Social Media Examiner

APRIL 27, 2023

Want to create more effective marketing campaigns? Wondering how buyers make purchase decisions? In this article, you’ll discover how neuroscience can help us become better marketers. Why Marketers Need Neuroscience Each of your followers, subscribers, and customers has a brilliant human brain. While each person has their own history, experience, circumstances, and personality, all of […] The post Neuroscience and Marketing: How to Hack the Buyer’s Brain appeared first on Social Media Exam

Marketing 133

Marketing Marketers Customer Social Media Marketing 133

Aspiration Marketing

APRIL 27, 2023

Have you ever sat through a webinar, counting the minutes until it's over? Unfortunately, it's more common than one might hope. To help you avoid the mistakes of others, we're going to share some thoughts on creating informative and engaging webinars. The key to a successful webinar isn't just about having great content but also about how you deliver that content.

Content Marketing 246

Content Marketing Marketing Marketers 246

Content Marketing Institute

APRIL 27, 2023

Stop asking questions when you interview content marketing candidates. Yes, that’s right. Kick the Q-and-Q format to the curb. Instead, try this technique to better assess your next content marketing team member.

Content Marketing 133

Content Marketing Marketing Marketers 133

Hubspot Marketing

APRIL 27, 2023

Digital clutter can leave you feeling stressed, make your devices slow, and create roadblocks throughout your workday. That’s why it’s essential to maintain a clean desktop. If your digital space is organized, you can quickly accumulate important documents, projects, and pictures. This can be especially helpful if you use the same computer for both your professional and personal life.

Product 117

Product Management Customer Place 117

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Martech

APRIL 27, 2023

It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Marketing automation is more than streamlining processes, automating posting on social media, or scheduling emails.

Digital Marketing 117

Digital Marketing New Technology Branding Customer 117

Search Engine Land

APRIL 27, 2023

Good news for those behind on exporting their Google UA data. Starting on July 1, 2023, data collection in Universal Analytics will come to a halt. However, you will retain the ability to view and export all the data collected before this date until July 1, 2024. Google Analytics has finally put a date on the loss of historical data: For free customers, you will stop collecting data in Universal Analytics as of July 1, 2023.

Analytics 111

Analytics Advertisers Advertising Customer 111

AWeber

APRIL 27, 2023

It’s hard to talk about modern marketing without mentioning artificial intelligence (AI). According to Influencer Marketing Hub, 61.4% of marketers have used AI in their marketing activities. Moving forward, companies that want to stay ahead of the competition must keep a pulse on the latest AI developments. One of the areas where we can witness various AI use cases is email marketing.

Email Marketing 106

Email Marketing Transform Marketing Marketers 106

Martech

APRIL 27, 2023

Artificial intelligence is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

User-Generated 105

User-Generated Product Customer Marketing 105

Kuno Creative

APRIL 27, 2023

Website design trends continue to evolve, but the ultimate goal of creating the best possible experience for the user really hasn’t changed. We’ve just gotten better at reaching users where they are, addressing their needs and making websites more accessible for everyone. Here are the hottest website design trends in 2023 that we expect will stand the test of time.

Inbound Marketing 104

Inbound Marketing Branding Marketing Marketers 104

Martech

APRIL 27, 2023

Did you know that two years ago, $19.2 billion was spent on third-party data? But with changes around data privacy, collecting third-party data is coming to an end. The elimination of third-party cookies presents challenges for creating hyper-targeted, measurable campaigns. But there’s a solution: first-party data. By collecting data directly from customers, you can provide authentic experiences that encourage deeper connections and loyalty to your brand.

Digital Marketing 102

Digital Marketing Customer Marketing Marketers 102

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Search Engine Land

APRIL 27, 2023

Pinterest just announced a significant advertising partnership with Amazon. How it works. When Pinterest users encounter an Amazon ad, they will be directed to Amazon’s website to complete their purchase. Timeline. The integration of Amazon ads will be rolled out over several quarters, with no specific details on ad placement or short-term revenue forecasts.

Advertisers 99

Advertisers Advertising Branding Customer 99

yorCMO

APRIL 27, 2023

Marketing has long relied on insights into target demographics for success. Lead generation is the process of identifying and cultivating those potential customers. But now it seems the days of cavalier (and sometimes unruly) data collection are drawing to a close – as more countries and states enact and improve data privacy laws. The post Privacy Regulations and Lead Generation: How a Fractional CMO Can Help You Comply appeared first on yorCMO.

CMO 98

CMO Law Customer Marketing 98

Rock Content

APRIL 27, 2023

In just a few short months, large-language AI models have gone from not even being on anyone’s radar to being one of the hottest topics of conversation out there. They’re also already changing how people conduct research, approach content creation, and more. ChatGPT is easily the option grabbing the most headlines right now, thanks to its incredible ability to carry out surprisingly human-like conversations about nearly any topic.

Digital Marketing 97

Digital Marketing Health User-Generated Marketing 97

Search Engine Journal

APRIL 27, 2023

Should you pick client-side rendering over server-side rendering? Find out which rendering method can help search engines crawl and index your website better. The post Client-Side Vs. Server-Side Rendering appeared first on Search Engine Journal.

SEO 92

SEO 92

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Search Engine Land

APRIL 27, 2023

Marketing conversations nowadays almost always involve artificial intelligence, particularly when it comes to the future of search. Will AI chatbots powered by large language models (LLMs) such as ChatGPT and Bard ultimately replace “traditional” search as we know it? Generative AI brings a meaningful shift with vast possibilities for the future of search.

Transform 92

Transform User-Generated Digital Marketing Search Marketers 92

Search Engine Journal

APRIL 27, 2023

Want to be a social media manager? The best social media managers will have a combination of these 10 skills. The post How To Become A Social Media Manager appeared first on Search Engine Journal.

Management 75

Management 75

Search Engine Land

APRIL 27, 2023

With the prevalence of social media and online review platforms, what people say about you online can make or break your personal brand or small business. This article covers best practices for managing your online reputation so you can set your brand up for success both online and in the real world. Why does my online reputation matter? Online reputation consists of the overall perception of a brand based on the information available to your audience.

Management 91

Management SEO Branding Place 91

CMO Network

APRIL 27, 2023

The two concepts are often used interchangeably in marketing and communications circles. While they have overlapping features, there are important nuances that impact how they are managed, measured and ultimately improved.

Branding 67

Branding Communications Management CMO 67

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Search Engine Land

APRIL 27, 2023

The April 2022 reviews update created more volatility in Google’s search results than past versions of the update, including the previous February 2023 product reviews update , according to Semrush and Rank Ranger data. About the Google April 2023 reviews update. Google released the April 2023 reviews update started to roll out at about 12 p.m. ET on April 12.

Product 88

Product Manufacturing SEO 88

CMO Network

APRIL 27, 2023

Today’s knowledge-based society increasingly seeks experiences that combine fun with learning.

Education 63

Education CMO 63

Search Engine Land

APRIL 27, 2023

Google released the v13_1 of the Ads API. In order to use some of the v13_1 features, users will need to update their client libraries and client code. There are no breaking changes in this version. What’s new. The highlights of the release are as follows: Bid simulations can now be obtained at a campaign level for Performance Max via campaign_simulation.

Management 84

Management Customer 84

Fractional CMO

APRIL 27, 2023

Are you tired of spending hours managing your marketing operations, only to end up with lackluster results?

Marketing 52

Marketing Marketers Management CMO 52

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Search Engine Land

APRIL 27, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura.

Marketing Strategy 78

Marketing Strategy Event Marketing Education Marketing 78

Industrial Marketer

APRIL 27, 2023

In the past five to 10 years, artificial intelligence (AI) has moved from something primarily talked about on television and science-fiction novels to being a normal part of marketing technology and strategy conversations. However, whether called “machine learning,” “big data deep learning,” or some other terminology, the process of using computers to compute large amounts.

Manufacturing 52

Manufacturing Marketing Marketers Content Marketing 52

Set Up

APRIL 27, 2023

The featured partner today is Amanda Forgione , the CEO of Morrison. “ Do great work. Be good people. ” What gap in the market led to the creation of your agency? Bob Morrison founded this agency in 1986, not because of a gap in the market, but because he saw a real opportunity to add value to brands based on his experience. Advertising was very different in the 80s, and this agency has continued to evolve as trends and communication channels emerge so that we are still able to add val

Communications 52

Communications Advertisers Advertising Product 52

Industrial Marketer

APRIL 27, 2023

As industrial marketing professionals we are still learning about how to leverage big data for audience targeting, audience segmentation, and intent. Targeting is simple at its core — defining a specific customer prospect audience — but wicked hard in execution and practice. In the industrial B2B sectors, our universe of buyers is undoubtedly small, so having.

Manufacturing 52

Manufacturing Customer Marketing Marketers 52

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

Quikly

APRIL 27, 2023

We all have those snacks that take us back to a specific time in our lives, whether it's a childhood memory or a moment from our teenage years. Snacking can be a source of comfort and nostalgia, allowing us to indulge in familiar flavors and textures that bring back fond memories.

Food 52

Food 52

Lusha

APRIL 27, 2023

Technographics might not be a genre of music (even though it sure sounds like it), but it can make your sales and marketing sing (and have you singing hallelujah when that new deal comes in). It’s a powerful tool that can light the way to customers who want your products. Sound too good to be true? Well, it’s not – and it’s also not too complicated, if you know where to look.

CRM 52

CRM Product Management Marketing Strategy 52

Use Insider

APRIL 27, 2023

Insider’s Orkan Akcan shared insights on localizing innovation and driving sustainable growth The keynote address was delivered by Insider’s Orkan Akcan, Executive Vice President and Shareholder of International Growth. With a strong background in entrepreneurship and innovation, Akcan has been instrumental in driving Insider’s mission of understanding customer behavior and creating personalized experiences that drive sustainable growth.

New Technology 52

New Technology Promotion Management Customer 52

Duct Tape Marketing

APRIL 27, 2023

How Decisions Define Our Business Destiny written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Steve McKee In this episode of the Duct Tape Marketing Podcast , I interview Steve McKee. He is the co-founder of McKee Wallwork, a nationally recognized marketing advisory firm that made the Inc. 500 list of the fastest-growing private companies in America in its first year of eligibility and has twice won the prestigious Effie Award for marketing effectiveness from the Ame

CRM 91

CRM Price Education Place 91

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing