Aspiration Marketing

OCTOBER 6, 2022

In this edition of our Leadership Spotlight series, we had a Q&A with Claudia Ghe?a about her role in People Operations at our marketing agency.

Marketing 245

Marketing Marketers 245

Hubspot Marketing

OCTOBER 6, 2022

Choosing the best organizational structure for your company, division, or team is a lot like picking out a new car. At the most basic level, you're always looking for something road-worthy — something that can take you (and your passengers) from point A to point B without a hitch. But beyond that, there are a lot of options to consider. Automatic or manual?

Customer Acquisition 145

Customer Acquisition Communications Management Market Segmentation 145

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” at least once. Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. But they also know that there’s no one formula to attracting viral success.

Communications 145

Communications Promotion Social Media Marketing Management 145

Hubspot Marketing

OCTOBER 6, 2022

When setting up a paid Facebook ad, there are a lot of boxes to be checked. Are you targeting the right people? Did you choose the right bidding model for your ad? Are you running the right type of ad? If we're being honest, it can get a little confusing. To help simplify the process for you, we're breaking down the step-by-step process of running an ad on Facebook.

Advertising 145

Advertising Advertisers User-Generated Management 145

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Content Marketing Institute

OCTOBER 6, 2022

Though artificial intelligence tools can’t write creatively, they can help your content marketing processes. Here are three ways and five tools to be more productive.

Content Marketing 140

Content Marketing Marketing Marketers Product 140

CopyBlogger

OCTOBER 6, 2022

If you think it’s time to learn how to write an email newsletter, you might be venturing into this type. Continue Reading. The post How to Write an Email Newsletter That Builds Lasting Relationships with Your Audience appeared first on Copyblogger.

Email Marketing 133

Email Marketing Content Marketing Marketers Marketing 133

Search Engine Journal

OCTOBER 6, 2022

It’s time for content marketers to reinvent the way they look at creating content for a "boring" niche. The post Why Content Marketing For Law Firms Doesn’t Have To Be Boring appeared first on Search Engine Journal.

Law 114

Law Content Marketing Marketing Marketers 114

Litmus

OCTOBER 6, 2022

This piece originally appeared in B2B News Network. Email offers brands a great opportunity to connect with current and potential customers. Yet 49% of respondents in a recent study said a brand has inaccurately targeted them. Of those receiving an incorrect message, 88% took action: ? 42% immediately unsubscribed from the brand’s marketing content. ?

Email Marketing 109

Email Marketing Whitepaper Marketing Marketers 109

Martech

OCTOBER 6, 2022

Implementing a customer data platform (CDP) can be complicated for an organization of any size. It’s important to keep the key ingredients of the process top-of-mind at each point in the process. At the center of the CDP is the data, so there are issues of data quality and data sources to be dealt with. But in the bigger picture, the organization also has to consider who is using the CDP and why.

Customer 106

Customer Customer Journey New Technology Product Marketing 106

Kuno Creative

OCTOBER 6, 2022

When you think about marketing in the context of science, there are magnetic forces all around us. You can see it in a series of emails you receive from an exhibitor after attending an industry conference, retargeting ads from websites you’ve visited in the evaluation process for solutions, or pop-ups on that same potential provider’s website.

Marketing 105

Marketing Marketers 105

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Scoop.it!

OCTOBER 6, 2022

Look around you- if people aren’t glued to their Facebook, Instagram, and Twitter handles, they are engaged in fervent discussions regarding what’s trending over there. Such has been the rise of social media over the last couple of decades. Initially formulated as a means for people to stay connected with their loved ones and the world in general, social media has, hence, broadened its scope by leaps and bounds.

Whitepaper 105

Whitepaper Shipping eBook Email Marketing 105

Search Engine Journal

OCTOBER 6, 2022

Tell a story with your data and make your report more actionable. Discover these seven tips for reporting to local businesses. The post 7 Tips For Better Local SEO Reporting appeared first on Search Engine Journal.

SEO 104

SEO 104

Martech

OCTOBER 6, 2022

This week, popular clothes and accessories retailer Hot Topic launched a Halloween-themed line of digital collectibles on Roblox. It’s the first metaverse activation for the company, which operates 800 Hot Topic and BoxLunch stores, as well as related e-commerce platforms. “Halloween is a year-round lifestyle for many Hot Topic employees and customers, and with this initiative launching in the Halloween seasonal window it was a no-brainer that our best foot forward in Roblox would be a Halloween

Retail 102

Retail Place Branding Customer 102

Buffer Marketing

OCTOBER 6, 2022

Welcome to the sixth and final (for now) installment of Social Proof with Katelyn Bourgoin. Katelyn is an entrepreneur and creator who’s built several companies and agencies and even sold one successfully. She’s currently working as the CEO and Lead Trainer at Customer Camp , a company dedicated to helping its clients better understand buyer psychology.

Branding 101

Branding Energy Place Customer 101

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Search Engine Journal

OCTOBER 6, 2022

Overtake your competitors by gaining a deeper understanding of how your users find you online. With this Python code, you can increase your confidence score. The post A Guide To Google’s Knowledge Graph Search API For SEO appeared first on Search Engine Journal.

SEO 101

SEO 101

Martech

OCTOBER 6, 2022

At Optimizely’s Opticon 2022 conference, the lead theme was Boundless Digital Invention. That’s fine as a rallying cry, but what does it mean in practice, and how are brands executing on it? The two chief supports for digital invention turned out to be collaboration and experimentation. Optimizely is known as an experimentation engine, with its Web Experimentation and Feature Experimentation (formerly Full Stack) products enabling rapid iteration of multivariate tests against select

CMO 98

CMO Marketing Marketers Management 98

Duct Tape Marketing

OCTOBER 6, 2022

Why Virtual Offices Are The Future Of Remote Working written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Brett Martin. In this episode of the Duct Tape Marketing Podcast , I interview Brett Martin. Brett is cofounder of Kumospace, the virtual HQ for remote teams, and Charge Ventures, a pre/seed VC based in Brooklyn, NY.

Communications 97

Communications Real Estate Place CRM 97

Martech

OCTOBER 6, 2022

Think about this for a moment: almost 40% of the world’s population, over 2.96 billion people, consider themselves gamers. Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. As video game technology has grown more sophisticated, so has the average gamer.

Transform 98

Transform Gen Z Customer Journey User-Generated 98

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Search Engine Journal

OCTOBER 6, 2022

Changes to how users share images, videos and GIFS sets the stage for Twitter to become the "best place to share media". The post Twitter Update Sets Goal To Be “Best Place To Share Media” appeared first on Search Engine Journal.

Place 95

Place 95

Search Engine Land

OCTOBER 6, 2022

A new setting in beta allows Google the ability to automatically create additional ad assets (header and description). The feature uses the creative content from the following sources: Landing page Relevant web pages Existing text ads in the same ad group Keywords in the same ad group. How auto-created assets work. If you have access to this new feature, you’ll instruct Google to generate the assets from eligible sources based on relevance and predicted performance.

Advertisers 92

Advertisers Advertising 92

Search Engine Roundtable

OCTOBER 6, 2022

Google Search Console is not currently tracking clicks or impressions for traffic sent through the new Google multisearch feature. Glenn Gabe confirmed this the other day by running some tests on a few of his client sites.

91

91

Search Engine Journal

OCTOBER 6, 2022

Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements. The post Google Ads Update: Target Users Who Click On In-App Ads appeared first on Search Engine Journal.

Advertisers 91

Advertisers Advertising Marketing Marketers 91

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketers

Martech

OCTOBER 6, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.

Marketing 88

Marketing Marketers Communications Customer 88

Search Engine Land

OCTOBER 6, 2022

Curious about a Google ad recommendation but skeptical about its impact on your campaigns? Now, you can apply a recommendation as an experiment by using the Experiments page. How it works. When you set up an experiment, you can test the recommendation without risking your main campaign’s performance. If the experiment is successful, you can apply the results by converting that experiment to a new campaign or transferring the experiment results to the original one.

Search Marketers 88

Search Marketers Management Marketing Marketers 88

Search Engine Roundtable

OCTOBER 6, 2022

Google has updated its Google Maps contributor guidelines to disallow "discouraging or prohibiting negative reviews, or selectively soliciting positive reviews from customers.

Customer 87

Customer 87

Search Engine Land

OCTOBER 6, 2022

Google updated its policies around contributed local reviews with a new line that now says discouraging or somehow prohibiting negative reviews or selectively soliciting positive reviews is not allowed. New policy. The new line that was added to the contributed guidelines is “discouraging or prohibiting negative reviews, or selectively soliciting positive reviews from customers.” Is it new?

SEO 86

SEO Customer Marketers Marketing 86

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

Search Engine Roundtable

OCTOBER 6, 2022

There may be a bug with the Google Analytics and Google Search Console integration. The queries report within Google Analytics when you connect your Search Console profile, now shows "not set" for all query data. It is like Google pulled all the query data out of the report.

Analytics 85

Analytics 85

Search Engine Land

OCTOBER 6, 2022

Ever struggle with what to write, when to write it, and how often to write content on your website? Join this live webinar and learn how science can offer a quantifiable approach, as well as help you develop content that matches what your audience is searching for. Register today for “Go Down the Content Rabbit Hole to Jumpstart Your SEO,” presented by iQuanti.

SEO 85

SEO Whitepaper 85

Search Engine Roundtable

OCTOBER 6, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console's Google Analytics 3 integration may be broken.

Analytics 80

Analytics 80

Search Engine Land

OCTOBER 6, 2022

Google Analytics, specifically the Universal Analytics 3 version and not Google Analytics 4, is currently not showing any query data within the integrated Search Console reporting. If you try to access your query data within Acquisition > Search Console > Queries, you will see the data for the past several days is shown as “not set.” What it looks like.

Analytics 84

Analytics SEO Marketing Marketers 84

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketers