Wed.Oct 26, 2022

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Many sites aren’t using their blog correctly – are you?

Internet Marketing Ninjas

Every site we’ve ever looked at has content that is buried so deep into the architecture of the site that it has 0 chance to rank. And the reason for important content getting buried is usually the inherent way blogs work: As you add new and new content, older content goes down its archive and provides less and less value to the site. And that content can make an effective part of a conversion funnel driving sales and leads.

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Editorial Prenups: How To Create a Happy Content Team With an Operating Contract

Content Marketing Institute

How do you create an environment of team bliss and growth? Have your team members answer these questions and work together to create an editorial operating contract.

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A Technical SEO Guide To Redirects via @sejournal, @vahandev

Search Engine Journal

Understanding redirects is fundamental to the competent practice of SEO and helping sites rank at their full potential. The post A Technical SEO Guide To Redirects appeared first on Search Engine Journal.

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Social SEO: How to Help People Find You on Social Media

Hootsuite

Are your relying on social media algorithms to get your content seen (a.k.a. posting and hoping for the best)? If so, you might be missing new followers and potential customers. Social SEO helps your content be seen by people who are actively searching for companies like yours or the products and services you offer. Read on to find out what social SEO means, why it matters, and — most importantly — how it can help you grow your business accounts on social media.

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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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New Zero Click Google Study Puts Zero Clicks At 25%, Not 65%

Search Engine Roundtable

Marcus Tober at Semrush, a respected search marketing platform, published a new zero-click study that puts zero clicks across Google on average at 25% of all searches or 26% on desktop and 17% on mobile searches. No matter how you look at it, it is well under the Sparktoro study putting zero clicks on Google at 65%.

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How to Create a Content Marketing Strategy for a Niche Audience

Influence & Co

When it comes to revitalizing your content marketing strategy, thinking small can be a spectacular way to win big. Just ask Brian Chesky. As the co-founder of Airbnb explained, the best piece of advice he ever received was to “build something 100 people love, not something 1 million people kind of like.” In other words, aim for individual trees instead of trying to conquer the whole forest.

More Trending

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Litmus Live 2022: Highlights and Insights from Day 2

Litmus

We’ve officially wrapped up day two of Litmus Live, the premier email marketing event of the year. With the second (and final) day now complete, what were the top moments and highlights? Let’s take a look back at day two—and all the action-packed education and inspiration we walked away with. Looking for our recap and highlights from day one? Check them out here.

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3 Ways To Unlock Keyword Gold

Search Engine Journal

Learn how to add efficiency & effectiveness to your SEO keyword research process & discover golden opportunities to rank higher on SERPs. The post 3 Ways To Unlock Keyword Gold appeared first on Search Engine Journal.

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4 reasons why it’s hard to prove impact in marketing ops

Martech

Earlier this year, a study on advanced Marketo users revealed a common theme: Measuring impact is a challenge among marketing operations teams. More than half of respondents reported that measuring impact is a top operational weakness, followed by resourcing talent and alignment to goals and strategies. That’s why Perkuto + MERGE called some of the brightest minds in marketing operations to get their perspective on this issue. .

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Google: Link Wheels Are Against Google's Guidelines & Are Link Schemes

Search Engine Roundtable

Google's John Mueller said that link wheels are against Google's webmaster guidelines, I mean search essentials, because Google would consider them link schemes and thus spam.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Genie is a step beyond the Salesforce CDP

Martech

Salesforce’s key announcement at this year’s Dreamforce was a new data platform solution, Genie. Genie is the latest stage in Salesforce’s multi-year customer data journey. It launched a CDP , to be known as 360 Audiences in 2020. In early 2021, the name was withdrawn in favor of the simple Salesforce CDP. Now Salesforce is dreaming of Genie.

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How To Create Content Tagging Policies For News Publishers via @sejournal, @TomCrewe

Search Engine Journal

Content tagging can help optimize your tag pages for better performance in search results. Learn how to implement a tagging policy for your publication. The post How To Create Content Tagging Policies For News Publishers appeared first on Search Engine Journal.

SEO 101
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The Best Way To Communicate With And Convert Your Website Visitors

Duct Tape Marketing

The Best Way To Communicate With And Convert Your Website Visitors written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ben Congleton. In this episode of the Duct Tape Marketing Podcast , I interview Ben Congleton. Ben is the Chief Executive Olarker (CEO) and co-founder of Olark Live Chat. For the last 13 years, he’s helped thousands of organizations communicate with visitors on their websites, including many small businesses.

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Google Reports Slowest Revenue Growth In Nearly 10 Years via @sejournal, @MattGSouthern

Search Engine Journal

Shares of Google-parent Alphabet are down sharply after the company's latest earnings report reveals the slowest quarter for revenue growth in almost a decade. The post Google Reports Slowest Revenue Growth In Nearly 10 Years appeared first on Search Engine Journal.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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3 steps to superpower your DAM system

Martech

A digital asset management (DAM) system is a must have for marketing organizations. They can accelerate time to market, cut the work it takes to find the right content and get it approved, while providing a single source of truth and brand messaging. That’s the promise, but the reality frequently falls far short. Don’t despair. Michelle Tackabery, digital asset management specialist at Oneida Nation Enterprises, has three simple things you can do to superpower your DAM. 1: Capture workflow proce

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How to Attract New Customers and Drive More Sales with TikTok Marketing

CXL

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI. For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition.

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How to make a Google Analytics 4 custom report in ~30 seconds

Search Engine Land

Custom reports are a super useful tool built into Google Analytics 4. You can customize any out-of-the-box report, or build your own from scratch. Here, I’ll show you how to build a GA4 custom report in less than 30 seconds. How to create a custom report in GA4 using a current report. The fastest way to create a custom report is to start from a current report that is similar to what you want to build.

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Google Shopping Ads Overlay Carousel Testing Top & Bottom

Search Engine Roundtable

Google is testing showing the overlay feature for its shopping ads, when you click the "view more" both at the top and the bottom. Here are GIFs showing how the overlay either pins itself to the top or pins itself to the bottom.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Google’s Bumper Ad Creation Tool Is Broadly Available via @sejournal, @MattGSouthern

Search Engine Journal

Google's bumper ad tool, which shortens longer videos to six-second bumper ads, is now broadly available. Here's more information on how to use it. The post Google’s Bumper Ad Creation Tool Is Broadly Available appeared first on Search Engine Journal.

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3 types of scarcity marketing

Quikly

Consumer psychology promotes action, and one of the biggest examples of this lies in scarcity marketing. Brands often use scarcity marketing to drive hype around their products and maintain that demand going forward.

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How to excel in your current and future SEM roles

Search Engine Land

In the first part of our SEM career playbook series , we defined the roles you will likely find within the digital marketing industry. Once you have secured a great position, you need a game plan to thrive and excel. Your employer often provides opportunities to sharpen your skills and advance your SEM career. If you proactively capture every opportunity to learn and take on more responsibilities, your development will accelerate significantly.

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Meta’s Metaverse Division Loses $3.7 Billion In Q3 via @sejournal, @MattGSouthern

Search Engine Journal

Meta's Reality Labs division, overseeing augmented and virtual reality operations, lost $3.7 billion in Q3. Here are all the details from the latest earnings report. The post Meta’s Metaverse Division Loses $3.7 Billion In Q3 appeared first on Search Engine Journal.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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3 new Google Performance Max features to plan campaigns, customize assets, and measure results

Search Engine Land

Google is anticipating a busy holiday season this year. In preparation, they have just announced three new Performance Max features to help advertisers plan effective campaigns, customize their asset strategy, and evaluate your results. The Performance Planner. Advertisers can use the new Performance Planner to create campaign plans and understand how to invest their budgets while maximizing ROI.

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Is Social Media Marketing A Rewarding Profession in 2022?

OnPassive Marketing

The use of social media for marketing is rapidly changing over time. It started as a new channel for brands to share their content; now, it is a global phenomenon. And this year, there are 3.5 billion social media accounts with 2.4 billion active monthly users. With such an opportunity before us, the question is: will social media marketing be rewarding in 2022?

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YouTube trim video tool turns videos into 6-second bumper ads

Search Engine Land

The new trim video tool from YouTube turns your videos into 6-second videos that you can use for bumper ads. How convenient! Machine learning strikes again. The new tool is now available globally in Google Ads, making it easy for advertisers to create bumper ads. The tool is powered by a machine learning model that identifies important scenes and brand elements from the original video and adapts them for shorter formats, Google says.

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AI Allows You To Talk With Virtual Versions Of Deceased Loved Ones via @sejournal, @BrianFr07823616

Search Engine Journal

Advances in artificial intelligence (AI) now allow people to interact and hold conversations with loved ones from beyond the grave. The post AI Allows You To Talk With Virtual Versions Of Deceased Loved Ones appeared first on Search Engine Journal.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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New Yelp Fusion feature integrates Mailchimp, Roadtrippers, Realtor.com, more

Search Engine Land

Yelp has just announced its newest feature that integrates Mailchimp, Realtor.com, automotive, Roadtrippers, MetLife, and more. It’s called YelpFusion. Incorporate Yelp content into Mailchimp campaigns. Mailchimp users with claimed Yelp Business Pages are now able to combine their marketing emails with content from Yelp. This includes their Yelp rating, recent reviews, photos, and business details.

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5 Predictions For B2B CMOs To Win In 2023

CMO Network

Concerns about economic instability will push B2B companies to pursue more predictable growth strategies in 2023. Here are five predictions from Forrester that will help B2B marketing leaders prepare to win next year.

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Google API v12 released

Search Engine Land

Google has just announced the release of v12 of the API. Here are the highlights. Taken directly from the Google Ads Developer Blog. Added support for new recommendations: RaiseTargetCpaBidTooLowRecommendation and ForecastingSetTargetRoasRecommendation. Added primary_status and primary_status_reasons to Campaign to provide insight into why a campaign is not serving or not serving optimally.

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Daily Search Forum Recap: October 26, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. A new zero click Google study puts it only at 25%.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.