CMO Network
SEPTEMBER 28, 2023
Associating sounds with brands has become an imprtant means of building awareness, associations, and brand equity. Executives from Stephen Arnold Music are interviewed.
Social Media Examiner
SEPTEMBER 28, 2023
Want better results from Instagram? Looking for optimizations that could result in more engagement and sales? In this article, you’ll discover how to improve your Instagram account. Why Should Marketers Audit Their Instagram Work? As one of today's most popular social media platforms, Instagram has created a space for individuals, businesses, and influencers to showcase […] The post How to Improve Your Instagram Results: Small Changes With Big Impacts appeared first on Social Media Examine
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Aspiration Marketing
SEPTEMBER 28, 2023
Is the perspective of a HubSpot Implementation keeping you up at night? In today's competitive business landscape, using a robust CRM platform like HubSpot is paramount for success in Marketing, Sales, and Customer Service. We'll explore the core features that drive success across all hubs to help you get the most out of your HubSpot Implementation.
Search Engine Land
SEPTEMBER 28, 2023
Google today announced a new “standalone product token”, Google-Extended, that lets you control whether Bard and Vertex AI can access the content on your site. This seems to be the end result of a “ public discussion ” Google initiated in July, when the company promised to gather “voices from across web publishers, civil society, academia and more fields” to talk about choice and control over web content.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
SEPTEMBER 28, 2023
( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Without words to provide context, our images and videos wouldn’t have the meaning we all so desperately crave. Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story.
Search Engine Land
SEPTEMBER 28, 2023
Google has confirmed that the September 2023 helpful content update is now finished rolling out. The update took 14 days to roll out, starting on September 14, 2023 and ending on September 28, 2022. Google has posted it completed today, September 28. Google wrote, “The rollout was complete as of September 28, 2023.” What we saw. We will do our deep dive on this update in the coming days, after we process the data given to us from the data providers.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
SEPTEMBER 28, 2023
Most SEOs know the difference between short-tail and long-tail searches. In local SEO , we take it further by giving these search term types another name: implicit and explicit searches. Applying this concept to your local search strategy can help improve your local rankings and drive leads from Google Maps with arguably less effort. Here’s how knowing the difference can help you get better results in local search.
Martech
SEPTEMBER 28, 2023
Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy. Also, 77.5% said that they have had to delay the implementation of AI and automation due to concerns about bias and fairness.
Search Engine Land
SEPTEMBER 28, 2023
Advertisers have been encouraged to reevaluate their match type and bidding strategies to effectively optimize costs and maximize campaign performance. The advice was published in a new report conducted by Optmyzr that investigated broad match type vs exact match type. Although researcher and Optmyzr evangelist Navah Hopkins previously strongly supported broad match in favor of exact match type, the study found that exact match outperformed broad match for the majority of accounts in terms of: C
Content Marketing Institute
SEPTEMBER 28, 2023
Your content marketing has holes that you can’t see. They may manifest themselves from the beginning or materialize over time. But no matter how they started, it’s time to identify and fill them in with a content gap analysis.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
SEPTEMBER 28, 2023
Google releases broad changes to their ranking algorithms several times a year, which can cause major shifts in websites’ search visibility and traffic. When updates roll out, it’s important to keep stakeholders and business partners informed on the update, timing, and potential impacts so that you can highlight your team’s work. As an SEO , your role extends beyond optimizing for search engines.
Martech
SEPTEMBER 28, 2023
Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users on mobile, tablets and desktops — will now be able to add CTV as an option. Why we care. The key to digital marketing is being able to reach users on any device. That’s a best practice for user experience, but it also applies to advertisers.
Search Engine Land
SEPTEMBER 28, 2023
Ad fraud will cost marketers $84 billion this year – 22% of all online ad spend. This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from Juniper Research. Why we care. Ad fraud could be costing your brand money, hurting campaign results, leaving you with fewer genuine leads and poor advertising ROI.
Backlinko
SEPTEMBER 28, 2023
An unmonitored SEO campaign is a half-finished one. Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. Continually ranking high for your target keywords proves that your content resonates with your audience and that the SEO tactics you implemented have been successful. More importantly, it also means that you’re pulling in plenty of traffic.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Land
SEPTEMBER 28, 2023
In any PPC campaign, the ultimate goal is to improve and deliver better results year after year. Ideally, trendlines in your performance charts are going up and to the right. Yet, despite the best of intentions, an account can hit the skids. Results tank and you might not be exactly sure why. I’ve seen this happen too many times: From falling victim to a hacking incident and having a $100,000 budget blown up even before the workday started.
Hubspot Marketing
SEPTEMBER 28, 2023
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
AWeber
SEPTEMBER 28, 2023
Cha-Ching - that’s the sound of success after each sale you make on your Etsy shop. Then soon after that excitement a little sadness kicks in when you now see the fees you have to pay for that sale. An Etsy transaction fee of 6.5%, a payment processing fee of 3% + $0.25. The costs are reasonable considering you are using Etsy’s platform and benefit from the traffic they generate through their brand recognition.
CMO Network
SEPTEMBER 28, 2023
Microsoft made major updates to its AI strategy with announcements around Copilot, Surface, Windows, and more at its New York City event on September 21, 2023.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Zumvu
SEPTEMBER 28, 2023
Explore in-depth how marketing automation and CRM can drive growth for small businesses. Learn about best practices for optimizing operations.
OnDemand CMO
SEPTEMBER 28, 2023
Change is a constant force in the world of business, and yet, it often meets resistance. Inertia—the tendency to stick to the familiar, even when it’s not working—is a formidable opponent on the path to innovation and growth. At OnDemandCMO, we understand the challenges our clients face in embracing change and navigating the complexities of the modern business landscape.
Kuno Creative
SEPTEMBER 28, 2023
In today's highly competitive business landscape, having a great product or service isn't enough. The way you manage, optimize and align your revenue operations processes can significantly impact your bottom line. More organizations are recognizing the benefits of hiring a RevOps agency to identify and address gaps in their technology and processes.
yorCMO
SEPTEMBER 28, 2023
Discover how to craft an irresistible value proposition to stand out and attract your ideal clients with a unique and compelling offer. The post Unlock the Power of Differentiation for Professional Services Firms appeared first on yorCMO.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Buffer Marketing
SEPTEMBER 28, 2023
At Buffer, we’ve long had teammates who have side projects in addition to working at Buffer. It’s pretty common for our team to run their own blog, we have several published authors on the team, and many of our engineers run apps that have nothing to do with their regular work. Though some companies prefer that anyone on their team not have side projects and actively discourage it, that has never been our way at Buffer.
Set Up
SEPTEMBER 28, 2023
95.png 94.png 93.png The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Amy Martin Ziegenfuss , the Chief Marketing Officer at Carnival Cruise Line to talk about the importance of creating a safe space for her team, having a sense of humor, and more.
SmartBrief - Marketing
SEPTEMBER 28, 2023
Struggling with declining net profits and competition from other ecommerce platforms, Alibaba, China’s ecommerce titan, strategically invested in online shopping platform Taobao and achieved significant results in the first quarter. This shift involves the “Return to Taobao, the Users and the Internet” guided by the insights of Jack Ma, co-founder of the Alibaba Group.
SMA Marketing
SEPTEMBER 28, 2023
Growing up in the 90’s, marketing was completely different. Then, businesses utilized broadcast and print as the most valuable channels to attract their target audience to their brand. In those days, an effective marketing campaign produced clever commercials and eye-catching advertisements. While traditional channels are still speaking to audiences, digital marketing wins the day in our rapidly evolving digital landscape.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
CMO Network
SEPTEMBER 28, 2023
I was reminded of it last week when Verizon moved its account from McCann.
Six & Flow
SEPTEMBER 28, 2023
Learn about Six & Flow's latest DooH campaign across the London Tube Network - Get Where You're Going Faster with a HubSpot Elite Partner.
Duct Tape Marketing
SEPTEMBER 28, 2023
How to Eliminate the Headaches of Outsourcing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jeremy Kenerson In this episode of the Duct Tape Marketing Podcast , I interviewed ​​Jeremy Kenerson. Jeremy’s journey in internet marketing began in 2009 when he assumed leadership of the sales team at Infusionsoft (now Keap).
Sprout Social
SEPTEMBER 28, 2023
Struggling to stay on top of your LinkedIn marketing efforts? Building your brand’s presence on LinkedIn takes a lot of work as it involves posting high-quality content consistently. And it doesn’t just stop there because you need to use that presence to prospect and nurture valuable leads. All of this takes out a huge chunk of your time, leaving little room for other important aspects of running the business.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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