Fri.Dec 01, 2023

article thumbnail

OpenAI’s Drama Should Teach Marketers These 2 Lessons

Content Marketing Institute

Should you care about the C-suite drama at OpenAI? Only if you plan to integrate any brand’s generative AI tools into your marketing strategy for 2024 and beyond.

article thumbnail

YouTube’s Ad Blocker Crackdown Backfires as Viewers Install Better Blockers

Calvyn Lee Blog

YouTube recently started cracking down on ad blockers, showing messages that threaten to disable video viewing for users who block ads. However, this plan appears to be backfiring. Rather than complying, viewers are installing enhanced ad blockers at higher rates. The Ad Blocker Crackdown In a recent video, a popular YouTuber discussed YouTube’s apparent “war” against ad blockers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

6 ways to use generative AI for your marketing

Martech

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity.

article thumbnail

How to Create a Lead Generation Website: 9 Simple Optimizations

Hubspot Marketing

Optimizing your website to generate leads is a no-brainer. However, it's not as simple as throwing a “Click Here” button on your home page and watching the leads pour in. Instead, marketers and designers need to take a more strategic approach. In this post, we'll go over some quick ways that actually work to optimize your website for lead generation.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

9 SEO tactics for the holiday period

Search Engine Land

The holiday season brings a surge of searches around gifts, events, recipes and more. Savvy marketers can capture this traffic spike with targeted SEO strategies. Below are nine ways to optimize your website for the holidays and make the most of this high-traffic period. 1. Capitalize on seasonal topics Using tools like Google Trends and Semrush, look for trending keywords related to the holidays.

SEO 103
article thumbnail

Email Marketing vs. SEO: What You Need To Know for 2024 (New Research)

Hubspot Marketing

I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. If you’re a beginner, you’ve at least heard of both strategies and maybe done a bit of research into them. Regardless of your level of experience, you might still be wondering which is a more worthwhile investment for your business. In this post, I’ll discuss all things email marketing vs.

More Trending

article thumbnail

6 Social Selling Tools to Consider

Hubspot Marketing

If you're like many people, you've likely been tempted to impulsively buy a pull out your credit card for a product or service you saw in an Instagram Reel with an incredibly convenient link to shop. Today, most generations see social media as their preferred platform for product discovery, while 87% of social media marketers who sell on their channels say its effective.

Price 99
article thumbnail

Why a content gap analysis should be part of your SEO strategy

Search Engine Land

A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have missed and improve your content marketing. But what exactly is a content gap analysis, and how do you do it? And more importantly, why should you? What is a content gap analysis? Content gap analysis is the process of identifying and addressing missing or underperforming content on a website, compared to competitors or market standards.

SEO 96
article thumbnail

I Asked 13 Buffer Leaders for Advice on Succeeding in My New Role

Buffer Marketing

As part of my comprehensive Buffer onboarding — which had me up and running at full speed in a matter of weeks — I was tasked with setting up intro calls with the company executives.  The prospect of sitting down (even virtually) with our CEO and other senior Bufferoos was daunting for a newbie. I was pretty nervous (in hindsight, I really didn’t need to be!).

article thumbnail

Google Merchant Center Next will soon support rules and supplemental feeds

Search Engine Land

Google Merchant Center Next will support rules and supplemental feeds early next year. The predecessor version, Google Merchant Center, is still used by some advertisers and already supports these new features. Google Merchant Center Next (GMC Next), a simplified version of Merchant Center, was unveiled in May. Advertisers that haven’t transitioned to GMC Next and want access to the rules and feeds should not upgrade to GMC Next.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

AWS expands its martech competency program

Martech

AWS has announced an expansion to its program to help advertisers and marketers find competent partners with solutions built on AWS. Partners qualify for the program through demostrated technical competency and customer success. Previously known as the AWS Digital Customer Experience Competency, the expanded AWS Advertising and Marketing Technology Competency covers the following competencies in addition to digital CX: Audience & Customer Data Management.

article thumbnail

Beyoncé And Taylor Swift’s Premiere Appearances Signify The Power Of Collaboration

CMO Network

In the cutthroat world of stardom, the reciprocal support of each other's movie releases by Beyoncé and Taylor Swift is nothing short of extraordinary.

article thumbnail

Meta to launch Threads in the EU within weeks

Search Engine Land

Meta is reportedly planning to launch Threads in the EU before the end of the year. The news comes after X’s biggest advertisers – including Disney, Paramount and Sony Pictures – boycotted the Elon Musk-owned platform following his endorsement of an antisemitic conspiracy theory Why we care. Although Threads isn’t serving ads just yet, brands can still grow their audiences on the platform through influencer partnerships.

article thumbnail

Effective B2B Sales Coaching Via Situational Fluency

Marketing Insider Group

In the B2B selling world there is near universal appreciation for the value of sales coaching. Research indicates significant impact on forecasted deal win rates, revenue growth and other selling metrics. Research from The Sales Management Association show sales people believe it’s the most important, least supported sales resource. We are among many who believe how you sell is a primary way to create value for prospective buyers, and to differentiate from competitors.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Beyoncé And Taylor Swift: The Collaborative Brilliance Of 2023

CMO Network

In the cutthroat world of stardom, the reciprocal support of each other's movie releases by Beyoncé and Taylor Swift is nothing short of extraordinary.

CMO 58
article thumbnail

5 Ways to Improve Your Marketing Efficiency

yorCMO

Crafting marketing success: Build strong teams & leverage expertise for dynamic growth. Explore insights now.

article thumbnail

How to optimize sales and marketing processes for efficient customer acquisition

Martech

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). Cutting down costs on marketing and advertising. In some cases, each of these tactics may work. But strategically, cost-effective acquisition isn’t about spending less or increasing the team.

article thumbnail

5 Ways to Improve Your Marketing Efficiency

yorCMO

Crafting marketing success: Build strong teams & leverage expertise for dynamic growth. Explore insights now.

article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

10 Actionable Tips for Small Business Marketing in 2024

Sachs Marketing Group

There are many tips for small business marketing, but the key is to focus on building a strong organic presence through SEO, leveraging social media to connect with your audience, and deploying highly targeted PPC ads to reach your ideal customer demographic. For the best result, be sure to measure your efforts, track progress toward your goals, and stay nimble!

article thumbnail

How to combine Google Ads with other channels to retarget, nurture and convert

Search Engine Land

Today’s buyers have thousands of options to choose from and hundreds of companies competing for their attention. Running an ad and expecting consumers to go directly to purchase isn’t a viable option. It’s entirely obsolete. A much more effective strategy is to retarget and nurture. The goal is to stay top of mind with your target audience until they’re ready to make a purchase.

article thumbnail

24 Best Free Marketing & Sales Icons for Your Website or App

Hubspot Marketing

I’ve abandoned numerous websites that were crammed with excessive text and bulky images due to their challenging navigation and overly bookish appearance. Being both a marketer and a customer in one, I naturally lean towards using icons. They are visually appealing, convey information and intent instantly, and make clicking effortless. But not all businesses use icons to their full potential.

eCommerce 103
article thumbnail

Reddit launches new Conversation Placement ad formats

Search Engine Land

Reddit has launched two new ad formats within Conversation Placement: Carousel Ads and Product Ads. Conversation Placement sits within a Reddit conversation thread, appearing below the original post and above the first comment. The rollout of the new ad formats within this placement is intended to offer advertisers the opportunity to interact with high-value users in a high-focused environment.

article thumbnail

What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.