Social Media Examiner

JUNE 20, 2023

Want to make sure your ads don’t appear next to problematic content? Curious how to minimize your risk when running social ads? In this article, you’ll learn how to use native brand safety tools from top social platforms. When Brand Safety Matters for Advertisers Maintaining brand safety on social media should always be a priority […] The post Protecting Your Brand Reputation on Social Media appeared first on Social Media Examiner.

Branding 97

Branding Advertising Advertisers Analytics 97

Aspiration Marketing

JUNE 20, 2023

In the vast online universe, a powerful Content Management System (CMS) can be your guiding star. Enter the HubSpot CMS Hub—a game-changing system designed to solve your digital woes and maximize online success. It's the launchpad for creating, managing, and optimizing captivating websites that propel your brand to new galaxies of success. Here's everything you need to know about the HubSpot CMS Hub.

Management 172

Management Branding Content Marketing Marketing 172

Content Marketing Institute

JUNE 20, 2023

Plan your content to match customer intent with this no-tech, three-step process. You'll end up with content that helps both your prospects and your sales team.

Customer 121

Customer 121

Martech

JUNE 20, 2023

“There is no sustainable use case for evil AI.” That was how Dr. Rob Walker, an accredited artificial intelligence expert and Pega’s VP of decisioning and analytics, summarized a roundtable discussion of rogue AI at the PegaWorld iNspire conference last week. He had explained the difference between opaque and transparent algorithms.

Customer Journey 105

Customer Journey Analytics Management Customer 105

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

JUNE 20, 2023

Marketers may soon be able to run ads on video-streaming services specifically targeting LinkedIn users. A new ad product is about to be trialed by the social networking platform, which is owned by Microsoft, that will be aimed as reaching its 930 million subscribers when they watch movies and TV shows. Why we care: Marketers could potentially increase their ROI and subsequently boost revenue as it is an opportunity to reach their target audience more efficiently.

User-Generated 98

User-Generated Price Advertising Advertisers 98

Orbit Media Studios

JUNE 20, 2023

With an effective content strategy, you can use content for marketing, sales, customer support, and internal alignment. Sure, you could create 143 Google sheets and pivot tables and content calendars — but that isn’t a content strategy — it’s content strategy documentation. A content strategy doesn’t have to be complicated. But you do need to define it.

Whitepaper 83

Whitepaper Content Marketing Management Education 83

Litmus

JUNE 20, 2023

Welcome to Litmus Live Behind the Scenes, where each month leading up to the conference we’ll dig in to some of the work we’re doing to prepare for Litmus Live , and shine some light on how we make the conference happen. In this blog post, you’ll discover how we went about creating our Litmus Live 2023 agenda and selecting our (if I may say so myself) magnificent speaker lineup.

Logistics 82

Logistics Place Marketing Marketers 82

Search Engine Land

JUNE 20, 2023

Have you tried to use generative AI in your digital marketing but found that it behaves more like “ spicy autocomplete ” than actual intelligence? Try using disconfirming questions. Here’s how. The power of disconfirming questions Disconfirming questions challenge what you already believe or think is true. Instead of asking questions that agree with your ideas, disconfirming questions encourage you to question and explore different possibilities.

User-Generated 96

User-Generated Digital Marketing Communications Marketing Strategy 96

Litmus

JUNE 20, 2023

Welcome to Litmus Live Behind the Scenes, where each month leading up to the conference we’ll dig in to some of the work we’re doing to prepare for Litmus Live , and shine some light on how we make the conference happen. In this blog post, you’ll discover how we went about creating our Litmus Live 2023 agenda and selecting our (if I may say so myself) magnificent speaker lineup.

Logistics 73

Logistics Place Marketing Marketers 73

Search Engine Land

JUNE 20, 2023

Google has been accused of unfairly monopolizing the digital advertising market resulting in a significant drop in advertising revenue for publishers. Gannett, the publisher of USA Today, is suing the search engine for using “deceptive commercial practices” and breaching U.S. antitrust and consumer protection laws. Why we care: This is the latest in a string of lawsuits in which Google has been accused of violating antitrust laws.

Law 95

Law Advertising Advertisers Management 95

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Set Up

JUNE 20, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Ana Villegas , the Chief Marketing Officer and EVP for Affinipay , to discuss the importance of investing in your career and prioritizing Diversity and Inclusion, the magic of Disney, and more.

CMO 52

CMO Thought Leadership Fashion Energy 52

AWeber

JUNE 20, 2023

Somewhere out there, someone is logging onto YouTube. They’re clicking on a video that looks perfect for them. And when they do, YouTube’s algorithm delivers a perfectly-placed ad, generating a tiny bit of revenue for the uploader. In fact, it’s not happening just once. It’s happening to the tune of 2 billion active users on YouTube every month. All the while, someone’s YouTube channel earns them money while they sleep.

Real Estate 89

Real Estate User-Generated Finance Transform 89

Duct Tape Marketing

JUNE 20, 2023

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. He is co-leader of the McKinsey Digital Practice, a senior partner based in New York, and a member of McKinsey’s Shareholders Council, the firm’s board of directors.

Transform 67

Transform Finance Energy Customer 67

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. Because consumers are overwhelmed with product choices. This applies to B2B and B2C brands alike. A distinct brand identity determines whether you stand out from the crowd. Not to mention cementing what makes your company unique. Consider that branding impacts just about every corner of your business.

Branding 94

Branding B2C Promotion Thought Leadership 94

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Martech

JUNE 20, 2023

“Composable CDP is not a thing. Composable architecture is,” my colleague Craig Howard previously penned in an internal missive. He explained that customer data platforms (CDPs) gained traction when organizations could not implement their own cloud-native customer data store and could purchase a commercial, off-the-shelf solution — a “packaged” CDP — that could help them realize the benefits of cloud technologies by managing their customer data.

Law 99

Law Management Analytics Customer 99

Search Engine Land

JUNE 20, 2023

Google Ads continues to be one of the most important platforms for businesses of all sizes and scales. But with constant updates, increasing automation and the loss of many “traditional” control levers, finding the right balance between investment and returns can be incredibly difficult. At SMX Advanced , Sam Tomlinson , executive vice president at marketing communications agency Warschawski, explained that marketers need to figure out how to work alongside AI and help them do better R

B2C 104

B2C CRM Advertising Advertisers 104

Martech

JUNE 20, 2023

Marketing work management tools help team members collaborate more effectively, eliminate silos inside the organization and improve the efficiency of work. Here are three best practices that enable teams to get the most out of their marketing work management tool. Use customized dashboards for teams, individuals and stakeholders “Dashboards will really help in using the tool and also to get everybody constantly using the tool,” said Brianna Miller, director of marketing and demand generation at

Management 91

Management Marketing Marketers Analytics 91

Marketing Insider Group

JUNE 20, 2023

Gone are the days when Google reigned supreme, because social media search is on the rise. More and more users are asking TikTok and Instagram to answer their questions. Are social media’s conversational, personalized responses leaving Google’s SERPs in the dust? TikTok alone has ended Google’s 15-year streak as the world’s most popular search engine.

Gen Z 93

Gen Z SEO User-Generated Shipping 93

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

CMO Network

JUNE 20, 2023

MLS announced what could probably be considered its most significant news since its foundation: the arrival of Lionel Messi, one of the best players of all time.

CMO 94

CMO 94

Rock Content

JUNE 20, 2023

Google is launching new Artificial Intelligence features to improve the experience of online shopping , making them more realistic and inclusive for the consumer. The idea of this new tool is to help users find clothes across a range of skin tones and body types, and also to refine their search until they find exactly what they want. Google Shopping users in the United States already have access to this feature to carry out tests on the platform.

Shoppers 88

Shoppers Law User-Generated Digital Marketing 88