Aspiration Marketing
MARCH 28, 2024
Hitting the gym? Commuting to work? No time to stare at a screen? The rise of podcasts and audiobooks proves that people crave content they can consume on the move. But what if your blog posts could transform into engaging audio experiences, too? Now it can!
Martech
MARCH 28, 2024
Is your marketing team tired of hearing about AI? To some extent, we all are. It’s part of the hype cycle of any new technology. Marketing teams now find themselves surrounded by AI. It’s coming from every direction. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. But ChatGPT is far from the only AI game in town.
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Search Engine Land
MARCH 28, 2024
Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual try-on technology. Why we care. These features offer businesses new opportunities to showcase their products and engage with high-value consumers who are likely to be more inclined to make purchases, thanks to a personalized shopping experience tailored to their specific preferences.
Content Marketing Institute
MARCH 28, 2024
Are you ready for the transformation? We’re not talking about AI. It’s the convergence of public relations and content marketing. If you tackle it the right way, you can forever enhance your brand’s storytelling.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
CopyBlogger
MARCH 28, 2024
If you already have a newsletter signup CTA on your website and a lead magnet, is there anything else you. Continue Reading The post How To Get More Email Subscribers (Fast and Easy) appeared first on Copyblogger.
Buffer Marketing
MARCH 28, 2024
Witnessing a crisis unfold on social media can often feel like observing a storm from the comfort of your home; there’s a profound sense of relief in being safe indoors, yet it’s hard not to feel concerned for those who aren’t, hoping they are well-prepared. While some individuals might be taught crisis management theory at school when studying business management, marketing, or communications, the reality of a brand crisis is very different from the textbooks.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Social Media Examiner
MARCH 28, 2024
Want your product or service to stand out in a crowded marketplace? Looking for a compelling way to position your brand? In this article, we’ll explore how to use benefits and outcomes to differentiate your business. Why Are Brand Benefits Important to Marketers? In today's competitive business landscape, companies must deeply understand their target customers […] The post How to Use Benefits as a Competitive Advantage appeared first on Social Media Examiner.
Search Engine Land
MARCH 28, 2024
Migrating a website is a complex undertaking, but when it involves transitioning global sites across multiple markets, the challenges are exponentially greater. This article provides a comprehensive guide to maximizing success with global site migrations while protecting organic search traffic. From the initial planning stages to post-launch monitoring, it covers key actions organizations should take to deeply integrate SEO best practices, preserve URL and content value and streamline the proce
Martech
MARCH 28, 2024
Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual try-on technology. Why we care. These features offer new opportunities to showcase products and engage with high-value consumers more inclined to make purchases via a personalized shopping experience tailored to their specific preferences.
Search Engine Land
MARCH 28, 2024
YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report within YouTube Studio video analytics this week. Creators will be able to utilize this feature to compare viewer engagement among different audience groups, like new versus returning viewers, and subscribed versus non-subscribed viewers.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Set Up
MARCH 28, 2024
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO and Founder, Joe Koufman , spoke with Amy Comeau , the Vice President of Marketing for Emory Healthcare, to share about her journey from vocal performance and Opera houses to Healthcare, building collaborative bridges, passion for Publix, the power of her mother’s words, and more. “ [When dealing with conflict], you can’t change that person, so think about how you
Search Engine Land
MARCH 28, 2024
While Google Ads has built-in bidding algorithms and optimization features, some PPC marketers and advertisers still rely on Google’s Search Ads 360 (SA360) for managing complex campaigns. This article discusses three key best practices and integrations that can help maximize the value of using SA360: Leveraging data integrations with Google Analytics and BigQuery.
illumin
MARCH 28, 2024
Publishers have been struggling to tread water for decades, kicked off by adjusting to the move to digital and finding new revenue streams on the internet. Now they must adjust to the evolving needs of consumers, making relying solely on ad revenue impossible – are audience-pay models the answer? News outlets and magazines have been the source of waves of layoffs since the start of the 2010s and their revenue decline shows no immediate signs of slowing down, but t here is hope.
Search Engine Land
MARCH 28, 2024
Google has issued a correction from its previous statement in early February that Web Stories no longer showed in Google Image search results, that is not true. What is true is that Google stopped showing the Web Stories icon in the image search results. Plus, Google Search Console had a reporting glitch with Web Stories in Google Image Search for the past two months.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Kuno Creative
MARCH 28, 2024
When prospective clients come to us seeking help with their overall digital marketing strategy and, in particular, their SEO and search engine page rank, our team starts with a comprehensive, collaborative review of their respective situations. We’re interested in seeing their existing brand collateral and any existing brand guides or best practices, reviewing their current marketing tech stack, content and overall web presence and website experience.
Search Engine Land
MARCH 28, 2024
Google has not announced a date for when it will fully launch the Google Search Generative Experience (SGE). We know Google has begun testing SGE in the wild with a small subset of U.S. searchers, in fact, that seemed to have gone live today. But Google has not yet announced when SGE and AI overviews will rollout to all searchers in the U.S. and other regions.
Martech
MARCH 28, 2024
AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). Here are some top-line findings: 86% of founders said the use of AI has helped their company’s GTM strategy. 74% say that AI has positively impacted their ability to upsell or cross-sell. 43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). 42% of startups use AI to support perso
Search Engine Land
MARCH 28, 2024
Pinterest provided insights into how its algorithm works while warning of the risks of overreliance on user engagement. The platform emphasized that excessive reliance on engagement to rank content can result in a negative user experience, and proposed non-engagement signals as a solution. To encourage other companies to follow suit and contribute to “building a more inspired Internet,” Pinterest published a new document titled ‘Field Guide to Non-Engagement Signals’ Why
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Rock Content
MARCH 28, 2024
If you’re involved in Content Marketing and SEO, you’ve heard about the Google March Core Update 2024 , which focuses on removing spam and low-quality content from search engines. This newest update is considered one of Google’s most significant updates in recent times. Sites with content deemed of poor quality were simply removed from the search engine results pages (SERPs).
The LeadG2 Blog
MARCH 28, 2024
The premier thought leaders in business today all seem to agree that B2B sales and marketing organizations that continue to invest in and leverage technology will be more effective at developing go-to-market strategies, efficiently engaging their target prospects, and improving the performance of their sales teams. Below are links to some recent research.
Rock Content
MARCH 28, 2024
The era of Artificial Intelligence is transforming everything around us, including how we search for information online. With the emergence of generative engines, such as Google’s Gemini (formerly Bard ) and Microsoft’s Bing Chat , searches have become more dynamic and comprehensive, generating multimodal responses that go beyond text. But hold on: ever heard of Generative Engine Optimization (GEO)?
SMA Marketing
MARCH 28, 2024
A content audit is a content marketing strategy that can help businesses align KPIs and content. It involves assessing the messaging and tone of website content to ensure consistency with brand identity. By identifying gaps and new opportunities, a content audit can create a roadmap for creating relevant content that drives traffic and generates leads.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Marketing Insider Group
MARCH 28, 2024
If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. Although growth hacking generally refers to how tech startups and online services gain new clientele, a growth hacking mindset is just as effective when applied to e-commerce.
Animalz blog
MARCH 28, 2024
We love to invite content marketing pioneers to share the innovative strategies they’re using to drive results. In this guest post, Mark Rogers, Director of Content Marketing at Freshpaint and former Director of Strategy at Animalz, shares his framework for using a central idea to tie together all content efforts. If there’s one thing I’ve learned in my years as a content marketer, it’s that simplicity wins.
Martech
MARCH 28, 2024
Consumers are taking ownership of their buying journeys more than ever. Nowhere is this shift more evident than in healthcare products and services. Today’s version of a house call is a self-directed web search from the kitchen table. Consumers who need medical solutions set off on a robust fact-finding and vetting process long before they make purchasing decisions.
Duct Tape Marketing
MARCH 28, 2024
Inside Out: Unlearning it all and Building Leadership from Within written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Stratten. President of UnMarketing. Scott Stratten has Co-Authored 6 best-selling business books with his business partner and wife Alison and was formerly a music industry marketer, National Sales Training Manager, and a College Professor.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
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