Mon.Mar 24, 2025

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Website Personalization: Strategies to Boost Engagement & Conversions

Aspiration Marketing

There's just so much clutter on the internet nowadays, that its hard to know how to grab people's attention. For that, you need website personalization: a unique strategic approach that customizes your website content according to what the users want and need. Speak to them through the art of personalization. Once they notice that you care about their interests, they want to invest more attention, time, and money in your brand.

Branding 189
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The secret to smarter, faster marketing decisions with AI

Martech

The four-person marketing team at Tomorrow.io routinely outperforms competitors with teams ten times their size. They don’t possess superhuman abilities and they don’t work 24/7. They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. Faster, more complete decision-making Since the days of the assembly line, businesses have relied on command-and-control decision structures, funneling decisions upw

Transform 120
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How Citi’s CMO drives differentiation from within

SmartBrief - Marketing

I’ve spent decades studying what makes brands tick. One truth has remained constant: In professional services, the only real differentiation comes not from what you sell, but how you deliver it. And, that comes from brand culture. No one understands this better than Alex Craddock, Citi chief marketing officer, who shared his insights at the 2025 ANA/AEF Future of Marketing Leadership event.

CMO 77
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As retail evolves, so too do physical stores and retail tech

Martech

The retail sector continues to evolve to become more digital, social and connected, a new report from Salesforce found. The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026.

Retail 110
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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11+ Real-World AI Agent Examples

Hubspot Marketing

AI agents are like the backstage crew at the concerts we attend: Operating independently on the backend to deliver a smooth experience on the user end. They power many of the tech we use and have for a while but havent gotten that visibility until recently. In this article, well break down real-world examples of how AI agents are used across industries.

Health 74
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AI and email marketing: All hype or real game-changer?

Martech

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Marketers everywhere are evaluating whether AI-powered tools can genuinely improve their campaigns, streamline their workflows and drive better results or if theyre just expensive add-ons with little impact.

More Trending

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AI adoption accelerating, but many fall behind: IAB report

Martech

AI is now an essential tool in media and marketing, yet its adoption remains inconsistent across the industry. While agencies and publishers are leading the charge, many brands are struggling to keep pace, facing challenges with data quality, tool fragmentation, and governance gaps. Thats according to IABs new State of Data 2025 report (no registration required), which provides a deep dive into how AI is reshaping media planning, activation and analysis, revealing the industrys biggest hurdles

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Brand omnipresence: A guide to achieving ultimate recognition

Welcome Software

Two words that us marketers all wanna jump on: brand recognition. It's in everything we do, and it's (pretty much) everything we want. But—and this is a big but—we're in competitive times, we're in hard-to-please times, we're in attention-span-of-a-goldfish times. So, what's the answer for brands wanting to stay at the forefront of consumers' minds?

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Are naming rights deals worth the investment for big brands?

Martech

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. As the 2025 baseball season kicks off in the U.S., many teams will play in stadiums named by sponsors who shell out big bucks for the naming rights to the venue.

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How to Embed Facebook Reviews on Your Website

SocialPilot

Want to build trust and boost your businesss credibility? Showcasing customer reviews is one of the best ways to do it! While platforms like Google and Yelp are great, Facebook remains a powerhouse for social proofwith over 3.07 billion monthly active users engaging. For small business owners, Facebook reviews can be a game-changer in attracting new customers and strengthening your online reputation.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Market Yourself for the Marketing Role You Want (Not the One You Have)

Content Marketing Institute

Finding a new job in marketing isnt easy right now. Up your chance for success by positioning (and developing) yourself as the full-stack marketer you want to be. Heres how.

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Personalized Marketing for Small Businesses: Winning Strategies for Business Owners

yorCMO

Discover how personalized marketing can transform your small business! Learn affordable strategies to connect with your audience and boost ROI. The post Personalized Marketing for Small Businesses: Winning Strategies for Business Owners appeared first on yorCMO.

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Top 5 B2B Prospecting Platforms to Elevate Your Sales Strategy

Zumvu

Businesses now approach lead generation differently due to the emergence of digital technologies; thus, using cutting-edge tools and tactics is crucial for remaining competitive.

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Life at Six & Flow: A Look Inside Kierin’s Role as a Senior BDM

Six & Flow

Discover Kierin's journey and role as a Senior BDM at Six & Flow, where growth, autonomy, and opportunity define the work culture.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Best AI Sales Agents for Smarter Selling in 2025

Zumvu

A successful company's hidden hero is its sales team, which cultivates the connections that increase sales. It's not that easy, though; sales teams must deal with disorganized data, a lack of pipeline visibility, and the daily difficulties of selling. Use AI sales tools to help boost your team's production.

Product 52
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Dissecting Apple’s disruptive marketing case study

Businesses Grow

A new Apple ad is a marketing case study taking the world by storm. As I write this — four days after the video’s debut — it has already been viewed 15 million times on YouTube. The visually stunning, cinematic long-form ad reunites Apple with Oscar-winning filmmaker Spike Jonze , who directed the brands lauded Welcome Home in 2018.

Marketing 103