Litmus
AUGUST 15, 2023
If you’re looking to create more relevant, engaging content that meets subscribers where they’re at—look no further than dynamic email content. These highly tailored emails that target subscribers’ wants, likes, and needs are more likely to prompt engagement (and conversions) from subscribers—since you’re serving them something relevant to the interests they already have.
Aspiration Marketing
AUGUST 15, 2023
In today's competitive business landscape, customer satisfaction and loyalty are paramount to an organization's success. CES (Customer Effort Score) surveys are a powerful tool for gauging customer experience and identifying pain points in the service process. Businesses can streamline their feedback management and unlock valuable insights by integrating CES surveys into HubSpot Service Hub.
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Hubspot Marketing
AUGUST 15, 2023
As email marketers, one of the key metrics we use to determine if our audience is actually reading our content is the open rate. Tracking email opens allows us to determine whether our subject lines are resonating with our audience. If we can't get them to open an email, we can't get them to click and move further along the buyer's journey. With the rollout of Apple iOS 15's new privacy protection features , our open rates are in jeopardy.
Aspiration Marketing
AUGUST 15, 2023
In today's fiercely competitive market, establishing a strong and recognizable brand is crucial for businesses aiming to thrive and stand out. Branding guidelines are fundamental in achieving this goal by providing a blueprint for creating a consistent and cohesive brand identity. From defining key components to outlining the process of developing practical branding guidelines, we'll explore how these guidelines can help establish trust, enhance brand recognition, and streamline decision-making
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
AUGUST 15, 2023
Whether you’re on the agency or in-house side of SEO , I’m guessing you’ve fielded a request to “get us on top of the search results” for keywords dominated by giant competitors or entities. The good news is that a giant can’t simply outspend you to outrank you. The bad news? Standard SEO tactics likely won’t get you at the top of the search results in this situation.
Marketing Insider Group
AUGUST 15, 2023
Google, the world’s leading search engine, currently has over 85% of the search engine market. And, they’ve made it abundantly clear that their ranking preferences lean heavily towards websites that prioritize user experience. This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
AUGUST 15, 2023
The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” That’s a great place to start, but the CDP space is constantly evolving. A number of high-profile CDPs have been acquired by broader digital experience platforms over the past few years; big players like Adobe and Oracle have created their own CDPs; and rather than ingesting data from numerous sources, some CDPs are now offering the o
Search Engine Land
AUGUST 15, 2023
Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a deeper level by responding to your call to action (CTA). A poor subject line is more than just bad: It can contribute to your email being marked as spam, dinging your reputation with your customer and search engines.
Content Marketing Institute
AUGUST 15, 2023
You spend too much time focused on the antiquated ideas about content performance, distribution, and outcomes and not enough time on how you arrived at the publish button. Learn how to give the content creation the process it deserves.
Search Engine Land
AUGUST 15, 2023
X, the company formerly known as Twitter, has started depreciating promoted accounts. Moving forward, advertisers will no longer be able to promote their brands in timelines using the ad format, which makes more than $100 million in global revenue for the platform Why we care. The removal of promoted accounts serves as a warning to advertisers as to why they should never rely too heavily on one ad product, as this move is inevitably going to negatively impact reach for some brands.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Social Media Examiner
AUGUST 15, 2023
Want to publish more shorts on YouTube? Looking for an easy-to-use tool? In this article, you'll discover why you should prioritize short-form content for YouTube. You'll also learn how to create shorts from existing videos with YouTube native tools. Why Marketers Should Pay Attention to YouTube Shorts in 2023 Over the past 2 years, YouTube […] The post How to Quickly Create Quality YouTube Shorts appeared first on Social Media Examiner.
Search Engine Land
AUGUST 15, 2023
Sentiment for Google Analytics 4 has not been overwhelmingly positive: To say the least: But Universal Analytics (UA) isn’t coming back , so it’s time to figure out how to make GA4 work as well for you as possible. This article will walk through some of the common issues clients and marketers have run into regarding GA4 reporting and how you can address each. 1.
Social Media Examiner
AUGUST 15, 2023
Did you miss the latest TikTok changes? Wondering which new updates are important to marketers? In this article, we explore changes from TikTok that matter for marketers. #1: TikTok Algorithm To align with the European Union’s Digital Services Act (DSA), TikTok announced that users in the EU will soon have to option to switch off […] The post TikTok Updates Marketers Need to Know About appeared first on Social Media Examiner.
Search Engine Land
AUGUST 15, 2023
Microsoft is not banning ads from unverified marketers after all. Instead, the company will only pause ads in a few scenarios while Advertiser Identity Verification (AIV) is completed. Why we care. Advertisers no longer face such severe ad delivery interruptions for not being verified, however, you will still need to complete the Microsoft Ads verification requirements to eliminate risk all together.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Sprout Social
AUGUST 15, 2023
With trends emerging every day, social networks introducing new additions (hello, Threads!)—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. Add to that, tight budgets and limited manpower.
Search Engine Land
AUGUST 15, 2023
The Internet has brought about one huge change in our everyday lives. These days each of us has a voice, and any of us can become a brand. Whether that’s a good or a bad thing remains a matter of debate. Many people want to remain anonymous, and many smaller companies and sole proprietors don’t necessarily want to become “brands.” But if this phenomenon is to be discussed from an SEO point of view, there’s no question about it: You need to become a brand to achieve consistent online visibility.
Kuno Creative
AUGUST 15, 2023
Artificial intelligence (AI) has dominated tech industry headlines for years, but earlier this year, the conversation exploded. Since the ChatGPT prototype launched in December 2022, everyone has something to say about AI. Amidst the buzz and sensationalism, it’s easy to lose sense of what AI means and its potential for marketing. Plus, it’s so complex and nuanced, it’s especially off-putting for those of us in non-technical roles.
Practical eCommerce - Marketing
AUGUST 15, 2023
Specificity and persistence are keys for generating meaningful results from ChatGPT. The post ChatGPT Prompts for Content Ideas appeared first on Practical Ecommerce.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Zumvu
AUGUST 15, 2023
The blog discusses the lessons to be learned from successful startups that help you while creating On-Demand Business App Solutions.
Martech
AUGUST 15, 2023
Sponsorship analytics platform Relo Metrics (formerly GumGum Sports ) will be adding viewership data from ad measurement company VideoAmp to deliver better measurement of brand exposure during live events. Relo Metrics uses visual AI models to detect logos at live sports events that are seen by fans on broadcast and streaming video, as well as shared on social media.
Hubspot Marketing
AUGUST 15, 2023
AI has become an indispensable weapon in the combat against cybercrime. According to Forbes, 76% of businesses are earmarking AI and machine learning as key priorities within their IT budgets. This escalating trend is largely fueled by the exponential increase in data required to detect cyber threats. For example, connected devices alone will generate 79 zettabytes of data by 2025 , an unmanageable volume for manual human analysis.
Martech
AUGUST 15, 2023
A file naming convention is a necessary standard for digital asset management (DAM) implementation because it accomplishes several things. Naming conventions: Power DAM search functionality by providing search terms within names that do not require further tagging. Simplify automated workflow processes by providing directional text cues indicating “where” files should be stored within the DAM taxonomy.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SmartBrief - Marketing
AUGUST 15, 2023
Every day, it seems like there’s something new and shiny about AI. It’s almost as if marketers are running around on a hamster wheel trying to learn the latest AI news. But there comes a time when we have to step off and take a deep dive so that we truly understand how AI is affecting marketing, technology and our day-to-day work. That time is now. SmartBrief is putting together its first virtual AI Impact Summit , Sept. 27 and 28.
yorCMO
AUGUST 15, 2023
Explore how modern marketers are tailoring strategies for unique consumer experiences, emphasizing the shift from generic approaches to personalized, data-driven campaigns in today's marketing landscape. The post Moving Beyond Generic in the World of Marketing appeared first on yorCMO.
Rock Content
AUGUST 15, 2023
The 2023 Women’s World Cup concludes next Sunday, August 20th, and with it, the most sponsored and broadcasted women’s sports event ever will also end. I personally don’t know much about soccer (and this article will most definitely not be about matches and skills). Still, I do know a thing or two about marketing, diversity, equity, and inclusion.
Duct Tape Marketing
AUGUST 15, 2023
Charting Profits: How a Clear Vision can Amplify Your Marketing Results written by John Jantsch read more at Duct Tape Marketing A company's vision is its roadmap for the future. It encompasses the organization's long-term goals and aspirations and lays out its desired destination. Experience tells me that a successful vision is more than just an aspirational concept.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
CMO Network
AUGUST 15, 2023
As AORs decline, project-based work increases.
Use Insider
AUGUST 15, 2023
We’ll also be using Insider — our cross-channel personalization platform — to show how you can put the WhatsApp marketing tactics and strategies we discuss below into action. Insider is a Meta-verified BSP that helps brands take full advantage of WhatsApp’s marketing capabilities. Our platform also brings together the most extensive personalization capabilities for other channels, like email, SMS , Facebook Messenger , web push, on-site, and more.
Customers.ai
AUGUST 15, 2023
How do you know you’ve “made it”? If you own a business or are part of a growing startup, you’ve probably asked yourself this. Just before my first company, WordStream, was acquired for $150 million by Gannett Co, I observed 21 signs that your company is on its way to success — or maybe has already made it. #1) Hiring employee #1.
Search Engine Land
AUGUST 15, 2023
While many of us miss Universal Analytics (UA), the fact is it’s gone and it isn’t coming back. So, how do we get UA-like findings out of Google Analytics 4 (GA4)? We asked Russell Ketchum, product director of Google Analytics, in the first of a three-part series of conversations with him. The terminology and concepts in GA4 are different from those in Universal Analytics, what does it mean to recreate UA reports for GA4?
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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