Wed.May 28, 2025

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Business Development Consulting: What Should I Expect?

Aspiration Marketing

Business growth isn't always a straight linethere are plateaus, unexpected turns, and moments where you need a clearer perspective. Think about the last time you questioned your growth strategy. You're not alone. Many business leaders find themselves needing a fresh set of eyes, an external expert to help navigate complex markets. That's the core of business development consulting.

Marketers 253
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13 influencer marketing tools compared: 2025 guide

Hootsuite

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. They can come in the form of apps, software, or online platforms. Some tools are general all-in-one influencer marketing management solutions. Others specialize in certain aspects, like influencer discovery or campaign management. Feature sets, complexity, and pricing vary.

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How to Attract Foot Traffic for Your Retail Store

Marketing Insider Group

As you know, foot traffic is the lifeblood of a physical retail store. No matter how fantastic your products or exceptional your service, none of it matters if customers aren’t walking through your door. If you’ve been looking around your quiet store, wondering how to get people off the sidewalk and inside your shop, you’re in good company.

Retail 102
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Drive smarter marketing—with data that leads by Edna Chavira

Martech

Marketing leaders are facing intensifying pressure: do more, prove more, and spend less. In this environment, resilience isnt just a virtueits a mandate. Join us for Marketing Resilience, Powered by Data on Thursday, June 5 at 1:00 p.m. ET / 10:00 a.m. PT to explore how data standards are empowering modern marketing teams to adapt faster and optimize better.

Marketers 106
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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Video is vital to ecommerce marketing — here’s what marketers need to know

Hubspot Marketing

Video in ecommerce isnt optional anymore its the bare minimum. I dont want to read novel-length product descriptions. I want to see it, feel it, trust it. And your customers want the same. A good video does what ten blocks of text cant. It shows off your product and convinces people to buy fast. How can you make it work to your advantage? Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today.

eCommerce 103

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How AI assistants can make you 10x more productive: A step-by-step guide

Hubspot Marketing

Lets be honest: AI assistants arent just for executives anymore. They're the secret weapon that can make you 10x more productive than everyone else in your company. Ive been testing AI assistants obsessively over the past few months. Ive found that, with the right setup, they can transform how you work. During that process, I developed two game-changing AI assistants , with one focused on strategic project work and another on handling executive assistant tasks.

Product 98
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These 2 Books Changed How I Think About Work, Life, and AI

Jeff Bullas

The librarian at my school would have called me a “book worm.” I was often seen walking the bookshelves in my school uniform with gray shorts and long socks looking for the next book about pirates, adventure and science fiction. I thought there was something wrong with me. Hiding inside while the sun shone outside. But I finally realized that I had good company.

Education 130
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3 must-have new AI features for your DAM

Martech

At the start of summer 2025, the general public is talking about generative AI as if it has superpowers, as if Skynet is coming online in seconds (that’s a Terminator reference, for those born later than, well, me). Marketers, however, know genAI can’t take us to the moonbut they might create an excellent picture of it. GenAI is still far from perfect.

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Sustainability to Scalability: Expanding Your Business Horizons

yorCMO

Learn how to scale your business by building on sustainability through market expansion, process replication, and smart technology use.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Adobe focuses on new Email Designer in May 2025 Marketo Engage updates

Martech

The May 2025 updates for Adobe Marketo Engage started to roll out on May 23, 2025. Many of the May updates involve the new Email Designer , which was unveiled earlier this year. Here’s a closer look at the May 2025 Adobe Marketo Engage updates: Template compatibility for email designer : If you had email templates from the classic email editor, there’s good news: they will now be compatible with the new Email Designer.

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Just the right length

Seth's Blog

Pop songs are 200 seconds long because the mechanical properties of 78 and 45 rpm records can deliver one song with decent fidelity of that length. They can’t handle ten minutes, and one minute is too short to charge for. The number of books carried by a local bookstore was the right amount to balance paying the rent and satisfying most customers.

Customer 136
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Invoca buys human intel platform Symbl.ai

Martech

Today, Invoca announced its acquisition of Symbl.ai, an AI-driven human intelligence platform. The combination is aimed at giving marketers better tools for orchestrating AI-powered customer journeys contributing to revenue growth. Terms of the deal were not disclosed. “AI fundamentally changes how brands operate digitally,” Gregg Johnson, CEO of Invoca,” said in a release. “The combination of Symbl.ai’s advanced technology and Invoca’s established leadership

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Google’s AI Search Update: What Gemini 2.5 Means for SEO and Content Marketing

SMA Marketing

Google’s latest AI update, Gemini 2.5, is now the engine behind its search experience. With AI Overviews and AI Mode rolling out across more platforms and user segments, SEO professionals, content marketers, and business owners must quickly adapt to stay relevant. This post breaks down what Gemini 2.

SEO 52
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Direct Mail Secret Weapon Insider Session

DirectMail2.0

Top-performing marketers, printers, and agencies are outsmarting their competition, winning more business, and supercharging their direct mail results. Theyre not talking about it (because theyd rather YOU not find out), but we are! In this exclusive insider session, well reveal how to: Discover which brands are actively mailing and what theyre sending Get inspired by proven, high-performing creative across industries Reverse-engineer successful campaigns with real-world data Save hours of rese

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Why Using a Personal Loan EMI Calculator Can Help You Avoid Financial Stress

Zumvu

A Personal Loan EMI Calculator is a great tool for these situations. The calculator helps borrowers estimate their repayment obligations before moving forward with the loan application.

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Adams & Knight Honored with Six Telly Awards for Tourism, Healthcare, Education, and Financial Services Clients

Adams & Knight Marketing

Along with its clients, Adams & Knight has once again been recognized for outstanding creative work, winning six Telly Awards in this year’s competition — pushing the agency’s total to more than 80 Telly Awards to date. With over 13,000 entries from across the globe, the Telly Awards honor the most innovative, impactful work in video and television across all screens.

Education 100
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Shoveling S**t: The Messy Truth of Entrepreneurship

Duct Tape Marketing

Shoveling S**t: The Messy Truth of Entrepreneurship written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, host John Jantsch sits down with Mike and Kass Lazerowseasoned entrepreneurs, investors, and authors of the bold new book Shoveling S**t: A Love Story.

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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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Top 10 Zapier Alternatives amp;amp; Competitors in 2025

Zumvu

Automation tools have become the vital factor in maximizing the workflow, minimizing manual work, and improving cross-platform teamwork within the modern connected digital place.

Place 40
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4 Reasons Why GTM Teams Will Fail With AI This Year

The Marketing Operations Leader

In this edition: 4 Reasons Why GTM Teams Will Fail With AI This Year 3 Lessons from Open AI's Head of GTM Systems - Podcast Episode POLL: Why is Marketing ROI Still So Hard to Prove? Exclusive For Paid Subscribers : How I Became a More Collaborative Ops Leader (and How it Boosted my Reputation at Work) 73% of GTM Leaders find most reports and forecasts useless.

CMO 130
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Best SlacK Alternatives for Team Collaboration in 2025

Zumvu

A team messaging system is important to keep teams and employees linked because so much of the world is online today, Especially for remote workers. Good messaging apps should let you rapidly interact with your team in groups as well as one-on-one.

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