Martech

APRIL 15, 2022

The quality of the content you publish on social media channels matters, but so does when you post it. That may be obvious; what is less obvious is that the optimum times for publishing can change from year to year. Sprout Social, the social media management solution, took a sample of over 30,000 customers and looked at the most productive times for engagement , broken down by social platform (Facebook, Instagram, LinkedIn and Twitter) and industry.

Digital Marketing 142

Digital Marketing Management Product Customer 142

Search Engine Journal

APRIL 15, 2022

Google's John Mueller shares that indexing images is slow, which can negatively impact image heavy sites that update their images. The post Why Updating Images Can Backfire appeared first on Search Engine Journal.

SEO 141

SEO 141

Search Engine Roundtable

APRIL 15, 2022

There seems to have been another Google search ranking algorithm update, which is unconfirmed by Google right now, that started Wednesday, April 13th and trailed into Thursday, April 14th. I am seeing both chatter within the SEO forums and some of the tools are showing the volatility as well.

SEO 137

SEO 137

AWeber

APRIL 15, 2022

Re-engagement emails are one of the best-kept secrets for keeping your email list engagement rates high. In this post, we'll show you: Why re-engagement email campaigns are important How to write effective re-engagement emails 10 great re-engagement email examples. But first, let's talk about decay. Specifically, email list decay. Email list decay (aka "email address decay" or "email database decay") is the percent of email subscribers' addresses that are abandoned or go inactive.

Whitepaper 130

Whitepaper Non-Profit Email Marketing eBook 130

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Martech

APRIL 15, 2022

The B2B buyer journey is evolving rapidly as it becomes more digitized, less predictable, and more complex. The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers.

B2C 126

B2C Marketing Automation Platform Gen Z Whitepaper 126

Search Engine Roundtable

APRIL 15, 2022

Google seems to be testing a new search feature for the people also ask section where you can listen to Google read you the results of those snippets. There is a play speaker icon near each one.

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123

Hubspot Marketing

APRIL 15, 2022

Birthdays can be fun to celebrate. They’re like our own personal holidays where people wish us a happy birthday, wait staff sings and brings us free desserts, and our social media feeds are filled with best wishes and adorable memes. It’s also fun to watch the birthday offers roll in. Free dinner at our favorite restaurant? Yes, please. Free ice cream at the best ice cream shop in the city?

Direct Mail 117

Direct Mail CRM Retail Promotion 117

Content Marketing Institute

APRIL 15, 2022

Do you actively listen to your audience? Or are you just waiting for your chance to offer some content? Try these ideas for incorporating active listening techniques into your content practice. You may be surprised by what you learn.

Content Marketing 117

Content Marketing Marketing Marketers 117

Martech

APRIL 15, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and if you’re searching for signs of the metaverse, try dollar signs. Many searchers are making that leap, it seems, specifically with big videogame plays.

Digital Marketing 117

Digital Marketing Advertising Advertisers Transform 117

Search Engine Roundtable

APRIL 15, 2022

Here is a recap of what happened in the search forums today.

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110

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Martech

APRIL 15, 2022

Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. However, a separate academic study has found companies already have ways around it. What it is. IDFA is a random device identifier assigned by Apple.

Advertising 111

Advertising Advertisers Digital Marketing Customer 111

Hubspot Marketing

APRIL 15, 2022

Google Sheets is a great tool for tracking, analyzing, and organizing data for your company or business. While the application is user-friendly, it can be a bit tricky if you’re new to organizing data in a digital spreadsheet. But, don’t worry! Read on for an easy introduction to sorting in Google Sheets. First, know that there are many ways to sort data in Google Sheets.

Place 108

Place Marketing Marketers 108

Search Engine Roundtable

APRIL 15, 2022

Google's John Mueller was asked if going from 5 to 10 links in your site's main navigation menu to about 150 links in that navigation menu would result or possibly impact your Google Discover traffic. John unequivocally said no, any Google Discover traffic drop would be unrelated to your site navigation change there.

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Hubspot Marketing

APRIL 15, 2022

You're working in a spreadsheet and you want to use a function. You write the formula, excited to get the results, then you see "Formula parse error" leaving you feeling confused and a little defeated. Let's cover what that actually means and what probably lead to that error message. It's like trying to speak a different language without taking the time to learn it first.

Price 108

Price Place 108

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketers

Search Engine Roundtable

APRIL 15, 2022

Google announced a new way to create custom columns in Google Ads. Google said it is "adding new metrics and features that make it easier to view your data.".

Customer 102

Customer 102

Search Engine Land

APRIL 15, 2022

You can use this tool to import your Universal Analytics 3 goals into GA4.

Analytics 102

Analytics 102

Many Chat

APRIL 15, 2022

Last week at Instagram Summit, we were graced with the wisdom of multiple experts on the “how” behind growing your Instagram following and ultimately using it to grow your business. If you missed out on Instagram Summit, not to worry: you can catch up on what you missed through our Day 1 and Day 2 summaries. While each day held nuggets of gold pertaining to growth and engagement, one conversation in particular stuck out from the women’s panel.

eBook 98

eBook Communications Promotion Email Marketing 98

CMO Network

APRIL 15, 2022

How customers think about brands and make purchase decisions has changed dramatically in recent years, but one thing is certain: sustainability matters more than ever.

Branding 96

Branding Customer CMO 96

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketers

Quikly

APRIL 15, 2022

Here’s the thing about consumer psychology : Once you learn it exists, you start noticing just how far it can go.

B2C 96

B2C Branding Marketers Marketing 96

Many Chat

APRIL 15, 2022

There are arguably a good number of ways to draw in sales on Instagram. Some business owners prefer a strong post schedule. Some swear that “going live” is the golden ticket. But you will be hard-pressed to persuade a business owner that customer engagement is not an important part of a successful sales cycle. Specifically, one form of customer engagement that we’d like to focus on is messaging.

Customer 92

Customer Shipping User-Generated Communications 92

Search Engine Roundtable

APRIL 15, 2022

Customer 91

Customer 91

Search Engine Land

APRIL 15, 2022

New upgrades give advertisers much more control of what they can see in the main Google Ads web interface.

Customer 88

Customer Advertising Advertisers 88

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketers

Search Engine Roundtable

APRIL 15, 2022

The other day, Google Ads Liaison, Ginny Marvin said that audience signals are used to only "jumpstart" your Performance Max campaigns. It turns out that Google Ads may continue to use these signals to inform Google's systems over the campaign lifecycle.

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Search Engine Journal

APRIL 15, 2022

Identifying stressful client situations before working together will help preserve your sanity. Heed these red flags. The post 25 Surefire Signs You’re Dealing With A Client From Hell appeared first on Search Engine Journal.

SEO 85

SEO 85

Digital Marketer

APRIL 15, 2022

Creating a memorable brand takes a lot of time and effort. What do you need to start seeing results from your brand-building efforts? Well, there’s plenty of work to be done to set up the foundation. Here’s your checklist for establishing a memorable brand identity: 1. Find a Catchy Name. This is the first – and crucial – step in creating a solid brand.

Branding 80

Branding Communications Social Media Marketing Copywriting 80

Search Engine Roundtable

APRIL 15, 2022

We seem to have another confirmed update starting on April 13th, right after the product reviews update finished. Google has finished rolling out the March 2022 product reviews update. Alan Kent from Google said writing in your product reviews content that you tested the product is not enough to show Google the content.

Product 79

Product Management 79

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

Digital Marketer

APRIL 15, 2022

ATTN: Agency owners and marketing freelancers! Where should you start when you’re looking to build clients, a specific campaign, or even your business portfolio? Jenna Apgar from LeadFlow 360 dives into the 5 business success tips she shares with her clients. She’s helped other agency owners and marketing freelancers develop campaigns that generated six figures in just 90 days.

Customer 78

Customer Marketing Marketers Digital Marketing 78

OnPassive Marketing

APRIL 15, 2022

The time between a product’s introduction to the market and its removal from the shelves is referred to as the “product life cycle.” Product life cycle management is the process of planning ways to support and maintain a product continuously. Management and marketing professionals use this concept to determine when appropriate to increase advertising, lower prices, expand into new markets, or redesign packaging.

Product Life Cycle 54

Product Life Cycle Product Price User-Generated 54

CMO Network

APRIL 15, 2022

As the world dives deeper into embracing lifestyles focused on wellness, Naturna is a new brand and practice that is pioneering new approaches to holistic health. I caught up with founder Christina Burns to find out more.

Health 52

Health Branding CMO 52

Marketing Blogo

APRIL 15, 2022

Developing an online business promotion marketing strategy is one step ahead to attaining all your marketing goals and objectives that you have in mind regarding your business. It’s also with a promotion marketing tactics that any business could create brand awareness, online presence, build trust and showcase its product and services. Do you know how.

Promotion 52

Promotion Marketing Strategy Marketing Marketers 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketers