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'Author: Sanjay Dholakia When we first started this series on the next era of marketing, we brought you the marketing pundit point of view through conversations with visionaries like Seth Godin and Aditya Joshi , but only recently did I discuss your opinions on the future of marketing. We asked the Economist Intelligence Unit to survey nearly 500 marketers and then shared the results on the many observations about marketing’s future, including organizational change and technology advancement.
'In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape. In our research and conversations, we’ve come across insights from top marketers, business leaders, and content experts that have educated, motivated, and inspired us.
'21 Blogs I Turn To When I Need to Learn How To Do Stuff written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. No shock in this statement – I’m a big fan of blogs and blogging as a core marketing, content and SEO practice. photo credit: via photopin (license). I subscribe to many blogs, read blogs daily and generally find that when I search for things blog posts offer the most useful solutions.
Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature.
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
'Author: Chandar Pattabhiram The right message delivered at the right time over the right channel to the right customer is the goal of every marketer. But for many marketers, this goal has been more of a utopian dream than actually realizable given the proliferation of channels and the complexity of customer journeys. It’s been so challenging that many marketers might have believed that Don Quixote had a better chance of slaying a windmill than delivering a perfectly executed marketing message i
'Author: Mike Tomita Most of the traffic that comes to your website will not convert, or even take an action you’d like them to take. It’s just an unfortunate fact of life. Today’s consumers have access to a staggering amount of information and tend to do a lot of research before taking action. As marketers, it’s our job to make sure that our brand stays top of mind until they are ready.
'Author: Sanjay Dholakia Over the past six weeks, I have shared with you some insights about the future of marketing from some of the smartest minds in marketing today. Now, it’s your turn to tell us your insights. What do you think the future of marketing holds? We tapped the Economist Intelligence Unit to survey almost 500 high-level marketing executives from around the world to get a real sense of what’s on all of your minds.
'Author: Sanjay Dholakia Over the past six weeks, I have shared with you some insights about the future of marketing from some of the smartest minds in marketing today. Now, it’s your turn to tell us your insights. What do you think the future of marketing holds? We tapped the Economist Intelligence Unit to survey almost 500 high-level marketing executives from around the world to get a real sense of what’s on all of your minds.
'Author: Dayna Rothman Ah Facebook, you never know what’s coming next! Facebook continues to change their newsfeed algorithm, making it increasingly difficult for brands to reach their fans through organic posts, forcing marketers to rethink their approach to social media. With many of the new Facebook updates and focus on user privacy and preference, organic reach continues to fall short.
'Author: Ellen Gomes Marketing and psychology share a common bond—they both strive to understand the motivation, needs, desires and responses of individuals. As a discipline, psychology has studied and gained insight into how human psychology drives our consumer actions. Kath Pay , Marketing Director at cloud.IQ illustrates that as marketers, when we integrate consumer psychology insights into our programs we are able to speak to our buyers more effectively—moving them through their buying lifec
'Author: Shanna Cook So you want to run a Twitter Chat—awesome! Before you jump in and get started, let’s dig into this question: what is a twitter chat, really? Twitter chats are a scheduled gathering of people online to discuss a topic—really it could be anything. They are an easy, no-commitment way to meet people with similar backgrounds or interests online and exchange ideas in an organized question and answer structure.
'Author: Dayna Rothman Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey. Lead nurturing happens across multiple channels, and for your communications to be effective, you need to tell a story. A good story. New leads and customers are all at different stages of the buying process, so you have to tailor your messages and materials to best suit their needs.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
'Author: Sanjay Dholakia We’re living in a Marketing First world. If you haven’t yet experienced this shift for yourself—bear with me; it’s coming. Over the past few weeks, I’ve dug deeply into the results of “ The Rise of the Marketer ,” a survey from the Economist Intelligence Unit on behalf of Marketo, to highlight some of the study’s key insights.
'Author: Amanda Nelson The first step to marketing automation success, or really just marketing success, is understanding your customers. It’s about putting yourself in the shoes of your customers, and having the empathy for your customers. I’m still surprised by how many marketers have never actually talked to a customer. Understanding your customers allows you to create accurate personas, which helps you target your customers based on specific categories.
'Author: Mike Moeller Over the last few weeks we’ve been sharing insights from the results of a global survey conducted by The Economist Intelligence Unit (EIU) that explores the future of marketing. Now I’d like to take a closer look at the opinions of the SMB marketers who took part in this research and what they think the future of marketing looks like.
'Author: Chandar Pattabhiram “Let’s throw the ball here!” Pete Carroll’s, Head Coach of the Seattle Seahawks, now famous directive to his offensive coordinator who in-turn made the play call. The front page of the Seattle Times screamed the next day “ The worst call in NFL history cost us the Super Bowl.”. Let’s take a step back for a minute. To set the stage for those who missed the Super Bowl, Seattle was down four points with around two minutes to go.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
'Author: Rajiv Kapoor When I recently visited Marketo headquarters, my buddy asked me what I was working on, and I told him enterprise consulting in a strategic role (as opposed to more of an implementation role)—to which he responded, “so, what exactly are you doing?”. That encounter made me realize that sometimes, strategy is clear and other times it is hazy, like the fog that led my buddy to not really understand what I was doing in my current role.
'Author: Ellen Gomes Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase.
'Author: Scott Vaughan Let’s face facts—marketers have become complacent with poor-quality prospect and customer data. According to a SiriusDecisions study, 25% of the average B2B marketer’s database is inaccurate and 60% of companies have an overall data health that’s “unreliable.” Because it’s the norm, we’ve created many manual workarounds as temporary fixes for a growing problem — a problem that’s costs us precious money, time and performance.
'Author: Raymond Coppinger What do you get if you cross a host of the most innovative marketing technology companies, a herd of Europe’s marketing thought leaders and a pack of knowledge-hungry marketers? Well, based on our experience over the last few days, it would look a lot like the TFM&A event (standing for ‘Technology for Marketing & Advertising’).
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
'Author: Shyna Zhang When’s the last time that you visited your local bank teller? Met in-person with a financial advisor? It’s probably been a while, and you wouldn’t be alone—more and more consumers are electing to engage with financial services organizations on their terms. Chances are, you’ve turned to your network of friends to ask for recommendations on where to turn to get a car or house loan.
'For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. But now, the eldest millennials are approaching 40 and we see marketers shifting their attention to “generation z.” Loosely defined as those born after the turn of the century, this cohort grew up in our social, mobile and digitally-connected world.
'I recently presented at a Content Marketing conference on the topic of content marketing personalization. I argued that personalized content was the key to defining the core job of marketing: to build relationships at scale. And I made sure to differentiate personalized content from personas. So, one of my points in the presentation: Personas are great.
'I know you’re wondering “what the heck is content marketing personalization?” I promise I will get to that. But first, I want to tell you a brief story I am pretty certain you can relate to. I went to the doctor a few weeks back. He asked what line of work I was in. I told him I was in marketing. He said, “that’s like sales, right?
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
'How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Ask most people to define what marketing is, and the answer will almost always come down to some form of a definition that is more closely related to advertising. Not that there is anything wrong with advertising. Advertising is an effective technique for any business that can afford it.
'How to Build a Blog with 100,000+ Monthly Page Views written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Vinay Patankar – Enjoy! You’ve probably heard that blogging is a great way to generate leads and sales for your business.
'Grow your Personal Brand to Benefit your Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing – Enjoy this post from Chris Bibey. Growing your personal brand is easier said than done, however, this can go a long way in benefiting your business.
'How to Maintain a Consistent Brand Identity Across Social Networks written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing – enjoy this post from Xavier Davis. When social media marketing first began it was rather easy to maintain a consistent brand identity.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
'5 Ways to Captivate Customers with Storytelling written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Today’s guest post is from Corey Pemberton – Enjoy! . Small businesses can’t match the marketing budgets of mega-corporations like Apple or Coca-Cola. But maybe they don’t have to. They have another weapon in their arsenal that can help them level the playing field and stand out from competitors: storytelling.
'How You Turn Your Employees Into Brand Marketers written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. Think for a minute about your best customers. Not only do they represent returning business, but the best customers refer you to their family, friends and business partners. They rate your business highly on Google and interact with you in social networks.
'Questions to Ask Yourself Before Defining Your Marketing Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Today’s guest post comes from the newest member of the Duct Tape Marketing team Kala Linck – Enjoy! It’s February already! That means another year of customers, products, and sales.
'How to Make Your Brand Matter written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Today’s Guest Post is by Duct Tape Marketing Consultant Georgie Gallagher, Enjoy! Every business has a brand – even if it thinks it doesn’t. Your local coffee shop has a brand. Your local accountant has a brand. Your local vet has a brand.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
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