Hubspot Marketing

MARCH 13, 2023

Stuck in a rut with your targeting strategy? We get it — it's easy to stick with what you know. But if you don't adapt and evolve, you could lose out on budget, headcount, and your goals. We know that times are tough, but that doesn't mean you can't achieve efficient growth and boost your sales. In fact, in the face of a challenging economy, it's even more important to make your marketing work harder for you.

Advertising 113

Advertising Advertisers Marketing Marketers 113

Businesses Grow

MARCH 13, 2023

Over time, I have been able to attain broad appeal by being bold in my opinions without crossing a line into politics and other divisive topics. So I’m a bit anxious about creating a post hinting at gender and creativity, but I think what I have to say today will be eye-opening, helpful, and practical, so I’m going to say it. Let’s start with AI and gender when it comes to creative writing style.

Entertainment 145

Entertainment Education Advertising Advertisers 145

Social Media Examiner

MARCH 13, 2023

Want to improve the ROI of your Instagram ads? Are you making costly targeting mistakes? In this article, you’ll discover how to build effective Instagram ads audiences and funnels that attract, nurture, and convert people using Instagram. #1: Think Broadly to Fill the Top of the Funnel With Instagram Ads At the top of the […] The post How to Set Up Advanced Instagram Ads Funnel Targeting appeared first on Social Media Examiner.

145

145

Hubspot Marketing

MARCH 13, 2023

A marketer's job can feel never-ending, especially when you have multiple daily tasks and campaigns to manage independently. Whether you have to guide a team, communicate with customers, or run a campaign — your to-do list can be exhausting. Fortunately, there's a way to automate some of your tasks — bots! Here's a list of bot software you can use to automate parts of the marketing process, so you can spend less time on repetitive tasks and more time running your business.

Price 139

Price Marketing Marketers Analytics 139

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Aspiration Marketing

MARCH 13, 2023

The title of this entry poses an interesting question: Are there, in fact, companies that shouldn't be using content marketing or that simply won't benefit from a content marketing strategy? I would argue the answer is invariably no and that every company, regardless of industry or area of expertise, can see significant, sustainable, and meaningful growth from a proper content marketing framework for their product or service, business goals, and state of play within their industry.

Content Marketing 130

Content Marketing Marketing Marketers Marketing Strategy 130

Unbounce

MARCH 13, 2023

Back in the ‘70s, Jeff Taylor was writing copy for ads at one of his father’s radio stations. He recalls one interaction fondly: I wrote my first piece of copy. The client read it, looked at me, and said, “You’ll work in an ad agency one day.” I was 12. Call it fate or natural skill, Jeff has been marketing and growing businesses since 1992—long before “digital” was a part of any agency’s vocabulary.

Marketing 129

Marketing Marketers Digital Marketing Fashion 129

Search Engine Journal

MARCH 13, 2023

Google Ads will use Google Analytics 4's conversion window settings starting March 31 to ensure consistent reporting. The post Google To Unify GA4 & Google Ads Conversion Windows appeared first on Search Engine Journal.

Analytics 111

Analytics 111

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices? And how can you apply them to your own business to maximize your ROI?

Content Marketing 110

Content Marketing Real Estate User-Generated Marketing 110

Martech

MARCH 13, 2023

Some 60% of businesses are increasing their spending on martech this year, according to a study by Clevertouch Marketing and the University of Southampton. However, more B2B businesses are reporting trouble in the stacks. This year 23% of B2B firms said their stack was several, unconnected disparate platforms. That’s a huge increase from 2022 when only 10% of companies said this.

B2C 109

B2C Customer Marketing Marketers 109

Hootsuite

MARCH 13, 2023

You may already know how to add music to your Reels and Stories, but did you know that you can now add music to your Instagram posts ? Instagram recently announced the feature , which gives brands and creators one more way to engage their followers. Whether you want to share your favorite songs, augment your memes, or create a specific vibe for your photo, adding music will make your Instagram feed posts that much better.

Social Media Marketing 104

Social Media Marketing Branding Management Product 104

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Search Engine Journal

MARCH 13, 2023

Effective customer journey maps can help you enhance touchpoints and streamline the buyer’s journey. Here’s what you need to know. The post How To Create A Customer Journey Map appeared first on Search Engine Journal.

Customer Journey 99

Customer Journey Customer SEO 99

Search Engine Land

MARCH 13, 2023

Google recently added an extra “E” to the search quality standards of E-A-T to ensure content is helpful and relevant. The extra “E” stands for “experience” and precedes the original E-A-T concept – expertise, authoritativeness and trustworthiness. We know that E-A-T was already of high importance. Hyung-Jin Kim, VP of Search at Google, confirmed this at SMX Next : “E-A-T is a template for how we rate an individual site.

SEO 99

SEO User-Generated Law Communications 99

Martech

MARCH 13, 2023

The term “MACH” is popular nowadays, with many martech vendors claiming to offer MACH digital experience platforms (DXPs). But is this just a marketing tactic, or do these products genuinely align with the principles of MACH architecture? Dig deeper: What is a digital experience platform or DXP and is it the future of content management?

Management 98

Management Product Marketing Product Customer 98

Search Engine Journal

MARCH 13, 2023

Google's John Mueller shares advice on simplifying website structure. Learn why shifting subdirectories isn’t recommended and the benefits of specifying the root homepage as x-default. The post Google’s John Mueller Shares Tips For Simplifying Site Structure appeared first on Search Engine Journal.

SEO 96

SEO 96

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Martech

MARCH 13, 2023

Several big martech-related companies — including Roku and Roblox — are breathing easier following news they won’t lose their deposits in the failed Silicon Valley Bank (SVB). On Friday SVB was taken over by government officials, following a bank run. The run followed the bank’s announcement that inflation had cut the value of its U.S. government treasury bonds and it was selling a block of stock to increase its cash reserves.

Management 98

Management Marketing Marketers 98

Search Engine Journal

MARCH 13, 2023

Get access to a free, powerful SEO tool that takes the guesswork out of calculating the return on investment (ROI) of SEO. The post How To Calculate The ROI Of SEO For Your Marketing Strategy appeared first on Search Engine Journal.

Marketing Strategy 94

Marketing Strategy SEO Marketing Marketers 94

Martech

MARCH 13, 2023

This is part one of a two-part article. In this part, we look at ChatGPT, Writer and Jasper. ChatGPT’s launch in November 2022 spurred a debate among marketers. Proponents of generative AI envision a future where these highly sophisticated tools will replace human writers. Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks.

Whitepaper 98

Whitepaper Copywriting Transform User-Generated 98

Search Engine Land

MARCH 13, 2023

You’ve probably heard how successful content marketing can be when you do it consistently. Consistent content earns 55% more visitors coming to your site and 67% more leads. (Overall, creating content is your best bet for increasing traffic – ranking in organic search brings in 1,000% more traffic than organic social media.) But you can’t produce one blog post per month or blog randomly at a whim and expect to move that needle.

Content Marketing 91

Content Marketing Marketing Marketers Shipping 91

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Digital Marketer

MARCH 13, 2023

Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% until 2026? The market is expected to reach $786.2 billion by that time frame. This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to take advantage of the growth in 2023.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

Search Engine Land

MARCH 13, 2023

Delivering personalized customer journeys while respecting privacy. Effectively and responsibly leveraging generative AI. Supercharging your funnels with qualified leads. These are table stakes for modern marketers like you. And marketing technology is your key to making it all happen. Attend MarTech, online March 28-29 for FREE , to unlock… Nearly 50 tactic-rich sessions on how to leverage marketing technology for ongoing organizational success 50 tactic-rich sessions from Sysco, Forrester, Ele

B2C 90

B2C Customer Journey Customer Marketing 90

Search Engine Roundtable

MARCH 13, 2023

On Friday, Bill Elward noticed how a featured snippet had a header above it that read "Advertisement." Bill asked if this was a new Google Ad format from Google for featured snippet placement - the answer was no. The featured snippet simply picked up text on the page that said "Advertisement" and put that in the featured snippet.

Advertising 84

Advertising Advertisers 84

Search Engine Journal

MARCH 13, 2023

Learn from Google's Search Advocate, John Mueller, how to position yourself for success and increase your chances of getting hired at a major tech company. The post Google’s John Mueller Shares Advice For Getting A Job In Tech appeared first on Search Engine Journal.

82

82

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketers

Search Engine Roundtable

MARCH 13, 2023

Google, during some of the verification workflow with your Google Business Profile may ask for your BBB, Better Business Bureau, listing page. Google is asking to provide a link to your company information the Better Business Bureau.

84

84

Search Engine Land

MARCH 13, 2023

Microsoft has just launched a new set of tools and services designed to help healthcare professionals grow their businesses and reach more patients. These services include: Microsoft Advertising Microsoft Audience Network Microsoft Dynamics 365 Marketing Doctor and clinic ads. Healthcare providers can create targeted ads based on location, demographics, and search keywords.

Health 81

Health Advertisers Advertising Personalized Marketing 81

Search Engine Roundtable

MARCH 13, 2023

Google's John Mueller said lesser-used or known languages published on the web are not considered low-quality content just because they are lesser known. He said on Mastodon "good content is good content" no matter what language it is written in.

78

78

Search Engine Land

MARCH 13, 2023

Bing may replace the standard answers you get at the top of the Bing Search results with Bing Chat answers. The current answers on Bing Search “use old technology and crowdsourcing” and that Bing “will replace them ASAP” with Bing Chat responses, Mikhail Parakhin, who leads up Bing Search and Bing Chat, said on Twitter over the weekend.

SEO 79

SEO Branding Marketing Marketers 79

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

Digital Marketer

MARCH 13, 2023

After years of speculating about whether the buzz around AI was justified, by now, most of us as marketers and entrepreneurs have accepted that the promise of AI-enabled tools is real. It’s clear that AI technology will impact (and perhaps radically transform) almost every aspect of our work and lives. Podcasting is no exception. And while there are certainly challenges AI will present to us as podcasters, content creators, and marketers, there are also some incredible benefits.

Transform 75

Transform Product Marketing Product Marketing 75

Litmus

MARCH 13, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. We dig into where they got their start, where they are now, and explore their challenges and passions in email. This month, we’re chatting with Samar Owais—conversion strategist, SaaS and eCommerce industry expert, and (spoiler alert) K-pop fan.

Copywriting 75

Copywriting eCommerce Email Marketing Place 75

Search Engine Roundtable

MARCH 13, 2023

In the latest Google SEO office hours session, Gary Illyes answered how Google decides when to show links in Google Search to a company's mobile app. The short answer is deep linking; if Google can find there is an official app for that company or product, it will find it through deep linking and associate that to your knowledge graph.

SEO 72

SEO Product 72

Marketing Insider Group

MARCH 13, 2023

The past few years have been very good for the e-commerce industry, and really any business that earns significant revenue from online sales. The COVID pandemic sent established brick-and-mortars rushing to accelerate their digital transformation plans and sell more online. They plowed eye-watering sums into digital marketing channels despite often shaky evidence for digital ads’ effectiveness and, more recently, a broader decline in ad spending.

Retail 68

Retail Transform Shipping Digital Marketing 68

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketers