Content Marketing Institute
JANUARY 26, 2024
If you think Google’s removal of third-party cookies for Chrome browser users requires a legal or technical solution, you would be wrong. Marketers should do this instead.
Search Engine Land
JANUARY 26, 2024
In March, I published a study on generative AI platforms to see which was the best. Ten months have passed since then, and the landscape continues to evolve. OpenAI’s ChatGPT has added the capability to include plugins. Google’s Bard has been enhanced by Gemini. Anthropic has developed its own solution, Claude. Therefore, I decided to redo the study while adding more test queries and a revised approach to evaluating the results.
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Martech
JANUARY 26, 2024
Generating revenue growth is the ultimate goal for any B2B founder. While many other metrics matter, revenue is what enables success. Do you know what drives revenue growth? Focusing deeply on the customers you serve. Winning your clients’ loyalty brings you much more revenue. Satisfied customers don’t just come for more, they’ll spread the word about you.
Search Engine Land
JANUARY 26, 2024
Google is currently working on fixing an issue with advertisers being unable to access the Google Ads console. When you try to login to Google Ads, you are presented with a loading screen that can load for several minutes and then a red notice may pop up that reads, “Something went wrong. Reload Google Ads to continue.” What it looks like.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Customers.ai
JANUARY 26, 2024
B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. How many digital marketers out there have gasped upon your first overview of the budget allocated to conferences and travel?
Lynton Web
JANUARY 26, 2024
Successful marketing requires more than just catching your audience's eye — you need to keep them engaged and guide them through your company's sales funnel! But how do you ensure that your leads don't just recognize your brand but also grow to trust it and choose it over the competition? The answer lies in effective lead nurturing strategies. So, let's dive in and explore lead nurturing, its importance, and how to excel at it.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
JANUARY 26, 2024
Winning and losing clients is part of the agency business. But with the right processes in place, you can smooth client transitions and maintain positive relationships no matter the outcome. Let’s tackle best practices for onboarding new clients and offboarding those who leave that will improve the client experience, get to work quickly, and enable future referrals.
Martech
JANUARY 26, 2024
Already calling itself a “platform,” agency holding company Publicis Groupe will evolve into an “intelligent system” through a 300 million Euro investment in AI capabilities. This builds on the boosting of its digital commerce and data competencies through the acquisitions of Sapient and Epsilon. CoreAI will be the over-arching name for the capabilities Publicis plans to layer across its offerings.
SocialPilot
JANUARY 26, 2024
Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Imagine you’re giving directions to someone; the clearer and more specific your instructions are, the more likely they are to reach the exact destination they wanted.
Martech
JANUARY 26, 2024
As CEO of The Marketing AI Institute, Paul Roetzer is about as plugged into businesses’ use of artificial intelligence as you can get. While there’s a lot of long-term analysis/navel gazing going on about AI, we wanted to get his take on what to expect in the coming year. He also discussed some worrying blindspots when it comes to how AI will impact business and society.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
SmartBrief - Marketing
JANUARY 26, 2024
The theme of this year’s tech show was “All On,” a play on words that tells me that anything with an on button is getting its moment at the annual gathering of consumer electronics companies, and CES 2024 didn’t disappoint. Robots were on, interoperability was on, every home appliance was on and listening, and your car’s on button could be pushed from the comfort of your couch via smartphone.
illumin
JANUARY 26, 2024
The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. As we enter this new age of advertising, both security and compliance are more important than ever. Privacy is top of mind for advertisers (and AdTech companies) because it is a central concern for their customers – both existing and potential.
Six & Flow
JANUARY 26, 2024
Have you ever considered whether your tech stack could potentially be the cause of inefficient operations? Your stack may have the industry's best tools to support your marketing, sales, customer service, internal operations and other crucial aspects of the business. But when you look at it from the perspective of an ecosystem, you have to ensure that all your tools integrate seamlessly with each other to eliminate inefficiencies.
Zumvu
JANUARY 26, 2024
When we hear the words “cyber crime”, our minds tend to conjure up images straight out of a James Bond film.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Traackr
JANUARY 26, 2024
Long-term influencer relationships are your key to a successful influencer program. Here are 3 tips for making it happen.
SocialPilot
JANUARY 26, 2024
Influencer marketing seems to have become the holy grail for achieving social media success of brands. According to marketers, influencer-generated content earns 8x more engagement than sophisticated branded content. So, it’s a proven fact that everybody loves them. Not only the audience but brands also favor them, given the fact that every $1 spent on influencers generates $5 to $6.50 in revenue.
Martech
JANUARY 26, 2024
Email strategies are facing a whirlwind of change: from legislative pressure to announcements from companies like Yahoo! and Google, this is the perfect time to give your email strategy a thorough once-over. Plus, with email still topping the charts as one of the top-performing revenue channels for marketers, you could be missing dollars in the pipeline.
Martech
JANUARY 26, 2024
Engaging customers on social media is a full-funnel strategy, and not just for consumer brands. Salesforce reaches customers and prospects on over 150 social channels. The company partnered with social media management platform Sprout Social in 2022. Capabilities include social listening, analytics and managing direct messages. This boost in learnings from social media, and management of messaging on social, impacts the organization far beyond social media marketing and shows how B2B businesses
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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