Aspiration Marketing
OCTOBER 27, 2022
Having a high-performing blog is about more than writing good posts. Quality writing can be accompanied by a bunch of mistakes and faux pas that will ultimately ruin a blog’s performance. Polished writing is key, but you’re going to need much more than just that to build a strong blog.
Hubspot Marketing
OCTOBER 27, 2022
Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on.
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CopyBlogger
OCTOBER 27, 2022
You’ve heard the email marketing strategy principle a thousand times: The money’s in the list. If you’re serious about your. Continue Reading. The post The Betty Crocker Secret to an Email Marketing Strategy People Enjoy appeared first on Copyblogger.
Content Marketing Institute
OCTOBER 27, 2022
Video remains a top priority in content marketing programs. But how well are marketers using the popular format? What do they need to do better? Find out that and more in the newly released 2022 Video and Visual Storytelling survey.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Sprout Social
OCTOBER 27, 2022
What does it mean to have exceptional customer service? Automated phone systems? Website chatbots? Help guides? These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. When this happens, they don’t want to click through a series of irrelevant options or read through useless FAQs.
Search Engine Journal
OCTOBER 27, 2022
Google is pushing the sunset date of Universal Analytics 360 (UA360) to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The post Google Pushes Universal Analytics 360 Sunset To 2024 appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
OCTOBER 27, 2022
Google announced a bunch of updates for Google Analytics 4 (GA4) today. They include a big improvement for the Setup Assistant, real-time behavioral modeling reports, more customization features and a new homepage design. Setup Assistant: Currently the user has to create a new property in GA4 for each Universal Analytics (UA) property and then configure the data collection and privacy settings.
Hootsuite
OCTOBER 27, 2022
At this point, just about any smartphone app is likely to include bite-sized “stories.” (Sometimes, we’re surprised we don’t see updates about our friends’ night on the town when we open the calculator app.) So it should come as no surprise that we’re now living in the era of TikTok Stories. Following suit from the likes of Instagram, Snapchat, Facebook and the rest, TikTok is the latest app to hop on the trend.
Search Engine Journal
OCTOBER 27, 2022
Our 2nd State Of SEO report will help guide your SEO strategy into 2023 with unique data, graphs, and commentary. The post The State Of SEO: Survey Data To Plan Your Next Year In SEO appeared first on Search Engine Journal.
Hootsuite
OCTOBER 27, 2022
Imagine walking into a store only to find there’s nobody to greet you. You walk through the store and can’t find anything. You have questions about products you’re interested in. But no one is there to answer. You leave empty-handed. Without conversational commerce , this happens online all the time. More customers are shopping online than offline. That’s no excuse for skipping out on quality customer service.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Kuno Creative
OCTOBER 27, 2022
When was the last time you read or listened to something that truly changed your mind? That’s what real thought leadership should do — challenge what we believe, or at least make us think differently. Content marketers use the term ‘thought leadership’ so often today that it could refer to almost anything with a byline. When brand thought leadership is done well, it has the potential to set your company apart and get people thinking about big ideas with the power to transform the waythey live an
Scoop.it!
OCTOBER 27, 2022
Do you think content curation is just another term for content creation? While you’re not alone in assuming the two terms are synonymous, they’re actually different. Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. For instance, if you’re a career coach, you might write blog posts about how to write a compelling resume or how to land your first engineering job.
Search Engine Land
OCTOBER 27, 2022
It’s not guaranteed Googlebot will crawl every URL it can access on your site. On the contrary, the vast majority of sites are missing a significant chunk of pages. The reality is, Google doesn’t have the resources to crawl every page it finds. All the URLs Googlebot has discovered, but has not yet crawled, along with URLs it intends to recrawl are prioritized in a crawl queue.
Martech
OCTOBER 27, 2022
One of the benefits of a customer journey orchestration (CJO) platform is improved alignment among business units. In order for this to work, teams in those units need to be prepared ahead of the implementation. “The multi-channel marketing approach the customer journey orchestration utilizes also means that things can get more complicated,” said Greg Kihlstrom, principal and chief strategist at GK5A, at The MarTech Conference.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Journal
OCTOBER 27, 2022
Discover when it's best to use one or the other, depending on where your customer is at on the marketing funnel and your goal. The post SEM Or Paid Social: Why Use Both? appeared first on Search Engine Journal.
Martech
OCTOBER 27, 2022
No fewer than 98% of brands believe that CTV advertising will be bigger than mobile. That’s the eye-grabbing headline from a report released today by mobile analytics and attribution platform AppsFlyer. A quarter of respondents say that CTV advertising will overtake mobile in the next two to three years, and around a third believe CTV is a measurable performance channel.
Search Engine Journal
OCTOBER 27, 2022
Google is rolling out new features for Performance Max campaigns and sharing best practices to help marketers promote holiday sales more efficiently. The post Google Ads Performance Max New Features & Best Practices appeared first on Search Engine Journal.
Martech
OCTOBER 27, 2022
We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Hootsuite
OCTOBER 27, 2022
What’s the best ecommerce platform to use for 2023? Like many questions in life, the answer depends on who you ask. But don’t worry, because we did the research for you! We’ve come up with our list of the top four ecommerce platforms for businesses to use in 2023. We’ll walk you through the pros and cons of each platform and how to choose one that works for you.
Buffer Marketing
OCTOBER 27, 2022
For small businesses, a little visibility can go a long way. And there’s no better time to show off your small business or the ones in your community than Small Business Saturday. Small Business Saturday is an annual event that takes place on the Saturday after Thanksgiving in the United States. It was pioneered by American Express in 2010 after the global recession and is now recognized all over the U.S. and the world at large.
SMA Marketing
OCTOBER 27, 2022
To improve your online visibility and grow your organic traffic, brick-and-mortar business owners need to consider a local SEO strategy. Keep reading this blog article to learn what local SEO is and a few reasons why your business needs to implement a local SEO strategy. What is Local SEO? Local SEO is the process of improving the visibility of your local business online.
Zumvu
OCTOBER 27, 2022
Direct to consumer (DTC) improves customer relationship, leading to higher customer lifetime value thereby increasing sales.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Lynton Web
OCTOBER 27, 2022
In Part 1 of this blog series , we discussed the importance of marketing automation and how HubSpot workflows fit into that strategy. In Part 2, we’ll share some examples of HubSpot workflows you can use to streamline your marketing, sales, and customer service processes. We even have ways to use workflows internally. Check it out. Examples of HubSpot Workflows for Better Marketing.
ConsumerTalk
OCTOBER 27, 2022
As 2022 draws to a close, it's time to look forward to what next year might bring in terms of CPG corporate responsibility trends. Some trends will linger from this year to the next, while others are still on the horizon as 2023 dawns. Here are some corporate responsibility trends that could continue into 2023.
CMO Network
OCTOBER 27, 2022
Award-winning Musician and Filmmaker, Entrepreneur and Philanthropist Pharrell Williams revealed additional guest speakers regarding his first-of-its-kind gathering designed to facilitate idea exchange, networking, and progressive conversation about matters of diversity, equity and inclusion.
Search Engine Land
OCTOBER 27, 2022
Years ago, I was a legal assistant for a criminal defense law firm when my boss assigned me a new task – learning SEO. . I asked him what SEO meant, and he responded, “Search engine optimization. I don’t trust the people I’m working with anymore and need you to learn it.” . As I began to learn and discuss my findings with him, he explained that his website had disappeared entirely from Google’s SERPs. .
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Duct Tape Marketing
OCTOBER 27, 2022
The Communication Secrets Of The World’s Greatest Salesman written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Carmine Gallo. In this episode of the Duct Tape Marketing Podcast , I interview Carmine Gallo. Carmine is the bestselling author of Talk Like TED and The Presentation Secrets of Steve Jobs. He is a Harvard instructor, CEO communication coach, and keynote speaker known for transforming leaders.
Search Engine Land
OCTOBER 27, 2022
Google advertisers can now advertise on podcasts. Yep, announced today, “advertisers can now align their ads with podcast content globally. Simply create an audio or video campaign and select “Podcast” as a placement.” Why we care. Last month we reported on three new audio, shopping, and streaming features available to YouTube advertisers.
Search Engine Journal
OCTOBER 27, 2022
Learn how to get your website indexed as quickly as possible when launching. The post How To Get Your Site Indexed Before Launch & Why It Matters appeared first on Search Engine Journal.
Search Engine Land
OCTOBER 27, 2022
Google has fixed an issue where the Search Console query report in Google Analytics 3, aka Universal Analytics, was not populating. The data stopped coming in as of October 1st but the other day, Google fixed the issue and backfilled the data in the report. I have verified, the data is now fully populated in the Search Console queries report in Universal Analytics 3.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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