Use Insider

AUGUST 28, 2023

Why is Google making this change? At the heart of Google’s policy revision lies a strong emphasis on security. Older accounts—often devoid of robust security features such as two-step verification—remain susceptible to cyber threats and unauthorized access. With the deletion of inactive accounts, Google is proactively addressing potential security risks, thereby safeguarding the integrity of user data and ensuring their privacy remains intact.

Transform 52

Transform User-Generated Analytics Communications 52

Ariyh

AUGUST 28, 2023

New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 21,548 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Presenting: the operating system of a modern ecommerce business. A 70-page practical blueprint of everything you need to have covered, from customer journeys to SEO to conversions to content automation.

eCommerce 101

eCommerce Copywriting B2C Communications 101

Search Engine Land

AUGUST 28, 2023

Integrating generative AI into search presents a compelling value proposition. If SEOs figure out how to adopt this technology effectively, it could revolutionize the industry and fundamentally change how people interact with search. While there are still some concerns around the accuracy of AI-generated content, as well as omissions leading to some information being taken out of context, SEO expert Eric Enge explained that the technology is still a fantastic tool for creative inspiration and sa

SEO 98

SEO User-Generated Place Search Marketers 98

Hubspot Marketing

AUGUST 28, 2023

Internet slang spreads like wildfire and sometimes seems to come out of nowhere. Some are short-lived, some are used in niche communities, but some go so far as to be included in dictionaries. Whether you spend time online as a casual user or a marketer enacting a social media strategy, you want to know what different slang and abbreviations mean. In this post, we’ll discuss how internet slang originates and spreads, define 81 slang words you might come across, and outline what it takes for slan

B2C 97

B2C New Technology Place Marketing 97

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

AUGUST 28, 2023

TikTok’s Smart Performance Campaign (SPC) is a fully automated solution that lets advertisers target their audience automatically using the platform’s machine learning-based system. On TikTok, ad content matters more than targeting. TikTok’s algorithm is incredibly powerful in matching content to user activity for organic and paid content.

Advertising 98

Advertising Advertisers Search Marketers Product 98

Businesses Grow

AUGUST 28, 2023

Ed Keller is one of my marketing heroes. He’s considered the godfather and preeminent authority on word-of-mouth marketing and he wrote the seminal book on the subject in 2003, The Influentials. Ed is still researching the subject today as a professor at the University of Pennsylvania. To illustrate my Ed Keller fanboy level, I used to drop by his office whenever I taught at Rutgers University just for a chance to meet him.

Marketing 97

Marketing Marketers Health Influencer Marketing 97

Search Engine Land

AUGUST 28, 2023

Integrating generative AI into search presents a compelling value proposition. If SEOs figure out how to adopt this technology effectively, it could revolutionize the industry and fundamentally change how people interact with search. While there are still some concerns around the accuracy of AI-generated content, as well as omissions leading to some information being taken out of context, SEO expert Eric Enge explained that the technology is still a fantastic tool for creative inspiration and sa

SEO 96

SEO User-Generated Place Search Marketers 96

Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. That’s down from 42% last year and 58% in 2020. Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 billion in 2020 to $23.6 billion in 2023, per Statista. Organizations are spending 25.4% of their marketing budget on technology, says Gartner.

CMO 95

CMO Marketing Marketers New Technology 95

Search Engine Land

AUGUST 28, 2023

Bing Chat now works in Chrome, Google’s web browser. Microsoft initially launched Bing Chat to work only on its own browser, Edge. Then Microsoft began testing Bing Chat support on other browsers, such as Chrome and Safari, but it was not fully available to all users. Chrome support for Bing Chat. Mikhail Parakhin, the CEO of Bing, wrote on X last week that Bing Chat now works for 100% of Chrome. “Chrome is shipped a 100%,” Mikhail Parakhin wrote.

Shipping 95

Shipping SEO 95

Martech

AUGUST 28, 2023

Martech is cross-functional by definition. Yet, I’m stunned at how many people talk about implementing martech on their own or only within their team. This may result from differing priorities, the desire to move fast or other excuses. Unfortunately, it’s a recipe for bifurcated data and reporting, duplication of effort and — dare I say — an ineffective solution.

Transform 92

Transform Communications CMO Analytics 92

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

AUGUST 28, 2023

Grocery delivery service and advertising platform Instacart filed for its IPO on Friday. Why we care. Instacart Ads is an emerging platform where CPG (consumer packaged goods) brands can advertise products (via sponsored product ads, display ads, coupons) to 7.7 million “monthly active orderers” as they shop. 1. Instacart’s 2023 ad revenue.

Advertising 95

Advertising Advertisers Food Retail 95

Martech

AUGUST 28, 2023

Artificial Intelligence is a wondrous thing. While it’s been around for a long while, it recently has really started to enter our lives in obvious ways. For instance, martech platforms are rolling out tools that allow users to generate campaign ideas. However, this leads to an interesting question: Just because an AI tool can write creative copy, should it always do so?

User-Generated 89

User-Generated Customer Journey Place Management 89

Search Engine Land

AUGUST 28, 2023

SEO is not just about keywords and content. It ensures search engines can effectively access, crawl, and interpret a website. This is where technical SEO comes into play. As I highlight in my article “ Unleashing enterprise SEO superpowers: The 4 pillars for SEO success ,” mitigation and error management in technical SEO are crucial for a flawless online experience.

SEO 93

SEO Transform Management Search Marketers 93

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Companies are investing in these tools to get more out of their efforts. This includes handling customer support inquiries, creating personalized offers and analyzing customer data.

Transform 88

Transform Copywriting Marketing Marketers 88

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Social Media Examiner

AUGUST 28, 2023

Did you know 80% of social media users rely exclusively on a mobile device? Is your social content meeting the needs of today’s mobile-only consumers? In this article, you'll discover why and how to optimize your content for a mobile-first audience on social media. Why Marketers Should Prioritize Mobile-First Content No matter your industry or […] The post How to Optimize Content and Media for a Mobile-First Audience appeared first on Social Media Examiner.

Marketing 87

Marketing Marketers 87

Hubspot Marketing

AUGUST 28, 2023

SGE is Google's move to transform the search experience by integrating generative AI. With this massive change to SERPs, many marketers wonder if— or how — it will impact traffic. According to our Web Traffic and Analytics report , 75% of web analysts believe generative AI-integrated searches will positively impact their blogs, and 68% predict their blogs will get more traffic than before.

Transform 86

Transform User-Generated SEO Digital Marketing 86

CMO Network

AUGUST 28, 2023

The combination of search and generative AI technology is shifting customer expectations in the onsite search space. Brands have work to do if they are to keep up.

Branding 86

Branding Customer CMO 86

Marketing Insider Group

AUGUST 28, 2023

SEO not working can be a major roadblock for any business. It can leave entrepreneurs scratching their heads, feeling frustrated, and unsure of what to do next. But here’s what you need to know: SEO is an ever-evolving strategy that needs constant attention and regular updates. It’s not a one-time setup-and-forget deal. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that don’t work anymore.

SEO 82

SEO Analytics Product Branding 82

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Vertical Response

AUGUST 28, 2023

For small businesses and email marketers, the quest for perfection in email campaigns revolves around content, CTA buttons, and subject lines. Yet, a vital piece of the puzzle often remains unnoticed: your branding color palette. It doesn’t just paint a pretty picture—it’s a strategic tool, that impacts perceptions, emotions, and decisions.

Email Marketing 80

Email Marketing Branding Energy Health 80

CMO Network

AUGUST 28, 2023

Instead of waiting for customers to come to them, leading companies actively seek out customer feedback and use it to improve their experience.

Customer 87

Customer CMO 87

Buffer Marketing

AUGUST 28, 2023

As a content creator, you have more options than ever for monetizing your content on social media. TikTok has its revamped Creativity Program , YouTube has the YouTube Partner Program , and now, Instagram creators who want to monetize their content directly have the Subscriptions feature. So, what is different about Instagram’s approach to monetization for creators, and why is it worth it?

Price 75

Price Promotion Communications Product 75

Martech

AUGUST 28, 2023

Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency.

Branding 75

Branding Promotion Product B2C 75

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Chief Martec

AUGUST 28, 2023

Martech utilization sucks. At least that’s the conclusion one draws from Gartner’s latest 2023 Marketing Technology Survey , which includes the above chart. “Thinking about the totality of the capabilities made available by marketing technology, what percentage of those capabilities are being utilized by your company today?” The average response to that question has dropped steadily for the past four years, from 58% in 2020, to 42% in 2022, to a dismal 33% here in 2023.

CRM 67

CRM Analytics Product Marketing 67

CMO Network

AUGUST 28, 2023

With platforms such as Disney+ and Netflix adding ad tiers that have shown success, advertisers can follow viewers to their preferred place to watch - pointing to growing problems for linear tv.

Advertising 65

Advertising Advertisers Place CMO 65

SmartBrief - Marketing

AUGUST 28, 2023

In the fast-paced realm of technology, few innovations have garnered as much attention and potential as generative artificial intelligence (AI).

Transform 74

Transform Marketing Marketers 74

Duct Tape Marketing

AUGUST 28, 2023

5 Effective Goal-Setting Tips for Small Business Owners To Save Time And Money written by John Jantsch read more at Duct Tape Marketing There's a constant, niggling question that haunts every small business owner: "Am I doing enough in my business?" This is often followed by: "Is my marketing strategy hitting the mark?" If you've found yourself pondering these questions, you're not alone.

Transform 61

Transform Affiliate Marketing Marketing Strategy Marketing Plan 61

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Set Up

AUGUST 28, 2023

Welcome to Set up Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Read up on what’s being talked about this week! Trending Topics Gen Z: YouTube > TikTok?! A recent report shows Gen Z is ranking YouTube as their favorite social platform over TikTok and Meta, specifically for gaming.

Gen Z 52

Gen Z Analytics Product Branding 52

Duct Tape Marketing

AUGUST 28, 2023

Weekend Favs August 26 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

Product 49

Product Customer Marketing Marketers 49

Welcome Software

AUGUST 28, 2023

Introduction In the ever-evolving world of aviation, where efficiency and customer experience soar high, airlines are constantly seeking ways to optimize their digital strategies. Enter Optimizely, the game-changer that's about to revolutionize the industry. Buckle up because we're about to unveil seven compelling reasons why the airline industry is set to experience higher digital conversions and lower operational costs, all thanks to reduced friction in the customer experience. 1.

Customer Acquisition 40

Customer Acquisition Customer loyalty Price Promotion 40

Duct Tape Marketing

AUGUST 28, 2023

5 Time-Saving Tips for Busy Business Owners written by John Jantsch read more at Duct Tape Marketing There's a constant, niggling question that haunts every small business owner: "Am I doing enough in my business?" This is often followed by: "Is my marketing strategy hitting the mark?" If you've found yourself pondering these questions, you're not alone.

Transform 45

Transform Affiliate Marketing Marketing Strategy Marketing Plan 45

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding