Aspiration Marketing
DECEMBER 11, 2023
Many small businesses depend more on local SEO than they know. Their Google Business Profiles, for example, can generate more leads than their website. Plumbers, roofers, and many trade gigs that often require an "emergency" intervention need to dominate the local search results in order to become relevant. But it's not just for these types of businesses.
Calvyn Lee Blog
DECEMBER 11, 2023
YouTube has implemented aggressive new restrictions against ad blocker users, including account suspensions and potential legal action. However, this crackdown will likely backfire and drive users away from YouTube. (refer my previous articles: YouTube’s Ad Blocker Crackdown Backfires as Viewers Install Better Blockers ) YouTube is escalating its fight against ad blockers by harshly penalizing users.
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Search Engine Land
DECEMBER 11, 2023
Google Ads is testing a conversions account level diagnostic tab in alpha. A spokesperson confirmed to Search Engine Land that the feature is set to launch next year with further details expected to be released soon. Why we care. This new feature gives deeper insights into your current measurement setup, allowing you to assess what’s effective and what’s not, and make necessary changes to improve the performance of your ads.
Martech
DECEMBER 11, 2023
In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. The first part is here. 5. Identify and trigger behaviors Crafting a unique identity is only the beginning. You need action. Specifically, you need your brand to trigger behaviors that help you get closer to achieving your goal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
DECEMBER 11, 2023
Google Ads is among the most effective and complicated platforms in the world. With a complex PPC platform, how can you be sure you’re getting the best bang for your buck? Something not often addressed is Google Ads’ dual aim of generating revenue for advertisers and for itself – and not necessarily in that order. I always remind clients about Google’s single stated source of revenue, which is to “ sell ads, nothing more.” This article tackles a few less-obvious areas in the Google
Martech
DECEMBER 11, 2023
In 1961, the novel “Catch-22,” by Joseph Heller was published and its title immediately became short-hand for an all-too-familiar type of organizational lunacy: circular reasoning. That’s the situation where one fallacy is used as proof of another. Like, “If A is true because B is true, B is true because A is true.” Sales executives and marketers are caught in a Catch-22 that says we need more marketing activity because we have more sales resources — we have more sales resources, so we nee
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Businesses Grow
DECEMBER 11, 2023
I recently visited Ernest Hemingway’s writing room at his home in Key West, Florida. Ernest Hemingway is one of my favorite writers. He’s surely influenced my sparse style. If it doesn’t move the story along … get rid of it! He also offered me a fool-proof method to break writer’s block. I recently re-read A Moveable Feast.
Search Engine Land
DECEMBER 11, 2023
LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers. This article reviews LinkedIn’s major 2023 releases and their significance, and makes suggestions for improvements that could make B2B marketers even bigger fans. B2B advertising in 2023: Google vs. LinkedIn Google has not had a banner year from a B2B perspective.
Martech
DECEMBER 11, 2023
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
Search Engine Land
DECEMBER 11, 2023
Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Customers.ai
DECEMBER 11, 2023
When it comes to privacy, the winds of change are blowing stronger than ever. With landmark regulations like GDPR and CCPA taking hold in 2018 and 2020 respectively, data privacy has surged to the forefront of the tech landscape. And it doesn’t appear to be slowing down. Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies.
Search Engine Land
DECEMBER 11, 2023
Measuring content performance in the ever-evolving world of digital marketing is a critical factor for success. Beyond the familiar metrics that have long-defined content performance, effective content strategy is more nuanced and requires more thought to measure success. Contrary to the common belief that low traffic equates to ineffective content, the issue might lie in ranking or conversion, not necessarily the quality of the content itself.
Marketing Sherpa
DECEMBER 11, 2023
In the AI Guild, Flint McGlaughlin and Guild members themselves are constantly evaluating artificial intelligence tools and services to discover how they can be used by marketers and entrepreneurs.
Hubspot Marketing
DECEMBER 11, 2023
We have an epic showdown in the thrilling world of social media warfare. It’s X vs. Threads, the battle of short-form social media. In one corner, we have X, the reigning short-form post champion embroiled in drama and controversy. In the other corner, we have rookie Threads, who’s betting big on user control and wants everyone to play nice. Can X maintain its dominance and keep you scrolling for more?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Sachs Marketing Group
DECEMBER 11, 2023
Crafting a landing page that drives results is all about clarity and focus. Your landing page should immediately capture attention, communicate the value of your offer, and persuade visitors to take action. This involves compelling design, persuasive copy, and a deep understanding of your audience’s needs and pain points. Struggling with landing pages can be a significant setback, leading to frustration and doubts about your digital marketing efforts.
Hubspot Marketing
DECEMBER 11, 2023
It’s no secret that embracing AI can come with a wide range of benefits for your marketing team — things like task automation, time and cost savings, increased productivity, and more. Despite these evident benefits, there is a lingering reluctance among many marketers to incorporate AI into their strategies. In our report, The State of AI in Marketing in 2023, we found that only 35% of marketers use AI in their role.
CopyBlogger
DECEMBER 11, 2023
Content marketing companies are notorious for overpromising and under delivering, so at Digital Commerce Partners, we go the opposite direction. Continue Reading The post Content Marketing Services That Illuminate Your Winning Difference to Grow Your Business appeared first on Copyblogger.
Hubspot Marketing
DECEMBER 11, 2023
Whether you’re looking to level up your paid search expertise or earn a certification to boost your industry credibility, pay-per-click (PPC) advertising courses are a great way to learn and to grow your career. Even if you aren’t a PPC specialist or you’re new to digital marketing, well-rounded marketers should at least know the fundamentals of paid search marketing.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Ariyh
DECEMBER 11, 2023
New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 24,595 marketers who grow faster using science, not flawed opinions 📈 Subscribe here Today’s insight is brought to you by… Zaplify Stop wasting hours prospecting manually. Zaplify is your dead-simple free AI sidekick. It: Finds prospects among 600M+ leads Engages them across channels Hands you warm leads ready to buy The free forever plan includes full access plus 20 new leads every month.
Hubspot Marketing
DECEMBER 11, 2023
In July 2023, Mark Zuckerberg launched Meta’s much-anticipated X competitor: Threads. Meta’s vision for this new social platform was to offer “a new, separate space for real-time updates and public conversations” that was built on the foundation of Instagram’s existing community, content, and infrastructure. As explained in Meta’s official announcement , “Threads is to take what Instagram does best and expand that to text, creating a positive and creative space to express your ideas.
Customers.ai
DECEMBER 11, 2023
When it comes to privacy, the winds of change are blowing stronger than ever. With landmark regulations like GDPR and CCPA taking hold in 2018 and 2020 respectively, data privacy has surged to the forefront of the tech landscape. And it doesn’t appear to be slowing down. Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies.
SMA Marketing
DECEMBER 11, 2023
Google’s ever-changing search algorithm makes SEO challenging, especially for beginners. While search engine optimization (SEO) seems complex and constantly evolving, anyone can learn the principles and techniques of search engine optimization with the right approach and resources. This guide will explore the fundamental aspects of SEO and provide valuable resources to enhance your skills.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Vertical Response
DECEMBER 11, 2023
In today’s digital age, email marketing remains a powerful tool for businesses to connect with their audience. However, one key metric that determines the success of an email campaign is the open rate. Without high open rates, your carefully crafted emails may never reach the intended recipients. So, how can you enhance your open rates in your next email campaign?
Sprout Social
DECEMBER 11, 2023
Public speaking skills are a career accelerator, especially in social media marketing. According to the 2023 Sprout Social Index™ , more than half (61%) of marketers agree the most effective way to share social metrics with executive leadership is through in-person presentations or meetings. Whether you’re on Zoom or in a meeting room, you have to speak on your data if you want to get ahead.
Marketing Insider Group
DECEMBER 11, 2023
Starting your own business isn’t as easy as it looks. It’s rare to find a business that immediately clicks with its market and runs smoothly without a ton of work. This begs us to ask the question: Why exactly do startups fail? How often does this really happen? Understanding why startups fail is key, and the reasons are quite varied and deep. If you’re thinking about starting your own business , here’s what you need to know.
Buffer Marketing
DECEMBER 11, 2023
I’ve attempted to get verified on Instagram about three times over the past few years and — as awkward as it is to admit — been rejected every single time. So when Meta, the company that owns Instagram, introduced Meta Verified , a monthly subscription that will give you that coveted blue checkmark on Facebook, Instagram, or both, my interest was piqued.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
illumin
DECEMBER 11, 2023
Email is a pillar of digital marketing in 2023, but how did it get to be as prevalent as it is today, and why is it so effective? To put it simply, email has transformed the way marketers interact with customers and previously difficult distribution chains have been simplified into easy-to-navigate management software. Not only is email marketing incredibly convenient, but it is also low-cost and has a broad reach.
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