Aspiration Marketing

AUGUST 8, 2023

In the fast-paced marketing world, one thing remains constant: the undeniable power of content. A well-crafted content marketing strategy can make all the difference in capturing your audience's attention and driving business growth. That's where creating killer content comes into play. From understanding your audience and crafting captivating headlines to incorporating storytelling and optimizing for search engines, we're here to explore the essential steps to take your content to new heights.

Marketing Strategy 207

Marketing Strategy Content Marketing Marketing Marketers 207

Exposure Ninja

AUGUST 8, 2023

Marketing a service-based business is a tad different from marketing a product-based one. But don’t worry. We’ll be exploring the options available to you and how you can set yourself apart from competitors. This article is full of examples from various service-based businesses, from law firms to healthcare providers. We’ve split this guide into two sections, as potential customers are either: 1.

Law 98

Law Price Finance Marketing 98

Aspiration Marketing

AUGUST 8, 2023

In today's digital era, a compelling website design is the cornerstone of online success. As businesses strive to engage and convert users, having proficient website design skills has become a necessity. Enter HubSpot Academy, a game-changing e-learning platform that empowers individuals to enhance their web design expertise.

Marketing 130

Marketing Marketers 130

Zumvu

AUGUST 8, 2023

Artificial Intelligence and automation in digital marketing are like witnessing the magic of technology and creativity. As per the data, a whopping $94 billion was invested in AI-powered marketing automation in 2021.

Digital Marketing 98

Digital Marketing Marketing Marketers 98

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

AUGUST 8, 2023

Google Ads is rolling out several new features ahead of the holiday season. The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits. Why we care. It’s important to stay up-to-date with Google’s latest features, and test them, so that you can gain early learnings to help shape your campaigns

Transform 97

Transform Shoppers Shipping Retail 97

Martech

AUGUST 8, 2023

Media buyers don’t know much about bid shading and it’s costing them $6.6 billion annually, according to a recent study by AI adtech company Cognitiv. What it is. Bid shading is an optimization practice offered by publishers for programmatic advertising buyers as an alternative to first-price auctions, which are thought to tilt the advantage toward publishers.

Advertising 93

Advertising Advertisers Digital Buyers Price 93

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. A combination of a well-thought-out strategy, posting on TikTok at the right times and mastering TikTok SEO can be a huge help in your endeavor.

SEO 93

SEO Gen Z User-Generated Place 93

Search Engine Land

AUGUST 8, 2023

Search results are not chat results. In search, the input is a query. The output is what we have called a SERP, or search engine results page. A SERP is full of answers and ads. It has links to websites, text, images, featured snippets, and videos. “SERP” has been used in search marketing for more than two decades. In chat, an input is a prompt.

User-Generated 93

User-Generated Search Marketers SEO Communications 93

Martech

AUGUST 8, 2023

ChatGPT and its AI-driven cousins have created a ton of discussion about the future of content. What’s gone relatively undiscussed is how this technology could be used beyond content generation to expand the growth potential of email and CRM-based marketing. That’s not for lack of technology. In March, Salesforce announced its foray into generative AI for CRM, Einstein GPT.

CRM 90

CRM User-Generated Email Marketing Customer 90

Search Engine Land

AUGUST 8, 2023

Has your boss or client ever question the value of your SEO results because they can’t see the direct revenue? Do you see some stakeholders get wrapped up in vanity metrics that affect your strategic direction? We’ve all been there. This article will help you find a way to get away from vanity metrics and determine the SEO metrics that matter. We know they do because: We’ll let our customers define these – so if they matter to our customers, they should matter to us.

SEO 92

SEO Customer Journey PR CRM 92

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

AWeber

AUGUST 8, 2023

People are flocking to the digital economy for more freedom, flexibility, and, ideally, more dollars. And it’s working. According to Goldman Sachs Research , “the increase in digital media consumption and the advent of technology…has lowered barriers to content creation.” By 2027, the creator economy could be worth half a trillion dollars. Content creators are taking advantage.

Product 89

Product eBook Price User-Generated 89

Search Engine Land

AUGUST 8, 2023

Yelp has reported better-than-expected advertising revenue in the second quarter of 2023, year on year. Advertising revenue reached just shy of $322 million, which is a 14% increase from the second quarter of 2022. The strong performance helped boost total net revenue up 13% year-on-year to $337 million, ahead of the Street consensus at $325 million.

Performance Marketing 89

Performance Marketing Advertising Advertisers Marketing 89

Social Media Examiner

AUGUST 8, 2023

Did you miss the latest Instagram changes? Wondering which new updates are important to marketers? In this article, we explore changes from Instagram that matter for marketers. This article was co-created by Natasha Pierre, Jerry Potter, and Lisa D. Jenkins. For more about Natasha, scroll to Other Notes From This Episode at the end of […] The post Instagram Updates Marketers Need to Know appeared first on Social Media Examiner.

Marketing 89

Marketing Marketers Social Media Marketing 89

Martech

AUGUST 8, 2023

Faster and more efficient data processing techniques are needed as the volume of data processed grows. “Zero copy data access” may revolutionize how data is processed. It’s already making waves in the customer data platform space. What is Zero Copy Data Access? Zero copy data access (ZCDA) is a technique that allows data to be transferred between applications without being copied from one memory location to another.

Management 87

Management Transform Customer Marketing 87

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Zumvu

AUGUST 8, 2023

The vast canvas of digital marketing is rapidly evolving, creating myriad ways for brands to reach consumers and foster engagement.

Advertising 98

Advertising Advertisers Digital Marketing Branding 98

Martech

AUGUST 8, 2023

Acura’s real-life recreation of Uncle Noboru’s garage and Integra S Type from “Chiaki’s Journey” web series. Image: Acura. The high-performance Integra Type S, part of Acura’s bestselling Integra lineup, is an even bigger hit online than in dealers’ showrooms. It’s a star of Acura’s wildly popular animated web series, “Chiaki’s Journey,” now in its second season.

Analytics 85

Analytics Management Promotion Customer 85

CMO Network

AUGUST 8, 2023

While blockbuster "Barbenheimer" filled movie theaters this summer, it will not provide enough horsepower to get people off their couches. Here's what others can learn.

CMO 83

CMO 83

yorCMO

AUGUST 8, 2023

Today’s customers expect digitization. They’re looking for apps, checking your social media feed, and expecting to purchase online. If you’re not talking about making a digital transformation in your company yet, you’re already behind. The post Digital Transformation Roadmap: Expert Solutions for CEOs in Need appeared first on yorCMO.

Transform 80

Transform Customer 80

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Content Marketing Institute

AUGUST 8, 2023

Twitter’s rebrand seems like a lesson explained in the mantra, “If it ain’t broke, don’t fix it.” But what if your content or marketing is only slightly broken? Should you fix it? How do you even know? Here’s a potential solution.

Marketing 79

Marketing Marketers 79

Chief Martec

AUGUST 8, 2023

I’ve floated the idea of an Inverse Conway’s Law in previous posts before, but only in passing. So today I want to fully describe the concept, because I believe it is a useful way to understand some of the current challenges in martech — and why it may drive a major shift in marketing software in the AI Era. Conway’s Law (broad interpretation) To understand Inverse Conway’s Law, you first need to understand Conway’s Law.

Law 76

Law Transform Customer Journey Communications 76

Social Media Examiner

AUGUST 8, 2023

Want to monitor YouTube ad performance more efficiently? Wondering how to streamline reporting and experiments? In this article, you’ll learn how to measure YouTube ads with reports, dashboards, and experiments so you can run more successful video campaigns. Leverage YouTube Ad Analytics When you want a quick snapshot of your YouTube ad performance, it’s easy […] The post How to Measure and Improve YouTube Ads appeared first on Social Media Examiner.

Analytics 76

Analytics 76

yorCMO

AUGUST 8, 2023

Discover how a client-first approach can revolutionize your business and set you on a path to unparalleled success The post Mastering Client-Centric Growth: Strategies that Really Work appeared first on yorCMO.

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75

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Bannerflow

AUGUST 8, 2023

As we traverse the digital marketing landscape, it's hard to ignore the growing emphasis on personalisation and real-time responsiveness in advertising. One tool that stands out in enabling this shift is Dynamic Creative Optimisation (DCO). Today, let's pull back the curtain on DCO, dive deep into its mechanics, and explore its transformative impact on your marketing strategies.

Transform 52

Transform Advertising Advertisers Digital Marketing 52

Set Up

AUGUST 8, 2023

There is an overwhelming amount of knowledge marketers can pull from customer interaction at every moment of the buying cycle. This behavioral information could very well influence the future of a brand’s marketing, products, and overall operations. We spoke with industry experts Jenifer Harmon from Store By Store and St. John , Arianna Howe from Sparkloft Media , and Blake Williams from The Shipyard about their thoughts on leveraging data and using tools to extract data to inform strategy.

Marketing 52

Marketing Marketers Retail Customer Journey 52

Bannerflow

AUGUST 8, 2023

The marketing landscape is currently undergoing a paradigm shift, with customers becoming increasingly sceptical about advertising and wanting to get an understanding on how exactly companies are using their data, the ability for marketers to deliver customised content to their target audience is increasingly being put to the test.

Management 52

Management Advertising Advertisers Customer 52

Litmus

AUGUST 8, 2023

We’re tapping our spoons on our glasses, everyone… Please welcome the latest and greatest selection of improvements to the Litmus experience! This August, we’re proud to announce the most cutting-edge selection of updates yet—including enhanced artificial intelligence (AI) personalization capabilities , email-ready snippets, automatic Brand Indicators for Message Identification (BIMI) checks, and so much more!

Shoppers 40

Shoppers Customer loyalty Product Promotion 40

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Search Engine Land

AUGUST 8, 2023

When you think of Facebook and Instagram Ads , you tend to think of ecommerce. Snacks, beverages, gadgets, lifestyle products, apparel – cool stuff that catches people’s attention, sold directly to consumers. But that doesn’t mean you can’t use Meta Ads for lead generation. From B2B tech companies to professional and local services, there’s no reason you can’t use the world’s largest social network to generate a pipeline for your business.

eCommerce 96

eCommerce Advertising Advertisers CRM 96

Hubspot Marketing

AUGUST 8, 2023

Instagram‘s off-shoot app, Threads, is Meta’s answer to Twitter (now rebranded to "X" by Elon Musk). Dubbed a "Twitter Killer," Threads amassed 100 million users in just five days. Among new Threads users are content creators; many also use Twitter to interact with their followers, build community, and network with other creators and brands. So how are content creators adapting to the new Instagram Threads?

User-Generated 85

User-Generated Promotion Place Branding 85

SMA Marketing

AUGUST 8, 2023

A successful SMART SEO strategy begins and ends with the development and marketing of awesome content. Over the past few years, many in the online marketing world have tried to separate SEO and content marketing. Some have even argued that content marketing is the “death of SEO.” But that’s just nonsense. The only way to successfully market your content is with SEO, and the only way to have SEO success is to produce great content that resonates with your audience.

SEO 52

SEO Content Marketing Energy Marketing 52

Marketing Insider Group

AUGUST 8, 2023

The digital landscape is a place where change is the only constant, where today’s winning strategy might be tomorrow’s old news. Not only does this make it hard to keep up as a user, but it’s especially challenging when you’re trying to master the art of social media marketing. But, you’ve come to the right place. Armed with the latest insights, the most effective strategies, and a deep understanding of the digital landscape, we’re sharing our knowledge and expertise with

Social Media Marketing 88

Social Media Marketing User-Generated Marketing Marketers 88

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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