Aspiration Marketing

JULY 16, 2025

To create marketing that truly converts and builds lasting relationships, you need more than just raw data–you need genuine understanding. Buyer personas provide this crucial layer of insight, transforming raw information about your target audience into actionable knowledge about their needs, pain points, and aspirations. These detailed profiles become the foundational element for all your communication efforts, ensuring your messages are relevant, timely, and impactful.

Personalized Marketing 221

Personalized Marketing Transform Marketing Marketers 221

Buffer Marketing

JULY 16, 2025

If you’ve spent any time on social media lately, it’s easy to believe that video is the be-all and end-all. Instagram Reels, TikToks, LinkedIn’s new video feed: it’s everywhere, and it feels like every platform is building for it. If you’re looking to build an audience, “more video” is often touted as the answer.

User-Generated 128

User-Generated Place Branding Analytics 128

Martech

JULY 16, 2025

In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and managers. His framework maps roles based on their internal or external focus and whether they lean more toward process or technical execution. Managers, meanwhile, lead teams that span across these categories. This model helps organizations understand the diverse skills and responsibilities needed for modern martech teams.

Health 64

Health Management Product Customer 64

Set Up

JULY 16, 2025

Creating a marketing budget isn’t just a financial exercise; it’s a strategic act. It’s your roadmap for growth, your guardrail against wasted effort, and, when done well, your strongest case for internal alignment and external results. But while most marketers know how much they wish they could spend, far fewer know how much they should. So, where do you begin?

Finance 52

Finance Customer Acquisition PR Marketers 52

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

Marketing Strategy

Martech

JULY 16, 2025

Webinar emails that motivate people to click, make time in their busy calendars and actually show up aren’t easy to write. I get it. Been there, got the T-shirt. The single biggest mistake (or missed opportunity) I see companies make repeatedly is not selling the value of their webinars and online events enough. This is a great example of what I mean (no offense to Wistia): I see these kinds of webinar promo emails all.

Manufacturing 75

Manufacturing Copywriting Promotion Event Marketing 75

Marketing Insider Group

JULY 16, 2025

In today’s fast-paced digital landscape, marketers are continually seeking ways to streamline their processes and maximize their impact. Two innovations that are shaping the future of social media marketing are Instagram templates and AI-powered tools. These technologies enable businesses to save time, increase efficiency, and foster more personalized customer interactions.

Transform 58

Transform Social Media Marketing User-Generated Marketers 58

Animalz blog

JULY 16, 2025

Some companies publish content that just feels a cut above the rest. The kind you wish you’d created. That teaches you something new. Content that sounds like a real person, not a press release. That kind of content isn’t luck — or even just great writing. It usually points to something deeper: a content culture. A content culture is an organization-wide conviction that creating, sharing, and learning from original ideas is one of the company’s highest-leverage ways to build trust and influence.

CMO 52

CMO Thought Leadership Shipping Product 52

Welcome Software

JULY 16, 2025

I never, ever gave a sh*t about impressions… until now. For years, impressions were just a vanity metric we ignored, representing the furthest possible point from revenue. Now? They may be the single most important signal of brand visibility in an AI-dominated web because SEO has become less about tricking an algorithm for a quick click and more about becoming a reliable and valuable data point for the AI or LLM’s knowledge base.

User-Generated 52

User-Generated CMO SEO Branding 52

Animalz blog

JULY 16, 2025

Some companies publish content that just feels a cut above the rest. The kind you wish you’d created. That teaches you something new. Content that sounds like a real person, not a press release. That kind of content isn’t luck — or even just great writing. It usually points to something deeper: a content culture. A content culture is an organization-wide conviction that creating, sharing, and learning from original ideas is one of the company’s highest-leverage ways to build trust and influence.

CMO 52

CMO Thought Leadership Shipping Product 52

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

SocialPilot

JULY 16, 2025

LinkedIn’s engagement is surging by a whopping 30% year-over-year, making it one of the most active platforms for professionals and businesses. But do you know what’s driving the maximum interactions on LinkedIn? The LinkedIn Benchmarks 2025 Report by Socialinsider shows that the multi-image carousels have the highest average engagement rate of 6.60%, surpassing all other content forms.

Thought Leadership 45

Thought Leadership Transform Industry Insights User-Generated 45

Search Engine Journal

JULY 16, 2025

Learn the importance of reviews for local SEO. Find out how reviews impact conversion and search ranking in the age of AIO. The post Your Reviews Are Ranking You (Or Not): How to Stay Visible in Google’s AI Era appeared first on Search Engine Journal.

SEO 117

SEO 117

Martech

JULY 16, 2025

Could your revenue team use better open rates? How about improved reply rates? Or faster deal velocity? The key to better engagement with prospects and customers might be all around you. Most of us grew up watching video on television, and now we carry video screens in our pockets. Despite the rise of email and text messaging, there’s still no better medium for capturing and holding attention than video.

Customer 73

Customer Marketers Marketing 73

Hubspot Marketing

JULY 16, 2025

Social media businesses face unique challenges in managing customer relationships across multiple platforms while scaling their operations. With over 5.24 billion social media users worldwide , social media companies must integrate their CRM systems with social platforms to capture every interaction and convert engagement into revenue. HubSpot's CRM helps social media companies streamline their customer relationship management by connecting all social interactions directly to their customer data

CRM 108

CRM Price Analytics Transform 108

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

DirectMail2.0

JULY 16, 2025

Split testing is an important tool for marketers. By running two iterations of the same campaign at once, data shows which option is the most effective at driving action. While split—or A/B—testing is now hugely popular across email and digital marketing channels, the tactic has a long history of use in direct mail marketing. Results were, by nature, slower to come in and thus harder to act on.

Direct Mail 59

Direct Mail Branding Digital Marketing Promotion 59

Hubspot Marketing

JULY 16, 2025

LinkedIn is the highest ROI channel for career growth, but many people aren’t prioritizing it — yet. I’m convinced most people don’t realize the goldmine they’re sitting on, for both their personal brand and their company. Posting content isn’t just for entrepreneurs or job seekers. Employees are a company’s best marketing assets on LinkedIn, from interns to the CEO.

Copywriting 69

Copywriting Finance Branding Product 69

The Drum

JULY 16, 2025

For this week’s edition of Agency Advice, top names in creativity, tech and futurism give us a crowdsourced list of the top tools that are changing the game right now. Last week, we asked marketing’s top creatives which technologically infused ads stopped them in their tracks , showing a new path forward for the industry. (Whether our collective trajectory towards that bold new world is a good or bad thing is up to you.

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Backlinko

JULY 16, 2025

I asked ChatGPT: “What are the best resources to learn SEO in 2025?” The response mentioned Backlinko twice. Here’s the thing: We don’t rank #1 in Google for “best SEO resources.” (Ads, Reddit, and AI Overviews take up that real estate). We haven’t even optimized for “best SEO resources,” but we got mentioned anyway.

User-Generated 121

User-Generated SEO Real Estate Branding 121

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

Search Engine Journal

JULY 16, 2025

Google Search can now call local businesses using AI to gather pricing and availability info on your behalf. Here's how it works. The post Google Search Can Now Call Local Businesses Using AI appeared first on Search Engine Journal.

Price 118

Price 118

Neil Patel

JULY 16, 2025

When’s the last time you checked in on your website’s health? Minor issues like slow load times, broken links, and outdated plugins pile up fast and quietly chip away at your site’s performance and lead to a bad user experience (UX). On top of that, poor website maintenance can hurt your SEO, security, and conversions. One study found that about 13 percent of people will leave a website if it takes more than 2 seconds to load.

Shipping 60

Shipping Health SEO Analytics 60

Search Engine Journal

JULY 16, 2025

What happens when 86% of your traffic shows up as “direct” in GA4? Greg Jarboe breaks down what CMOs are missing and why it matters. The post When Direct Means We Don’t Know: CMOs Need To Rethink Attribution In AI Search appeared first on Search Engine Journal.

Analytics 114

Analytics Marketers Marketing 114

Duct Tape Marketing

JULY 16, 2025

SEO’s Next Era: Manick Bhan on AI, Content Strategy, and Building a Brand That Lasts written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Manick Ban, founder and CTO of Search Atlas—a next-generation SEO and content marketing platform.

Branding 66

Branding Transform SEO User-Generated 66

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Search Engine Journal

JULY 16, 2025

A clear PPC growth system that avoids costly overreactions and delivers long-term profitability through focused, strategic scaling. The post Scaling PPC Campaigns Sustainably: Use The SCALE Framework To Move Beyond Actionism appeared first on Search Engine Journal.

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The Drum

JULY 16, 2025

Ahead of the launch of its next campaign, The Drum sits down with Tanja Grubner, global marketing director for periodcare, to hear why a taboo-busting approach to advertising is needed now more than ever. When Tanja Grubner joined the marketing team at Essity in 2017, she said the motto for its feminine care brands, including Bodyform and Tena, was “be fearless.

Advertising 59

Advertising Advertisers Global Marketing Product 59

Businesses Grow

JULY 16, 2025

One of the most underrated yet transformative tools in your business arsenal is the simple AI assistant. A custom GPT is so easy to create that even a non-technical person like me can do it. Recently on The Marketing Companion podcast, the brilliant Dana Malstaff (of Boss Mom and Nurture to Convert) explained how entrepreneurs — even those who aren’t coders — can leverage AI bots to accelerate growth, foster community, and reclaim those precious, creative moments of freedom we’ve all been missin

Transform 64

Transform Health Customer Communications 64

The Drum

JULY 16, 2025

Debra Crew’s sudden departure underscores investor frustration, slowing sales and the need for leaner, smarter marketing. Diageo boss Debra Crew is out after barely a year at the helm, with the drinks giant accelerating plans to slash $500m in costs and sell underperforming brands. It is a dramatic move but not a surprising one. Shares have lost around 45% of their value since Crew was named chief executive, a fall that even Guinness’s strong UK sales cannot disguise.

Marketing 104

Marketing Marketers Branding 104

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Martech

JULY 16, 2025

ChatGPT, Gemini, Perplexity: these are the new operating environments. Your content must be invokable inside them, or no one will see it. At SMX Advanced , I broke down how to build an AI visibility engine: a system for making your net-new facts reusable by humans and agents across synthesis-first platforms. It goes beyond publishing to show how teams can deploy structured content that survives LLM compression and shows up for buyers during their purchasing decisions.

Transform 64

Transform SEO Education Branding 64

The Drum

JULY 16, 2025

Ahead of the launch of its next campaign, The Drum sits down with CMO Tanja Grubner to hear why a taboo-busting approach to advertising is needed now more than ever. When Tanja Grubner joined the marketing team at Essity in 2017, she said the motto for its feminine care brands, including Bodyform and Tena, was “be fearless.” But, she recalls, neither the company nor the marketing team behaved particularly fearlessly.

CMO 59

CMO Advertising Advertisers Product 59

Welcome Software

JULY 16, 2025

Users click, scroll, abandon, convert. Data flows into your UX analytics dashboard. It may even show "users are dropping off at checkout" but when you ship the "obvious" fix, conversion rates barely budge. Or worse, they tank completely. You see, without analytics coupled with experimentation in the same warehouse, you miss out on the key insights that push your business forward.

Analytics 52

Analytics User-Generated Transform Customer Journey 52