Search Engine Journal
AUGUST 8, 2022
LinkedIn is rolling out a new feature that allows users to add external links to photos shared in posts. The post LinkedIn Lets You Add Clickable Links To Photo Posts appeared first on Search Engine Journal.
Sprout Social
AUGUST 8, 2022
Looking for YouTube tools? Good! Because as the platform continues to boom, brands can use all the help they can get when it comes to gaining more viewers. But despite how competitive YouTube is, there’s plenty of attention to go around. According to the most recent Sprout Social Index , 51% of consumers plan to increase their activity on the platform this year… But only 35% of brands say they’re going to meet them there.
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Buffer Marketing
AUGUST 8, 2022
If you asked someone 20 years ago what their favorite social media platforms were, chances are they wouldn’t have an answer for you. Although the common consensus is that the earliest social media platform was developed in 1996, the number of people using those platforms is nothing compared to the billions who use social media today. Social media platforms have evolved since the 90s – while it was once meant for personal updates, the most popular platforms now have large user bases
Search Engine Journal
AUGUST 8, 2022
Google experienced a rare, widespread outage on August 9. The cause of the outage is currently unknown. The post Google Experiences Rare, Widespread Outage appeared first on Search Engine Journal.
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Hubspot Marketing
AUGUST 8, 2022
Video marketing isn't "quick." On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. However, since most social media channels are pivoting to video , it's hard to know which ones are worth your time. Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation.
Search Engine Roundtable
AUGUST 8, 2022
On Saturday, August 6th, we saw a lot of signals that there was another Google Search ranking algorithm update. It is not clear if these are tremors for the finished Google products reviews update from July 2022 or if this is something new and different.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hootsuite
AUGUST 8, 2022
When it comes to social media platforms, it can be tempting to just stick with the big names you already know, but no one wants to miss out on the next big thing. And look, we don’t want to spark your FOMO, but have you heard of KakaoTalk? Whether you’re familiar with this hot social messaging app or not, there’s a good chance you should start paying attention to it.
Practical eCommerce - Marketing
AUGUST 8, 2022
Social commerce continues to evolve, offering brands many options for engaging with customers and prospects. Here's our all-new update of social commerce apps to help merchants. The post 12 Social Commerce Apps for Merchants appeared first on Practical Ecommerce.
Hubspot Marketing
AUGUST 8, 2022
Remember when we used to wake up bright and early and commute to the office five days a week? Thinking back, it feels like a distant memory of a time before Covid-19. But for some workers, the days of rolling out of bed and hopping on a computer from the comfort of home could be coming to an end. With the pandemic winding down, many companies like Apple and Google are going for a hybrid model, asking employees to come in a few days a week.
Econsultancy
AUGUST 8, 2022
Social media has long been a source of travel inspiration. Direct engagement on social channels can encourage sales – particularly for younger consumers. GlobalData’s GlobalData’s Q1 2021 Consumer Survey revealed that 30% of Gen Z and 32% of Millennial consumers stated that direct engagement with a brand is a key driver of a purchase – this is compared to just 17% of consumers in older.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
AUGUST 8, 2022
Nearly a quarter (23%) of marketers say their biggest challenge is getting internal alignment on go-to-market initiatives across departments, according to a survey conducted by MarTech in partnership with Highspot. . The report will be released during tomorrow’s webinar, “What Marketers Must Know to Rise Above Economic and Buyer Uncertainty”: free registration here.
Search Engine Journal
AUGUST 8, 2022
Done right, thought leadership content can earn your industry and customers' trust while helping you rank for relevant keywords. Here's how. The post Thought Leadership Content: What It Is And How To Use It appeared first on Search Engine Journal.
Martech
AUGUST 8, 2022
A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. Nearly 75% of respondents said they execute more than 30 campaigns in a year, and 74% said they manage a team of 0-3 employees. The focus on executing campaigns means strategic priorities, like having and measuring impact, are at risk of being neglected, according to the study.
Content Marketing Institute
AUGUST 8, 2022
Use this simple jobs-to-be-done framework to ensure the audience is always front and center when your marketing team creates content.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Quikly
AUGUST 8, 2022
Social media platforms are under immense pressure to keep users engaged. In the last few years, we've seen platforms like Facebook, Instagram and Snapchat all make major changes to their algorithms to ensure users see timely and relevant content. However, these changes can cause frustration in users, making them aggravated with the constant changes and lack of control.
Search Engine Roundtable
AUGUST 8, 2022
Google has updated its Business Profile posts content policy to specify that Google now considers duplicate photos, posts, videos, and logos as spam. If you have duplicate photos, posts, videos, and logos on your Google Business Profile, your post may be removed but your listing won't be suspended.
Search Engine Journal
AUGUST 8, 2022
Get more clients for your writing services by investing in SEO. Here's how to drive organic traffic to your portfolio, as well as active clients. The post 7 Tips To Make Your Writing Portfolio Discoverable In Google Search appeared first on Search Engine Journal.
Search Engine Roundtable
AUGUST 8, 2022
Sarah Burke is the Data and Analytics Manager at Cypress North, she has been with the company for seven years, starting as a digital marketing manager. Prior to that.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Journal
AUGUST 8, 2022
Update to structured data makes product review sites eligible for the new Pro & Con enhancement in Google Search. The post How Google Pros & Cons Update Impacts Product Review Sites appeared first on Search Engine Journal.
Search Engine Roundtable
AUGUST 8, 2022
In the latest Search Off the Record podcast, Lizzi Sassman of Google asked Gary Illyes of Google about using a noindex on international URLs in an hreflang set. Gary said it can potentially lead to the whole cluster being noindexed.
Heidi Cohen
AUGUST 8, 2022
Want to expand your voice and audio marketing reach? Add podcasts to your content marketing mix. Use these 10 audio marketing tactics to create or improve your podcast. Includes charts. The post Podcasts: 10 Audio Marketing Reach Tactics appeared first on Heidi Cohen.
Search Engine Roundtable
AUGUST 8, 2022
Google now supports new structured data for pros and cons of editorial review pages. This new markup can be validated in the Rich Results testing tool and other Search Console tools (I assume). Also, Google will prioritize supplied structured data provided by you over automatically extracted data that Google previously showed in Google Search.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
CMO Network
AUGUST 8, 2022
In the next decade, Millennials and Gen-Z will gain trillions of dollars from previous generations. Brands need to prepare for the great wealth transfer.
CMO Network
AUGUST 8, 2022
Product designers love to add features they think customers will find useful. That's not always a good idea.
Internet Marketing Ninjas
AUGUST 8, 2022
Crawling your site is an integral part of an SEO audit. But are you doing the most of that crawl? Are there things you are missing? What are the most important things to look at when crawling your site, especially those beyond the obvious, i.e. broken links and images. To discuss technical audits, Jim Boykin, CEO of Internet Marketing Ninjas invited Bill Hartzer , a blogger, SEO, and marketer who started coding HTML websites back in the mid 1990s and has been an SEO expert for more than two deca
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
CMO Network
AUGUST 8, 2022
As the global climate emergency continues to worsen, people and businesses alike are finding themselves thinking more and more about our collective carbon footprint—both personal and corporate.
Search Engine Roundtable
AUGUST 8, 2022
Several days ago we reported how Google was testing a web search feature for the image pack that keeps you within web search when you click on a specific image. Well, this image preview pack overlay feature seems to be fully live for me and others.
Marketing Blogo
AUGUST 8, 2022
Originally posted on October 12, 2021 @ 12:32 amAre you an online entrepreneur and want to know how to build your online presence? Then this guide is for you. An online presence is indispensable to a business that desires to grow well in this digital era. But then again what precisely is an online presence? In this.
Search Engine Roundtable
AUGUST 8, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Over the weekend we saw a lot of volatility in the Google search results.
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AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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