Jeff Bullas
JUNE 11, 2025
A few weeks ago, I noticed something strange while chatting with ChatGPT. It was finishing my sentences, quoting my past musings and dropping references to the products I was testing. Like a clingy ex who had access to my Evernote. At first, I thought: “Wow, this thing gets me.” Then I thought: “Wait… this thing “really” gets me?” Turns out, ChatGPT had quietly rolled out a memory feature on April 10, 2025.
Sprout Social
JUNE 11, 2025
We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We don’t just examine the flawless creative execution of every post or campaign, but the business impact, too. This time, we’re rounding up some of the boldest brands on social.
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Martech
JUNE 11, 2025
B2B marketers are under pressure to deliver pipeline, but the old playbook of MQL chasing, generic content and paid ads isn’t cutting it anymore. To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust. The limits of MQLs in an AI-first world Traditional, MQL-focused lead generation isn’t doing well.
Seth's Blog
JUNE 11, 2025
Your project doesn’t exist in a vacuum. Your company wouldn’t exist if it weren’t for the customers, competitors, marketplaces, systems and tech that make it all work. I used to make almanacs. Long, detailed, fact-checked reference books that might save a trip to the library. When there are plenty of bookstores and no internet, the almanac is an important resource and a useful business model.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Sprout Social
JUNE 11, 2025
The importance of influencers can’t be overstated. More than just a single approach, influencer marketing now represents several campaign types and a core way for brands to use socials to expand reach, further influence and gain new followers. Much of this is proven by today’s influencer marketing statistics ; according to Q2 2025 Sprout Pulse Survey, 32% of Gen Z now choose to use certain social media platforms because they follow creators or influencers who are active on them.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JUNE 11, 2025
You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. Ecommerce calendars have expanded significantly thanks to numerous holidays and cultural events. The result is a year-round selection of purchasing opportunities, all vying for customers’ attention. Yet, despite the opportunities to save money, shoppers are signaling fatigue.
Search Engine Journal
JUNE 11, 2025
Learn more about Google AI Mode through Barry Adam's perspective and its impact on search results and user interaction. The post Google AI Mode: First Thoughts & Survival Strategies appeared first on Search Engine Journal.
Aspiration Marketing
JUNE 11, 2025
It's common to feel overwhelmed by the constant demands of business development. Opportunities come and go, and staying ahead can feel impossible. Many professionals find themselves reacting to situations rather than driving growth. The problem is in shifting from simply managing the present to building a sustainable future. So, how do you implement a process that ensures consistent progress and long-term success?
Search Engine Journal
JUNE 11, 2025
How ecommerce brands can report on paid media performance using KPIs, attribution models, MMM, and incrementality testing to drive smarter, data-backed marketing decisions. The post Paid Media Reporting For Ecommerce: Navigating Attribution Across Paid appeared first on Search Engine Journal.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
The Drum
JUNE 11, 2025
Corporate reputation – invisible when it’s intact, but it’s all anyone sees when it’s gone. And CMOs are uniquely placed to protect and strengthen it. Business leaders reveal why and how the CMO is increasingly the CEO’s greatest asset at Bloomberg Media’s Leaders Roundtable, Paris. In a landscape defined by crumbling trust in institutions and business, geopolitical uncertainty, economic fragility, AI transformation, and fast-changing stakeholder expectations, corporate reputation is no longer a
Search Engine Roundtable
JUNE 11, 2025
Google's John Mueller responded to a complaint about indexing issues and ranking drops within Google Search, citing that the possible reason is unrelated content on the site. John said in response to the complaint, "One of the things I noticed is that there's a lot of totally unrelated content on the site.
Search Engine Journal
JUNE 11, 2025
Claim your webinar seat to learn how A.I. is already changing clicks, visibility, and content performance. RSVP by June 24. The post Is Google About To Bury Your Website? [Webinar] appeared first on Search Engine Journal.
Martech
JUNE 11, 2025
Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds autonomous AI agents across the entire customer funnel. The company says the product represents a shift from traditional campaign-based marketing to its much-touted “agentic marketing,” where AI agents act independently to execute campaigns, personalize customer interactions and optimize performance.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Search Engine Roundtable
JUNE 11, 2025
Just when you thought the layoffs were over (remember January 2023), Google is offering a buyout program across search and ad units, including knowledge and information and central engineering units as well as marketing, research and communications teams, CNBC has reported.
The Drum
JUNE 11, 2025
At this year’s ANA Masters of B2B Marketing, AI wasn’t just the buzzword – it was the brief. In a first-of-its-kind live experiment, two full campaigns were created in just 72 hours for two B2B brands, EY and Plante Moran. The ANA called it a “real-world stress test” for AI-powered marketing. Some are calling it the birth of lab-grown advertising. “We asked ourselves, could we go from insight to air in the time it takes most marketers to schedule a kickoff call?
Search Engine Journal
JUNE 11, 2025
Google removes robots.txt guidance for blocking auto-translated pages. This change aligns Google's technical documents with its spam policies. The post Google Removes Robots.txt Guidance For Blocking Auto-Translated Pages appeared first on Search Engine Journal.
The Drum
JUNE 11, 2025
It’s a question posed every day in every creative department across the globe. Now, FCB Chicago has put that very thought at the heart of a dynamic new campaign that inspires creatives to ask, ‘What if… we enter our work into The Drum Awards Festival ?’ For most creatives, the simple phrase ‘What if?’ is more than a thought-starter. It’s a portal into untapped worlds of endless possibility.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Search Engine Roundtable
JUNE 11, 2025
Microsoft Advertising posted its June report showing off some new features added to the ad platform. The big item is the new custom report builder, but also PMax updates, import tool updates and Shopify integrations.
Sprout Social
JUNE 11, 2025
Influencer marketing is a proven driver of social media growth. Why? Audiences connect with trusted creators and authentic experiences. As a brand, capitalizing on that connection means developing a well-planned approach. Yet, critical steps in the planning phase—navigating rates, pricing structures and influencer marketing campaign details—often leave brands unsure where to begin.
Search Engine Roundtable
JUNE 11, 2025
Google added new markup support for loyalty and membership programs with special pricing. This was supported in Google Merchant Center but now is supported in under Organization structured data combined with loyalty benefits under Product structured data, Google announced.
Vertical Response
JUNE 11, 2025
Want to know how marketing emails have changed from 2005 to now? This article on inbox nostalgia what marketing emails looked like in 2005 vs today reveals the evolution from basic text-heavy formats to today’s personalized, visually rich messages. Dive into how design, content, technology, and user engagement have transformed. We will also discuss the evolution of inboxes and marketing emails from 2005 to today.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Search Engine Journal
JUNE 11, 2025
Find out how effective hosting maintenance can boost your efficiency and prevent website crises for client sites. The post Your Next Time Saver: How To Use AI To Save Time On Hosting Maintenance, Agency Edition appeared first on Search Engine Journal.
Duct Tape Marketing
JUNE 11, 2025
Why AI Is Reshaping Every Stage of the Buyer’s Journey written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Episode Overview In this solo episode of the Duct Tape Marketing Podcast , marketing expert John Jantsch dives deep into the ways artificial intelligence is reshaping the customer journey. He revisits the foundational concept of the Marketing Hourglass and explores how every stage—from awareness to referral—requires fresh thinking in a world where AI tools a
yorCMO
JUNE 11, 2025
Discover key strategies to prepare your business for succession by boosting profitability and building self-sustaining marketing systems.
Search Engine Roundtable
JUNE 11, 2025
A study from Profound of OpenAI's ChatGPT, Google AI Overviews and Perplexity shows that while ChatGPT mostly sources its information from Wikipedia, Google AI Overviews and Perplexity mostly source their information from Reddit.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Backlinko
JUNE 11, 2025
HTML links (also called hyperlinks) are some of the most important functions of the internet. Google literally relies on them to find, crawl, index, and rank pages. Links have a lot of power, both in terms of user experience and your site’s SEO. So, understanding how to code HTML links properly is key if you want to create links that help (not hinder) your website’s performance.
Search Engine Roundtable
JUNE 11, 2025
Google has made a small but I assume meaningful change to the search ranking systems document, the section for "Removal-based demotion systems." Google changed the wording from a "high" volume to a "significant" volume throughout that section.
The Drum
JUNE 11, 2025
The global chief creative officer at Havas Health reflects on the twists and turns of his decades-long career, from reminiscing about his first-ever ad in the 90s for Reebok, to explaining why every single brand today is, in some way, a health brand. Eric Weisberg explains that he has always been creative, but he was never sure what that would or could look like as a career.
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