Aspiration Marketing

MAY 3, 2023

In today's highly competitive job market, companies are constantly looking for ways to attract top talent to their organization. One of the most effective strategies for finding high-quality candidates is through a team member referral program. In addition to ensuring a cultural fit for new hires, team member referrals can enhance team member engagement and retention, making them a valuable tool for boosting your employer brand and attracting top talent.

Branding 223

Branding Marketing Marketers 223

Search Engine Land

MAY 3, 2023

Google now says the canonical link element is not recommended for syndicated content; instead, block the syndicated content from being accessed to avoid duplication. Google posted this new piece of information in this help document over here. What’s new. Google posted this paragraph under the section “syndicated content:” “The canonical link element is not recommended for those who wish to avoid duplication by syndication partners, because the pages are often very differe

Communications 108

Communications SEO 108

Aspiration Marketing

MAY 3, 2023

Growth marketing isn't just about getting more leads or conversions. It's about creating a sustainable, data-driven engine for growth that will drive your business forward for years to come. If you're looking for ways to grow your business, you're in the right place. Here's everything you need to know about implementing a growth marketing strategy.

Marketing 130

Marketing Marketers Place Marketing Strategy 130

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content. In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools

Content Marketing 107

Content Marketing Transform User-Generated SEO 107

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Content Marketing Institute

MAY 3, 2023

Readers consume about 20% of the words on a web page. How can you change that? Take time to craft a powerful game-changer – the introduction. These seven methods can help.

109

109

Martech

MAY 3, 2023

Search engine optimization (SEO) platforms are perhaps the most powerful strategy to drive traffic to your website. Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Make sure that all potential internal users are on the demo call and pay attention to the following: How easy is the platform to use?

SEO 103

SEO CRM Search Marketers Price 103

Martech

MAY 3, 2023

A two-day design sprint hosted by the Jacobs Institute for Design Innovation at UC Berkeley, in partnership with headless CMS Storyblok, produced some audacious and potentially game-changing concepts about how “the future of web” might develop. The contestants were UC Berkeley students from various disciplines (plus one or two alumna) and the awards were made by a panel of judges.

Transform 103

Transform Health User-Generated Education 103

Lynton Web

MAY 3, 2023

When it comes to building strong SEO to attract users to your site, the rules for best practices change frequently. That’s because SEO consistently adapts to reflect modern search habits, as well as Google’s algorithm updates. What Is Search Engine Optimization? SEO is a method to ensure your website and its content appear on search engine results pages (SERPs).

SEO 98

SEO Inbound Marketing Copywriting User-Generated 98

Martech

MAY 3, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.

Gen Z 102

Gen Z Millennials Transform Marketing Strategy 102

TechWyse

MAY 3, 2023

Digital marketing is always changing, and there are always new strategies and trends emerging. It’s hard to keep up! In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective. Get ready to learn about the top digital marketing trends for 2023!

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Martech

MAY 3, 2023

Google’s Universal Analytics (UA) ends on July 1. In a little less than two months, everyone using UA will be switched to Google Analytics 4 (GA4). “It can be very overwhelming,” said Colleen Harris, head of business intelligence and reporting strategy at Sincro. “If we wanted to put our head in the sand that’s fully allowed, but we do have to figure out what’s next.

Analytics 100

Analytics Advertising Advertisers SEO 100

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. A CMO’s charge is to show up as a clear mirror for the organization in terms of where we are succeeding, where we are failing and what our customers want.

CMO 97

CMO Communications Finance B2C 97

Search Engine Land

MAY 3, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.

Gen Z 94

Gen Z Millennials Transform Marketing Strategy 94

Hootsuite

MAY 3, 2023

There’s way more to real estate than showing houses and negotiating deals. In addition to understanding the latest market trends and knowing your way around numbers, you also need to be a savvy marketer. And if you want to keep your client pipeline full, you need to know how to generate leads in real estate. The best agents know that marketing and generating leads is an ongoing effort, one that helps you build your personal brand, expand your network, and grow your real estate business.

Real Estate 93

Real Estate Transform User-Generated Education 93

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Customers.ai

MAY 3, 2023

Welcome to the future, where businesses are in a high-stakes poker game. Artificial intelligence (AI) is the ace up their sleeves! In this blog post, we’ll take a wild ride through the magical realm of AI tools for business. We’ll uncover the secret sauce that’s spicing up industries, learn how these tools are like having your own crystal ball for decision-making, and even dive into the nitty-gritty of AI adoption (hint: it’s not always a walk in the park).

User-Generated 93

User-Generated Analytics Customer Product 93

Search Engine Journal

MAY 3, 2023

Want to start seeing significant increases in your Google Ads profits? Learn how your specific business can increase profits in this on-demand webinar. The post 3 Simple Google Ads Tweaks That Immediately Boost Sales appeared first on Search Engine Journal.

93

93

Martech

MAY 3, 2023

Imagine this. You walk into Home Depot to buy a rake because you need to do some yard work and then decide to browse the aisles to get ideas for your dream kitchen (that you just started dreaming about and don’t have the time or budget for yet). You glance through the pre-built setups to get a sense of your style and learn what options are available.

Whitepaper 93

Whitepaper Email Marketing Customer Journey Education 93

Search Engine Land

MAY 3, 2023

Competitive spaces are competitive for a reason. Money. Mullah. Dinero. That works in two ways: Lots of money to make, with oodles of demand and lucrative payouts, but… Also, lots of money your competitors have to splash the cash to outbid and outrank you. They can spend it on hard costs like pushing CPCs through the roof. Or on soft costs like savvy operators who’re scrappy and ambitious – producing more, better marketing assets to create a competitive moat to keep you out.

Branding 92

Branding Finance Food Advertising 92

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Hubspot Marketing

MAY 3, 2023

When you’re managing spreadsheets, even a relatively small amount of data can become difficult to manage pretty quickly. But tools like Google Sheets have many functions that help you work with data more efficiently. A common challenge is figuring out how many instances you have of specific values within a large spreadsheet. That’s where the SumIf function in Google Sheets comes into play.

Price 89

Price Product Management Place 89

Search Engine Land

MAY 3, 2023

TikTok has just announced the launch of a new product, Pulse Premiere, aimed at enabling publishers to sell advertisements alongside their content. How it works. Pulse Premiere is an extension of TikTok’s existing Pulse program, where a select group of top creators receive half the revenue from video advertisements shown immediately after their posts.

Product 92

Product Advertising Advertisers Branding 92

Digital Marketer

MAY 3, 2023

They say employees are a company’s greatest asset , and it’s just as true for marketing agencies as any other business. The right team can help prove your agency’s quality, credibility, and competency to potential clients. So, it just makes sense that you want to find qualified candidates and, more importantly, ensure they’re in it for the long haul.

Branding 80

Branding Digital Marketing Advertising Advertisers 80

Search Engine Land

MAY 3, 2023

Following a significant overhaul last year, it appears that YouTube may be undertaking another visual transformation, this time targeting the video page, which has remained relatively unchanged in recent years. The change was noticed and posted on Twitter by @XenoPanther. Has anyone else's YouTube looked like this? pic.twitter.com/1bjeWC2xFA — Xeno (@XenoPanther) May 2, 2023 The new design.

Transform 88

Transform Advertising Advertisers SEO 88

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Influence & Co

MAY 3, 2023

Imagine running a marathon, which is 26.2 miles. You wouldn’t plan on stopping at 25.2 miles unless you had no other choice. Who would want to give up the rush and reward of the final mile?

Management 71

Management Content Marketing Marketing Marketers 71

David Meerman Scott

MAY 3, 2023

Some people throw their hands in the air and say they don’t understand artificial intelligence. Others think they understand AI, but really don’t. Here’s the down and dirty way to think about any AI application: it’s just data plus math.

Marketing 65

Marketing Marketers 65

Influence & Co

MAY 3, 2023

In the latest Content Marketing Institute study on B2B content marketing , 71% of respondents said content marketing has become more important to their company over the past year. The survey also revealed that 73% of B2B marketers have a content marketing strategy, though only 40% have documented it.

Content Marketing 56

Content Marketing Marketing Marketers Marketing Strategy 56

Base.ai

MAY 3, 2023

Part 1: Managed or Self-serve References ? We had a super-productive reference management roundtable session with some super-productive practitioners, and we want to share some of the great things that were discussed. This is the first in a 3-part Q&A blog series that focuses on what was said. Key takeaways: Most are working in a hybrid strategy with managed for reference calls versus self-serve for referenceable content.

Management 52

Management Communications Customer Education 52

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Spiralytics

MAY 3, 2023

Here’s an interesting fact: a study by Portent found that websites that load within five seconds see the best conversion rates. In the same vein, as load time increases, every additional second will result in a drop in the conversion rate by an average of 4.42 percent. This study shows that there’s a huge correlation between website loading speed and user experience.

SEO 52

SEO Management Customer Product 52

Customers.ai

MAY 3, 2023

Welcome to the future, where businesses are in a high-stakes poker game. Artificial intelligence (AI) is the ace up their sleeves! In this blog post, we’ll take a wild ride through the magical realm of AI tools for business. We’ll uncover the secret sauce that’s spicing up industries, learn how these tools are like having your own crystal ball for decision-making, and even dive into the nitty-gritty of AI adoption (hint: it’s not always a walk in the park).

User-Generated 52

User-Generated Analytics Customer Product 52

Rock Content

MAY 3, 2023

As a Digital Marketing Specialist working in Brazil and marketing for a North American company, it has been a fascinating experience to navigate the rising trend of Artificial Intelligence (AI) within the content creation industry. And I’m saying this not only because industries from similar segments can perceive AI so differently – because trust me, it’s really different!

eBook 52

eBook Entertainment Digital Marketing Communications 52

InTouch Marketing

MAY 3, 2023

Are you tired of receiving unsolicited emails from “local SEO experts” promising to boost your website’s ranking?

SEO 58

SEO 58

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding