Content Marketing Institute
OCTOBER 5, 2023
The big Content Marketing World takeaway: You don’t need radical change to evolve your content marketing program (even in the age of AI). But you do need to make decisions that help you understand your mission better, find surprises in the familiar, and take a scientific approach to change. Ask these questions to get started.
Aspiration Marketing
OCTOBER 5, 2023
As technology continues to evolve, so do our search habits. With the rise of voice assistants, voice search is becoming increasingly popular among consumers. As a marketing expert, it's essential to understand the basics of voice search optimization, its impact on Search Engine Optimization (SEO), and how it can impact a business's online visibility and success.
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Search Engine Land
OCTOBER 5, 2023
Google’s October 2023 core update is now rolling out and may take up to two weeks to complete. This is the third broad core algorithm update of 2023. the first core update of 2023 was the March 2023 core update , which started rolling out on March 15 and was completed on March 28. The second core update of 2023 was the August 2023 core update, which started rolling out on August 22 and was completed on September 7.
Martech
OCTOBER 5, 2023
Good news fellow flesh-and-blood-based life forms! Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. That’s according to a new study by Bynder , a digital asset management (DAM) software vendor The study first showed 1,000 marketers a set of images and asked them which were created solely by AI (they were allowed to make multiple selections).
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
OCTOBER 5, 2023
Google may be having some issues indexing and/or serving new content in Google Search. There have been reports from various news publishers about these issues starting at about 2pm ET today. Google statement. Google’s Search Liaison Danny Sullivan said , “I’ve heard some sporadic reports, and we’re checking on these.” 40 minutes after publishing this article, Google confirmed the issue as an indexing issue with new content.
Social Media Examiner
OCTOBER 5, 2023
Want to simplify your content creation process? Wondering how AI tools can help? In this article, you’ll discover how to use AI tools to enhance your content marketing workflows. Why Should Content Marketers Pay Attention to AI? In a rapidly evolving digital landscape, the role of content marketing has never been more critical. Yet, to […] The post Using AI to Simplify Content Marketing Workflows appeared first on Social Media Examiner.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
OCTOBER 5, 2023
This year’s holiday season, running from Nov. 1 through Dec. 31, will see 4.8% growth YoY in online spending. Adobe Analytics bases its forecasts on data from one trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories. Adobe expects over $220 billion in online sales this year. Buy Now Pay Later is expected to drive some $17 billion in sales, a dramatic increase of 16.9% over 2022.
Search Engine Land
OCTOBER 5, 2023
Google has swiftly changed the retail SERP landscape over the last year with: Product results taking up 45% of the SERP composition in Q1 2023. Google Search Console (GSC) releasing new KPIs to measure against product result appearance types, to Google refining the way it contextualizes results to ecommerce consumers. The list goes on. But how much weight do all these SERP shift impacts hold?
Martech
OCTOBER 5, 2023
One thing every marketer wants to know is how effective their marketing is. A new, free tool from independent analyst firm Real Story Group is designed to show them just that. Tony Byrne, president of RSG (and a MarTech contributor), said the tool came about because marketing executives reported getting an increasing number of questions about effectiveness.
Search Engine Land
OCTOBER 5, 2023
Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data signals from reports and explorations. Data redaction. This new feature is designed to help minimize the risk of unintentionally transmitting Personally Identifiable Information (PII).
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Sprout Social
OCTOBER 5, 2023
Is managing multiple social media accounts becoming too tedious? Is the pressure of crafting the perfect creator profile stressing you out? Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Without the right tools, you’re essentially navigating a stormy sea in a leaky boat.
Search Engine Land
OCTOBER 5, 2023
Reddit has updated its on-demand learning hub with new features, courses and certifications. The platform has rolled out a new “Boost 2.0 Certification Program” as a second module in its Fundamentals training course to teach advertisers how to drive maximum campaign success. Reddit designed the new courses to help advertises level up their knowledge of its ad offering and develop a deeper understanding of its: Audiences Unique targeting capabilities Ad formats Why we care.
Buffer Marketing
OCTOBER 5, 2023
Starting an online journey can be daunting, especially when staring at zero followers, zero likes, and zero comments. But what if we told you that you don't need an existing following to make a significant impact online? Meet Phil Agnew, a creator who started from scratch with the most difficult format possible – a podcast called Nudge – and has since built an engaged community around his content.
Search Engine Land
OCTOBER 5, 2023
Meta is planning to charge $14 a month for ad-free Facebook and Instagram subscriptions in Europe. Should EU users opt out of paying a monthly fee, they must consent to the platform tracking their digital activity for the purpose of targeted advertising, reports the Wall Street Journal. Why we care. The popularity of subscriptions could significantly impact the number of people seeing ads on Instagram and Facebook, which may mean some advertisers need to re-evaluate their strategies and invest i
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Martech
OCTOBER 5, 2023
Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital media. In our discussion, Shah offers his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs. Being proactive is key because the rapidly growing RMN landscape lacks standardization — media buyers beware.
Search Engine Land
OCTOBER 5, 2023
One of the significant hurdles of semantic SEO is it’s complicated and often inaccessible. Much of our understanding of it is derived from Google’s patent papers. Understanding these papers requires a wide range of skills, a grasp of natural language processing (NLP), search engines, and, occasionally, programming languages. Despite this complexity, grasping the key takeaways from semantic SEO is crucial for formulating the best plans to drive SEO results.
Scoop.it!
OCTOBER 5, 2023
Generating leads in SaaS now is different from what it was in 2010. These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. But what is a substitute for the old-good (yet no longer effective) marketing tactics? Some have probably whispered account-based marketing (ABM) in your ear, and you want to dig this topic deeper.
Search Engine Land
OCTOBER 5, 2023
Google bosses from its Ads, Chrome and Search departments conspired together to boost ad revenue, according to emails shared at the federal antitrust trial by the US Department of Justice. The internal emails reveal private exchanges between Jerry Dischler, the Vice President of Google Ads, Prabhakar Raghavan, who heads up Google Search and Chrome, and Anil Sabharwal, Product VP and GM at Google, as well as other senior leaders Within those conversations, the Google bosses discussed increasing
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Digital Marketer
OCTOBER 5, 2023
Is SEO dead? No, it’s not. (I’ll explain below) Will SEO exist in 10 years? Yes, it will. (In some form or fashion) What’s the future of SEO? A marriage between AI, SEO, & Humans. Do I have your attention? My name is Connor Gillivan. I’m an SEO and Entrepreneur. I’ve built multiple businesses online in the past 10 years to 6, 7, & 8 figures using SEO w/ an exit in 2019.
Search Engine Land
OCTOBER 5, 2023
Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers.
Set Up
OCTOBER 5, 2023
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO and Founder, Joe Koufman , virtually sat down with Colleen Murphy-Gomez , the VP of Marketing at iBwave Solutions, to talk about gift-giving as a superpower, inspirational quotes from her father, and more. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | Is there any advice you would like to share?
Search Engine Land
OCTOBER 5, 2023
Successful marketing agencies know that the key to building trust with clients is to own what customers say about a business online. Whether your clients are struggling with negative or non-existent reviews, or already have a solid online reputation, this guide from GatherUp will help you approach, generate, manage, and make the most of your clients’ online customer reviews over the long term.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
AWeber
OCTOBER 5, 2023
Everything deserves a little extra sparkle during the holidays, so as a free gift to you, AWeber's design elves created these 33 holiday-themed animated GIFs. Use any of the animated GIFs below for your emails, your website, or your social media accounts. But especially use them in your emails, as GIFs can increase click-through rates, conversions rates, and revenue.
CMO Network
OCTOBER 5, 2023
Planet FWD has just launched an AI-powered decarbonization platform specifically designed for the food and beverage industry to tackle the climate crisis.
Welcome Software
OCTOBER 5, 2023
Let's cut to the chase: if you're not doing omnichannel marketing in 2023 (or at least paving the way for execution in 2024), you're behind. A bold statement, I know, but in today's dynamic, digitally-driven landscape, the significance of omnichannel marketing for marketers cannot be overstated. Given the variety of channels available for customer engagement — from social media platforms to physical stores — adopting a unified approach to marketing is crucial.
Rock Content
OCTOBER 5, 2023
No one ever says teamwork is simple. Even when your colleagues are easy-going and friendly, at some point, you’re bound to encounter disparities in thought or execution methods for a given task. When it comes to outsourced team members , such as freelancers and consultants, communication and engagement can be even trickier. Likely, you won’t have the same direct contact as you would with an in-house team, and it will take some extra effort from both parties to get the processes flowing.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Kuno Creative
OCTOBER 5, 2023
No matter which way you slice it, your company’s success hinges on your sales team closing more deals. The faster and easier reps ink new business, the better your bottom line.
Marketing Insider Group
OCTOBER 5, 2023
There is an observation in social media called “ Participation Inequality ” or the “ 1% rule ” that says that 1% of us create content, 9% of us share content and 90% of us are pure consumers of the content created. As a marketer, I feel like it is our role to at least be in the 9%, and ideally in the the 1% of active social users creating or sharing content.
Duct Tape Marketing
OCTOBER 5, 2023
Beyond the Full-Time CMO: How Companies are Opting for a Fractional Future written by John Jantsch read more at Duct Tape Marketing 0 The Duct Tape Marketing Podcast with Nicole Bernard In this episode of the Duct Tape Marketing Podcast , I interviewed Nicole Bernard, a seasoned marketing professional with an impressive legacy that includes stints at Microsoft and collaborations with big names like REMAX and Venus Williams.
SMA Marketing
OCTOBER 5, 2023
Are you looking for the answer to a question? Need to confirm the hours of a new business? Seeking inspiration for a new idea? I guess your first action with these scenarios is to open your phone or computer and type your query into a search bar. You certainly aren’t alone! The average business reaches 67% of its target audience for the first time through an online search.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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