July, 2022

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Amazing Selling Machine 13 Review (Still Worth it in 2022?)

Dreamgrow

Last Updated on July 12, 2022 by Karl The Amazing Selling Machine (ASM) was both. Read more The post Amazing Selling Machine 13 Review (Still Worth it in 2022?) appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].

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Comment on How to 91x Website Traffic – A Case Study Blueprint for 2022 by Bikash

Diggity Marketing

Love what you are teaching.

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Inbound Marketing: Unique Ways to Increase Blog Traffic

Aspiration Marketing

You know content matters. But the content marketing space keeps getting noisier and noisier, which makes it harder and harder to be heard.

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The Ultimate Guide to Google Ads [Examples]

Hubspot Marketing

If you’re considering spending any amount of money on ads to reach your target audience, you’d better spend it in the right place. That is, somewhere with over 2.9 billion unique monthly visitors and 5 billion daily interactions. Somewhere like Google. Google Ads was launched just two years after what has become the most popular website in the world: Google.com.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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3 simple ways to embed a Twitter Feed on your website

Sprout Social

Since its inception, Twitter has revolutionized the way we communicate. It’s fast, concise and a great way to connect with your customers, prospects and clients. With nearly 230 million daily active users, Twitter is a powerful way to amplify your message and showcase your brand. Customers sometimes discover your business on Twitter, but often they end up on your website from a search engine or other source rather than a Tweet.

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Experiment: Instagram SEO vs hashtags

Hootsuite

Back in March 2022, Adam Moserri made a surprising announcement via Instagram Stories. The Instagram CEO announced that hashtags don’t really matter on the platform anymore. TBH, I’m still reeling over here. First, he says that you really only need 3 to 5 hashtags instead of 30, and now this? Is nothing in this world sacred?! Word around the social-media-manager water cooler is that he was implying that the algorithm might be placing more emphasis on identifying relevant keywords in captions tha

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Only 11% of US businesses fully comply with CCPA privacy law

Martech

Only 11% of US businesses fully meet California Consumer Privacy Act (CCPA) requirements, according to a new study. This is actually higher than the 6% fully compliant with the EU’s General Data Protection Regulation (GDPR). Read next: Federal data privacy bill could make life easier for marketers. The rest of the companies are either non-compliant (44%) or partially compliant (45%) with these privacy protection laws, according to research from CYTRIO , a data privacy compliance company.

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Inbound versus PPC: Choosing the Right Marketing Strategy

Aspiration Marketing

When looking at marketing strategies for your business, it’s crucial to first thoroughly understand your options, and how they operate both independently and in tandem. Are you seeing good traffic metrics for your site, but not seeing those visits convert to sales? Or have you recently seen a decline in website visitors and want to see those numbers increase to their old level?

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10 Great Examples of Welcome Emails for New Customers & Employees

Hubspot Marketing

We've all heard this maxim, “First impressions last”, so we are aware how important it is to strike a good impression. Showed up late for a job interview? That's a bad first impression. Eat a clove of garlic and forget to brush your teeth before a first date? Also a bad first impression. It turns out that the "make a good first impression" principle holds true not only in face-to-face encounters but in email interactions as well.

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14 types of social media every marketer should know

Sprout Social

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Should you focus on photos? Videos? Blogs? What about forums? And, once you have your content, how do you want to roll it out? You could post on community review sites or live-stream it to the masses.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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How Social Commerce Is Reshaping Customer Experience

Hootsuite

The rise of social media and chat apps as sales and customer care channels is changing the way people buy from and interact with brands—and transforming the retail sector as we know it. In this tribune, Étienne Mérineau, Senior Director of Marketing at Heyday by Hootsuite, explains what social commerce is, why it matters, and where it’s going. One thing is for certain: social commerce is here to stay.

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Boost your ecommerce strategy with these 10 affiliate marketing tips

Unbounce

Affiliate marketing has been growing in popularity over the past few years. For 20% of marketers , affiliate marketing is now their most important stream of revenue. So if you’ve got no idea what affiliate marketing is, it’s time to brush up on your knowledge, as you’re sure to be missing out on valuable additional sales! Affiliate marketing is growing so fast ’cause it brings many benefits—such as increased revenue and traffic—for businesses.

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The creator economy in 2022: 8 experts on how to survive and thrive

AWeber

Gas prices. Inflation. The war in Ukraine. The stock market. There have been more than a few red flags about the economy lately. It’s got a lot of people nervous — consumers especially. (Looking at you, record low consumer sentiment index.) What does all this mean for creators and the creator economy? Are the opportunities for creators still so incredible that they don’t have to worry about the larger economy. or are they about to get hit on the chin?

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A Quick Intro to Growth-Driven Design: Tips, Tricks and Best Practices

Aspiration Marketing

Growth-Driven Design (GDD) has been sweeping the web development scene as a top-performing production strategy for companies of all sizes. The primary benefit of this web development methodology is that it gives you a platform to kickstart your web presence very quickly, allowing you to scale and improve your website over time.

Product 244
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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15 Excel Formulas, Keyboard Shortcuts & Tricks That'll Save You Lots of Time

Hubspot Marketing

For most marketers, trying to organize and analyze spreadsheets in Microsoft Excel can feel like walking into a brick wall repeatedly if you'e unfamiliar with Excel formulas. You're manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself, "There has to be a better way to do this.". Truth be told, there is — you just don't know it yet.

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If Google Steals Your Clicks, Why Does SEO Even Matter in Content Marketing?

Content Marketing Institute

No one’s saying you can stop paying attention to SEO. But Google’s approach to providing answers on SERPs makes it harder to earn clicks and traffic. But don’t worry, Content Marketing World 2022 speakers are here to help with SEO advice and ideas for the instant-answer age.

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A Guide To Social Media Algorithms & How They Work via @sejournal, @gregjarboe

Search Engine Journal

Want to know how social networks determine which content makes it into users' newsfeeds? Learn more about the top social network algorithms. The post A Guide To Social Media Algorithms & How They Work appeared first on Search Engine Journal.

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Metaverse Commerce: Understanding The New Virtual To Physical And Physical To Virtual Commerce Models

CMO Network

The internet introduced new marketplaces for exchanges like social media apps and eCommerce. In the dawn of the Metaverse and the coming era of web3, commerce will evolve and with this evolution, new models will emerge. Enter the Virtual to Physical and Physical to Virtual Commerce Models.

eCommerce 145
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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Google Core Web Vitals No Longer Impacted Pages With Noindex

Search Engine Roundtable

In 2021, Google said that Core Web Vitals may also be graded based on pages on your site that are noindexed. Well, that is no longer the case according to an updated Google help document. A page that has noindex on it will no longer be factored into your Core Web Vitals and Google Page Experience scores.

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15 YouTube Video Ideas to Inspire Your Brand’s Channel

Sprout Social

As the second most popular website in the world , YouTube’s impact can’t be overstated. It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. The video sharing site isn’t just for creators. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals.

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26 Brilliant Marketing Email Campaign Examples [+ Template]

Hubspot Marketing

On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading or unsubscribing altogether. It may not seem like a good idea to add to all the noise. However, according to Constant Contact , the average ROI for email marketing is $42 for every $1 spent.

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How To Use AI-Generated Content the Right Way (and Avoid the Downsides)

Content Marketing Institute

Don’t believe the hype around AI-generated content. But that doesn’t mean you should ignore its potential. Learn why, plus the benefits and limitations of this real-life experiment.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Tips For Writing Social Media Interaction Posts That Get Noticed via @sejournal, @IngridPAdames

Search Engine Journal

Discover the 10 best tips to write posts that attract and engage your audience on any social media platform. The post Tips For Writing Social Media Interaction Posts That Get Noticed appeared first on Search Engine Journal.

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How to measure the emotional tone of your content

Businesses Grow

I am a big fan of the Grammarly app. This is not an ad or a paid sponsorship (I don’t do that) but I like the app and have benefitted from it in many ways over the years (I am a sloppy typist!) Today, I’ll report on a special way to use this app to discern the emotional tone of your content. Pretty important! Obviously, the primary use of Grammarly is grammar.

Education 143
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Google Taking Action On Recent One-Star Review Scams & Blackmail Threats

Search Engine Roundtable

A recent New York Times piece highlighted blackmail threads taken on small restaurants that threaten and blackmail the owners. These threats say the person will leave a one-star review, hurting the business's reputation in Google Maps and Google Search if they do not send money through digital gift cards.

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TikTok Stories explained: How to make the most out of 24 hours

Sprout Social

Mastering emerging features is the best way to stay ahead of the curve with social media. By being an early adopter, you have an edge on your competition when the feature takes off. TikTok has been quietly rolling out and expanding TikTok Stories–short, segmented videos that serve as TikTok’s answer to popular story features on Facebook, Instagram and Snapchat.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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20 Content Marketing Examples That Stand Out in 2022

Hubspot Marketing

Do you remember a time where a piece of content made you a longtime fan of a particular brand or company? Maybe it was a funny YouTube video or a super informative blog post — both of which are content marketing examples. Content marketing examples include media like newsletters, podcasts, social media posts, and videos. All of these forms of content are meant to provide useful and relevant information that delights users and attracts them to your brand.

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Time for a Content Reboot? Here’s How To Tell [Rose-Colored Glasses]

Content Marketing Institute

A great content strategy should shape and change what you’ve said in the past – and what you’ll say in the future. Robert Rose explains how to reboot your strategy (with a little help from your fans).

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SEO Maintenance: A Checklist For Essential Year-Round Tasks via @sejournal, @coreydmorris

Search Engine Journal

By breaking SEO down into daily, monthly, quarterly, and annual process-driven tactics, you can plan more effectively and improve ROI. The post SEO Maintenance: A Checklist For Essential Year-Round Tasks appeared first on Search Engine Journal.

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What Is a TikTok Shadowban? Plus 5 Ways To Get Unbanned

Hootsuite

What exactly is a shadowban, and how does it relate to TikTok? Let’s face it — the internet can be a dramatic place. It makes sense that there’s a buzzword as intense as “shadowban” floating around. Of course, it probably doesn’t help that no one really knows if shadowbans are real, but better safe than sorry, right? We may not know if shadowbans are real, but we know something’s going on.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.