Mon.Jul 29, 2024

article thumbnail

4 Ways to Improve Digital Marketing With Donor Data

Marketing Insider Group

Nonprofits are investing more time and resources into digital marketing avenues than ever before. According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters. However, your digital marketing plan is only as powerful as the data you collect to inform your decisions.

article thumbnail

What is generative engine optimization (GEO)?

Search Engine Land

Change is the only constant in today’s rapidly evolving digital marketing landscape. Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead.

Transform 131
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why brands must bridge the knowledge gap in AI adoption

Martech

Change is constant, but one thing is certain: hype cycles grab attention and influence budgets, for better or worse. Artificial intelligence (AI) is just the latest enterprise fixation, but it won’t be the last. Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint.

Transform 140
article thumbnail

The Best AI Search Engines to Try in 2024

Hubspot Marketing

Like most of you, I have fallen down countless rabbit holes in Google searches. “How to make a latte?” turns into “Latte vs. americano?” which turns into “How bad is caffeine for you?” and ends with “Coffee alternatives.” Often, though, I’ve found myself frustrated by how many times I have to reword the same query in traditional search engines to nudge the browser to comprehend what I’m asking.

Price 133
article thumbnail

A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

article thumbnail

Digital asset management and content management systems: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

article thumbnail

I Tried 5 AI Logo Generators. Here's My Favorite

Hubspot Marketing

Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don't have to. In this series, I document my experience and let you know if a tool or strategy is worth your time. AI and marketing are becoming like peanut butter and jelly—inseparable. According to our complete guide to AI in digital marketing, 64% of marketing professionals say they use AI in some form in their jobs.

More Trending

article thumbnail

How to Plan for a Marketing Campaign in 7 Simple Steps

Vertical Response

Need a clear way to plan for a marketing campaign? This guide will walk you through 7 simple steps to set goals, reach your audience, and measure your results. Key Takeaways Setting clear, measurable goals is essential for guiding a marketing campaign, allowing for alignment with business objectives and progress tracking. Identifying and understanding the target audience through segmentation and persona development enhances engagement and campaign effectiveness.

article thumbnail

YouTube Community Posts: What They Are and 11+ Ways to Use Them

Buffer Marketing

Got an update on your life or from your brand that’s not quite enough for a YouTube video or Short? Or a neat behind-the-scenes moment you’ve just shared via Instagram Stories or on Twitter/X? If you’re not sharing all that in a YouTube Community Post, you’re missing a trick.  YouTube Community Posts are another way the social media platform and video search engine are making YouTube a one-stop-shop for building an audience — a handy tool in your toolbox f

Analytics 107
article thumbnail

New Google Business Profile AI tool creates a menu from an image

Search Engine Land

Google recently unveiled a new feature that allows users to create a detailed menu from a photo with AI. To use this feature, select the Edit Menu button from your Google Business Profile (GBP) dashboard. From there, you can upload an image of your menu. PDF is not accepted. This feature is a great way to quickly and easily create a menu for your restaurant or cafe.

Price 109
article thumbnail

The quickstart guide to marketing automation by Edna Chavira

Martech

Is your marketing team overwhelmed and underperforming? It’s time to harness the power of automation. This free guide from Act-On provides a step-by-step blueprint to transform your marketing efforts. Learn how to: Streamline your workflow: Reduce manual tasks and focus on high-impact activities. Personalize your messaging: Deliver targeted content to the right audience at the right time.

Transform 109
article thumbnail

From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

article thumbnail

Pinterest explores publisher partnerships to boost ad sales

Search Engine Land

Pinterest is testing a new program that could reshape advertising strategy, leveraging the relationships and expertise of news outlets and other publishers. Why we care. This move creates a new offering for advertisers of potentially more targeted and effective ad placements. Details: Pinterest is exploring an ad auction system on its pages, with revenue sharing for publishers.

article thumbnail

Are you really building a personal brand on TikTok?

Businesses Grow

Personal brand on TikTok? Too short for a blog post, too interesting to ignore, here are some quick thoughts from the Schaefer-verse: Is it really a personal brand on TikTok? I’ve been teaching about personal branding for nearly a decade and probably have studied this subject as much as anyone on earth. But a new development has me flummoxed. Increasingly, “personal brand” is becoming synonymous with performers on TikTok.

article thumbnail

OpenAI starts testing SearchGPT prototype

Martech

OpenAI today announced SearchGPT, its long-anticipated search product. SearchGPT is a “temporary prototype” and limited to just 10,000 users and publishers at launch. OpenAI plans to integrate the “best” parts of the new search features directly within ChatGPT in the future. SearchGPT responds to queries using its AI models plus information pulled from the web.

article thumbnail

Google streamlines ad creation with Merchant Center-Ads integration

Search Engine Land

Google is rolling out a new feature that bridges the gap between Google Merchant Center and Google Ads, enhancing the ad creation process for e-commerce businesses. Why we care. This integration allows advertisers to leverage their existing product images directly within Google Ads’ AI image editor, streamlining the creation of high-quality visual assets for campaigns.

article thumbnail

Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

article thumbnail

40 Marketing Quotes To Inspire You and Your Team

Sales Force: CMO

Maybe you’re feeling a little stuck, seeing metrics fall flat, no matter what you’ve tried. Or you’re looking for a bit of inspiration for creating content that will dazzle your audience. We’ve all been there. When I’m in a rut, I just need a spark (and maybe another iced coffee) to get going again. Marketing quotes, from experts of all stripes, can help you push forward.

article thumbnail

The quickstart guide to marketing automation by Edna Chavira

Search Engine Land

Is your marketing team overwhelmed and underperforming? It’s time to harness the power of automation. This free guide from Act-On provides a step-by-step blueprint to transform your marketing efforts. Learn how to: Streamline your workflow: Reduce manual tasks and focus on high-impact activities. Personalize your messaging: Deliver targeted content to the right audience at the right time.