Animalz blog
APRIL 9, 2025
Your boss thinks AI can 10x your content output. LinkedIn is full of people saying they replaced their entire content team. You’ve tried it yourself. And yeah, it kind of works. But it also kind of… doesnt. This is for the skeptics-in-the-middle: content marketers who have seen the potential, bumped into the limitations, and now find themselves wondering what to do next.
Martech
APRIL 9, 2025
AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. Those who can strategically use AI will gain a clear advantage. But why is AI proficiency so critical for marketers and why is this happening now?
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Lynton Web
APRIL 9, 2025
When companies manage multiple brands under one corporate umbrella, lead management becomes exponentially complex. Without a standardized system, leads often fall into a "black hole" when passed between brands, resulting in lost opportunities and revenue. Imagine this scenario: a potential customer inquires about a playground project through your corporate website.
Martech
APRIL 9, 2025
I recently bought a pair of Beats headphones not because I desperately needed new audio gear, but because LeBron James wears them. Subconsciously, I figured if they were good enough for King James, they must give me at least a sliver of his focus, drive or swagger. After wearing them to the gym a week, I asked my workout buddy if I seemed more intense.
Speaker: Speakers:
Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Aspiration Marketing
APRIL 9, 2025
Imagine casting a wide net into the ocean, hoping to catch a specific type of fish. You might reel in some interesting creatures, but how many will be the ones you're truly after? Content marketing without buyer personas often feels similar. Businesses struggle to create content that resonates with their ideal customers, wasting time and resources on ineffective campaigns.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hootsuite
APRIL 9, 2025
100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. (Its fun math, we promise.) Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky. What the stats tell us Short-form video is winning everywhere Across platforms, short-form video is the way to go for memorable and engaging content.
SocialPilot
APRIL 9, 2025
Bluesky and Threads are two newer text-based social media apps competing to become the new Twitter (now X). Both offer unique features and experiences for users, helping brands connect with their audiences, share valuable content, and boost visibility and engagement. However, they follow different approaches. While Bluesky is more about decentralization and privacy, Threads integrates well with Instagram and lets you capitalize on your existing followers, profile settings, and ad opportunities.
Martech
APRIL 9, 2025
Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. Here are five things highlighted at the conference of interest to marketers and marketing ops professionals. Email: Business email address Sign me up! Processing. See terms. Google’s taking an ecosystem approach to agentic AI (and Salesforce is included) Salesforce may be making the most noise in agentic AI, but Goo
Sprout Social
APRIL 9, 2025
Millions of social posts flood the internet every day. So how do you cut through the noise and find the social audience insights that matter to your brand? With the right social listening tool , thats how. A simple Google Alert wont cut it anymore. To stay ahead, you need a strategic, industry-specific approach. Social listening uncovers the sentiments, preferences and pain points shaping your audiences point of viewhelping you make smarter decisions, not just in marketing, but across your entir
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Duct Tape Marketing
APRIL 9, 2025
SEO Tactics That Actually Work in 2025 written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Prasanna Dhungel In this episode of the Duct Tape Marketing Podcast, I interviewed Prasanna Dhungel, co-founder and managing partner at Grow By Data. With decades of experience spanning marketing, tech, and SaaS, Prasanna brings sharp insights into the rapidly evolving landscape of search engine optimizationespecially as AI transforms how users interact with sear
Martech
APRIL 9, 2025
The tariff war between the U.S. and the rest of the world is wreaking havoc on the economy. Consumer confidence is plunging along with the stock markets, and carefully crafted marketing plans are in tatters. No one knows how this will play out, but the crises of 2020 and 2008 offer lessons about what marketers should and should not do. “You have to tear up your 2025 strategy and start afresh,” said Ewan McIntyre, chief of research and VP analyst for marketing at Gartner. “Unles
Businesses Grow
APRIL 9, 2025
I’ve known Carla Johnson for many years and admire her book on creativity. I was lucky enough to have her sub-in as a co-host of The Marketing Companion to talk about the crisis of imagination in the marketing field when I had a revelation. She said that one of the things that derail our creativity is “living up to what we think is expected of us.” This hit me like a thunderbolt, and I think it unraveled a mystery for me.
illumin
APRIL 9, 2025
Join us for an insightful Inside Scoop discussion on the ethics of influencer marketing in 2025 with industry leaders Garett Senez ( Quark (HQ) ) and Lyndsie Wise (illumin). Walk away with expert insights to elevate your campaigns while staying ethical and compliant in a rapidly evolving landscape. Guest speaker Garett Senez is an award-winning marketer, with 20 years of sales and marketing experience for leading consumer brands like L’Oreal and AB InBev.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Sprout Social
APRIL 9, 2025
Sprout Social leverages AI to assist brands in finding their optimal posting times on social media. Discover several resources to help you.
Smart Insights
APRIL 9, 2025
Learn how to estimate your share of search for different keywords using Google Search Console, and how to perform a gap analysis to find your SEO gaps Making better use of organic search is a cost-effective technique for generating leads … The post How to perform gap analysis to boost your SEO and content marketing appeared first on Smart Insights.
SMA Marketing
APRIL 9, 2025
In a recent episode of The Growth Nexus Podcast, Ryan Shelley welcomed Garin Hess, the author of Selling is Hard, Buying is Harder, and founder of Consensus. Garin discussed the concept of buyer enablement and shared invaluable insights on rethinking your sales process by focusing on the buyer’s journey. What Is Buyer Enablement? In the.
Duct Tape Marketing
APRIL 9, 2025
Choosing the Best Marketing Certification or Growth Program for Agencies and Consultants written by John Jantsch read more at Duct Tape Marketing Table of Contents 1 TL;DR: Whats the Best Marketing Program for You? 2 Why Consider a Marketing Certification or Leadership Program? 3 Types of Marketing Certification Programs for Consultants & Agencies 4 How to Choose the Right Marketing Certification or Program Based on Your Goals 5 Making Your Decision: Which Marketing Certification or Training
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
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