Search Engine Journal
SEPTEMBER 23, 2022
Give your online customers a compelling reason to buy your product. Here are 20 do's and don'ts for a successful ecommerce SEO strategy. The post SEO For Ecommerce Product Pages: 20 Do’s & Don’ts appeared first on Search Engine Journal.
Sprout Social
SEPTEMBER 23, 2022
September 15 marked the beginning of Hispanic Heritage Month. Like during Black History Month or Asian Pacific American Heritage Month , brands want to take the opportunity to market directly to Latinx audiences and position themselves as allies. But Latinx consumers aren’t a monolithic group. The Latinx or Hispanic consumer encompasses 27 distinct countries of origin, cultures and identities.
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Hubspot Marketing
SEPTEMBER 23, 2022
Back in 2021, Pinterest introduced a new feature called Idea Pins. Pinterest's Idea Pins consist of videos or photos grouped together in a format similar to Instagram Stories. These pins appear in the Watch feed of the Pinterest app, almost like the For Your Page on TikTok. Idea Pins are also displayed in the Create section of a brand's Pinterest profile.
Martech
SEPTEMBER 23, 2022
Samsung’s #RecycleUp fashion show livestreamed from New York in the metaverse. Image: Samsung. This week, Samsung honors Climate Week NYC with metaverse, as well as in-person, community-building activations. Environmentalists and consumer electronics fans will be engaged on Discord , in real life at Samsung’s New York flagship store, called Samsung 837, as well as at the brand’s metaverse hub, Samsung 837X, located in Decentraland.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hootsuite
SEPTEMBER 23, 2022
TikTok is not a social media platform. It’s an entertainment platform. That’s how Khartoon Weiss, TikTok’s Global Head of Agency & Accounts, described the world’s most downloaded app at The Gathering , an annual business and marketing summit held in Banff, Canada. What’s the distinction? People don’t “check” Tiktok. They watch it. And, Weiss says, “that small pivot in behavior is everything.”.
Martech
SEPTEMBER 23, 2022
We all know someone who has struck out on their own to become an independent consultant or gig worker, or to launch something more significant. Many of us have also been part of promising (and not-so-promising) startups, like those we joined during the dot com boom — or maybe we even had a startup or two of our own. In any case, I think you’ll agree that in nearly every instance, the main reasons for any of those ventures failing were: No capital.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
SEPTEMBER 23, 2022
Here is a recap of what happened in the search forums today.
Kuno Creative
SEPTEMBER 23, 2022
The technology market is constantly evolving, and innovations in the space are swiftly making older practices obsolete. If we talk about web application development, React Remix and Next.JS are the two new frameworks that have captured the global market share in just two years. This is a challenge for businesses. If you want to build a web application today, you need a well-versed team familiar with the latest trends and updates.
Search Engine Journal
SEPTEMBER 23, 2022
Google's John Mueller answers the question of whether there's a percentage at which content is considered duplicate. The post Google On Percentage That Represents Duplicate Content appeared first on Search Engine Journal.
Zumvu
SEPTEMBER 23, 2022
Given that search engines are among people’s favorite tools to discover things online, they’re also great ways for companies to increase their visibility.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Journal
SEPTEMBER 23, 2022
Google is rolling out an update to its mobile app that allows people to request the removal of personal information from search results. The post Google App Lets You Remove Personal Information From Search appeared first on Search Engine Journal.
Zumvu
SEPTEMBER 23, 2022
In March 2022, Google announced that a new version of Google Analytics is on the way - GA4 (or Google Analytics 4).
Martech
SEPTEMBER 23, 2022
Adobe’s recent announcement of a definitive merger agreement to acquire web-first collaborative design platform Figma was remarkable, at first sight, because of the cost. $20 billion. Okay, Salesforce paid more for Slack, but compare it to the $1.5 billion Adobe paid for Workfront. It’s a big deal. What’s interesting, of course, is why the big deal happened and how it fits into Adobe’s overall strategy.
Zumvu
SEPTEMBER 23, 2022
When it comes to prospecting, there is no one method that fits all situations. You might discover that some of these techniques are more effective for you than others, depending on the size and nature of your business.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Journal
SEPTEMBER 23, 2022
Grow your business on the social platform that's taking the world by storm. If you're not too familiar with TikTok, here's where you should start. The post TikTok Marketing 101: How To Get Started appeared first on Search Engine Journal.
Search Engine Roundtable
SEPTEMBER 23, 2022
Google's John Mueller said Google Search will de-duplicate its search results based on almost duplicates. John said this on Twitter the other day when asked about canonicalizing international URLs.
Search Engine Journal
SEPTEMBER 23, 2022
Google Search Advocate John Mueller explains whether the use of meta robots tags can affect webpage rankings in search results. The post Google Answers If Meta Robots Tags Affect Search Rankings appeared first on Search Engine Journal.
Econsultancy
SEPTEMBER 23, 2022
There are many reasons why customers regularly shop from a given retailer. The concept of loyalty might boil down to product availability (which has recently been sorely tested by supply chain issues), or convenience, particularly in the grocery sector. At the same time, other factors like value for money, emotional connection, and personalisation can also act as motivation for repeat purchases.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Digital Marketer
SEPTEMBER 23, 2022
The recent turn of events has digitized business operations throughout the world. Business leaders from various industries are using technology to run their commercial ventures. Businesses are extensively leveraging digital marketing to up their game. With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move into 2023.
David Meerman Scott
SEPTEMBER 23, 2022
Marketers understand that content drives action and many organizations now create original content—websites, blogs, video channels, social feeds, podcasts, and the like—as an essential way to reach buyers. However, most B2B companies focus their content effort only to attract attention and generate sales leads. At these organizations, content stops being important once the salespeople take over.
Search Engine Roundtable
SEPTEMBER 23, 2022
Google's John Mueller and Ginny Marvin said that both on the organic search side and paid search ad side, Google does not guarantee clicks will lead to conversions.
Search Engine Journal
SEPTEMBER 23, 2022
Strike a healthy balance between search volume and keyword difficulty. Learn how keyword difficulty is measured and what it really means for SEO pros. The post Keyword Difficulty: How Do You Measure It? appeared first on Search Engine Journal.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Roundtable
SEPTEMBER 23, 2022
Ginny Marvin, the Google Ads Liaison, posted last night that Google Ads has an issue where some ads may not be served. "Google is aware of an internal issue impacting ads serving," she wrote. She said, "the impact of this issue may prevent ads from serving in certain circumstances for your account.
OnPassive Marketing
SEPTEMBER 23, 2022
There are three types of SEO optimizations. This can be a complicated process, and it takes lots of practice to perfect your skills in SEO. You should also keep some things in mind when choosing which type of optimization is best for your budget and goals. What Is SEO Optimization? SEO optimization is improving the visibility and ranking of a website on search engine results pages (SERPs).
Search Engine Roundtable
SEPTEMBER 23, 2022
Microsoft Bing is testing background colors for the sitelinks section of the search result snippet. I am not sure I like this look but it does indeed make the sitelinks stand out a lot - what do you think?
Power Digital Marketing
SEPTEMBER 23, 2022
The idea of brands promoting themselves in an authentic way is not groundbreaking. Edible cookie dough brand, DEUX , went to Instagram to explain how the wrong kind of flour almost resulted in a loss of $30,000. Fashion retailer Free People offered products to curvy content creator Remi Bader for her infamous “Realistic Hauls” on TikTok, showcasing the good, the bad, and the ugly of her try-on experience. .
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Roundtable
SEPTEMBER 23, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has a confirmed Google Ads issue that may cause serving and budget issues, and yes.
Hootsuite
SEPTEMBER 23, 2022
Writing for social media is not an easy job. . You work with strict character limits and tight turnarounds. You speak the language of memes and microtrends that your boss and coworkers might not understand. You have to quickly — and wittily — react to trending topics. And, if you ever publish a post with a typo, people will notice and call you out. (Looking at you, Twitter meanies.).
Search Engine Roundtable
SEPTEMBER 23, 2022
In this week's video, we cover how Google said they try not to overlap search algorithm updates but then announced the rollout of the fifth product reviews update before the core update was done. We also dug into the product reviews.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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