Hubspot Marketing

FEBRUARY 26, 2018

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a "feeling" can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests -- sometimes called A/B tests.

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Adobe Experience Cloud Blog

FEBRUARY 28, 2018

As marketers, we spend vast amounts of time, effort, and sometimes money producing content and campaigns that speak to our prospects and customers to convince them to move to the next step of the customer journey. But there are ways in which our content and campaigns fall short for our audiences. In this blog, I’ll show you the four reasons your content isn’t working and what you can do to improve. 1.

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Content Marketing Institute

FEBRUARY 27, 2018

More than 86 million blog posts are published on WordPress every month. 86 million. Every month. Even the most digital literate, attentive, and committed customer probably only has the bandwidth to scan about 10 headlines and read one to two articles a day – and that’s being generous. Where does that leave the millions and millions of other “content opportunities”?

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Marketing Insider Group

FEBRUARY 26, 2018

Getting your content marketing analysis right isn’t just about finding out how successful your strategy is and validating it to stakeholders. It’s the only way you’ll be able to make your content marketing strategy better and use it for achieving business goals. Without the right metrics, you are making decisions in the dark, possibly without […].

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Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Duct Tape Marketing

FEBRUARY 20, 2018

How to Remove Writers Block and Come Up with Awesome Content Ideas written by John Jantsch read more at Duct Tape Marketing. Seth Godin is often quoted as saying Content Marketing is the only marketing left. The real truth is this. Useful marketing is the only marketing people will tolerate and content marketing can be very, very useful. However, even when you have the time to produce the content , that doesn’t always mean your mind is right there with you.

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Rock Content

FEBRUARY 20, 2018

It may only happen once every four years, but loyal sports enthusiasts have come out in droves this year to watch the winter Olympics in Pyeongchang, South Korea and to support their country and favorite teams. While the Olympics have a way of naturally bringing communities together, creating this self-sustaining buzz during an incredibly short period of time, what do we do for the rest of the year?

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Adobe Experience Cloud Blog

FEBRUARY 13, 2018

Social selling—where salespeople leverage social networking to connect with the right prospects and forge deeper, more meaningful relationships—has emerged as one of the hottest sales industry trends in recent times. This is mostly thanks to the growth of social media. However, many organizations are finding the process of actually implementing a social selling methodology into their sales training programs to be a challenge.

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Content Marketing Institute

FEBRUARY 21, 2018

It’s obviously not enough to create an account on Instagram and start shooting photos to share. Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Let’s explore how to use these features to maximize your content marketing strategy.

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Marketing Insider Group

FEBRUARY 19, 2018

Where a lot of marketers fall short in developing a content marketing strategy is in understanding the importance of the strategy relative to tactics and plans. That all-important unifying force that should be both driving and pulling together every element of your content, from the design of your landing pages to the experience customers have […].

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Duct Tape Marketing

FEBRUARY 6, 2018

Using Content As Your Voice of Strategy written by John Jantsch read more at Duct Tape Marketing. I’ve said it once (or twice) and I’ll say it again: content is no longer king, it’s air. It not only touches all aspects of your marketing these days but of your business as well. Your audience expects to find information about any product, service, or challenge they face simply by typing a keyword into Google.

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Traackr

FEBRUARY 20, 2018

Social Tribe’s Megan Conley explains why a holistic approach to your influencer program can help you gain buy-in and scale an always-on strategy.

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Hubspot Marketing

FEBRUARY 19, 2018

Wouldn't it be great if creating infographics was as simple as writing regular ol' text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let's face it -- skill -- than the written word. Usually. But considering the popularity and effectiveness of visual content in marketing today, you can't just afford to throw in the towel.

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Adobe Experience Cloud Blog

FEBRUARY 12, 2018

Metrics, metrics, metrics! You can’t avoid them. Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? ( Well maybe not millions, but there are really quite a few to choose from. ) KPIs of course, are the values used by marketing and social media teams to measure the performance of your social media campaigns.

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Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. Serving the needs of your audience with valuable, high-quality content in this way is an admirable goal for any company.

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Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Marketing Insider Group

FEBRUARY 13, 2018

Few terms raise the ire of the buzzword police more than thought leadership. But what is thought leadership? When should you consider using it, and how do you balance the talent and experience of your team with the humility and authenticity today’s audiences demand? Let’s start by getting on the same page. What Is Thought […]. The post What Is Thought Leadership?

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Duct Tape Marketing

FEBRUARY 13, 2018

How to Create Effective Content Without Adding More to Your To-Do List written by John Jantsch read more at Duct Tape Marketing. Content influences not only all aspects of our marketing but of our entire business as well. Content is not something you can take lightly. It needs to be front and center of your strategy and it needs to be done well. The only issue is, it’s time-consuming.

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Rock Content

FEBRUARY 5, 2018

Every piece of content should be written in a language and tone befitting your audience. But do you know how to create content that speaks to them? Take Rosetta Stone for instance, they grew from a model that was all about language learning and moved into education technology. With millions of learners worldwide, the company has expanded its offerings and propelled the learning of a second language for native english speakers.

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Hubspot Marketing

FEBRUARY 2, 2018

Today’s B2B buyers rely on digital channels through every stage of their journeys -- even long after in-person sales interactions with reps. As a result, commercial organizations’ efforts to identify, nurture, and pursue opportunities “serially” -- first through digital engagement via marketing, followed by a hand-off to sales for in-person interaction -- is failing to support the way customers actually buy.

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Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. But to many others, there’s an increasing sense of value in running expos and conferences. They bring your best customers together and attract a wider audience from your target market. It’s what happens at the event that matters.

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Content Marketing Institute

FEBRUARY 19, 2018

Sitting in a staff meeting, my boss asked if there were any questions. I mentioned seeing a job posting online for the marketing department and wondered if the team was expanding. Several co-workers quickly interjected, “Why were you reading that? Are you looking for a new job?”. “No,” I replied. “I just like to keep tabs on what’s happening in the marketplace.”.

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Marketing Insider Group

FEBRUARY 12, 2018

Predictive analytics fuel growth. Research shows, B2B marketers that use predictive analytics to develop their marketing strategies are 2.9 times more likely to experience above industry average revenue growth rates. Their organizations are 2.1 times more likely to be positioned as an industry leader. Prescriptive analytics defines it. By 2015, the vast majority of B2B marketers, about […].

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Duct Tape Marketing

FEBRUARY 15, 2018

Stop Networking and Start Focusing on Relationships That Matter written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Scott Gerber. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Scott Gerber. He is the co-founder and CEO of The Community Company as well as Young Entrepreneur Council (YEC) and Forbes Councils.

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Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Lusha

FEBRUARY 23, 2018

My name is Lusha, and I’m here to spread the word on the latest tools and techniques that can help sales professionals. Today, I’ll be looking at how to get the most from one of the most powerful platforms out there for sales reps: LinkedIn. Historically, LinkedIn was perceived as a job hunting and recruitment platform. However, it is now the go-to business networking venue and is an extremely effective lead generation tool.

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Hubspot Marketing

FEBRUARY 12, 2018

There is without a doubt no shortage of data for each action you take in your marketing campaigns , nor is there a lack of tools to help you measure them. The problem is, some metrics aren't as important as they look. They stick out right in front of your face as soon as you log into your analytics tool, puking an “up-and-to-the-right” graph in your face.

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Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Even top-performing small and mid-sized companies are finding better competition, improved best practices, and increased engagement through digital marketing.

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Content Marketing Institute

FEBRUARY 12, 2018

A few months ago, I committed to evaluating my personal tech stack (yeah, I know that’s an odd collection of words, but you’ll see what I mean). My workload felt out of control. My goal was to be more intentional about finding worthwhile shortcuts and work-arounds, as well as trying to make life simpler – an undertaking I jokingly call Clare 2.0. How do super-creative and productive people get through the daily grind of meetings , deadlines, and emails, yet still manage to preserve their creativ

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Marketing Insider Group

FEBRUARY 2, 2018

Every business wants to get its name out there, but when you’re a small business with a modest budget, it’s hard to come up with traditional and online marketing ideas while balancing marketing expenses against the expenses of actually doing business. And with advertising costing as much as it does, it’s no wonder that so […]. The post Small Business Marketing: Brands On A Budget appeared first on Marketing Insider Group.

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Duct Tape Marketing

FEBRUARY 1, 2018

Content Marketing is About Customers, Not Keywords written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch About Content Marketing for Small Business. I’ve had content marketing for small business on the brain recently so I thought I’d write about it today. “ Boy, there is a topic that hasn’t been covered recently,” said nobody in a long time.

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Lusha

FEBRUARY 23, 2018

My name is Lusha, and I’m here to spread the word on the latest tools and techniques that can help sales professionals. Today, I’ll be looking at how to get the most from one of the most powerful platforms out there for sales reps: LinkedIn. Historically, LinkedIn was perceived as a job hunting and recruitment platform. However, it is now the go-to business networking venue and is an extremely effective lead generation tool.

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Traackr

FEBRUARY 9, 2018

In a Vogue 73 Questions spin-off, we ask Jay Acunzo 23 questions to get his thoughts on everything from his biggest brand crush to his hidden talent.

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Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing