CMO Network
JULY 6, 2022
At a time when most people would neither notice nor care if 75% of brands lived or died, perhaps a consideration of marketing’s over and under-used words matters more than ever, because they ultimately inform and shape—or don’t—the work that is the community’s output.
AWeber
JULY 6, 2022
Gas prices. Inflation. The war in Ukraine. The stock market. There have been more than a few red flags about the economy lately. It’s got a lot of people nervous — consumers especially. (Looking at you, record low consumer sentiment index.) What does all this mean for creators and the creator economy? Are the opportunities for creators still so incredible that they don’t have to worry about the larger economy. or are they about to get hit on the chin?
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Hubspot Marketing
JULY 6, 2022
It's almost here. Thanks for your interest in our upcoming Consumer Trends Report and its corresponding blog content. if you've arrived on this page, we know our content so far has made you eager to see the full report. Check back on this same page on August 1, 2022, for our full report and a free PDF download. We hope you enjoy what we've got in store for you!
Hootsuite
JULY 6, 2022
What exactly is a shadowban, and how does it relate to TikTok? Let’s face it — the internet can be a dramatic place. It makes sense that there’s a buzzword as intense as “shadowban” floating around. Of course, it probably doesn’t help that no one really knows if shadowbans are real, but better safe than sorry, right? We may not know if shadowbans are real, but we know something’s going on.
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Sprout Social
JULY 6, 2022
Every company should strive to be driven by data. That’s not a controversial statement. As organizations and technologies have become more sophisticated, we’ve been able to tap into the kinds of insights that wouldn’t have even been imaginable 15 years ago. Those insights drive real business value, whether you’re proactively increasing customer retention, engagement or satisfaction, or creating new products or services that solve problems your customers didn’t even know they had.
Hootsuite
JULY 6, 2022
Are you thinking about getting into Instagram eCommerce? If so, you’re in luck. 2022 is shaping up to be a big year for this rapidly growing industry. In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. And that number should keep growing as Instagram fine-tunes its Shopping features.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Trade Press Services Newsletter
JULY 6, 2022
It can be challenging to stay on top of the latest marketing trends, news and best practices. Savvy marketers and business leaders keep current by regularly reading top marketing blogs, newsletters, books and more. There are thousands of online B2B resources available to help entrepreneurs, business leaders and marketers improve their game, but here are some of our favorites. 1.
Search Engine Journal
JULY 6, 2022
Google Ads is rolling out a new set of data to the Insights page highlighting any issues found during diagnostic checks. The post Google Ads Rolls Out Diagnostic Insights appeared first on Search Engine Journal.
Content Marketing Institute
JULY 6, 2022
Don’t focus on the technical aspects of SEO. Instead, focus on delivering what the AI-based algorithms want. It could be in the form of a purpose-driven strategy.
Search Engine Roundtable
JULY 6, 2022
Google is testing a new carousel in the mobile search results named "Highly rated by users." This will show product results that have, um, high ratings from user reviews.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Litmus
JULY 6, 2022
We at Litmus have some great news to share with the email marketing community. Email standards are becoming a real thing courtesy of a new community of industry professionals, the Email Markup Consortium (EMC). And we are here for it! . Whether you’re an email designer, email developer, or email marketer, the lack of email standards can quickly derail your efforts.
Search Engine Roundtable
JULY 6, 2022
Last Thursday, June 30th, a lot of folks across social media began to talk about how a search for [desk ornament] in Google Image Search brought up Swastikas, German Nazi items and more really horrible items. Danny Sullivan from Google escalated the issue to the Google Search team and said this is a priority for Google to fix. But just almost a week later, the results seem to still appear.
Search Engine Journal
JULY 6, 2022
In an update rolling out today, Google addresses a limitation of Google Analytics 4 (GA4) properties by making them compatible with Search Console Insights. The post Google Search Console Insights For GA4 Properties Now Available appeared first on Search Engine Journal.
Search Engine Roundtable
JULY 6, 2022
As a reminder, back in 2016, Google updated its guidelines for using schema markup on your site with third-party reviews. Google reminded us in 2018 that this is not in accordance with their rich results guidelines. And now, John Mueller of Google reminded us again - he said "You can't mark up 3rd party reviews with structured data.".
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Buffer Marketing
JULY 6, 2022
The origin story of my business will be familiar to so many entrepreneurs: I was tired of my full-time job and had an idea I just couldn’t let go of. At the time, I was working for a design firm and was frustrated that everything we were selling was so expensive. I had a vision for luxury-quality home goods at a more accessible price point, and the spark of Inglenook Marketplace was born.
Search Engine Roundtable
JULY 6, 2022
Google is testing a new user interface for the "Things to do" carousel. In this test, Google is overlaying the results on top of the search results, instead of taking you into a new page and set of search results.
Search Engine Journal
JULY 6, 2022
Go beyond the usual "Click here" or "Learn more." Here's how to get users motivated with more engaging CTAs. The post Optimize Your CTA: Better Alternatives To ‘Click Here’ appeared first on Search Engine Journal.
Search Engine Roundtable
JULY 6, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has a problem with Nazi stuff showing up in the search results.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Martech
JULY 6, 2022
We love martech, don’t we? To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. . We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications.
Quikly
JULY 6, 2022
Humans have an innate desire to compete. It gives them a sense of belonging and something to work toward. It also can evoke a sense of loyalty.
Duct Tape Marketing
JULY 6, 2022
10 Key Areas That May Be Holding Your Business Back written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show. I’m going to break down the 10 key areas that may be holding your business back. Key Takeaway: If you’re a long-time listener, you know that my point of view is strategy before tactics.
Search Engine Roundtable
JULY 6, 2022
It seems that Google's Interesting Finds feature has been removed from the mobile search results. I'm not sure when it was removed exactly, but the removal could have happened a while ago. I realized this while analyzing the SERPs for several clients that once had a number of listings ranking in the Interesting Finds feature. After noticing the removal of the module, it hit me that I haven't seen Interesting Finds in some time.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Duct Tape Marketing
JULY 6, 2022
The Hidden Dangers of Complacency written by Sara Nay read more at Duct Tape Marketing. About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting page here !
Search Engine Journal
JULY 6, 2022
How do you write an Instagram bio that wows in under 150 characters? Take note of these 5 great examples to inspire your brand. The post 5 Excellent Brand Instagram Bios To Inspire Your Own appeared first on Search Engine Journal.
Econsultancy
JULY 6, 2022
The pharma industry is increasingly embracing social media as a tool for influence – a term we are used to hearing in the context of fashion, beauty, or sport. But now, with the rise of new social media platforms like TikTok – where users are increasingly seeking out health-related advice in a more informal or […].
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Journal
JULY 6, 2022
Google fixed the Course structured data guidelines by adding an important requirement that was previously missing. The post Google Clarifies Course Structured Data Requirements appeared first on Search Engine Journal.
OnPassive Marketing
JULY 6, 2022
Virtual reality (VR) is a rising trend in digital marketing, with major players like Google, Facebook, and Snap-chat beginning to implement VR into their ad strategies. But how will virtual reality marketing trends evolve, and what are the pros and cons of VR marketing in 2022? The Pros Of VR Marketing In 2022. There are several advantages to using virtual reality in marketing.
Heidi Cohen
JULY 6, 2022
Do you know how your audience uses voice? Use these Voice Consumer Statistics to guide your voice marketing. Includes charts, analysis and tips. The post Voice Consumer Statistics: How Voice Shapes Your Customer Behavior [VCI Research] appeared first on Heidi Cohen.
GrowPowerful
JULY 6, 2022
Understanding the Fractional Executive Economy (Fractional CMO’s) There’s a significant shift taking place, in particular with a specific function in B2B Technology companies that are looking to find, expand and scale growth. More rapidly, the traditional CMO’s (Chief Marketing Officers), are looking to expand their options. Emerging tech companies are looking to take on ‘CMOs-for-hire,’ and in an increasingly gig-focused and hybrid-centric workforce, such flexibility might just be the best opti
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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