Search Engine Land

SEPTEMBER 19, 2023

We all love Netflix binge-watching now, but do you remember how you first learned about Netflix? I’m guessing it wasn’t by typing “DVD mail rental subscription” into Google on a whim. And that represents a similar challenge for any business with a new or disruptive idea: how do you build engagement for something nobody knows exists? Luckily, there is an audience for your product or service, regardless if they already know it.

New Markets 134

New Markets SEO Energy Inbound Marketing 134

Martech

SEPTEMBER 19, 2023

AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. “With Movable Ink, marketers can finally unlock the full potential of their marketing stack, leveraging data — from wherever it lives — to dynamically personalize content for every customer, across any touchpoint,” said Movable Ink CEO and co-founder Vivek Sharma, in a release.

Customer Journey 120

Customer Journey Customer Place Product 120

Search Engine Land

SEPTEMBER 19, 2023

Google has admitted to quietly tweaking advertising auctions to meet revenue targets. The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. For some queries, the tech giant may have even raised prices by as much as 10%, according to Google Ad executive, Jerry Dischler at the federal antitrust trial.

Price 144

Price User-Generated Advertising Advertisers 144

Martech

SEPTEMBER 19, 2023

While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. A recent study found that such alignment brings 208% more value from marketing with 108% less effort. Businesses that have already adopted the model close 67% more deals. Sounds impressive?

Marketing 118

Marketing Marketers Customer Journey Traditional Marketing 118

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

SEPTEMBER 19, 2023

Do you know when you’re being manipulated? Most of us get the ick around used car salesmen and high-pressure tactics, but subtler persuasion techniques can be far more powerful. Consider the unassuming Google Ads interface. Though it seems like a benign management tool, its crafty design subtly shapes user behavior, contributing to $224 billion for the tech giant last year alone.

Management 142

Management Advertising Advertisers Price 142

Martech

SEPTEMBER 19, 2023

Marketing automation leaders are faced with a big challenge: How to add new technologies that provide fresh ways of executing campaigns and engaging customers while maintaining the quality of older approaches. Here are three areas where marketing automation can help with this. Data quality and maintaining consistency “Data quality and the ability to look across multiple systems really was foundational for marketing automation [in its history],” said Milton Hwang, principal for consultancy Missio

Marketing Automation Platform 115

Marketing Automation Platform Marketing Marketers Traditional Marketing 115

CopyBlogger

SEPTEMBER 19, 2023

You’ve probably noticed that some companies have similar publishing schedules and content workflow processes, yet the results they achieve are. Continue Reading The post What Is a Content Marketing Strategy? appeared first on Copyblogger.

Marketing Strategy 113

Marketing Strategy Content Marketing Marketing Marketers 113

Search Engine Land

SEPTEMBER 19, 2023

While useful for searchers, Google autocomplete has become a significant reputational risk to companies and individuals. Negative Google autocomplete keywords displayed for your name or company can become the “first impression” of who you are. This can be highly damaging if the suggested keywords displayed are inaccurate and include terms like scams, complaints, pyramid schemes, lawsuits or controversies.

User-Generated 133

User-Generated Management Branding Product 133

Martech

SEPTEMBER 19, 2023

Oracle has announced a long list of product innovations and enhancements within the Oracle Fusion Cloud Customer Experience platform. For marketers, Guided Campaigns builds on previous Fusion developments to improve the workflow between marketing and sales. It also announced generative AI capabilities for Oracle Fusion Cloud Service. Guided Campaigns.

Customer 112

Customer User-Generated Market Segmentation Direct Marketing 112

Search Engine Land

SEPTEMBER 19, 2023

TikTok is launching a new label to help creators tag their AI-generated content. Creators are advised to use this label on content that’s been fully or heavily edited by AI to comply with the platform’s rules on synthetic media. Additionally, TikTok is planning to test an automatic “AI-generated” label that will be added to any content it detects as having AI involvement.

Education 132

Education Search Marketers Branding Marketing 132

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Social Media Examiner

SEPTEMBER 19, 2023

Are you up to date on changes from TikTok? Wondering which TikTok updates are important to marketers? In this article, we explore TikTok changes that affect your marketing. #1: TikTok Shop TikTok has officially launched TikTok Shop in the US, opening up major new ecommerce opportunities for brands and creators. With TikTok Shop, brands can […] The post TikTok Changes That Affect Marketers appeared first on Social Media Examiner.

eCommerce 107

eCommerce Marketing Marketers Branding 107

Search Engine Land

SEPTEMBER 19, 2023

As a marketing agency, you’re constantly looking for better ways to deliver exceptional client results while optimizing your operations. There’s no denying that AI has the potential to transform how we live, work, and play. You’ve probably used AI tools like ChatGPT for efficiency and creativity, but other AI solutions can enhance your understanding of customer data and improve your marketing campaigns.

Transform 127

Transform Customer Journey Digital Marketing Advertising 127

Content Marketing Institute

SEPTEMBER 19, 2023

Is your brand willing to trust first? Your answer can determine the success of your company’s gated and free content assets and achieving your long-term content marketing goals.

Content Marketing 106

Content Marketing Branding Marketing Marketers 106

Hubspot Marketing

SEPTEMBER 19, 2023

Starting your project without a kickoff meeting is like hiking without a map. Sure, you might enjoy some cool trails, but you'll probably get lost without a map and a clear plan. The same happens when launching projects without a kickoff meeting. Only with solid communication and a plan can you keep your project on track. It’s like a GPS helping you reach your destination.

Energy 98

Energy Communications Logistics Management 98

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Practical eCommerce - Marketing

SEPTEMBER 19, 2023

ChatGPT cannot share personal experiences, but it can help with rote descriptions, repurposed text, and more. The post Best Content Types for ChatGPT appeared first on Practical Ecommerce.

eCommerce 94

eCommerce Content Marketing Marketing Marketers 94

CMO Network

SEPTEMBER 19, 2023

Understanding what makes a millennial tick or what motivates a Gen Zer to get out of bed in the morning isn’t easy.

Gen Z 96

Gen Z CMO Millennials 96

yorCMO

SEPTEMBER 19, 2023

In today's fast-paced, digital-first world, a talented CMO can be a game-changer for your company's growth and success. However, understanding the expenses associated with this critical hire is crucial for making informed decisions. The post Navigating the Costs of Hiring a CMO: A Deep Dive into the Numbers appeared first on yorCMO.

CMO 67

CMO 67

AWeber

SEPTEMBER 19, 2023

Starting an online store has never been so easy. That may be why there are 26 million of them out there. People around the world have taken modern digital platforms like Etsy and Amazon and turned them into businesses they can run from the comfort of their homes. Yet even with all of the advantages possible in the digital age, building a digital store can get tricky.

Shipping 64

Shipping Transform SEO Promotion 64

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

InTouch Marketing

SEPTEMBER 19, 2023

In September 2023, Google rolled out a significant update to its search algorithm called the "Helpful Content Update." This update is another step in Google's ongoing effort to enhance user experience and deliver more relevant and valuable search results. While Google's algorithm updates are a common occurrence, the Helpful Content Update has important implications for businesses that rely on organic search traffic to drive their online presence.

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Exposure Ninja

SEPTEMBER 19, 2023

Google is adding more artificial intelligence to its search engine in the months ahead. What does the future look like? And is it all bad news and a downtrend in your website’s traffic? Let’s look at what we know (and can predict) so far… A recent study estimates that Google’s changes to search (more about those below) will lead to an average drop in organic website traffic of between 18.29% and 64%.

SEO 52

SEO User-Generated eBook Advertising 52

Six & Flow

SEPTEMBER 19, 2023

Grace, our HR Manager joined and found a fulfilling career in a team-first environment. Read her experience and why you should consider joining Six & Flow.

Management 52

Management 52

Aspiration Marketing

SEPTEMBER 19, 2023

Social media marketing is more important than ever, but it can be hard to know where to start–especially as a growing business. At Aspiration Marketing, we've tested many top platforms and found what works–HubSpot. With its versatile toolkit and automation capabilities, HubSpot Marketing Hub makes social media marketing easier than ever. Here's how we use it.

Social Media Marketing 51

Social Media Marketing Marketing Marketers 51

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Quikly

SEPTEMBER 19, 2023

Want to cut through the noise and motivate your audience? Check out this episode of "Market with me Quikly.

Marketing 52

Marketing Marketers 52

Search Engine Land

SEPTEMBER 19, 2023

Pinterest just rolled out a bunch of fresh and upgraded ad products. The platform says its new features cover “the complete user experience” on the platform, from discovery to decision to action, helping advertisers to better connect with the Pinterest audience. Here’s a roundup of the platform’s key ad product announcements you need to know about. 1.

Advertising 131

Advertising Advertisers Product User-Generated 131

Set Up

SEPTEMBER 19, 2023

At Set up , we talk to a variety of Marketing experts in various industries. Surprisingly, there is a lot of overlap behind their schools of thought, advice, and noticeable trends. We recently attended the Packaging Expo in Las Vegas, and were inspired to talk to other marketing professionals within that industry. Jacob Resnick , the Marketing Manager at Viking Masek Packaging Technologies, and Garry Wicka , the VP of Global Strategic Marketing at Sealed Air, shared their thoughts on innovative

Transform 59

Transform B2C Direct Mail Food 59

Martech

SEPTEMBER 19, 2023

Marigold has unveiled a comprehensive relationship marketing solution, designed to achieve hyper-personalization at scale while navigating complex privacy and deliverability challenges. “Relationship Marketing is a long-term strategy focused on the customer relationship over time, not on a single touchpoint, campaign or transaction,” said Desta Price, chief product officer of Marigold, in a release.

Marketing 114

Marketing Marketers Price Management 114

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Search Engine Land

SEPTEMBER 19, 2023

Google has updated Bard with a number of features, including the ability to double-check the responses provided by Bard by using Google Search. Google also has extensions for Gmail, Docs, Drive, Maps, YouTube, and Google Flights and Hotels for Google Bard. Bard has expanded Lens integration in 40 new languages and Bard upgraded its PaLM2 model to make it more capable, the company announced.

Product 142

Product SEO 142

Marketing Insider Group

SEPTEMBER 19, 2023

As marketers and content creators, we all know that content is king. But keeping up with demand and consistently producing high-quality content is a tall order, especially for small businesses with limited in-house resources. That’s where white label content marketing comes in: A solution that takes content creation off your plate while still allowing you to meet both your own and your clients needs.

Content Marketing 105

Content Marketing Non-Profit B2C Marketing 105

Rock Content

SEPTEMBER 19, 2023

Creating engaging campaigns is one of the main challenges for marketing professionals. With so many goals to achieve with some limitations such as time, workforce, and budget, being creative may seem to be the smaller challenge. Seasonal campaigns give us a bigger incentive to go creative and explore different narratives in many different engaging ways.

eBook 94

eBook Marketing Plan User-Generated Product 94

Unbounce

SEPTEMBER 19, 2023

/ AI marketing Unprompted: 7 specialized AI tools you need to try By Paul Park. Updated on September 20, 2023. 42 min read What do a lawn mower, a table saw, and a ball pit cleaning machine have in common? They’re all specialized tools that were designed to tackle specific tasks and, in doing so, help make our lives better. (Especially that last one—you do not want to jump into a ball pit that hasn’t been cleaned.

Copywriting 93

Copywriting SEO Price User-Generated 93

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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