Buffer Marketing
APRIL 7, 2025
Think you know which social platform has the most engagement? The data might surprise you. Social media trends are always evolving, but lately, engagement has been shifting in unexpected ways. LinkedIn is seeing record-high interactions, Pinterest is quietly on the rise, and Threads — once a breakout success — is settling into more stable patterns.
Backlinko
APRIL 7, 2025
Like it or not, were all at the mercy of Googles ranking systems. Systems that reward some sites with high rankings. And wipe others off the SERPs overnight. But its not all doom and gloom. Google provides fairly detailed guidelines about the type of content its looking for: helpful content. We follow these guidelines here at Backlinko. For example, our SEO strategy guide dominates the search results.
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Hubspot Marketing
APRIL 7, 2025
When you hear the word agent, what do you think of? A real estate agent, an insurance agent, or even an FBI agent? Far beyond an assistant following rote instructions, an agent has the power and ability to make things happen on your behalf. Wouldnt it be great if we had technology that could carry out independent tasks and take work off your plate? Autonomous agents are rapidly becoming a reality, capable of completing tasks for humans ranging from mundane to complex.
Martech
APRIL 7, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started? Certainly! Here are five basic applications that a GPT (Generative Pre-trained Transformer) can create to assist marketers in their daily tasks.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Hubspot Marketing
APRIL 7, 2025
Meta houses three huge social media platforms, each offering their own benefits and drawbacks. When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics like audience growth and site traffic and where they're re-investing. Well dive into that along with key differences among various segments, like B2B vs. B2C brands, company sizes, and industry.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
APRIL 7, 2025
Most marketers define their competition too narrowly and it’s costing them. They focus on companies that offer similar products or services, but customers don’t make decisions based on industry categories. They care about outcomes. If you want your positioning to resonate and drive real growth you need to redefine who you’re competing against.
Exposure Ninja
APRIL 7, 2025
So, your business is ready to go online and join the 1.1 billion websites worldwide. But before you can add your business to this global digital arena, you need to choose the right website platform. When it comes to Wix vs Squarespace vs WordPress vs Shopify , each platform has its strengths and trade-offs. The best fit will depend on your growth goals, budget, and technical expertise.
Set Up
APRIL 7, 2025
Advances in AI, fintech disruption, and consumer expectations for seamless digital experiences are pushing financial brands to rethink how they engage, market, and operate. With agentic AI systems driving automation, fintech innovations setting new standards, and post-pandemic digital acceleration cementing permanent shifts in behavior, the financial marketing landscape is evolving at a rapid speed.
Aspiration Marketing
APRIL 7, 2025
Promoting your business doesn't have to be a struggle. If you are not sure how to promote your company effectively, this guide will get you on track. You have lots of options when it comes to business promotion, and all of these options should fit into most budgets. Getting the most out of your business' conversion opportunities is essential if you want your business to thrive and grow.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Sachs Marketing Group
APRIL 7, 2025
Marketing automation has long been a cornerstone of modern digital marketing strategy. It enables marketers to streamline repetitive tasks, nurture leads, and improve campaign efficiency. However, the integration of artificial intelligence (AI) into marketing automation is completely redefining what is possible. At Sachs Marketing Group , we stay on the cutting edge of AI trends, helping businesses harness the full potential of AI-powered marketing automation to stay competitive and agile.
Martech
APRIL 7, 2025
ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. But in our quest to prove the return to our CEO and CFO, we’ve tried to apply metrics to tactical outcomes to justify our budgets. Complex B2B buying situations take months, involve many stakeholders and rely on things we can’t know or see because buyers choose to self-educate until they refine their shortlist.
Power Digital Marketing
APRIL 7, 2025
Are you struggling with rising customer acquisition costs (CAC), often relying heavily on paid media to drive growth? While paid advertising can be an effective tool, an over-reliance on it creates vulnerabilities higher costs , diminishing returns , and dependence on unpredictable platform changes. To build a more sustainable and profitable model, brands must diversify their acquisition strategies.
Martech
APRIL 7, 2025
At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Digital experience vendors gobbled up three CDPs in a couple of months which got everyone talking about the future of the CDP as a standalone tool. Here we are a few months later, and another target is catching the eye of large agencies in particular.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Hubspot Marketing
APRIL 7, 2025
Once upon a time, SEO was just SEO. (Cue Mr. Incredible meme.) Whether you were a billion-dollar national brand or a teen with a Spice Girls Tumblr, you played the same game: Trying to get your page in those ten blue links. Now, two marketers might not even be playing the SEO game on the same field, let alone with the same rules. So how do they hope to win?
Businesses Grow
APRIL 7, 2025
As AI approaches and exceeds human intelligence, I’ve been thinking a lot about where humans fit in the mix. I hope you’re thinking about this, too. Compared to any time in history, there are a few unique aspects about the technological change we’re facing. First, we’re not replacing a horse with a car, or a book with a Kindle.
Hubspot Marketing
APRIL 7, 2025
Earlier this year, HubSpot went viral and not exactly in a good way. A few companies posted data suggesting that we had lost 80% of our blog traffic. Overnight, the news was all over X and LinkedIn. As marketers ourselves, we know better than anyone that hot takes drive clicks. But, what actually happened to our traffic? Have we really reached the end of SEO as we know it?
The CMO Survey
APRIL 7, 2025
The post Marketings Impact, Grocery Retail, Returns on Social: 5 Interesting Stats to Start Your Week appeared first on The CMO Survey.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
yorCMO
APRIL 7, 2025
Fractional CMOs provide the expertise businesses need to elevate their marketing. Learn how to improve marketing strategies and drive real growth. The post Is Your Marketing Good Enough? appeared first on yorCMO.
The CMO Survey
APRIL 7, 2025
The post Tariffs and the EconomyEverything Brands and Agencies Need to Know About the Changing Market appeared first on The CMO Survey.
Practical eCommerce - Marketing
APRIL 7, 2025
Some recommendations from Google Ads can improve performance. Others, not so much. The post Google Ads Recommendations Worth Doing appeared first on Practical Ecommerce.
Marketing Insider Group
APRIL 7, 2025
Did you know that 40-60% of digital ad spend is wasted due to inefficiencies and poor management? Thats a staggering figure, especially when every dollar counts. If youre investing in paid advertising , you want every penny to drive results. How can you avoid throwing money down the drain? With proper campaign management, you can refine your strategy, reach the right audience, and improve your return on investment.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
David Meerman Scott
APRIL 7, 2025
New graduates should learn about AI and how it relates to the work you are interested in build a personal website to showcase who you are.
Six & Flow
APRIL 7, 2025
Your CRM should work for you, not against you, and that starts with the quality of your data. Even the most advanced CRM wont deliver results if its running on half-baked, outdated, or missing information.
Orbit Media Studios
APRIL 7, 2025
By Andy Crestodina A visitor clicks submit …and a lead is born. It happens a million times a day, all over the web. They searched, they found a website, it was clear and persuasive, they filled out the contact form. Thats what a lead generation website does. It builds a bridge from a traffic source to a thank you page. This is the purpose of B2B digital marketing.
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