Buffer Marketing
AUGUST 5, 2025
As a creator, marketer, or small business owner juggling 47 other to-dos, trying to keep up with Instagram Reels trends can feel like running after a moving train in flip-flops. Just when you think you’ve found the perfect format, it’s already peaked, everyone’s moved on to something new… and you’ve lost a flip-flop.
Martech
AUGUST 5, 2025
A new report suggests retail media networks (RMNs) need to evolve from platforms that push ads and pricing into content engines that influence how a new generation of consumers shops. The report, “ New Content Mandate: Building Shopper Trust in a Fragmented Retail Media Landscape ,” from Ascendant Network and Inmar Intelligence, says content-driven, omnichannel experiences are now required for building trust with shoppers and driving sales.
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Aspiration Marketing
AUGUST 5, 2025
Are your sales teams spending too much time on leads that aren't ready to convert? A significant portion of marketing-generated leads are often overlooked by sales only 27% of B2B marketing-generated leads are ever contacted. How much potential revenue are you leaving on the table? The traditional funnel can be leaky, but what if you could plug those leaks and ensure a smoother journey from prospect to customer?
Hubspot Marketing
AUGUST 5, 2025
I am “just threw out my back while turning to adjust my seatbelt” years old, so I was especially excited to talk to Jayde Powell, who’s made a name for herself as a bit of a Gen Z whisperer. I am also chronically online, so I’m aware of a lot of the Gen Z slang/memes/jokes that wend their way through the fiber optics. But does that mean I should start addressing Masters in Marketing newsletters, “Heyyyy besties!”?
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Search Engine Journal
AUGUST 5, 2025
Learn why SEO is essential for long-term growth and how it compares to PPC spending in today's digital landscape. The post The Great Reversal: Why Agencies Are Replacing PPC With Predictable SEO appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Backlinko
AUGUST 5, 2025
You know that feeling when you see a brand new competitor swooping in and snatching leads away from you? It can make you start questioning your whole approach. But instead of panicking, it’s far more useful to break down what they’re doing. That way, you can cherry-pick their best ideas. And spot the gaps they’ve missed. This post will show you exactly how to do that.
Martech
AUGUST 5, 2025
You’ve likely been here: after launching a thoughtful, multichannel campaign — podcasts, CTV, social video, gaming, DOOH — your analytics dashboard credits a single retargeting ad for the conversion. All the other moments — the podcast that sparked interest, the video that built trust, the game that created connection — vanish from the story. It’s not just frustrating.
Animalz blog
AUGUST 5, 2025
“AI is a leveler for better or worse… it’s lifted new marketers up, but it’s pushed the bar even higher for the good ones.” In this episode, you’ll learn from Kirti Sharma why trying to make content “for everyone” is a mistake. You’ll also see what it takes to stand out when AI is everywhere. Kirti Sharma runs marketing for Adobe Learning Manager and Captivate and brings twenty years of experience in B2B SaaS.
SocialPilot
AUGUST 5, 2025
With 5.56 billion people using an average of 6.83 social platforms each month, social media has become a frontline for consumer insights. And businesses must leverage these insights to stay ahead of their competitors. However, with numerous metrics across various social media platforms, it’s easy to feel overwhelmed or lose sight of the big picture.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Set Up
AUGUST 5, 2025
Kaylin Staub Chief Marketing Officer at SupplyHouse Retail marketing is entering a new era where value, trust, and operational excellence matter more than volume, visibility, and trend-chasing. As shopper expectations evolve and data privacy tightens, smart retail marketers are embracing personalization that actually serves, AI that enhances (not replaces) and brand positioning that aligns with customer values.
Marketing Insider Group
AUGUST 5, 2025
Building a strong online presence for your business is no longer optional. A robust online presence is critical to establish trust and credibility with your customers, build connections with them, and reach new audiences. Research shows that 80% of consumers search online for local businesses weekly, underscoring the importance of making a strong first impression via digital channels.
Neil Patel
AUGUST 5, 2025
Have you noticed Reddit showing up more and more in search results lately? You’re not imagining it. Reddit has quietly become a major player in Google’s search ecosystem and will only grow. As of 2024, Google rolled out multiple search engine results page (SERP) features prioritizing Reddit content, including “Discussions and forums” and “What people are saying” panels.
Use Insider
AUGUST 5, 2025
If you’ve invested in marketing automation but still feel like you’re running in place, you’re not alone. Many marketing teams found their automation tools promising efficiency and outcomes, but end up delivering complexity, guesswork, and underwhelming results. In fact, 73% of marketers say implementing marketing automation is a challenge, with nearly 31% finding it very challenging.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Search Engine Journal
AUGUST 5, 2025
AI answers, offline calls, and voice search are reshaping how buyers act. This report breaks down what that means for your search strategy. The post The Future Of Search: 5 Key Findings On What Buyers Really Want appeared first on Search Engine Journal.
verse.ai
AUGUST 5, 2025
Increasingly, AI can transform workflows, improve the customer experience, and make it easier for businesses to deliver on high-level customer expectations without substantially increasing their costs. One of the critical tools that is making that process easier is AI intent-based automation. These tools help determine customer intent based on their actions and automatically trigger and manage steps to fulfill that intent, all without the need for direct customer interaction.
Use Insider
AUGUST 5, 2025
Five years back, online shopping had a linear routine: search on Google, skim a few review sites, compare options across open tabs, price check on retailer pages, and maybe complete the purchase. Now? Consumers simply ask AI. A statistic found out that nearly 42% of shoppers are turning to tools like ChatGPT instead to bypass search engines altogether.
Bannerflow
AUGUST 5, 2025
From brief, to design, to launch. Seems straightforward enough, right? So why does your team’s creative workflow seem to not be working anymore? They’re as productive as ever (and often feeling overwhelmed). But your ad campaigns are yielding unsatisfying results. Is that common? Yes. But, most importantly, can you remedy that and get your campaigns (and your team’s happiness) back on track?
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Martech
AUGUST 5, 2025
For a while, prompt engineering felt like strategy. Craft the perfect input, unlock perfect output. Add a few tokens here, adjust tone there and suddenly your chatbot sounds like a senior marketer. A productivity revolution. A creative partner. Maybe even a competitive edge. But it wasn’t. It was a placeholder—an interface trick for extracting meaning from a system that knew nothing about your business.
Use Insider
AUGUST 5, 2025
Marketing teams in retail are busier than ever, juggling customer engagement, managing multi-channel campaigns, analyzing performance, and personalizing interactions across countless touchpoints. That’s a lot. Doing all of this manually isn’t simply practical; it is virtually impossible to scale. That’s where they need the power of retail marketing automation.
The Drum
AUGUST 5, 2025
Arghaüs, a fictional gallery at the centre of Argos’ mockumentary series, is taking the retailer’s creator strategy in a bold new direction. Argos is seeing brand uplift through its ‘most ambitious’ creator campaign to date. The UK retailer has partnered with the social agency Billion Dollar Boy to produce a mockumentary series for TikTok and Instagram.
Search Engine Roundtable
AUGUST 5, 2025
Did you know that your sitelinks in your Performance Max (PMax) campaigns can impact the overall ad strength? Google actually has a help document that lists that and the ad strength widget in Google Ads now lists ad strength.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
The Drum
AUGUST 5, 2025
In its biggest brand shake-up in a decade, Columbia Sportswear trades the pristine summit shots and polite trail hikers for vultures, snowdrifts, and pants tested over crocodiles. In a category obsessed with peak moments and sunset hikes, Columbia Sportswear has thrown its hiking boots through the marketing glasshouse. The nearly 90-year-old brand just unveiled Engineered for Whatever, a bold creative relaunch that resurrects the brand’s chaotic, cheeky spirit from the ’80s and ’90s and cranks i
Martech
AUGUST 5, 2025
Have you noticed a dip in your organic traffic lately? You aren’t imagining it. AI-powered search engines, such as Google’s AI Overviews, ChatGPT, and Perplexity, are transforming the way people discover and consume content. Instead of clicking your link, users are getting instant AI-generated answers – often built from your content – without ever visiting your site.
Search Engine Roundtable
AUGUST 5, 2025
Google has rolled out an update to the Google Business Profiles Google Posts creation tool. We covered Google testing these changes earlier but now it is officially live as of late Friday.
The Drum
AUGUST 5, 2025
Astronomer’s Coldplaygate and American Eagle’s Genegate saw fake apologies go viral before either business could have their say. Comms strategist Andy Barr dissects how brands should now respond to supposed scandals. “Rising above” presents a very credible risk to brands embroiled in fake-troversy. Just take for example the fake statements circulated on behalf of Astronomer or its CEO after he was caught embroiled with a colleague on kisscam, or American Eagle adding more fuel to the fire on the
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Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Search Engine Roundtable
AUGUST 5, 2025
Navah Hopkins, the Microsoft Ads Liaison, posted about new updates released to the Microsoft Advertising Audience Planner. Hopkins said her favorite feature of this tool is that it can tell you if you "have an unwinnable math problem.
The Drum
AUGUST 5, 2025
Chris Walker, director of public and external affairs, Advertising Association, offers more info on how adland can play its part to honor the voluntary ban on less healthy ads. If you are working on a UK food or drink campaign in Q4, there is one key date you need to be aware of – October 1. This is when the industry’s agreement on advertising Less Healthy Food (LHF) products is implemented.
Seth's Blog
AUGUST 5, 2025
I’ve spent months creating something I’m excited to share: The Mentor Deck. Here’s an invite for 2,000 people to purchase and test the very first edition. Reading a book changes how you think. But turning those ideas into action? That’s where most of us get stuck. You need more than insights—you need a coach who can take your specific situation and turn it into your next steps.
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