Aspiration Marketing
APRIL 9, 2025
Imagine casting a wide net into the ocean, hoping to catch a specific type of fish. You might reel in some interesting creatures, but how many will be the ones you're truly after? Content marketing without buyer personas often feels similar. Businesses struggle to create content that resonates with their ideal customers, wasting time and resources on ineffective campaigns.
Martech
APRIL 9, 2025
AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. Those who can strategically use AI will gain a clear advantage. But why is AI proficiency so critical for marketers and why is this happening now?
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Hootsuite
APRIL 9, 2025
100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. (Its fun math, we promise.) Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky. What the stats tell us Short-form video is winning everywhere Across platforms, short-form video is the way to go for memorable and engaging content.
Animalz blog
APRIL 9, 2025
Your boss thinks AI can 10x your content output. LinkedIn is full of people saying they replaced their entire content team. You’ve tried it yourself. And yeah, it kind of works. But it also kind of… doesnt. This is for the skeptics-in-the-middle: content marketers who have seen the potential, bumped into the limitations, and now find themselves wondering what to do next.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
APRIL 9, 2025
I recently bought a pair of Beats headphones not because I desperately needed new audio gear, but because LeBron James wears them. Subconsciously, I figured if they were good enough for King James, they must give me at least a sliver of his focus, drive or swagger. After wearing them to the gym a week, I asked my workout buddy if I seemed more intense.
Sprout Social
APRIL 9, 2025
Millions of social posts flood the internet every day. So how do you cut through the noise and find the social audience insights that matter to your brand? With the right social listening tool , thats how. A simple Google Alert wont cut it anymore. To stay ahead, you need a strategic, industry-specific approach. Social listening uncovers the sentiments, preferences and pain points shaping your audiences point of viewhelping you make smarter decisions, not just in marketing, but across your entir
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Duct Tape Marketing
APRIL 9, 2025
Choosing the Right Marketing Practice Growth Program: A Clear Guide to Types, Fit, and Costs written by John Jantsch read more at Duct Tape Marketing Table of Contents TL;DR: Whats the Best Marketing Program for You? Why Consider a Marketing Leadership Program? (And Do You Really Need One?) Types of Marketing Programs for Consultants & Agencies Tactical Skills Courses for Marketing Consultants: Entry-Level Business Foundations Programs: Multi-Day Intensive Workshops: License-Based Certificat
Businesses Grow
APRIL 9, 2025
I’ve known Carla Johnson for many years and admire her book on creativity. I was lucky enough to have her sub-in as a co-host of The Marketing Companion to talk about the crisis of imagination in the marketing field when I had a revelation. She said that one of the things that derail our creativity is “living up to what we think is expected of us.” This hit me like a thunderbolt, and I think it unraveled a mystery for me.
Lynton Web
APRIL 9, 2025
When companies manage multiple brands under one corporate umbrella, lead management becomes exponentially complex. Without a standardized system, leads often fall into a "black hole" when passed between brands, resulting in lost opportunities and revenue. Imagine this scenario: a potential customer inquires about a playground project through your corporate website.
SocialPilot
APRIL 9, 2025
Bluesky and Threads are two newer text-based social media apps competing to become the new Twitter (now X). Both offer unique features and experiences for users, helping brands connect with their audiences, share valuable content, and boost visibility and engagement. However, they follow different approaches. While Bluesky is more about decentralization and privacy, Threads integrates well with Instagram and lets you capitalize on your existing followers, profile settings, and ad opportunities.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
illumin
APRIL 9, 2025
Join us for an insightful Inside Scoop discussion on the ethics of influencer marketing in 2025 with industry leaders Garett Senez ( Quark (HQ) ) and Lyndsie Wise (illumin). Walk away with expert insights to elevate your campaigns while staying ethical and compliant in a rapidly evolving landscape. Guest speaker Garett Senez is an award-winning marketer, with 20 years of sales and marketing experience for leading consumer brands like L’Oreal and AB InBev.
Sprout Social
APRIL 9, 2025
Sprout Social leverages AI to assist brands in finding their optimal posting times on social media. Discover several resources to help you.
Duct Tape Marketing
APRIL 9, 2025
Choosing the Best Marketing Certification or Growth Program for Agencies and Consultants written by John Jantsch read more at Duct Tape Marketing Table of Contents 1 TL;DR: Whats the Best Marketing Program for You? 2 Why Consider a Marketing Certification or Leadership Program? 3 Types of Marketing Certification Programs for Consultants & Agencies 4 How to Choose the Right Marketing Certification or Program Based on Your Goals 5 Making Your Decision: Which Marketing Certification or Training
SMA Marketing
APRIL 9, 2025
In a recent episode of The Growth Nexus Podcast, Ryan Shelley welcomed Garin Hess, the author of Selling is Hard, Buying is Harder, and founder of Consensus. Garin discussed the concept of buyer enablement and shared invaluable insights on rethinking your sales process by focusing on the buyer’s journey. What Is Buyer Enablement? In the.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Duct Tape Marketing
APRIL 9, 2025
SEO Tactics That Actually Work in 2025 written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Prasanna Dhungel In this episode of the Duct Tape Marketing Podcast, I interviewed Prasanna Dhungel, co-founder and managing partner at Grow By Data. With decades of experience spanning marketing, tech, and SaaS, Prasanna brings sharp insights into the rapidly evolving landscape of search engine optimizationespecially as AI transforms how users interact with sear
Martech
APRIL 9, 2025
The tariff war between the U.S. and the rest of the world is wreaking havoc on the economy. Consumer confidence is plunging along with the stock markets, and carefully crafted marketing plans are in tatters. No one knows how this will play out, but the crises of 2020 and 2008 offer lessons about what marketers should and should not do. “You have to tear up your 2025 strategy and start afresh,” said Ewan McIntyre, chief of research and VP analyst for marketing at Gartner. “Unles
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