Hubspot Marketing
APRIL 21, 2023
Whether you're looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you're just getting started. So, what's the recipe for high-impact success?
Search Engine Land
APRIL 21, 2023
Google has now added new details that explain the three categories its Google crawlers fall into, they include Googlebot, special-case crawlers and user-triggered fetchers. In addition, Google now lists a JSON formatted file containing the list of IP addresses each of these different crawler types use. Types of Google crawlers. At the top of this Googlebot page , Google listed these three crawler types: Googlebot – The main crawler for Google’s search products.
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Hubspot Marketing
APRIL 21, 2023
You've likely heard how artificial intelligence can revolutionize the way marketers work. In fact, you may be using AI-powered tools right now. But if you're like me, you haven't "pulled back the curtain" to see how this technology works — until now. Here, we'll cover the four main types of artificial intelligence — reaction machines, limited memory, theory of mind, and self awareness — and how each type can power your marketing.
Martech
APRIL 21, 2023
Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. It can also deliver cost reductions as well as a better customer experience. Below, we will introduce some of the basic concepts around marketing automation and ways you can get the most out of it.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
APRIL 21, 2023
Google quietly updated its documented Google ranking systems page and completely removed several page experience-related ranking systems from the page. What Google removed. The page experience system , the mobile-friendly system , page speed system and the secure site system are all gone. These removals make me wonder if any of these algorithm updates mattered at all to the overall Google ranking system?
CMO Network
APRIL 21, 2023
It requires brands to not only have their house in order from an internal standpoint, but also to not cause harm to the people and communities they’ve chosen to serve.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
APRIL 21, 2023
Evergreen content is content with a long lifespan. It is also incredibly important for search engine optimization (SEO). In this article, you’ll learn everything you need to know about evergreen content – including what makes a topic evergreen, why evergreen content is important and some examples to inspire you. What is evergreen content? Evergreen content refers to any type of content that remains ever relevant, ever accurate, and ever useful long past its publication date.
Content Marketing Institute
APRIL 21, 2023
Even though third-party data crumbs still leave trails to follow, Google expects – and experiments – for a cookie-less future. Should you adjust your content marketing to their findings, or should you do something else?
Search Engine Land
APRIL 21, 2023
Microsoft Bing Chat said it is now better at responding to news questions and also reduced unnecessary duplicate searches, end conversation triggers, and returning no response to queries. News answers. Bing wrote , “We’ve taken steps to help Bing give better answers if you’re asking questions about news. Bing said we should try to ask Bing Chart “What are today’s top breaking news stories?
Search Engine Journal
APRIL 21, 2023
How can you get the data and tracking you need while prioritizing consumer privacy? Lucas Long shares the steps you need to take right now. The post 3 Pillars Of Privacy-Centric Marketing: Steps You Need To Take Now [Podcast] appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
APRIL 21, 2023
The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers. Whether it’s a direct ranking signal or not, CTR has its place in SEO. This article explores why CTR matters in SEO, Google’s stance on the metric and how to use it right.
Martech
APRIL 21, 2023
“Bad” digital ad spending is very bad for the environment. That’s the finding of Scope3’s State of Sustainability Report which found that media properties with the biggest carbon footprint are typically fraud, click-bait or offer low-value inventory. These ‘Climate Risk’ websites, which make up 10% of the domains in the five countries studied by the report — the U.S., U.K., France, Germany and Australia, contribute 33,500 metric tons (mt) of carbon dioxide equivalent (CO2e) greenhouse gases per
Search Engine Land
APRIL 21, 2023
Starting April 21, verified check marks will be necessary for brands running ads on Twitter. Unless they’re spending over $1,000 a month, that is. A copy of the email was posted on Twitter by Matt Navarra. WOW… Twitter is now telling advertisers it MUST subscribe to Twitter Blue or Verified Organisations to continue running ads! pic.twitter.com/4DrDu82Zi0 — Matt Navarra (@MattNavarra) April 21, 2023 Why we care.
Social Media Examiner
APRIL 21, 2023
Curious how the blockchain will impact sports teams and their fan bases? Wondering what types of sports-related NFT business models are emerging? In this article, you’ll discover how sports will onboard more people to Web3. How Sports Can Move Fans From Web2 to Web3 One of the things turning a lot of us off of […] The post Sports and Web3: NFT Business Models appeared first on Social Media Examiner.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Practical eCommerce - Marketing
APRIL 21, 2023
Andrew Foxwell launched his agency in 2012, focusing on social media advertising. Amid nonstop industry change, Foxwell concludes successful marketers must adopt a learning mindset. The post A Hunger to Learn Drives Paid Social Success appeared first on Practical Ecommerce.
Search Engine Journal
APRIL 21, 2023
Which new channels can you add to your marketing mix to maximize ROI? Find out in this on-demand webinar recap! The post Think Beyond Search: Top Channels & Emerging Trends To Grow Your Brand appeared first on Search Engine Journal.
Digital Marketer
APRIL 21, 2023
Artificial Intelligence seems to be everywhere we look – from streaming services to self-driving cars and virtual assistants — it’s the talk of the town! But what exactly is AI? And how can it benefit businesses and their customers? Let’s take a closer look at artificial intelligence meaning, its rise in popularity, and the advantages and disadvantages of artificial intelligence to determine if incorporating this innovative tool is right for you.
Search Engine Land
APRIL 21, 2023
Google Bard can now help you code, and it supports over 20 different programming languages, including C++, Go, Java, Javascript, Python, and Typescript. So those of you that do a lot of coding during your search marketing tasks may want to utilize Google Bard or other AI chat engines, like ChatGPT or Bing Chat, to help with coding. Coding with Bard.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
David Meerman Scott
APRIL 21, 2023
Have you been following the introduction of Max, the rebrand of HBO Max? It’s crazy! Parent company Warner Bros. Discovery took a decades old brand, HBO, a pioneer in the world of delivering video content, and stripped away the brand equity.
CMO Network
APRIL 21, 2023
Bianca Gates is an inspiration for anyone who’s dreamt of starting a company.
Six & Flow
APRIL 21, 2023
Are you tired of flaky deals and missed targets with little to no insight into what is happening? Look no further than MEDDPICC - the sales methodology that's taking the world by storm (or at least the sales world) and driving Sales enablement. But what is MEDDPICC, you ask? Let's break it down!
Litmus
APRIL 21, 2023
The Gmail promotions tab is a marketer’s ally because context and setting matter. Imagine how you’d feel if someone asked you to review a lengthy contract just as you open your eyes in the morning versus after getting into the rhythm of your work day. You’d process the information differently depending on the scenario, right? Similarly, marketing emails make more sense in the promotions tab than the primary inbox.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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