Aspiration Marketing

MARCH 25, 2025

Business Development vs. Sales: Many startups know they need to grow, and they often think sales alone will get them there. But many miss a critical component: strategic business development. Therefore, while Sales is crucial, it's the synchronization with a well-defined business development strategy that fuels explosive growth. Let's explore the key differences that separate the two and how they can work together for sustainable success.

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The Marketing Operations Leader

MARCH 25, 2025

In this edition: Easy Breakdown of Marketing Strategy and Planning The Better Way to Get Mentors and a Board of Advisors POLL: The Marketing AI Use Case With The Most Potential Exclusive For Paid Subscribers : How I Got a Multi-Million Dollar Martech/Ops Ask Approved (And How You Can Too) Learn from Marketing Ops Leaders from GE, Rockwell Automation, Jasper and more at our in-person Marketing Ops Panel in Phoenix, AZ on April 2nd.

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketing 130

Martech

MARCH 25, 2025

I am often surprised by how many C-level, SVP, VP and even director-level executives delegate the content and other aspects of their email newsletter to junior marketing team members. When was the last time you read your organizations email newsletter from the perspective of your email subscribers? When was the last time you asked your email subscribers for their thoughts on your organizations email newsletter either in a focus group, via one-on-one interviews (these are the best options) or in

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Whitepaper Promotion Email Marketing Education 119

Marketing Insider Group

MARCH 25, 2025

Over the past several years, social media completely changed how people interact with brands. Advertisements that once dominated feeds now compete with user-generated content, personal recommendations, and influencer endorsements. Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services.

Influencer Marketing 90

Influencer Marketing Fashion Promotion Finance 90

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Hubspot Marketing

MARCH 25, 2025

All I have to show from my college days is a questionably long Facebook album titled For the Nights I'll Never Remember, and the People I'll Never Forget. Meanwhile, when Alex Lieberman was in college, he launched a newsletter now valued at $75M. It's okay We all have our strengths. Meet the Master Alex Lieberman Co-founder and executive chairman, Morning Brew; co-founder of Storyarb Claim to fame : Launching a newsletter now worth $75M from his college dorm room Lesson 1: When launching a biz,

Entertainment 99

Entertainment Advertising Advertisers Branding 99

Backlinko

MARCH 25, 2025

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. But most lack any actual data to back up their recommendations. That’s why we decided to do something different. We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers. This included: Search volume data Keyword difficulty scores Average cost per click (CPC) Search intent Short- and long-term growth trends For each win

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

Social Media Examiner

MARCH 25, 2025

Struggling to keep up with content creation? Want to create more content in less time while maintaining consistency? In this article, youll discover a practical strategy anyone can implement to create authentic content at scale with AI. Audra's Background: Why Her Approach Matters With more than two decades of experience running a marketing agency since […] The post Content at Scale: How to Train AI to Create Great Content appeared first on Social Media Examiner.

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Marketing Marketers 107

Martech

MARCH 25, 2025

More than half (54%) of American consumers say they dont pay attention to the brands they buy, as long as the product meets their needs, a new report found. Thats according to the Consumer Products Engagement report from SAP Emarsys and Deloitte, which was released today at the Shoptalk conference in Las Vegas. According to the report, a new engagement-driven landscape is taking shape, and success in this Engagement Era depends on a personalized omnichannel approach across the customer lifecycle

Branding 87

Branding Personalized Marketing Product Customer 87

Animalz blog

MARCH 25, 2025

“The thing that AI is really good at right now is giving us adequate stuff,” says Ines Lee, Head of Content at Ali “You think that a typical piece of content would maybe be five to 10 different steps or maybe even less, but really to get to excellence and get to performant content, you realize it takes a lot more,” says Alex Halliday, founder and CEO of AirOps. “It takes a lot of testing, it takes a mixture of models, it takes different retrieval strategies.

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User-Generated SEO Thought Leadership Customer 67

Buffer Marketing

MARCH 25, 2025

"What should I post this week?" If you've ever stared at your social media accounts asking yourself this question, you're not alone. Creating and finding enough content to maintain an active social media presence is one of the biggest challenges we hear from our customers. That's why we built Feeds — a new Buffer feature that brings fresh content from your favorite websites directly into your Buffer account.

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Real Estate Industry Insights Market Trends Management 68

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Set Up

MARCH 25, 2025

Advancements in AI over the last few years have shifted customer expectations. With all of this power and access, however, comes more responsibility on marketers to lead with intention and care. Explore the biggest shifts in High-tech + Innovation and how marketing leaders can act accordingly. 1. The Personal Touch of Technology In a world driven by algorithms, personalization isn't optionalits expected.

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Transform New Technology SEO Branding 59

SMA Marketing

MARCH 25, 2025

Remarketing helps you recover lost sales by re-engaging visitors if they leave your site without completing a purchase. Many people dont convert on their first visitthey browse, add items to their cart, and then leave. Instead of letting potential customers slip away, a strategic remarketing campaign, including PPC ads, invites them back, reinforcing your brand.

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Customer Branding Advertising Advertisers 52

Content Marketing Institute

MARCH 25, 2025

The requests keep entering your inbox: a rush collateral piece, an unexpected pivot to a new social platform, a request to take on a colleagues work. End the frustration and learn to say no politely and strategically with this advice.

Content Marketing 101

Content Marketing Marketing Marketers 101

The LeadG2 Blog

MARCH 25, 2025

As we approach the end of Q1 2025, it's crucial for B2B organizations to evaluate the effectiveness of their marketing and sales strategies. The past few years have seen a dynamic shifts in the channels that are driving success.

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Marketing Marketers 68

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

verse.ai

MARCH 25, 2025

How AI Agents Improve Employee and Customer Experiences Are AI agents replacing human roles? The short answer is no. AI agents should not replace human touch, but enhance it. While AI agents replacing jobs is a common worry, the importance of human touch is not going away anytime soon. For many companies focused on customer experience, AI agents can be instrumental in remaining competitive.

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CRM User-Generated Retail Analytics 59

Hubspot Marketing

MARCH 25, 2025

I often find raw data overwhelming endless rows of numbers can be hard to decipher. That's why I love data visualization; it transforms complex figures into clear, intuitive charts that help me quickly spot trends and understand the story behind the numbers. Visual charts and graphs not only save me precious time but also empower me to make better decisions by contextualizing information in a way that raw data just cant.

Transform 101

Transform Shipping Manufacturing Law 101

Martech

MARCH 25, 2025

Keeping up with the latest channels and trends is important, but email remains one of the most effective and reliable drivers of performance. Email is more than just a communication tool. It serves as the backbone of first-party data, identity resolution, and personalized marketing strategies all essential for success in todays privacy-first, omnichannel landscape.

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Whitepaper Digital Marketing Marketing Marketers 111

Hootsuite

MARCH 25, 2025

An Instagram caption is the text that appears along with an Instagram photo or video. Its a word (or emoji) based opportunity to elevate your content, provide context, share information, or joke around. It can be up to 2,200 characters. Thats a lot of room for words, but experts generally recommend not writing essay-length captions: the best ones communicate effectively and efficiently. 150-ish characters is a good benchmark.

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User-Generated Social Media Marketing Law Shipping 57

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing