Marketing Insider Group
DECEMBER 9, 2015
Do you often look at other people’s blogs and go, “Wow! I wish I could write a blog like that”? Now you don’t have to wonder anymore. I’ve researched and pulled together a blog post template that will not only help you write faster and more effectively, but will help you rank higher in search […]. The post How To Write The Perfect Blog Post appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
DECEMBER 9, 2015
Author: Vyoma Kapur Microsoft recently cited the average person’s attention span is 8 seconds—this means that you need to up your game when it comes to marketing. Now e very channel needs to play an important role in your overall digital marketing strategy. Marketers need to engage consumers at the right place and the right time, and your messages need to be seen wherever the consumers are (essentially, everywhere, all the time).
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Rock Content
DECEMBER 10, 2015
Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. These sites draw the viewer inside rich stories with stunning photography, videos, words, and interactive elements that create a stimulating personal experience. These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apol
Duct Tape Marketing
DECEMBER 31, 2015
8 Social Media Hacks to Increase Customer Retention written by Guest Post read more at Duct Tape Marketing. photo credit: flickr and facebook via photopin (license). Many times when businesses talk social media, they’re only talking about social media marketing. By neglecting the other components of social media and focusing only on marketing, businesses aren’t realizing the full potential social media has to offer their business in terms of building long-term relationships with their customers.
Speaker: Speakers:
Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Marketing Insider Group
DECEMBER 3, 2015
According to the king of comedy, George Carlin: “it’s the duty of the comedian is to find out where the line is drawn and cross it deliberately.” Naturally, this means that the duty of a content marketer is to learn the words that poke the most fun at yourself – and then poke yourself in […]. The post How To Use Humor In Content Marketing appeared first on Marketing Insider Group.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
DECEMBER 12, 2015
“Quality means doing it right when no one is looking.” ― Henry Ford Ahh, quality. It’s elusive golden word tossed around at least 20 times a day. If you’re the type of human being who refuses to roll with a mediocre definition of “quality,” you probably came here to define and learn what makes “quality […]. The post What Exactly Is Quality Content?
Adobe Experience Cloud Blog
DECEMBER 10, 2015
Author: Ellen Gomes This year, more than 151 million people in the United States shopped either in stores and/or online over the weekend following Thanksgiving, according to a National Retail Federation (NRF) survey of more than 4,000 shoppers. I know that I’m not the only one who noticed that the deep discounts, door-busters, and online flash sales started earlier than ever this year.
Adobe Experience Cloud Blog
DECEMBER 28, 2015
Author: Mike Tomita “Kids today are lazy and entitled. Technology is ruining our lives. Advertising is out of control. Get off my lawn!”. Every generation shares the same fears and uncertainty about the future that the previous generation once had. We may not see it at first, but there’s really no escaping the fact. It’s a realization we don’t like to face because it means we’ve crossed a line.
Adobe Experience Cloud Blog
DECEMBER 23, 2015
Author: Raymond Coppinger This year, pay-per-click (PPC) advertising platform Google Adwords celebrated its 15th birthday. While PPC ads can sometimes feel like the elder statesman of digital advertising, it’s still in its prime and its birthday serves as a good reminder of how much potential there is for all the digital channels that marketers want to master.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Adobe Experience Cloud Blog
DECEMBER 18, 2015
Author: Michael Powers As the end of the year approaches, it’s a time for all marketers to gather around the fireplace and reflect. If you’re a B2B event marketer like me, you reflect on everything that’s happened in the past year, the final projects that we’re about to wrap up, and what creative themed campaigns we’ll whip up for the new year.
Adobe Experience Cloud Blog
DECEMBER 22, 2015
Author: Mike Madden Gmail and other internet service providers are making it tougher to get your emails delivered. Due to smarter spam filtering algorithms and features like Gmail’s category tabs , your emails may not even make it to the recipient’s primary inbox, let alone get seen. While you could always ask your subscribers to add you to their address book or move your emails into their primary inbox, these requests demand action from them and may not happen.
Adobe Experience Cloud Blog
DECEMBER 17, 2015
Author: Sarah Quinn Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? As a fellow content marketer at a B2B company, this is hands down one of the most challenging things about my job. We know that content marketing can generate more leads , but according to Content Marketing Institute, only 30% of marketers consider themselves to be effective.
Adobe Experience Cloud Blog
DECEMBER 16, 2015
Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. Twitter recently removed the count API, which means that content and social media marketers alike are facing a new challenge—we can no longer factor in the number of Twitter shares from our content as a measure of engagement and validate it with social proof (a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Adobe Experience Cloud Blog
DECEMBER 15, 2015
Author: Crystal Vaughan If building a customer community for an organization were like planning a wedding and inviting guests, customer communities often are the second cousin who’s invited only when slots open up on the attendee list. But take it from me (I’m in the middle of planning my own wedding), they really should be a guest of honor. The Importance of Building a Customer Community.
Adobe Experience Cloud Blog
DECEMBER 14, 2015
Author: Chris Gillespie Nobody remembers you unless you tell a good story. To do a good job in marketing or sales, you need to be good at telling stories. Some people may know this instinctively because it’s how they first learn their own product–through hearing other marketers and salespeople tell and re-tell good stories about their products or customers.
Adobe Experience Cloud Blog
DECEMBER 11, 2015
Author: Josh Haynam How do you capture the attention of a demand generation marketer? Tell them you have a new way of generating quality leads! Many of you have seen those fun quizzes that pop up on your social media feed. They are visual, fun to take, and can be a great lead generation tool. So where do you start? It’s easier than you may think!
Adobe Experience Cloud Blog
DECEMBER 30, 2015
Author: Johnny Cheng Just like the saying goes to keep your friends close and your enemies closer, it’s important to keep tabs on what your peers are doing as a good benchmark of your own results. While your email campaigns may be hitting all of your marks, you may want to set your goals higher for 2016 based on how other companies in your space are doing.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Adobe Experience Cloud Blog
DECEMBER 8, 2015
Author: Chris Gillespie As the weather gets colder, the days get shorter—one other sure sign of the changing season is the flu. Offices are awash with red noses and kleenex tissues, and sales teams are catching the “rejection-flu” as they wrap up the sales year. If you’re a salesperson, this is the time for you to brush up on your preventative measures and keep your immune system happy, healthy, and fighting back.
Adobe Experience Cloud Blog
DECEMBER 4, 2015
Author: Vyoma Kapur Class is now in session! Marketers can learn about a lot more than just textbook knowledge from higher education. Marketing has undergone significant changes in the past few years as consumers have shifted their interests to online and mobile channels. The landscape has become much more competitive with marketers fighting to capture and retain interest among the masses.
Adobe Experience Cloud Blog
DECEMBER 2, 2015
Author: Katie Pope And the winner is… Get your ball gowns and dress suits ready—award season is just around the corner: the Oscars, the Grammys, and, of course, the Revvies, Marketo’s annual award program. No matter what department or industry you’re in, awards are a way to build credibility and generate positive PR for you and your company. Think back to your childhood soccer team’s end-of-the-year party when awards were passed out.
Adobe Experience Cloud Blog
DECEMBER 1, 2015
Author: Kristen Craft The saying “out of sight, out of mind” rings true for a reason. We’re often drawn to people that we see more, and interactions don’t even have to be positive to have this effect. Psychologist Robert Zajonc studied this at length and documented this as the “mere exposure effect”, the phenomenon that people are predisposed to like the people or things that they’re exposed to more frequently.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Marketing Insider Group
DECEMBER 18, 2015
The fact you are reading this article reveals, at least, two things about you: you are a content marketer you become an angry content marketer once in a while If I ask you the question “What does frustrate you about content marketing?” I bet you find several reasons to feel anger towards your work despite […]. The post Inside Out: Why Anger Is The Key to Zen Content Marketing appeared first on Marketing Insider Group.
Marketing Insider Group
DECEMBER 16, 2015
In 2016, marketing will become age-agnostic. Great brands will start engaging consumers with content focused on their passions and values, according to the latest Communications Trends Report Hotwire PR released last month. Age Is Just A Number Age may have played a central role in the marketing campaigns of old. This required a lot of […]. The post Marketing 2016: Intent-Based Marketing Goes Beyond Demographics appeared first on Marketing Insider Group.
Marketing Insider Group
DECEMBER 15, 2015
As we wrap up 2015, it’s that time of the year again to start thinking about the marketing events to attend next year. Conferences are a great opportunity to catch up with your peers, network and learn from some of the industry’s best and brightest marketing leaders and influencers around the world. With over hundreds […]. The post The Best Marketing Conferences Of 2016 appeared first on Marketing Insider Group.
Marketing Insider Group
DECEMBER 14, 2015
There I was, minding my own business, resting after completion of a really awesome client workshop on content marketing strategy. And someone asked about my opinion on the difference between marketing and branding. I was directed to read this article, Where Marketing Ends, Branding Begins by the normally salient and on-point Neil Patel. The article defines […].
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Marketing Insider Group
DECEMBER 17, 2015
If Flash Gordon Didn’t Reject George Lucas, We’d Never Have Star Wars It was 1973 and George Lucas was still riding the wave of success from his first commercially successful movie American Graffiti. He then began thinking about the type of movie he wanted to make next. As he thought about this, he remembered the Flash Gordon movies that […]. The post Star Wars and Disney Reveal: The Force of Content Marketing appeared first on Marketing Insider Group.
Marketing Insider Group
DECEMBER 8, 2015
Many marketing experts have predicted that 2016 will be the year for videos. This is no surprise given leading content marketing brands like Red Bull, Netflix, GoPro, Cisco, Amazon, and many more are already using videos to build awareness and loyalty with their customers. If your company is still unsure whether they should invest in video […].
Marketing Insider Group
DECEMBER 4, 2015
We analyzed the B2B marketing discussion last year and earlier this year, and we wanted to continue with these reports to show how influencer trends map out over time. It’s intriguing to see new influencers entering the discussion and driving the discussion on B2B Marketing. We took a closer look at the brands and the individuals who are […]. The post Top Influencers In B2B Marketing appeared first on Marketing Insider Group.
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