Martech

JULY 10, 2023

Recently, I had a panic attack brought on by a sort-of existential crisis. It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over technological advances that I needed to pause. My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us.

Market Trends 133

Market Trends Law Transform User-Generated 133

Search Engine Journal

JULY 10, 2023

Learn how to perform comprehensive SEO audits using Chrome DevTools, a powerful tool built into the Chrome browser. The post Using Chrome DevTools To Diagnose Site Issues In An Audit appeared first on Search Engine Journal.

SEO 119

SEO 119

Businesses Grow

JULY 10, 2023

Threads. Of course you know about it. It’s the hottest thing in social media since … Mastodon? But I don’t think Meta’s Twitter killer will work as a social media platform because I’ve seen this song and dance before, and it didn’t work then, either. So let’s explore today the case against Threads. What’s the problem with Threads? For a new social media platform to succeed — or for any business to succeed— it has to solve a customer problem.

Gen Z 112

Gen Z Place Education Branding 112

Hubspot Marketing

JULY 10, 2023

When diving into content creation, most upcoming creators tend to focus on the materials they need, such as cameras, lighting, and an optimal place to record. All that is crucial to creating high-quality content, but there is one more thing creators need — a personal brand. What makes you stand out as a content creator? How do you create a content creator brand audiences can trust?

Branding 107

Branding Real Estate Education Thought Leadership 107

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Journal

JULY 10, 2023

Whether you need to save time, have data privacy concerns, or simply want to try a new tool, discover our top 10 Google Analytics alternatives. The post 10 Great Google Analytics Alternatives appeared first on Search Engine Journal.

Analytics 103

Analytics Marketing Marketers 103

Search Engine Land

JULY 10, 2023

Let’s be honest, JavaScript and SEO don’t always play nice together. For some SEOs, the topic can feel like it’s shrouded in a veil of complexity. Well, good news: when you peel back the layers, many JavaScript-based SEO issues come back to the fundamentals of how search engine crawlers interact with JavaScript in the first place. So if you understand those fundamentals, you can dig into problems, understand their impact, and work with devs to fix the ones that matter.

SEO 102

SEO User-Generated Law eCommerce 102

Search Engine Land

JULY 10, 2023

Google has updated its page indexing report in Google Search Console with more “fine-grained” issues. This is just a reporting change and does not change the processing of your website, John Mueller said on Twitter. The issue. Some savvy SEOs noticed a spike in issues being reported this indexing report in Search Console. But Google did not post any annotations that could explain it, so some thought the issues were with their websites.

SEO 100

SEO 100

Search Engine Journal

JULY 10, 2023

Google is addressing a reported issue impacting Google News indexing, resulting in decreased traffic for content publishers until the problem is resolved. The post Google News Indexing Disruption Causes Decrease In Traffic For Content Publishers appeared first on Search Engine Journal.

SEO 98

SEO 98

Search Engine Land

JULY 10, 2023

“ChatGPT can pass the bar.” “GPT gets an A+ on all exams.” “GPT gets through MIT entrance exam with flying colors.” How many of you have recently read articles claiming something like the above? I know I have seen a ton of these. It seems like every day, there’s a new thread claiming that GPT is almost Skynet, close to artificial general intelligence or better than people.

SEO 98

SEO User-Generated Shipping eBook 98

CMO Network

JULY 10, 2023

Qualcomm recently released a white paper titled, "The Future of AI is Hybrid." In this piece we explore why role edge has to play with AI and why AI will be Hybrid.

Whitepaper 93

Whitepaper CMO 93

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

JULY 10, 2023

Are you looking to make your brand campaigns on Google Ads more efficient? As a European fintech business, we have used Google Ads as an acquisition lever. Initially, we found success with Google’s target impression share for brand campaigns. However, in 2023, with profitability as our focus, we challenged the status quo. Our hypothesis was to lower CPCs without sacrificing traffic and conversions.

Transform 95

Transform Branding Non-Profit Place 95

Social Media Examiner

JULY 10, 2023

Want to use more types of third-party Instagram content in your paid campaigns? Wondering how to turn Instagram collabs, @mentions, and more into effective ads? In this article, you'll discover six ways to use Instagram partnership ads to amplify posts that mention your brand. What Are Instagram Partnership Ads? The concept behind Instagram partnership ads […] The post Instagram Partnership Ads: 6 Ways to Use More Branded Content on Instagram appeared first on Social Media Examiner.

Branding 82

Branding Marketing Marketers 82

Search Engine Land

JULY 10, 2023

SERP complexity and user engagement have never been more volatile. No-click searches are at an all-time high, above-the-fold visibility is fleeting and elusive and SERP composition has never been more complex. But the real question is, will your brand stand tall amongst the challengers or fall victim to complacency? The old adage of “grow or die” has never been truer.

Retail 91

Retail User-Generated SEO eCommerce 91

Hubspot Marketing

JULY 10, 2023

The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. ChatGPT, the application based on OpenAI’s Large Language Model (LLM), now has the fastest adoption rate in history , reaching 100 million daily active users within two months of launch. Yet most sales reps and marketers still use generative AI tools on an ad hoc basis to generate content — from email drafts to talking points, and ad copy to new product designs.

Customer 76

Customer Transform User-Generated Retail 76

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

JULY 10, 2023

Google has confirmed an issue with indexing content from news publishers and surfacing that content in Google News. Google said it is working to fix the issue but the issue may result in a decrease in traffic from Google News. Google’s statement. Google posted a statement in the Google Search status report saying , “There’s an ongoing issue with indexing in Google News that’s affecting all sites.

SEO 86

SEO 86

Buffer Marketing

JULY 10, 2023

When it comes to social media management tools, choosing the right one for your accounts can be a challenge. In this blog, we're comparing Buffer and Tailwind, two popular platforms, to help you make an informed decision based on their key differences. To kick off, here are seven key differences between the two products that all potential users should be aware of 👇 Seven key differences 1.

Social Media Marketing 76

Social Media Marketing User-Generated Price Marketing 76

CMO Network

JULY 10, 2023

Inspiring is the new selling, especially when it comes to engaging women as consumers and decision makers.

Retail 96

Retail CMO 96

Rock Content

JULY 10, 2023

The jury is in: You can’t build a reputation for creating high-quality content on social media without having solid content pillars in place. And the reason for that is simple. People crave consistency. Social media users want to know what you’re going to talk about, when you’re going to talk about it, and what kind of value they can expect to walk away with.

Affiliate Marketing 69

Affiliate Marketing User-Generated Digital Marketing Education 69

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Land

JULY 10, 2023

The majority of marketers are still able to use their Universal Analytics accounts as usual. Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still processing data as usual for most people. Why we care. Marketers were reluctant to make the switch from UA to GA4, despite Google insisting it was enforcing the migration.

Analytics 73

Analytics User-Generated Advertising Advertisers 73

Vertical Response

JULY 10, 2023

Email marketing is one of the most effective marketing channels for businesses looking to connect with their existing and potential customers. However, there is no one-size-fits-all formula when it comes to email marketing success. This is why A/B testing is crucial in identifying what works best for your target audience. A/B testing allows you to test variations of your email campaigns, track their performance, and optimize them over time.

Email Marketing 67

Email Marketing Marketing Marketers Customer 67

Search Engine Land

JULY 10, 2023

The forced migration to Google Analytics 4 hasn’t been an easy ride for marketers. Some advertisers are finding it so difficult to navigate that they have abandoned the tool and jumped ships to a rival platform – a move that would have seemed unthinkable not too long ago. But what GA4 alternatives are marketers genuinely switching over to? Below, we take a look at the up-and-coming analytics platforms that are proving increasingly popular among former Google Analytics devotees. 1.

Analytics 71

Analytics Shipping Price Marketing 71

Martech

JULY 10, 2023

The European Union has approved a plan allowing companies to keep storing data about Europeans on servers in the U.S. The agreement, known as the E.U.-U.S. Data Privacy Framework, means there won’t be a costly disruption to data flowing between the two areas. Why it is needed. In 2020 an EU court ruled that a previous data-transfer agreement was illegal because there was no effective way for EU residents to challenge surveillance of their data by the U.S. government.

Law 65

Law Marketing Marketers 65

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Kevin Indig

JULY 10, 2023

Community-Led Growth (CLG) gets a lot of hype right now, but there is also lots of fluff on the web about it. I’ve had many touchpoints with communities as growth vehicles (e.g. I helped build the Atlassian community, which now spans over 300 events). I think CLG is part of Organic Growth , but it also has some characteristics that set it apart from other Growth motions.

User-Generated 52

User-Generated SEO Product Product Marketing 52

Sachs Marketing Group

JULY 10, 2023

Asking questions before hiring a digital marketing agency is crucial to ensure they are a good fit for your business. It helps gauge their expertise, understand their approach to marketing, assess their experience with similar companies, and clarify expectations regarding cost, communication, and performance measurement. This process aids in making an informed decision.

Digital Marketing 52

Digital Marketing Marketing Marketers Key Performance Indicator 52

Six & Flow

JULY 10, 2023

In today's fast-paced digital landscape, businesses are constantly seeking ways to stay ahead of the competition and deliver maximum results. One powerful tool that has emerged in recent years is HubSpot - a comprehensive inbound marketing and sales platform. However, as with any tool, it is only as effective as its user. To truly harness the power of HubSpot and optimise your performance, it is essential to understand its capabilities, importance, and practical steps for implementation.

Inbound Marketing 52

Inbound Marketing Marketing Marketers 52

CMO Network

JULY 10, 2023

Mobil 1's new ad campaign imagines driving as the ultimate statement of freedom in a world weighed down in many ways by digital technology.

CMO 52

CMO 52

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Six & Flow

JULY 10, 2023

In today's competitive business landscape, revenue operations is a crucial function that drives growth and ensures the success of organisations. Revenue operations encompasses processes, technology, and data that help align marketing, sales, and customer success teams towards a common goal: maximizing revenue generation. Within this realm, two tools have emerged as essential for revenue operations success: HubSpot and Ebsta.

Customer 52

Customer Marketing Marketers 52

Ariyh

JULY 10, 2023

New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 20,271 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Which CMS are you using for your website? Is it easy to use? Does it work well? Storyblok has been rated by Gartner as the only ‘Customer's Choice CMS’ by overall experience and adoption.

Shipping 40

Shipping Non-Profit Retail B2C 40

Buffer Marketing

JULY 10, 2023

When I first started my podcast back in 2019, I didn’t plan on it becoming a marketing channel. I had recently quit my job to start my own operations consulting business and was listening to entrepreneurial podcasts trying to learn more. Most of them, though, felt like the curated version of a business owner’s story years later, and I was craving someone to share their experience while they were in the thick of it.

Promotion 92

Promotion SEO Analytics Customer 92

Martech

JULY 10, 2023

Marketers are not happy with the Google Analytics 4 user interface (UI). In fact, social media has been inundated with complaints about the Universal Analytics replacement — but it’s concerns over the UI that have been dominating the conversation. So, is the GA4 UI really as bad as some are claiming? We spoke to three digital marketing experts to find out.

Analytics 98

Analytics Marketing Marketers Digital Marketing 98

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding