Adams & Knight Marketing

NOVEMBER 15, 2022

AVON, Conn., (November 15, 2022) – Adams & Knight , one of the leading integrated marketing agencies in the region, was awarded Best of Show at the 67 th Annual Advertising Club of Connecticut Awards Show. This is the second straight year the agency has taken home the highest honor of the night. The award was presented to Adams & Knight for its holiday video “The Best Gift This Year” for Hartford HealthCare – which encouraged people to give the best gift of the ye

Advertisers 246

Advertisers Advertising PR CMO 246

Aspiration Marketing

NOVEMBER 15, 2022

Confession: I used to dread the days when I had to create an editorial calendar. The thought of creating a massive list of 50 or 60 blog article topics was truly daunting, even if I knew the subject matter. My mistake was approaching the marketing editorial calendar as a trivial list of topics and due dates. What I've learned is that an editorial calendar can be the exciting superhero of your content marketing story!

Content Marketing 245

Content Marketing Marketing Marketers 245

Search Engine Journal

NOVEMBER 15, 2022

For your client's or company's SEO campaign success, understand the basics and work your way to becoming an SEO pro in 7 digestible steps. The post SEO Tutorial For Beginners (7 Steps To Learn) appeared first on Search Engine Journal.

SEO 125

SEO 125

AWeber

NOVEMBER 15, 2022

Color psychology can be one of the most powerful tools a marketer can work with. Color instantly sets the mood. It evokes emotion and sparks a psychological reaction. It can support or detract from the value of what you’re offering. In fact, 90 percent of a subscriber’s first impression of an email message — or a website — is based on color or visual cues alone.

Energy 122

Energy Promotion Marketing Marketers 122

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

CopyBlogger

NOVEMBER 15, 2022

Think bad email marketing and the band Nickelback might have some things in common? Think again. I’ve never admitted this. Continue Reading. The post Bad Email Marketing and Nickelback Don’t Have Much in Common appeared first on Copyblogger.

Email Marketing 118

Email Marketing Marketing Marketers Content Marketing 118

Search Engine Journal

NOVEMBER 15, 2022

Google is fixing a bug that caused reviews to go missing from Google Business Profiles. Google confirms reviews are getting restored. The post Google Is Restoring Missing Reviews In Business Profiles appeared first on Search Engine Journal.

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Martech

NOVEMBER 15, 2022

I’m as much of a fan of technology as anyone in digital marketing. I love the whiz-bang coolness, the promise of automation and the potential for AI. I’ve made a career out of using marketing technology. But, I’m frustrated. Yesterday, I had a conversation I must’ve had 100 times. . One of our clients (let’s call him John) and I were discussing his digital marketing budget for next year and he was complaining about how he was forced to reduce it dramatically, despite us collectively beating this

Transform 113

Transform Digital Marketing Analytics Management 113

Content Marketing Institute

NOVEMBER 15, 2022

Content leadership today covers more than marketing. The chief content officer (regardless of the actual title) guides the content that makes up every experience a customer, audience member, or prospect has with your brand. Use this updated job description to find the right leader – or as a guide to becoming one.

Branding 112

Branding Customer Marketing Marketers 112

Social Media Examiner

NOVEMBER 15, 2022

Do you want to reach more people with YouTube ads? Wondering how to create ads for the YouTube Shorts feed? In this article, you’ll learn how to set up YouTube Shorts ads and discover how to make them shoppable. What Marketers Should Know About YouTube Shorts Ads Since YouTube launched Shorts in September 2020, the […]. The post How to Run Shoppable Ads in YouTube Shorts appeared first on Social Media Examiner.

Marketing 111

Marketing Marketers 111

Search Engine Roundtable

NOVEMBER 15, 2022

In June of 2022, Mordy Oberstein first spotted a new SERP feature being tested called Google Explore. That's where a feed of content shows up after a user scrolls through several pages in the mobile SERPs. It has a special treatment in.

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Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Search Engine Journal

NOVEMBER 15, 2022

Google updated the review snippet structured data to standardize how numbers are written. The post Google Updates Review Snippet Structured Data appeared first on Search Engine Journal.

SEO 110

SEO 110

Hubspot Marketing

NOVEMBER 15, 2022

This time each year, nature – as well as marketing – slows down as we head into colder seasons. As we enter Q4, marketing departments are preparing for a slowdown in business that comes as people tune out towards the end of the year. But, while seasonal change is expected and inevitable, this year's economic shifts might cause some marketers to worry that this year could bring a flurry of poor numbers.

Manufacturing 106

Manufacturing Health Education Inbound Marketing 106

Scoop.it!

NOVEMBER 15, 2022

If you want to be successful curating and creating your own content, you need to know the types of content your audience wants to consume. But what are the most valuable content mediums and formats? Obviously, some of this is going to depend on your target audience. For example, younger people tend to be more involved on social media and online forums, while older people consume more traditional media, like TV shows and newspaper articles.

Whitepaper 105

Whitepaper eBook User-Generated Content Marketing 105

Search Engine Roundtable

NOVEMBER 15, 2022

Another small study done by Joy Hawkins says that the recency of reviews does impact the rankings of those local business listings in Google Search and Google Maps. Like the previous studies, this was not really statistically significant but it is nice to see a case study looking at these in isolation.

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Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Search Engine Journal

NOVEMBER 15, 2022

YouTube is adding new shopping features to its short-form video platform that will now allow users to make purchases as they scroll through their feed. The post YouTube Testing In-App Shopping In Shorts appeared first on Search Engine Journal.

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Martech

NOVEMBER 15, 2022

Work from home has all but eliminated the informal social interactions which let employees get to know each other and share ideas. Email and chats aren’t the same as going out for coffee, talking by the watercooler or running into someone in the hall. However, a new generation of remote work apps and virtual meeting platforms aims to fix that.

Transform 102

Transform User-Generated Communications Management 102

Sprout Social

NOVEMBER 15, 2022

Sprout Social is, at its core, a data-driven company. Sprout processes billions of messages from multiple social networks every day. Because of this, Sprout engineers face a unique challenge—how to store and update multiple versions of the same message (i.e. retweets, comments, etc.) that come into our platform at a very high volume. Since we store multiple versions of messages, Sprout engineers are tasked with “recreating the world” several times a day—an essential process that requ

Management 101

Management Customer 101

Litmus

NOVEMBER 15, 2022

Trends in Email Engagement [Infographic]. How much of an impact has Apple’s Mail Privacy Protection (MPP) had on email marketing since its September 2021 release? How many subscribers now use Dark Mode ? When’s the best time to send an email campaign based on your unique audience? We dug into Litmus Email Analytics data to see how key email engagement trends like these shifted from the end of August 2021 through the end of August 2022—and how they’ve stayed the same.

Analytics 101

Analytics Email Marketing Marketing Marketers 101

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Zumvu

NOVEMBER 15, 2022

Law firm SEO is replete with a lot of things to know.

Law 98

Law SEO Digital Marketing Marketing 98

Martech

NOVEMBER 15, 2022

Sponsorship intelligence company SponsorPulse announced a new partnership expanding its consumer data-driven Audience Network to North American brands. The partnership includes first-party data platform Dynata, whose reach comprises 70 million consumers and business professionals. The insights make it possible for brands to find the right audiences in the Audience Network.

Branding 97

Branding Transform Entertainment Advertisers 97

Search Engine Land

NOVEMBER 15, 2022

It’s rare to hear about the inner workings of Google’s rankings, new products and algorithm updates straight from the source. We were lucky to get that this morning at SMX Next, as Hyung-Jin Kim, the VP of Search at Google, candidly shared some perspectives about the direction of Google’s algorithms and the critical focus on satisfying user intent.

SEO 97

SEO Communications Product Place 97

Zumvu

NOVEMBER 15, 2022

2022 has been quite eventful, yet, for many, it has felt like an incredibly short year. With the holiday shopping season upon us, we must consider some of the events of 2022 and how they influence consumer attitudes.

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Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketers

Marketing Insider Group

NOVEMBER 15, 2022

Fall in New England brings many things. Colorful fall foliage, changes in temperatures, rowers on the Charles River, and of course Halloween. For close to 20 years, for me that’s also meant the Momentum ITSMA Marketing Vision event. As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research.

Transform 97

Transform Thought Leadership CMO Marketing 97

CMO Network

NOVEMBER 15, 2022

Since becoming CEO six years ago, Griffith has quadrupled Progressive’s stock price by being innovative and customer-centric.

Customer 96

Customer Price CMO 96

Search Engine Land

NOVEMBER 15, 2022

Did you know that the Google Panda algorithm from 2012 is no longer? Over the years it not only was incorporated into the core ranking algorithm but also at some point evolved into a new algorithm named after a new animal – Coati. Hyung-Jin Kim, the VP of Google Search, told us this tidbit during our SMX Next keynote this morning. While this is not something actionable or something that necessarily matters today, I don’t believe anyone in the SEO industry ever heard that Panda evolved into

SEO 94

SEO 94

Search Engine Journal

NOVEMBER 15, 2022

Learn how to tackle campaign management at scale with these global SEO strategies. The post Global SEO: 4 Efficient SEO Frameworks To Manage Clients Without Losing Control appeared first on Search Engine Journal.

SEO 91

SEO Management Marketers Marketing 91

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

Search Engine Land

NOVEMBER 15, 2022

The new suggested audience is called “7-day unnotified users.” These are app users who have not been reached via push notification. We recently introduced a new suggested audience — 7-day unnotified users. This includes app users who have not been reached via push notifications. Check it out in your suggested audiences in Google Analytics 4 ?

Analytics 93

Analytics Advertisers Advertising 93

Search Engine Journal

NOVEMBER 15, 2022

This article is designed to give you some tips and tricks for bidding on holiday season trending keywords. The post Tips For Bidding On Holiday Season Trending Keywords appeared first on Search Engine Journal.

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Search Engine Land

NOVEMBER 15, 2022

Many brands, particularly SMBs, have relied exclusively on Smart Shopping campaigns to appear in Google Shopping ad listings. Thus, Google’s Q3 2022 transition from Smart Shopping to Performance Max (PMax) campaigns carried high stakes. Fortunately, if results from Tinuiti advertisers are a good indicator, the transition process appeared to run briskly and smoothly for most.

Advertisers 91

Advertisers Advertising Retail Branding 91

CMO Network

NOVEMBER 15, 2022

Technology now plays a larger role in society than it ever has before.

CMO 88

CMO 88

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketers