Hootsuite
JUNE 27, 2022
Without a doubt, GIFs are one of the greatest inventions to come out of the Internet. Used to convey every emotion and reaction imaginable, GIFs can be found on social media channels, landing pages, email campaigns, and instant messaging. Not sure how to make a GIF or why you’d want to? We’ve got you covered. Download your free pack of 72 customizable Instagram Stories templates now.
Sprout Social
JUNE 27, 2022
Each month, 80 million people spend an average of 24 hours on TikTok. This new opportunity has revolutionized how B2C brands interact with their customers. Can TikTok for B2B marketing unlock the same potential? Quite a few brands are trying to answer that question for themselves. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Content Marketing Institute
JUNE 27, 2022
An unexpected tweet prompted this solo marketing agency owner to create a network of freelance writers. Here’s how he did it and what he learned.
Martech
JUNE 27, 2022
Now that consumers expect speed and hyper-personalization in all things, marketers have to find innovative ways to meet demands and maximize their budgets. To do this, marketers are turning to artificial intelligence and machine learning. In fact, there is a new term just for this – “AI Marketing.” Customer expectations have never been higher.
Advertisement
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Practical eCommerce - Marketing
JUNE 27, 2022
Twitter can promote products and services and communicate a brand. Here's our all-new update of native and third-party Twitter tools to help businesses reach a big audience. The post 31 Free Twitter Tools for Small Businesses appeared first on Practical Ecommerce.
Hubspot Marketing
JUNE 27, 2022
According to 2022 HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is having an inadequate budget to create video content. In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year. How much are marketers spending on video marketing? This year, we wanted to learn more about how marketers approach video marketing , including the strategies they leverage, the returns they get, and the amount th
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
JUNE 27, 2022
TikTok has proven to be an incredibly powerful tool for businesses. In fact, the platform generated an estimated 1.9 billion in revenue in 2020 alone. And the popularity of the app is due to its creators. Which makes TikTok's new advertising solution — which is solely focused on crowdsourcing the best content from its creators — an incredible opportunity for brands.
Search Engine Journal
JUNE 27, 2022
Two additional demand-side platforms (DSPs) have removed Google Open Bidding supply for advertisers. What does that mean for advertisers? The post Two More DSPs Remove Google Open Bidding appeared first on Search Engine Journal.
Hubspot Marketing
JUNE 27, 2022
Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? We surveyed 550 global marketers to find out. Read on to learn about the key trends we discovered.
Martech
JUNE 27, 2022
Ads are coming to Netflix, and Google and NBCUniversal are fighting for the lucrative right to provide them. Why it’s happening. Until recently Netflix’s position as the dominant streaming service allowed it grow revenue without advertising. A subscription price increase earlier this year led to a loss of about 200,000 subscribers. The first loss in more than a decade.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Journal
JUNE 27, 2022
Set your brand's writers up for success by providing detailed writing guidelines – here's how (including real-world examples). The post 8 Must-Haves In Your Content Guidelines: What Your Writers Need To Know appeared first on Search Engine Journal.
Martech
JUNE 27, 2022
How big should a martech stack be? The answer is, as big as it needs to be, which I know isn’t a helpful answer. On our platform we have almost 1,000 stacks under management, ranging from 10 products to more than 250. Our own stack has 43 and we are a small company with a limited marketing budget. It’s virtually impossible to benchmark stacks from a size perspective due to a lack of consistency regarding: The categories to be included – Only marketing tech or marketing tech + sales tech + adtech
Search Engine Journal
JUNE 27, 2022
Google updated their structured data guidance to clarify which kinds of pages qualify for structured data and rich results. The post Google Updates Product Structured Data Guidance appeared first on Search Engine Journal.
Quikly
JUNE 27, 2022
While many people believe money can’t buy happiness, there’s no debate that an abundance of money can provide humans with access to luxurious experiences. We know that humans love glamour , but what is it that motivates consumers to spend money on high-end products?
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Journal
JUNE 27, 2022
Correct hreflang tags are critical for international SEO success. Here are six common hreflang tags mistakes and what to do about them. The post 6 Common Hreflang Tag Mistakes Sabotaging Your International SEO appeared first on Search Engine Journal.
Many Chat
JUNE 27, 2022
Knowing when to post on Instagram often separates viral content from posts that are quickly forgotten. And because Instagram’s algorithm prioritizes newer posts over older ones, timing your content has never been more important. With that said, determining when to post on Instagram depends on a variety of elements: the industry, the goal of your post, the type of content and the location of your audiences.
Search Engine Journal
JUNE 27, 2022
Despite your best effort to implement canonical tags, Google won't always choose the same URL to display in search results. How can this be fixed? The post What Happens When Google Picks The Wrong Canonical URL? appeared first on Search Engine Journal.
SMA Marketing
JUNE 27, 2022
In the latest episode, Hack My Growth, we're going to take a look at how we can leverage multimedia content to expand the amount of real estate we own within the search results. Where does multimedia content show up within the SERPs? Most of the time it's showing up in featured snippets. We have video carousels, images, sometimes podcasts, and audio.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Journal
JUNE 27, 2022
LinkedIn lists the top 25 companies in the marketing and advertising industry in a new report that could be a valuable resource for job seekers. The post LinkedIn Lists This Year’s Top 25 Marketing & Advertising Companies appeared first on Search Engine Journal.
Econsultancy
JUNE 27, 2022
Karl Munthe-Kaas, co-founder and CEO of Norwegian online supermarket Oda, is adamant that online grocery has the capability to compete with offline discounters on price – if executed in the right way. Speaking to Siobhan Gehin, Senior Partner, Retail & Consumer at Roland Berger during Day 2 of ShopTalk Europe, Munthe-Kaas said that “If you do online groceries right, and you do it efficiently.
Search Engine Roundtable
JUNE 27, 2022
A week or so ago, Wikipedia announced Wikimedia Enterprise, a paid service for large organizations who want to repurpose Wikimedia content, to pay for that content. So Google, who repurposes a lot of Wikipedia content, will start to pay for content shown in Google Search, like the knowledge panels.
Search Engine Journal
JUNE 27, 2022
81% of SMB owners credit the success of their business during the pandemic to their marketing strategy. Learn how to create a solid marketing strategy. The post How To Create An Effective SMB Marketing Strategy appeared first on Search Engine Journal.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Roundtable
JUNE 27, 2022
Over the past several days I have noticed a bunch of SEOs sharing information about the Google supplemental index and talking SEO strategies related to it. Just as a PSA, the Google supplemental index has not been in existence for a dozen or so years now.
CMO Network
JUNE 27, 2022
Intellectual property and patents are some of a company’s most important assets in today’s business climate. However, small businesses lack resources to protect IP making Amazon's latest efforts to help small businesses an interesting trend line in the fight against bad actors.
Search Engine Roundtable
JUNE 27, 2022
Search Engine Journal
JUNE 27, 2022
Marketers running ads on TikTok can now optimize their campaigns with flexible attribution windows ranging from one day to 28 days. The post TikTok Advertisers Can Now Set Custom Attribution Windows appeared first on Search Engine Journal.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Roundtable
JUNE 27, 2022
Microsoft Bing is testing what might be a featured snippet on steroids with a section named "from this page" in the search results page. This box shows you detailed automated generated question and answer content.
CMO Network
JUNE 27, 2022
Time in the boardroom paired with time at the beach. Part work, part vacation. That’s the idea behind bleisure travel, a pandemic-fueled trend with staying power.
Search Engine Roundtable
JUNE 27, 2022
Here is a weird one from Microsoft Bing, it seems to be tested "click to see full answer" in its search results answer section before showing you the answer. I mean, this seems super counterintuitive for a search engine to require an additional click, but hey - search engines test a lot of things.
CMO Network
JUNE 27, 2022
Culture starts at home McCarty and CEO Sheryl Palmer – the only female CEO in public home building – tackled company culture first.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Expert insights. Personalized for you.
145 
Let's personalize your content