to save time and improve performance. (Think automated bidding and recommendations, plus data-driven attribution.) But how can PPC practitioners use generative AI tools like ChatGPT to boost their campaign management and optimization efforts? ChatGPT can quickly analyze and deliver huge data ranges in many formats.
Social Media Examiner
AUGUST 31, 2023
Want more people to see your LinkedIn content? Wondering which signals the LinkedIn algorithm uses to assess and rank your content in the feed? In this article, you’ll discover how to take advantage of the LinkedIn algorithm to maximize your exposure. Why Is LinkedIn So Important for Business? For a lot of people, LinkedIn is […] The post Leveraging the LinkedIn Algorithm for Maximum Exposure appeared first on Social Media Examiner.
Search Engine Land
AUGUST 31, 2023
Many agencies are built on the backs of referrals; however, trust can be quickly eroded, leading to ongoing problems maintaining growth and building a healthy, self-sustaining business. While most agencies will say that trust is important, we often encounter things that may inherently lead to a lack of trust, even if they feel like they could be good for business.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Buffer Marketing
AUGUST 31, 2023
When Aprilynne Alter started her YouTube channel in 2021, she didn’t expect it to grow the way it did. Her content about learning how NFTs work and documenting her progress in creating them attracted an audience of more than 22,000 subscribers. In the process, she learned how to grow on YouTube and gained an appreciation for the medium. But NFTs and the broader web3 space weren’t Aprilynne’s topic of choice.
Search Engine Land
AUGUST 31, 2023
Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Today, there are more than 4.3 billion email users across the globe, making email a powerful tool to reach nearly any audience.
Martech
AUGUST 31, 2023
Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. It also includes advanced data analysis capabilities and can be customized to meet specific organizational needs.
Search Engine Land
AUGUST 31, 2023
“Search is coming to Threads,” according to Meta CEO Mark Zuckerberg. Zuckerberg shared the news via Threads about an hour ago, but it’s unclear when it’s coming. But if he’s hyping it up, Threads search must be near. Why we care. The Threads app launched without several basic and expected features – such as the ability to search for posts using words.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Martech
AUGUST 31, 2023
Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. Typeface is a generative AI-powered content creation solution. GrowthLoop (formerly Flywheel) is a segmentation, orchestration and measurement platform. The new solution is intended to work with Google’s BigQuery and GenAI Foundation models to create an end-to-end campaign creation workflow.
Search Engine Land
AUGUST 31, 2023
ChatGPT ‘s Advanced Data Analysis, formerly known as Code Interpreter, has been a game-changer for many search marketers since its launch in March. John Mcalpin has recently covered how the native OpenAI plugin can be used for several SEO use cases. Advanced Data Analysis also holds significant potential for aiding PPC marketers in swiftly revealing actionable insights.
Scoop.it!
AUGUST 31, 2023
Did you know 82% of companies use content marketing to fuel their operations? Content is king. It enables you to connect with the right audience and generate traction for your brand. However, for content to work its magic, you should be consistent in creating it. This can be easier said than done, as content creation is an intricate and time-consuming process.
Martech
AUGUST 31, 2023
Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Today, there are more than 4.3 billion email users across the globe, making email a powerful tool to reach nearly any audience.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Land
AUGUST 31, 2023
Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. Why we care. This functionality could save you time on keyword research, letting AI take on the heavy-duty work. Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. What is Keyword Suggestions.
Martech
AUGUST 31, 2023
The ongoing strike by writers and actors against Hollywood studios isn’t a top issue in the martech community. But, could martech solve it? Chris Kelly, CEO of Upwave, an analytics platform for brand advertising, thinks it’s possible. He believes better ad measurement for advertising-based video-on-demand (AVODs) and subscription video-on-demand (SVODs) would get brands to spend more on them.
GrowMatik
AUGUST 31, 2023
We are excited to announce that Growmatik has undergone some exciting new updates that our users have been asking for! Our recent improvements have touched upon various aspects, including the main interface, automation building UX, email campaigns, popups and forms, and more. Let’s dive into the highlights of our improvements since April 2023.
Zumvu
AUGUST 31, 2023
With more and more people choosing videos over text to understand a product or service, the importance of prioritizing video SEO cannot be overstated.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Litmus
AUGUST 31, 2023
It’s the end of August already? That means pumpkin spice season is just around the corner… or is already here, according to Starbucks. Either way, top off your lattes (seasonal or otherwise) and pull up a chair—it’s time for the latest installment of your favorite email reads roundup. Let’s hop in and check out all the latest and greatest headlines in email in August 2023!
CMO Network
AUGUST 31, 2023
Toyota is happy with the performance of its broadly placed Tacoma mid-size pickup in the latest superhero movie franchise, "Blue Beetle.
Businesses Grow
AUGUST 31, 2023
The impact on AI on businesses and marketing has been dominating the content stream for months now. But what about a personal view of the AI impact? How is this impacting us as people? As business professionals? I thought this would be a great discussion to have with Mathew Sweezey and we devoted an episode of The Marketing Companion podcast to this subject — a personal view of the impact of AI.
yorCMO
AUGUST 31, 2023
Ace digital marketing: Set clear goals, embrace failures & level up your strategy. The post “Tactegic” Budgets – Work Smarter, Not Harder appeared first on yorCMO.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Buffer Marketing
AUGUST 31, 2023
When Aprilynne Alter started her YouTube channel in 2021, she didn’t expect it to grow the way it did. Her content about learning how NFTs work and documenting her progress in creating them attracted an audience of more than 22,000 subscribers. In the process, she learned how to grow on YouTube and gained an appreciation for the medium. But NFTs and the broader web3 space weren’t Aprilynne’s topic of choice.
Spiralytics
AUGUST 31, 2023
Low-competition keywords play a crucial role in search engine optimization (SEO), as they provide an opportunity to quickly attract organic traffic by ranking on the first page. However, finding these keywords can be a challenging task for many website owners and digital marketers. This article aims to provide a step-by-step guide on how to easily find low-competition keywords in just seven simple steps.
SMA Marketing
AUGUST 31, 2023
Every day, we come across web pages, but how many stick out and leave an impression on our minds? How many of these sites were so captivating that you spent time digging deeper into the content? Now, with that thought in mind, does the homepage of your website create the same experience for your visitors? In this post, we will give you five simple tips to improve your homepage design and create a remarkable experience for your website visitors!
Six & Flow
AUGUST 31, 2023
Six & Flow and Dialpad announce new partnership to help clients integrate Dialpad with HubSpot to improve how they connect, collaborate, & drive revenue.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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