Jeff Bullas

NOVEMBER 16, 2022

Motivation is something I wish showed up every morning, like clockwork. But the truth is that it sometimes takes an extended holiday. . According to Forbes , wanting to perform well is linked with the desire for good times (and we all like those good times). And a study by Queens University found those who had an ambition for “legacy”— the goal to make a mark, also had a significant drive for “leisure”—a desire to enjoy all life has to offer.

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Place Management Product 277

Buffer Marketing

NOVEMBER 16, 2022

Post-Elon Musk’s takeover of Twitter, interest in other social networking sites has spiked significantly. Some names may be familiar to you while others are completely new, but a quick search on Google Trends reveals that old or new, people are looking for the next, best microblogging platform. Source Tumblr ’s one of those familiar names and a popular choice — actor Ryan Reynolds made a public move to Tumblr.

Energy 145

Energy Communications Place Product 145

Content Marketing Institute

NOVEMBER 16, 2022

Over half of manufacturing marketers say they’re challenged by three things. Find out what they are in today’s release of CMI’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023.

Manufacturing 144

Manufacturing Content Marketing Marketing Marketers 144

Hubspot Marketing

NOVEMBER 16, 2022

With thousands of Instagram marketing tools to choose from, how do you know which ones you need? The key to building an Instagram marketing tech stack is to ensure that you have tools that perform these core functions: research, creation, execution, measurement, and optimization. This list gathers Instagram tools with this principle in mind. Each recommendation has been assigned a “best for” category to help you easily identify what core function it performs.

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User-Generated Price Analytics Marketing 137

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Orbit Media Studios

NOVEMBER 16, 2022

Which of your pages is the most important to your visitors? To find out just pop open Analytics. Look at the pages report. They’ll all be there at the top. And there’s one page that’s sure to be in the mix: It’s your About page. Once you’ve filtered out those blockbuster blog posts, it will be there in the top 10 pages. It’s usually the top five. It’s true in virtually all Analytics accounts, or at least the 500+ accounts that we have access to.

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Transform Thought Leadership Copywriting Analytics 137

Martech

NOVEMBER 16, 2022

I write a lot. I contribute to two publications, write marketing collateral for my company and generate numerous bits and pieces to support customer engagement every week. I’m not a natural writer nor do I love writing. I find writing difficult and facing a blank page daunting. Nonetheless, it consumes a significant portion of my work week. Thus, the idea of using artificial intelligence (AI) to generate content is very appealing.

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User-Generated Copywriting Communications Price 131

Martech

NOVEMBER 16, 2022

Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform. However, many smaller ones remain and are still glad to be there. Kaela Green, VP of paid social at Basis Technologies, says that’s because both the audience and the content protections are still there. “It’s really just the small number [of advertisers] who are making the decision to maybe pause until there’s more certainty around the direction of the platform and it ha

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Advertisers Advertising Pharmaceutical Branding 129

Search Engine Journal

NOVEMBER 16, 2022

As algorithms change and new technologies emerge, your SEO strategy needs to evolve with them. This is where testing your SEO comes in. The post SEO Testing: 8 Experiments To Improve Organic Traffic appeared first on Search Engine Journal.

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SEO New Technology 128

Martech

NOVEMBER 16, 2022

G2, the software and services review site, has launched G2 Market Intelligence, an interactive dashboard giving software vendors increased visibility into the data G2 gathers about in-market software purchasers. The data, updated in real time and based on verified G2 reviews, is intended to help vendors stay up-to-date not only on the market in general but also on their competitors. 1.9 million reviews.

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Customer Journey Marketing Marketers Customer 123

Search Engine Journal

NOVEMBER 16, 2022

Security researcher leaks evidence of new Twitter features under development, including end-to-end DM encryption and an anti-cyberstalking measure. The post Evidence of New Twitter Features Leaked By Security Researcher appeared first on Search Engine Journal.

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Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Search Engine Roundtable

NOVEMBER 16, 2022

Google's John Mueller said that while it does make sense to cross-link between your content on your website, you should do it only when it is relevant and within the context of the content. If your users get confused by your links, so may search engines, John added.

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Search Engine Journal

NOVEMBER 16, 2022

Google is making it easier for ecommerce stores to get their products showcased in the shopping tab in search results. The post Google Makes It Easier To Get Products In The Shopping Tab appeared first on Search Engine Journal.

Product 119

Product eCommerce SEO 119

Search Engine Roundtable

NOVEMBER 16, 2022

At SMX Next yesterday I have the privilege of interviewing Hyung-Jin Kim, the Vice President of Google Search. Hyung-Jin Kim has been working on search quality for the past 20 years and leads up core ranking at Google Search. He mentioned a few times during the interview the animal Coati and I had to ask what he was referring to.

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Search Engine Journal

NOVEMBER 16, 2022

This guide to news SEO will equip you with a quick keyword research framework to win in Google's top stories. The post SEO For News: Complete Top Stories Keyword Research Guide appeared first on Search Engine Journal.

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SEO 119

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

AWeber

NOVEMBER 16, 2022

Better emails, in less time? Yes. We’re proud to announce Magic Links, a Message Editor update that can save you tons of time creating your emails. Instead of fussing around with different content blocks, you can now easily share content like articles, product pages, and videos in your emails — just by pasting in a link. With Magic Links, the AWeber Message Editor automatically expands links into preview cards with design options.

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Promotion Product Place Customer 111

Search Engine Journal

NOVEMBER 16, 2022

The more you know about your target audience, the more chances you have of meeting goals. Here's what you need to know to find them. The post What Is A Target Audience And How Do You Find It appeared first on Search Engine Journal.

SEO 106

SEO 106

Hubspot Marketing

NOVEMBER 16, 2022

As marketers, we know first-hand the importance of using effective software. Powerful tools enable marketing teams to increase the quality and timeliness of their marketing efforts. Consider, for instance, how project management software can help you coordinate cross-functionally and ensure all team members have visibility into the tasks required to get a campaign off the ground.

Product 106

Product CMO CRM Management 106

Social Media Examiner

NOVEMBER 16, 2022

Do you run Twitter ads? Are you sure your Twitter pixel is set up correctly? In this article, you’ll learn how to set up and optimize the Twitter pixel to target and track website conversions more effectively. Why Marketers Need to Update Twitter Pixel Code For years, Twitter has offered a handful of tools—like the […]. The post How to Improve Twitter Ad Tracking appeared first on Social Media Examiner.

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Marketing Marketers 105

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Search Engine Journal

NOVEMBER 16, 2022

Meta is kicking off a campaign to encourage users to support small to medium-sized businesses (SMBs) during the holiday shopping season. The post Meta Launches Campaign To Support Small Business Shopping appeared first on Search Engine Journal.

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Influence & Co

NOVEMBER 16, 2022

This article was originally published on Spin Sucks.

B2C 88

B2C Content Marketing Marketers Marketing 88

Search Engine Journal

NOVEMBER 16, 2022

A continuously updated timeline of Elon Musk becoming the owner and CEO of Twitter, and the events that occur under his leadership. The post Elon Musk’s Twitter Takeover: A Timeline Of Events appeared first on Search Engine Journal.

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Search Engine Land

NOVEMBER 16, 2022

Pop quiz: What’s the definition of “SEO culture” at an enterprise company? Sorry, your answer of “Another meeting, email, or team bonding event that I have to fake smile through that has no hope of success” is incorrect. I’m looking for “That warm cozy feeling you get when laundry first comes out of the dryer that makes you feel safe, comfortable, and trusting.” It’s OK, I’m here to educate you.

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Education SEO Management Promotion 88

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketers

Search Engine Roundtable

NOVEMBER 16, 2022

Google's John Mueller confirmed that GoogleBot will crawl and pick up on URL patterns that simply do not work on your site. I mean, we have all seen this happen time and time again with sites we manage. But John added that the crawling should slow over time as Google picks up on this.

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Management 86

Search Engine Land

NOVEMBER 16, 2022

Google is rolling out a new Shopping tab within Google Search Console that contains more information about your product snippets, merchant listings and shopping tab listings in Google Search. What is new. Google announced “eligible online store owners that have implemented product markup will see a new section called Shopping tab listings.” This is rolling out “gradually over the next few weeks,” Google said, “so you might not see any changes for now.” What it

Product 87

Product SEO 87

Search Engine Roundtable

NOVEMBER 16, 2022

Google has added to the Google Business Profiles Google Posts or Updates section the ability to use a cropping tool when you upload photos to your updates. So now you can upload photos and crop them later in the Google Updates section.

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Search Engine Land

NOVEMBER 16, 2022

Talking about a recession isn’t always enjoyable. But it’s a situation that inevitably requires a shift in strategy and mindset to continue finding success in the face of economic headwinds. Defined technically as a period of a significant decline in economic activity , a recession (and the looming potential for one) directly affects marketing.

B2C 86

B2C Health Marketing Marketers 86

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

David Meerman Scott

NOVEMBER 16, 2022

Marketing is much more than generating attention. Every single interaction an organization has with an existing or potential customer is important. The way the telephone is answered (or routed into phone tree hell), the ease of making a payment (or not knowing what a bill is for), and the way a product or service performs (or breaks) all add up.

Customer 82

Customer Product Marketing Marketers 82

Search Engine Land

NOVEMBER 16, 2022

YouTube is testing shopping features and an affiliate program for Shorts, its short-form video product. New shopping features will allow users to purchase products as they scroll through Shorts. The new affiliate program will allow creators to earn commissions when a product they recommended in their Shorts or regular video was purchased. While the affiliate program is only being tested in the United States right now, the shopping feature will be available to viewers in the United States, India,

Transform 85

Transform eCommerce Advertising Advertisers 85

Search Engine Roundtable

NOVEMBER 16, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Have you ever heard of the Google Coati update algorithm.

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Search Engine Land

NOVEMBER 16, 2022

Day 2 of SMX Next starts with a keynote from former Search Engine Land editor-in-chief and now Google Ads Liaison Ginny Marvin. Marvin helps answer questions about how Google ads products and policies work and bring marketers’ insights and perspectives back to the teams working on them. The keynote today will cover hot topics from 2022 including: How Google is preparing for a cookieless future.

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Analytics Product Branding Marketing 77

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketers