Marketing Insider Group

JUNE 19, 2023

You’re probably not operating your business inside a protective bubble. At least, we don’t think you are. (If you’ve found the secret, please let us know! ) More than ever, you’re constantly competing against others for attention and eventual sales. Winning the battle means developing a solid strategy and tactics in operations and marketing. However, your competitors aren’t going to openly spill their secrets for success.

Whitepaper 114

Whitepaper Food SEO Analytics 114

Hubspot Marketing

JUNE 19, 2023

If you run a website, then you've likely spent time creating and optimizing a marketing strategy to drive traffic to your website. But how many visitors should you aim for your website to get? To answer that question, you will need to complete the following steps: determine how many visitors are typical to websites in your industry determine how many visitors are "good" for websites in your industry establish a goal based on variables like industry, size, and user experience and create an action

B2C 144

B2C Analytics User-Generated SEO 144

Businesses Grow

JUNE 19, 2023

It’s hard to believe, but it’s been nine years since I wrote a well-known blog post called Content Shock. For the uninitiated, this post predicted that when business niches overflow with useful, high-quality content, a never-ending content arms race results. For many businesses, competing would become increasingly expensive, and content marketing would not be a sustainable strategy.

Education 135

Education Branding Content Marketing Place 135

Hubspot Marketing

JUNE 19, 2023

Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren't savvy with editing or are short on time. Fortunately, you can leverage many AI video generators to streamline your video production and create content that engages your audience. This article will explore 11 different platforms, their features, and how you can best use them in your next video marketing campaign.

User-Generated 137

User-Generated Price Branding Communications 137

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Buffer Marketing

JUNE 19, 2023

There’s been much ado about AI lately, especially since ChatGPT was released to the public in November 2022. Since then, we’ve seen an influx of thoughts and tools around the topic and the use of AI. We like AI here at Buffer – we’ve even launched an AI Assistant to help our audience create content better and faster. However, we understand its limitations, especially when it comes to creation, better than most.

PR 122

PR Communications Management Place 122

Kevin Indig

JUNE 19, 2023

Almost every website now uses JavaScript. While it's really handy for UX, it can harm your SEO! The challenge is you don't see JS problems. The page might look fine but the problem can exist! How to find and fix harmful JS issues? One option is using Chrome Developers Tools. OR: JetOctopus JS Tools - the most advanced JS crawler for pro users.

Non-Profit 103

Non-Profit Shoppers User-Generated SEO 103

Practical eCommerce - Marketing

JUNE 19, 2023

Email pop-up boxes drive new sign-ups and then quickly disappear. A welcome page solidifies the relationship and advances the sale process. The post An Email Welcome Page Drives More Sales appeared first on Practical Ecommerce.

eCommerce 101

eCommerce Email Marketing Marketing Marketers 101

CMO Network

JUNE 19, 2023

Walmart, Citigroup and nine other large, publicly traded corporations discuss steps they have taken to make their workforce, marketing and suppliers more diverse.

CMO 98

CMO Marketing Marketers 98

Social Media Examiner

JUNE 19, 2023

Are you a marketer responsible for creating your own graphics? Looking for an affordable app that simplifies the design process? In this article, you’ll discover five trusted graphic design apps to create professional images to support your marketing. What to Look for in a Social Media Graphic Design App When you're short on time or […] The post 5 Graphics Tools to Quickly Design Quality Social Media Images appeared first on Social Media Examiner.

Marketing 91

Marketing Marketers 91

Buffer Marketing

JUNE 19, 2023

Finding the perfect social media management tool can be a challenging task, with numerous options and features to consider. As a (let’s face it) biased Buffer employee, I’ve tried my best to compare the two from a neutral point of view to help you make an informed decision. In this article, we'll explore the key differences between Buffer and eClincher to assist you in finding the right solution for your social media management needs.

Price 89

Price Management Social Media Marketing Marketing 89

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

CMO Network

JUNE 19, 2023

Marketers must embrace complex identities, social well-being, & Genderation through KickGlass Marketing to authentically connect with resilience to LGBTQ+ consumers.

CMO 90

CMO Marketing Marketers 90

Digital Marketer

JUNE 19, 2023

Imagine you are a chef trying to cook a delicious meal. You have all the ingredients you need, but if you don’t follow the recipe correctly, your dish is likely to turn out subpar. The same is true with Google Ads. Even if you have a great product or service to offer, if you don’t set up your campaigns correctly, you’re not going to get the results you want.

Food 80

Food SEO User-Generated Advertising 80

Rock Content

JUNE 19, 2023

Social media planning has become an essential part of nearly every brand’s marketing agenda. And for a good reason. Social media usage continues to be one of the most popular online activities. In fact, in 2021 over four billion people were using social media around the world — a number set to increase to nearly six billion by 2027. Global internet users also spend an average of 147 minutes per day on social media and messaging apps, giving brands ample opportunities to boost awareness and conve

User-Generated 77

User-Generated Social Media Marketing Manufacturing eCommerce 77

Chief Martec

JUNE 19, 2023

Lately, I’ve been excitedly talking about “composability” as a major new trend in martech (and business technology in general). But in the absence of defining it more precisely, the term has triggered some confusion and debate about what is or isn’t technically feasible today. So let’s rectify that. In the most broad sense, composability is simply the ability to combine things together.

Shipping 68

Shipping User-Generated CRM Customer 68

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Vertical Response

JUNE 19, 2023

Unleashing the power of AI for your email marketing strategy has never been easier. OpenAI’s ChatGPT offers a revolutionary way to generate engaging, personalized email content. But how exactly do you ask ChatGPT to assist in your email marketing efforts? In this guide, we’ll walk you through the best practices for getting the most out of this cutting-edge AI tool.

Email Marketing 62

Email Marketing Millennials Marketing Marketers 62

Ariyh

JUNE 19, 2023

New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 19,554 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Happening today! Broaden your marketing expertise, find out how 3 marketers succeeded using product partnerships: Charla from Spryker, talks about the power of co-marketing Stephanie from Bynder explains how integrations fuel ecosystems Malik from Netlify shar

Retail 57

Retail B2C Price Advertising 57

Welcome Software

JUNE 19, 2023

Speed and precision are the keys to creating a successful digital experience. We must also find ways to tap into our creativity and produce delightful content—faster than ever before. We recognize the need to create, to innovate, to seize the moment for something more, but the reality is that most of us get stuck grinding the gears. And in a global economy where marketing budgets are scrutinized more than ever before, finding new ways to deliver a superior customer experience and drive rev

Branding 40

Branding Marketing Marketers Customer 40

Hootsuite

JUNE 19, 2023

A bank social media policy is essential for any financial institution to protect against legal and reputational risks. Inappropriate employee, customer, or vendor posts can severely damage a bank’s reputation and result in regulatory fees – as can financial misinformation, poor customer service responses, and violations of customer privacy. Creating an effective bank social media policy means accounting for all potential risks associated with using social media.

Law 95

Law Communications PR Management 95

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail