Aspiration Marketing
JUNE 22, 2022
Pay-per-click (PPC) ads can be an incredibly powerful lead generation tool, so it's no wonder that the average SMB spends up to $120,000 per year on this tactic. That investment shouldn't come without a return!
Content Marketing Institute
JUNE 22, 2022
Asking blogs to link to your content is a frustrating – and poor – link-building strategy. A better strategy is to invest the time in crafting content that will motivate them to incorporate your valuable links in their text.
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Hubspot Marketing
JUNE 22, 2022
Video marketers report that it offers the highest ROI of any media format , but those who use it still face challenges with the strategy. The HubSpot Blog Video Marketing Report surveyed 500+ video marketers and asked them about their top challenges, and we’ve compiled them in this post. Read on to learn what marketers are dealing with and how to overcome them in your strategy.
Search Engine Roundtable
JUNE 22, 2022
In the recent Search Off The Record podcast, Gary Illyes of Google said Google no longer assigns less importance to content or items that are not visible on the page. It just needs to be in the HTML or "immediate JavaScript" and it matters to Google.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
JUNE 22, 2022
Short-form video is dominating the social media landscape — and many marketers want to get a piece of the action. But this leaves one important question: which video-sharing platform is worth your time, effort, and money — YouTube or TikTok? While YouTube is the more mature platform, it's hard to ignore the buzz around TikTok. In order to make the right decision, it's essential to understand their unique audiences, marketing opportunities, and algorithms.
Search Engine Roundtable
JUNE 22, 2022
Gary Illyes from Google reiterated that it is still best for SEO purposes to use hyphens as separators in your URLs over using underscores are separators in your URLs. Why? Gary explained "we can't easily segment at underscore and that's why we are recommending dashes.".
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JUNE 22, 2022
There are many reasons marketing technology fails to deliver on its promise. Among the biggest are the questionable tactics of some vendors’ sales teams and customers who aren’t prepared for them. What follows is a way to be sure you’re prepared. In 2020, Real Story Group managing director and analyst Jarrod Gingras wrote about martech vendor bullying.
Search Engine Journal
JUNE 22, 2022
Deepfake technology isn't for every brand, but it could be worthwhile for your company. Here are some well-executed examples. The post Deepfake Technology Pros & Cons For Digital Marketing appeared first on Search Engine Journal.
Sprout Social
JUNE 22, 2022
Sprout Social , an industry-leading provider of cloud-based social media management software, has been recognized by G2 ’s 2022 Summer Reports as a leader across six award categories: Social Media Monitoring, Social Media Management, Social Media Suites, Social Media Analytics, Social Customer Service and Hashtag Monitoring. In all six categories, G2 recognized Sprout Social as a leader among all customer segments, from small business to mid-market and enterprise.
Search Engine Journal
JUNE 22, 2022
Looking to improve your visibility in a specific neighborhood or region? Check out these proven local SEO tips for small businesses like yours. The post Local SEO For Small Businesses: 7 Top Ways To Gain Visibility appeared first on Search Engine Journal.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
JUNE 22, 2022
Facebook’s parent company Meta will revamp its targeted advertising system following accusations it allowed landlords to run discriminatory ads. This is part of a sweeping settlement to a Fair Housing Act lawsuit announced Tuesday by the U.S. Justice Department. This is the second time the company has settled a lawsuit over adtech discrimination issues.
Search Engine Roundtable
JUNE 22, 2022
I am not even sure what to call this, maybe a brand story snippet, maybe story boxes, I am just not sure. But Google seems to be testing showing two rows of article boxes with images (even including social media sites) about a brand below the brand's search result snippet.
Martech
JUNE 22, 2022
Vivek Sharma. At its Think Summit conference earlier this month, Movable Ink announced the first tangible outcome of its February acquisition of content personalization engine Coherent Path. It’s called Da Vinci. Da Vinci provides AI-powered personalization capabilities intended to go beyond identifying the next-best-action to secure a conversion.
Search Engine Roundtable
JUNE 22, 2022
We knew this was coming when we spotted a massive design for the Google News home page and now it is officially here. Google has launched a revamped design this morning where the search company says they "made it easier for you to catch up on the most important news by bringing Top stories, Local news and personalized picks for you to the top of the page.".
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Journal
JUNE 22, 2022
Find out everything you need to know about ad rank, why it matters, and how you can improve it without spending more. The post Get To Know Ad Rank & Learn 3 Ways To Improve It appeared first on Search Engine Journal.
Zumvu
JUNE 22, 2022
Conversational marketing focuses on growing a business’s sales funnel over personalized real-time conversations with customers.
yorCMO
JUNE 22, 2022
It happened again: you hired a new, full-time marketing executive, only for them to leave after a few months. Or maybe you found a fantastic agency, but they can’t squeeze you into their schedule. Now, you’re looking for a new marketing assistant and feel like you’re back at square one. The post yorGuide to Marketing Assistant Hiring Options appeared first on yorCMO.
Industrial Marketer
JUNE 22, 2022
Despite how much marketing has changed over the years, some long-standing arguments remain relevant today. Such is the case with an article titled “Trappings vs. Substance in Industrial Marketing” by B. Charles Ames, which was first published in July 1970, in which Ames argues that industrial firms have not made the commitment to substantive marketing.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Quikly
JUNE 22, 2022
Cultivating a great customer experience for your target audience is a major responsibility, and it isn’t always easy.
Influence & Co
JUNE 22, 2022
A case study on content maximization in action and the ROI it yielded. Creating effective, impactful content takes time — and lots of it. Want to launch a spectacular 1,000-word blog post? Set aside no fewer than three hours for the task of writing it. Thinking about pulling together a comprehensive whitepaper? Better block off your schedule for a far longer runway.
Search Engine Roundtable
JUNE 22, 2022
Just like when Google was testing an expandable locations section that is in a collapsible menu in the Google Search results, now Google is testing an "in-store nearby" section that is expandable within a collapsible menu.
Duct Tape Marketing
JUNE 22, 2022
The Key To Writing A Must-Read written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with AJ Harper. In this episode of the Duct Tape Marketing Podcast , I interview AJ Harper. AJ is an editor and publishing strategist who helps authors write foundational books that enable them to build readership, grow their brand and make a significant impact on the world.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Litmus
JUNE 22, 2022
Brands are sending more emails than ever. But as email volume increases, headcount hasn’t followed suit. 70% of brands have increased email marketing workloads yet budgets have stayed static. All the while, the demand for personalization has increased, with 71% of consumers feeling frustrated with impersonal experiences. Email teams are having to do more with the same or less.
Search Engine Journal
JUNE 22, 2022
Your SEO team knows your home market very well. However, when going international, you need to go local with local SEO experts around the world. The post Going International? Here’s What You Need To Know For Your Glocal SEO appeared first on Search Engine Journal.
Traackr
JUNE 22, 2022
Is finding relevant, top performing influencers feeling like picking a needle out of a haystack? Try these 3 data-driven techniques.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Digital Marketer
JUNE 22, 2022
Check out our brand new eCommerce Marketing Mastery Certification: [link]. It’s IMPERATIVE that you have great photos, because great photos sell your product and start conversations with your customers! Not only are they important for your website, they can be repurposed for your email campaigns, social media, and more! Lauren Petrullo is the CEO and Founder of Award Winning Marketing Agency, Mongoose Media LLC based in Orlando, Florida.
Search Engine Roundtable
JUNE 22, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is rolling out the new Google News design with more features, plus after 8 years.
David Meerman Scott
JUNE 22, 2022
Twenty years ago this month, I packed up the personal belongings from my desk into a box and left the corporate world. It was both scary and exciting! I’ve learned a ton over the past two decades based on my own experience as well as talking with many others who have done the same.
illumin
JUNE 22, 2022
Written by: Oren Hisherik, CTO, AcuityAds From cutting-edge research and development to everyday operations, businesses all around the world are relying more and more on the power of Artificial Intelligence (AI) with each passing year. A 2021 McKinsey survey found that “AI adoption continues to grow and the benefits remain significant.” […]. The post 4 Ways AI is improving the consumer experience and driving business outcomes appeared first on AcuityAds Inc.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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