Hubspot Marketing
APRIL 21, 2023
Whether you're looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you're just getting started. So, what's the recipe for high-impact success?
Social Media Examiner
APRIL 21, 2023
Curious how the blockchain will impact sports teams and their fan bases? Wondering what types of sports-related NFT business models are emerging? In this article, you’ll discover how sports will onboard more people to Web3. How Sports Can Move Fans From Web2 to Web3 One of the things turning a lot of us off of […] The post Sports and Web3: NFT Business Models appeared first on Social Media Examiner.
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Hubspot Marketing
APRIL 21, 2023
You've likely heard how artificial intelligence can revolutionize the way marketers work. In fact, you may be using AI-powered tools right now. But if you're like me, you haven't "pulled back the curtain" to see how this technology works — until now. Here, we'll cover the four main types of artificial intelligence — reaction machines, limited memory, theory of mind, and self awareness — and how each type can power your marketing.
Content Marketing Institute
APRIL 21, 2023
Even though third-party data crumbs still leave trails to follow, Google expects – and experiments – for a cookie-less future. Should you adjust your content marketing to their findings, or should you do something else?
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
APRIL 21, 2023
Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. It can also deliver cost reductions as well as a better customer experience. Below, we will introduce some of the basic concepts around marketing automation and ways you can get the most out of it.
CMO Network
APRIL 21, 2023
It requires brands to not only have their house in order from an internal standpoint, but also to not cause harm to the people and communities they’ve chosen to serve.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
APRIL 21, 2023
“Bad” digital ad spending is very bad for the environment. That’s the finding of Scope3’s State of Sustainability Report which found that media properties with the biggest carbon footprint are typically fraud, click-bait or offer low-value inventory. These ‘Climate Risk’ websites, which make up 10% of the domains in the five countries studied by the report — the U.S., U.K., France, Germany and Australia, contribute 33,500 metric tons (mt) of carbon dioxide equivalent (CO2e) greenhouse gases per
Practical eCommerce - Marketing
APRIL 21, 2023
Andrew Foxwell launched his agency in 2012, focusing on social media advertising. Amid nonstop industry change, Foxwell concludes successful marketers must adopt a learning mindset. The post A Hunger to Learn Drives Paid Social Success appeared first on Practical Ecommerce.
Search Engine Land
APRIL 21, 2023
Google has now added new details that explain the three categories its Google crawlers fall into, they include Googlebot, special-case crawlers and user-triggered fetchers. In addition, Google now lists a JSON formatted file containing the list of IP addresses each of these different crawler types use. Types of Google crawlers. At the top of this Googlebot page , Google listed these three crawler types: Googlebot – The main crawler for Google’s search products.
Litmus
APRIL 21, 2023
The Gmail promotions tab is a marketer’s ally because context and setting matter. Imagine how you’d feel if someone asked you to review a lengthy contract just as you open your eyes in the morning versus after getting into the rhythm of your work day. You’d process the information differently depending on the scenario, right? Similarly, marketing emails make more sense in the promotions tab than the primary inbox.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
CMO Network
APRIL 21, 2023
Bianca Gates is an inspiration for anyone who’s dreamt of starting a company.
Search Engine Journal
APRIL 21, 2023
How can you get the data and tracking you need while prioritizing consumer privacy? Lucas Long shares the steps you need to take right now. The post 3 Pillars Of Privacy-Centric Marketing: Steps You Need To Take Now [Podcast] appeared first on Search Engine Journal.
Customers.ai
APRIL 21, 2023
Artificial intelligence (AI) is rapidly transforming the world of marketing. AI-powered tools are being used to automate tasks, personalize marketing messages, and create more effective and engaging content. As a result, AI is helping marketers reach their target audiences more effectively and efficiently. In this blog post, we will discuss the benefits of using AI in marketing and explore the different types of AI tools that are available to marketers.
Search Engine Land
APRIL 21, 2023
Microsoft Bing Chat said it is now better at responding to news questions and also reduced unnecessary duplicate searches, end conversation triggers, and returning no response to queries. News answers. Bing wrote , “We’ve taken steps to help Bing give better answers if you’re asking questions about news. Bing said we should try to ask Bing Chart “What are today’s top breaking news stories?
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Journal
APRIL 21, 2023
Which new channels can you add to your marketing mix to maximize ROI? Find out in this on-demand webinar recap! The post Think Beyond Search: Top Channels & Emerging Trends To Grow Your Brand appeared first on Search Engine Journal.
Search Engine Land
APRIL 21, 2023
The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers. Whether it’s a direct ranking signal or not, CTR has its place in SEO. This article explores why CTR matters in SEO, Google’s stance on the metric and how to use it right.
Digital Marketer
APRIL 21, 2023
Artificial Intelligence seems to be everywhere we look – from streaming services to self-driving cars and virtual assistants — it’s the talk of the town! But what exactly is AI? And how can it benefit businesses and their customers? Let’s take a closer look at artificial intelligence meaning, its rise in popularity, and the advantages and disadvantages of artificial intelligence to determine if incorporating this innovative tool is right for you.
Search Engine Land
APRIL 21, 2023
Starting April 21, verified check marks will be necessary for brands running ads on Twitter. Unless they’re spending over $1,000 a month, that is. A copy of the email was posted on Twitter by Matt Navarra. WOW… Twitter is now telling advertisers it MUST subscribe to Twitter Blue or Verified Organisations to continue running ads! pic.twitter.com/4DrDu82Zi0 — Matt Navarra (@MattNavarra) April 21, 2023 Why we care.
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Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
David Meerman Scott
APRIL 21, 2023
Have you been following the introduction of Max, the rebrand of HBO Max? It’s crazy! Parent company Warner Bros. Discovery took a decades old brand, HBO, a pioneer in the world of delivering video content, and stripped away the brand equity.
Search Engine Land
APRIL 21, 2023
Google Bard can now help you code, and it supports over 20 different programming languages, including C++, Go, Java, Javascript, Python, and Typescript. So those of you that do a lot of coding during your search marketing tasks may want to utilize Google Bard or other AI chat engines, like ChatGPT or Bing Chat, to help with coding. Coding with Bard.
Six & Flow
APRIL 21, 2023
Are you tired of flaky deals and missed targets with little to no insight into what is happening? Look no further than MEDDPICC - the sales methodology that's taking the world by storm (or at least the sales world) and driving Sales enablement. But what is MEDDPICC, you ask? Let's break it down!
Search Engine Land
APRIL 21, 2023
Evergreen content is content with a long lifespan. It is also incredibly important for search engine optimization (SEO). In this article, you’ll learn everything you need to know about evergreen content – including what makes a topic evergreen, why evergreen content is important and some examples to inspire you. What is evergreen content? Evergreen content refers to any type of content that remains ever relevant, ever accurate, and ever useful long past its publication date.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
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